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Smashing the Plateau

Here at Smashing the Plateau, we're empowering corporate refugees to do what they love and get paid what they're worth. smashingtheplateau.com

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11/28/2025

This Thanksgiving, we’re 𝘨𝘳𝘢𝘵𝘦𝘧𝘶𝘭 for you.

To every guest, listener, and member of the 𝗦𝗺𝗮𝘀𝗵𝗶𝗻𝗴 𝘁𝗵𝗲 𝗣𝗹𝗮𝘁𝗲𝗮𝘂 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 — thank you for showing up, sharing generously, and helping others rise as you grow.

💬 What win — big or small — are you most grateful for this month?

And if you haven’t joined yet, experience the support that keeps entrepreneurs growing — visit: smashingtheplateau.com

11/26/2025

𝗪𝗵𝗲𝗻 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗽𝗶𝗹𝗲 𝘂𝗽, 𝘄𝗵𝗮𝘁 𝗵𝗲𝗹𝗽𝘀 𝘆𝗼𝘂 𝘀𝘁𝗮𝘆 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁?
1️⃣ Structure & routine
2️⃣ Accountability partner
3️⃣ Passion for the work
4️⃣ Deadlines 😅

Vote below + share your consistency tip — it might inspire someone else.

11/25/2025

📮 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿!

This month’s highlights:
✅ Building “systems champions” with David Jenyns
✅ Visual storytelling insights from Todd Cherches
✅ Takeaways from the Nov 7 SMASH Session

If you’ve been buried in the work, this issue helps you step back — to build structure, connection, and consistent growth.

👉 Subscribe here: https://smashingtheplateau.com/

11/25/2025

💥 You’re invited: 𝗦𝗠𝗔𝗦𝗛 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗥𝗼𝗮𝗱𝗯𝗹𝗼𝗰𝗸𝘀™

Want a real taste of the Smashing the Plateau Community? On 𝗙𝗿𝗶𝗱𝗮𝘆, 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝟱, 𝟭:𝟬𝟬–2:𝟬𝟬 𝗣𝗠 𝗘𝗦𝗧, we’re opening a limited number of free guest passes to our next SMASH Session.

In this interactive, peer-powered hour, you’ll:
✅ Bring your top business challenge—focus, growth, AI, or something else
✅ Collaborate with experienced peers for fresh ideas and new perspectives
✅ Use the 𝗦𝗠𝗔𝗦𝗛 𝗦𝘆𝘀𝘁𝗲𝗺™ to turn obstacles into clear next steps
✅ Leave with specific commitments and renewed momentum

If you’ve been wondering what it’s like to have thinking partners who really get your world, this is your chance to experience it.

👉 Reserve your free guest spot: https://smashingtheplateau.com/join-us-as-a-guest-for-free/

11/24/2025

“𝘗𝘦𝘰𝘱𝘭𝘦 𝘸𝘢𝘯𝘯𝘢 𝘴𝘦𝘦 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘨𝘰𝘯𝘯𝘢 𝘨𝘦𝘵 — 𝘵𝘩𝘦 𝘥𝘢𝘺𝘴 𝘰𝘧 ‘𝘐 𝘤𝘢𝘯 𝘥𝘰 𝘵𝘩𝘪𝘴’ 𝘢𝘳𝘦 𝘱𝘳𝘦𝘵𝘵𝘺 𝘮𝘶𝘤𝘩 𝘨𝘰𝘯𝘦.” — Michael Himmelfarb

In this episode, Michael Himmelfarb shares how he rebuilt his consulting model around value-based pricing, AI augmentation (not replacement), and fast, low-risk wins for B2B tech and data companies.

𝗜𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:
✅ A practical way to blend AI with human judgment so clients trust your recommendations
✅ How Michael designed a 48-hour, ~$5K pricing offer that founders can’t replicate with ChatGPT alone
✅ Why showing concrete outcomes beats selling vague “fractional CMO” promises
✅ Simple, relationship-first tactics for earning attention on LinkedIn (that actually lead to work)
✅ How experienced consultants can reframe their positioning in a world where “$20 of AI” can do 80% of the work

If you’re an experienced consultant wondering how to stay relevant, charge for value, and use AI without losing the human trust advantage, this conversation will give you a clear next step.

🎧 𝗟𝗶𝘀𝘁𝗲𝗻 𝗵𝗲𝗿𝗲: https://smashingtheplateau.com/episode/how-to-blend-ai-with-human-judgment-to-price-confidently-de-risk-decisions-and-close-deals-featuring-michael-himmelfarb

11/21/2025

𝗪𝗵𝘆 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗕𝗲𝗮𝘁𝘀 𝗠𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝗘𝘃𝗲𝗿𝘆 𝗧𝗶𝗺𝗲

Motivation fades. Accountability sustains.

Inside the Smashing the Plateau Community, members don’t just set goals — they share them, track them, and follow through.

Because when someone’s expecting your update, you show up.

Who keeps you accountable? Tag them below. 👇

11/19/2025

𝗪𝗵𝗲𝗻’𝘀 𝘁𝗵𝗲 𝗟𝗮𝘀𝘁 𝗧𝗶𝗺𝗲 𝗬𝗼𝘂 𝗔𝘀𝗸𝗲𝗱 𝗳𝗼𝗿 𝗛𝗲𝗹𝗽?

Solo doesn’t mean alone.

