DECON CREATIVE COLLABORATION CULTURAL SAVVY
Directors: 13th Witness Claire Cottrell Mackenzie Duncan Chris Eades Daniel Garcia Jason Goldwatch Vincas

Creative Collaborative. Cultural Savvy.

02/23/2018
BEATS BY DRE STORIES | FNDMNTLS: DEFER

Estevan Oriol and DEFER teamed up with Beats by Dre for the NBA ALL STAR GAME to make this film about growing up in streets and using art as his multiple layers of existence.

With a style he calls "spiritual language," legendary graffiti artist Defer is one of the most influential creators in the game. He shares his process, the r...

Jason Goldwatch has a DOPE Post Malone video coming out real soon.... it's a GOOD ONE.
02/23/2018

Jason Goldwatch has a DOPE Post Malone video coming out real soon.... it's a GOOD ONE.

Honored to be a part of Google Arts & Culture's Black History Month programming. In our first of four installments, dire...
02/07/2018
We Continue To Rise - Google Arts & Culture

Honored to be a part of Google Arts & Culture's Black History Month programming. In our first of four installments, director Marcus A. Clarke, Nas, and Keyon Harrold got together to pay homage to a long tradition of Black musicians and storytellers who continue to empower us today in this compelling open letter and video.

Decon DIrector Sacha Jenkins finally had this series for Netflix announced yesterday.  Mass Appeal in full effect!
01/29/2018
Netflix Sets Hip Hop Documentary Series ‘Rapture,’ Produced By Mass Appeal

Decon DIrector Sacha Jenkins finally had this series for Netflix announced yesterday. Mass Appeal in full effect!

Netflix plans a March 30 premiere for the eight-episode series Rapture, produced by New York urban culture brand Mass Appeal. The show goes inside the world of hip hop, featuring the artists Nas, D…

01/16/2018
Great Performances l PBS

Directed by Jason Goldwatch for Mass Appeal and DECON - NAS performed the entire Illmatic album with the Kennedy Center Ochestra.

It's live on PBS on Feb 2nd 9|8 Central Great Performances l PBS.

CHECK IT.

"A room by myself... It was all I needed." - NAS Watch the trailer for 'Nas: Classical Hip Hop - Live From The Kennedy Center,' Feb. 2 on PBS.

Check out what we did for Game of Thrones this year.  We dug into our Mass Appeal family and make a new rare collaborati...
01/10/2018
HBO – Rep The Realm

Check out what we did for Game of Thrones this year. We dug into our Mass Appeal family and make a new rare collaboration program for this season with some top brands.

#reptherealm

Tapping into the exclusivity and anticipation created by the streetwear industry, Mass Appeal partnered with some of its most coveted designers to create a collection of limited apparel and accessories influenced by each of Westeros’ unique Kingdoms. Leveraging Mass Appeal’s existing relationshi...

So good to see grown-ish on this list for 2018. DECON Director Steven Caple Jr.'s episode, "If You're Reading This It's ...
01/09/2018
36 TV Shows to Watch in 2018

So good to see grown-ish on this list for 2018. DECON Director Steven Caple Jr.'s episode, "If You're Reading This It's Too Late" airs tomorrow night. Go watch! #DECON #STEVENCAPLEJR

The year's most anticipated series include Lena Waithe’s "The Chi," the return of Netflix's "Jessica Jones" and FX's "American Crime Story," ABC's "grown-ish," and more.

DECON Director Sacha Jenkins and Mass Appeal (with a little help from from Rakim, Nas, & Pusha T) hit the air next FRIDA...
01/08/2018
Word is Bond | SHOWTIME

DECON Director Sacha Jenkins and Mass Appeal (with a little help from from Rakim, Nas, & Pusha T) hit the air next FRIDAY on Showtime with a brand new feature film, "Word Is Bond."

Word is Bond on SHOWTIME

DECON directing team JEAN Creative celebrates Lifetime Movies 35th Anniversary because in every step, in every story the...
12/12/2017
Lifetime Movie Network: For the Love of a Lifetime

DECON directing team JEAN Creative celebrates Lifetime Movies 35th Anniversary because in every step, in every story their is a Lifetime. #Decon #JEANCREATIVE #LIFETIME #WELIVETHIS

Ad Marks the A+E Channel's 35th Anniversary

Repost Steven Caple Jr. on set of grown-ish with Yara Shahidi and NAS #seasonfinale
11/29/2017

Repost Steven Caple Jr. on set of grown-ish with Yara Shahidi and NAS #seasonfinale

11/14/2017
Decon Kills

DECON "More Power to You" ~ Muhhamad Ali #transformationtuesday #vintage #morepowertoyou #create #welivethis #inspire #muhhamadali