𝘞𝘩𝘦𝘯 𝘺𝘰𝘶 𝘩𝘪𝘵 𝘢 𝘳𝘰𝘢𝘥𝘣𝘭𝘰𝘤𝘬, 𝘸𝘩𝘰 𝘥𝘰 𝘺𝘰𝘶 𝘵𝘶𝘳𝘯 𝘵𝘰?
1️⃣ A mentor
2️⃣ A peer
3️⃣ A community
4️⃣ I try to handle it myself

Vote + share one time asking for help changed your business trajectory.

11/17/2025

“𝘚𝘵𝘰𝘱 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘰𝘧𝘧𝘦𝘳. 𝘚𝘵𝘢𝘳𝘵 𝘳𝘶𝘯𝘯𝘪𝘯𝘨 𝘢𝘭𝘰𝘯𝘨𝘴𝘪𝘥𝘦 𝘺𝘰𝘶𝘳 𝘤𝘭𝘪𝘦𝘯𝘵.” — Jonny Cooper

In this episode, Jonny Cooper shares how he went from struggling musician to building and selling a 200-person financial services firm—and now helping consultants win lucrative corporate engagements in the world of corporate wellbeing.

𝗜𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:
✅ The pivotal career shifts that led Jonny from “struggling artist” to successful corporate consultant
✅ Why consultative, question-led conversations beat “shiny programs” when selling to corporate leaders
✅ How data-driven insights (like the real cost of absenteeism) open doors to multi-year engagements
✅ The role of intentional community and a true growth mindset in staying relevant—especially as AI reshapes work

If you’re a coach or consultant who wants to move from one-off gigs to trusted advisor status with corporate clients, this conversation will show you what it really takes.

🎧 𝗟𝗶𝘀𝘁𝗲𝗻 𝗵𝗲𝗿𝗲: https://smashingtheplateau.com/episodes/how-to-use-consultative-selling-and-data-insights-to-win-corporate-clients-and-scale-your-business-featuring-jonny-cooper/

11/14/2025

𝗛𝗼𝘄 𝘁𝗼 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗦𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗯𝘆 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗦𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗡𝗲𝘁𝘄𝗼𝗿𝗸
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Every breakthrough starts with a conversation.

At last week’s SMASH Session, members shared challenges, discovered new ideas, and turned obstacles into action.

💬 Insight + Accountability + Community = Momentum.

Who’s in your circle that helps you move forward? Tag them below. 👇

11/12/2025

𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗛𝗮𝗿𝗱𝗲𝘀𝘁 𝗣𝗮𝗿𝘁 𝗔𝗯𝗼𝘂𝘁 𝗟𝗲𝘁𝘁𝗶𝗻𝗴 𝗚𝗼 𝗼𝗳 𝗖𝗼𝗻𝘁𝗿𝗼𝗹?
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Letting go is one of the hardest parts of growth.

When you delegate, what’s the biggest challenge for you?
1️⃣ Trusting others
2️⃣ Creating clear processes
3️⃣ Fear it won’t be done “right”
4️⃣ Something else?

Vote + comment 👇 What’s helped you delegate more confidently?

11/10/2025

“𝘛𝘩𝘦 𝘮𝘰𝘴𝘵 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘴𝘬𝘪𝘭𝘭 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘩𝘢𝘷𝘦 𝘪𝘯 𝘢𝘯 𝘈𝘐 𝘸𝘰𝘳𝘭𝘥 𝘪𝘴 𝘴𝘺𝘴𝘵𝘦𝘮𝘴 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨.” — David Jenyns

David Jenyns explains how entrepreneurs can free themselves from daily operations by building Systems Champions — team members who connect processes, people, and AI to drive growth.

𝗜𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:
✅ How to create freedom through documented systems
✅ Why process is the new programming language for AI
✅ What makes a great Systems Champion (and how to find one)

If you’re ready to scale without losing control, this conversation shows the smarter path forward.

🎧 𝗟𝗶𝘀𝘁𝗲𝗻 𝗵𝗲𝗿𝗲: https://smashingtheplateau.com/episode/how-to-develop-systems-champions-strengthen-teams-and-navigate-change-with-proven-ai-strategies-featuring-david-andrew-jenyns

11/07/2025

𝗧𝗵𝗲 𝗘𝗻𝗲𝗿𝗴𝘆 𝗼𝗳 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝘀 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗝𝗼𝘂𝗿𝗻𝗲𝘆

“𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘢𝘯𝘥 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘦 𝘴𝘩𝘢𝘳𝘦 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦 𝘳𝘰𝘰𝘵 — 𝘺𝘰𝘶 𝘤𝘢𝘯’𝘵 𝘵𝘩𝘳𝘪𝘷𝘦 𝘢𝘭𝘰𝘯𝘦.” — Todd Cherches

𝗧𝗼𝗱𝗮𝘆 𝗮𝘁 𝟭 𝗣𝗠 𝗘𝗦𝗧, join us live for 𝘚𝘔𝘈𝘚𝘏 𝘛𝘩𝘳𝘰𝘶𝘨𝘩 𝘠𝘰𝘶𝘳 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘙𝘰𝘢𝘥𝘣𝘭𝘰𝘤𝘬𝘴™ and experience the energy of connection firsthand.

𝗜𝗻 𝗼𝗻𝗲 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗵𝗼𝘂𝗿, 𝘆𝗼𝘂’𝗹𝗹:
✅ Collaborate with peers
✅ Use the SMASH Framework™ to uncover next steps
✅ Leave with clarity and momentum

A few guest spots remain — be part of the conversation today.
👉 Register here: https://smashingtheplateau.com/join-us-as-a-guest-for-free/

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