CONGRATULATIONS to DECON Directing Trio JEAN Creative on their CLIO Awards Win for their recent collaboration with Lifet...
11/03/2017
Lifetime Television Network - Hospital

CONGRATULATIONS to DECON Directing Trio JEAN Creative on their CLIO Awards Win for their recent collaboration with Lifetime because nobody likes a crybaby! #JEANCreative #Decon #Welivethis #clioawards

When the #OG schools us at #Jenga... One Year Anniversary Party of our Soho Office Space w NAS & Mass Appeal Happy Hallo...
11/01/2017

When the #OG schools us at #Jenga... One Year Anniversary Party of our Soho Office Space w NAS & Mass Appeal Happy Halloween #Decon #welivethis

#JACKPOT never going back to Bingo! DECON director Jason Goldwatch shows us how Aunt Edith Made it in this Music Video f...
10/27/2017
Aunt Edith - 40MIL

#JACKPOT never going back to Bingo! DECON director Jason Goldwatch shows us how Aunt Edith Made it in this Music Video for Georgia Lottery Corporation and our friends BBDO Atlanta #Georgialotto #AuntEdith #Welivethis #Decon #JasonGoldwatch

Aunt Edith is both the newest and oldest face in hip hop, all thanks to Mega Millions and the new, $40 million starting jackpot.

Happy Fri-YAY! New Steve Aoki track and #IMOVEME commercial Directed by Tj O' Grady Peyton for ASICS to get you pumped f...
10/20/2017
Asics: Aoki

Happy Fri-YAY! New Steve Aoki track and #IMOVEME commercial Directed by Tj O' Grady Peyton for ASICS to get you pumped for the weekend! #Decon #Steveaoki #TJOGradyPeyton #WeLiveThis #Asics

Celebrity Turntablist Is First Non-Athletic Spokesperson for Brand

10/17/2017

Gangs All Here...Having fun with DECON director Van Black #decon #welivethis #squad #vanblack Misha Louy Mike Lobikis

10/17/2017
Celebrating Selena Quintanilla

She broke records, hearts and walls. Today we celebrate in partnership with #goodledoodle to honor the icon who persevered to reach greatness. #SelenaDoodle #decon

Today we celebrate Selena Quintanilla: Mexican-American music & entertainment icon, fashion trendsetter, passionate entrepreneur, and community philanthropis...

10/16/2017

DECON Director Daniel B Levin Jumping into the weekend on set in Cali Friday... #stunman #Decon #welivethis #DanielBLevin #comingsoon

10/12/2017
Absolut Open Mic Project - Van Black

DECON Director Van Black teamed with Absolut and our friends 360i for the #Openmicproject where Singer Rita Ora is fronting an initiative that will see her create a song based off of fan stories about their experiences with inclusivity and acceptance. Enter your own story and be part of the project https://www.theopenmicproject.com #Decon #Vanblack #Openmicproject #Absolut

OVER THE MOON to have New York Based Film Artist Van Black join the DECON Family! Black is a leading voice in social act...
10/12/2017
Van Black Joins Decon, JSA Signs Rideout

OVER THE MOON to have New York Based Film Artist Van Black join the DECON Family! Black is a leading voice in social activism, directing films for the likes of Mtv, Athleta, Al Gore, and youth behind the headlines of the Ukrainian revolution, applying a counterculture lens to examine politics and global social issues. #WELCOMEHOME #DECON #VANBLACK #WELIVETHIS

Plus talent moves at Humble, Sound Lounge and Lively Group

Decon guru and storyteller Estevan Oriol directed this piece for the homie Mister Cartoon x Nike Cortez drop.  It's a be...
10/06/2017
If the Shoe Fits (In Partnership with Nike from VICE Media)

Decon guru and storyteller Estevan Oriol directed this piece for the homie Mister Cartoon x Nike Cortez drop. It's a beautiful slice of Chicano culture that he proud shares in this piece.

The shoes are damn nice too.

The Mister Cartoon-designed Cortez is an homage to past, present, and future of LA culture.

10/05/2017
Coach x Selena Gomez

DECON Director Daniel B Levin teamed with Coach and Selena Gomez to capture a year of collaboration on the limited-edition Coach x Selena Gomez Collection...Enjoy!

Coach spent this year alongside Selena Gomez, the newest member of its family. From surprising the teens of Step Up Women's Organization to co-designing the ...

Welcome Open Season and Jennifer Johnson to the DECON family.  We're so lucky to have them on board and continuing to mo...
10/05/2017
Source Creative

Welcome Open Season and Jennifer Johnson to the DECON family. We're so lucky to have them on board and continuing to mold the vision with better and better people in our family.

Creative production company DECON has teamed up with Open Season for East Coast sales representation. Open Season is a talent representation company started by Jenn Johnson, based in New York City. They have a boutique roster of artists who produce high quality commercials, films, music videos and...

09/29/2017
Peace Briefs

Powerful Images by DECON Photographer Estevan Oriol Thanks Saturday Morning for the opportunity to take part in the amazing work you are doing, saving lives and keeping the conversation going... #PeaceBriefs #Decon #Estevanoriol

THANK YOU Saturday Morning for giving Estevan Oriol and DECON this opp to push this important cause.
09/28/2017
Peace Briefs

THANK YOU Saturday Morning for giving Estevan Oriol and DECON this opp to push this important cause.

Gangs all here...last shoot day with Tj O' Grady Peyton #staytuned #welivethis #decon #family
09/28/2017

Gangs all here...last shoot day with Tj O' Grady Peyton #staytuned #welivethis #decon #family

Tj O' Grady Peyton on stage filming Steve Aoki in Vegas Baby! Enough Said... #comingsoon #decon #welivethis #Steveaoki #...
09/27/2017

Tj O' Grady Peyton on stage filming Steve Aoki in Vegas Baby! Enough Said... #comingsoon #decon #welivethis #Steveaoki #tjogradypeyton #cakeface

Our Senior designer Mass Appeal designed the Staten Island, New York State Symbol - Mike Lukowski.  We'll have Gino's Ic...
09/27/2017
City purchases updated version of unofficial Staten Island flag

Our Senior designer Mass Appeal designed the Staten Island, New York State Symbol - Mike Lukowski. We'll have Gino's Ice's in the Soho DECON / Mass Appeal office in honor of his work this coming Friday.

After the Borough President’s office redesigned the flag so as not to resemble the Freshkills Landfill, the city is now following suit.

When we found out how this artwork was activated we HAD to work with friend and fantastic Marcus Gaab and The New York T...
09/27/2017
How To | Activate an Artwork

When we found out how this artwork was activated we HAD to work with friend and fantastic Marcus Gaab and The New York Times to make this film come alive. GUAC!!!

Per the artist's instructions, a french horn by the sculptor Darren Bader is used as a serving vessel for sauces – in this case, guacamole.

JEAN Creative paired with Lifetime Movies once again to bring this Hilarious spot...to any of you have have ever had a C...
09/22/2017
Source Creative

JEAN Creative paired with Lifetime Movies once again to bring this Hilarious spot...to any of you have have ever had a Crush on a teacher, this one's for you! Happy Friday! #Decon #JEANcreative #Lifetime #laughingintotheweekend

Creative production company DECON directing collective JEAN uncovers botched young love in all its glory in a comedic new promo spot for Lifetime Movies. The spot features a suave teenage boy with 90s heartthrob hair smooth-talking his high school teacher to ditch class and bask in their forbidden...

DECON Director Sacha Jenkins last night at the Premiere of his new film "Word is Bond" at Urbanworld Film Festival 2017 ...
09/22/2017

DECON Director Sacha Jenkins last night at the Premiere of his new film "Word is Bond" at Urbanworld Film Festival 2017 So much love to everyone who helped make this film happen! #SachaJenkins #Massappeal #Decon #Urbanworldfilmfestival #Filmmakers #welivethis #wordisbond

Good vibes into the weekend... Tj O' Grady Peyton having fun on set in Las Vegas! #welivethis #Decon
09/15/2017

Good vibes into the weekend... Tj O' Grady Peyton having fun on set in Las Vegas! #welivethis #Decon

Such a great time celebrating at the DECON and Mass Appeal office last night! Happy Birthday NAS #Nas #Massappeal #Decon...
09/14/2017

Such a great time celebrating at the DECON and Mass Appeal office last night! Happy Birthday NAS #Nas #Massappeal #Decon #FOTB The Soul Rebels

HUGE Congratulations Jason Goldwatch on your Beautiful Baby Boy! Welcome to the family #Seven #Family #Decon
09/11/2017

HUGE Congratulations Jason Goldwatch on your Beautiful Baby Boy! Welcome to the family #Seven #Family #Decon

Van Black making beautiful stories with a great agency and brand. And Misha and Mike along for the ride. Next stop, west...
09/07/2017

Van Black making beautiful stories with a great agency and brand. And Misha and Mike along for the ride. Next stop, west coast!

Congratulations to DECON Director Daniel B Levin for tying the knot in the Big Easy this past weekend!! Lot's of love to...
09/07/2017

Congratulations to DECON Director Daniel B Levin for tying the knot in the Big Easy this past weekend!! Lot's of love to you and the Mrs!! #celebrate #decon #levnlev

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