Focus Gear

Focus Gear Focus Gear is a New York based production company, directors agency, and camera rental house.

HIGH-END CONTENT LightHouse Films is a full-service creative production company. We produce high-end creative content of any genre, medium or scale for any platform. Our directors are passionate storytellers -- embracing each creative challenge as an opportunity to think differently and customize solutions for our clients that are not only targeted and successful, but also surpass expectations. We’re proud to partner with some of the leading ad agencies, brands and non-profit organizations around the world. EQUIPMENT RENTALS LightHouse Films has become a key player in the cinema and video equipment rental industry. Offering a full line of high-end cinema cameras and lenses, camera support, lighting, grip, and audio, we serve productions of any size, from corporate shoots to feature films and everything in between. Our rental department works in symbiosis with our production department to support and answer the needs of the burgeoning production community in New York.

05/11/2018

New Losmandy Porta-Jib in stock! Check out this fun video our rental techs made of them building it up with a RED Helium 8K #linkinbio
@wesottem
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#focusgear #nyc #cinematography #cinematographer #dp #dplife #cameralife #filmlife #rental #gearporn #gear #filmgear #rentalhouse #production #filmmaker #filmmaking #videoproduction #cameradept #cameradepartment #grip #directorofphotography #losmandy #camerasupport

Awesome underwater shot with DP @david_william_mcdonald #regram...#reddigitalcinema #kowaanamorphic #nauticamhousing #un...
03/06/2018

Awesome underwater shot with DP @david_william_mcdonald #regram
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#reddigitalcinema #kowaanamorphic #nauticamhousing #underwatershoot #cinematography #cinematographer #dp #dplife #cameralife #filmlife #rental #gearporn #gear #rentalhouse #professional #production #filmmaker #filmproduction #filmmaking #cameradept #cameradepartment #psa #lens #filmgear #gear #directorofphotography #red #kowa

Focus Gear's cover photo
02/01/2018

Focus Gear's cover photo

New Year, New Gear! We're kicking the year off with a fresh set of equipment. From cameras to lenses, wireless accessori...
01/02/2018

New Year, New Gear! We're kicking the year off with a fresh set of equipment. From cameras to lenses, wireless accessories to monitors, we've got your resolutions covered!
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#newyear #productionrentals #cameras #equipmentrentals #filmequipment #rentalhouse #cinemalenses #cinematographer #lenses #filmproduction #commercialrentals #filmrentals #lighting #lightingequipment #lightingrental #gripequipment #directorofphotography #assistantcamera #cameraoperator #cinemarentals #cinemacameras #doplife #filmlife #gearporn #equipment #filmshoot #rentaltechnician #cameragear #focusgear

Say goodbye to LightHouse Films, and hello to Focus Gear! When we started renting gear ten years ago in a tiny East Vill...
12/13/2017

Say goodbye to LightHouse Films, and hello to Focus Gear!

When we started renting gear ten years ago in a tiny East Village apartment, we knew we wanted to create a different kind of rental house. We were dreaming of a more personal experience, where prices were both honest and affordable, and where customer service and technical knowledge were top priorities.

After our significant growth over the years, we felt LightHouse no longer sufficiently reflected our values and mission. Focus Gear embraces our philosophy and vision, putting the focus on great staff and quality gear.

This rebranding to Focus Gear is the first step toward big plans for 2018, and we couldn’t be more excited to have you be a part of this journey.

www.FocusGear.com

Focus Gear's cover photo
12/12/2017

Focus Gear's cover photo

Focus Gear
12/12/2017

Focus Gear

We’re excited to announce that director Romain Quirot's short sci-fi film, The Last Journey of the Enigmatic Paul W.R....
10/18/2017

We’re excited to announce that director Romain Quirot's short sci-fi film, The Last Journey of the Enigmatic Paul W.R., was just awarded Best Narrative at the One Screen Film Festival! This adds to his already amazing year which includes major festival wins, several television campaigns in the U.S., and the release of his first YA novel, among other achievements.

Quirot says he was, “inspired by works of science fiction that I enjoyed as a child. The ones with flying cars, a threat to the existence of mankind, and one mission that can save us all.” Paul W.R. explores themes of loneliness, isolation, and the power of human connection in a futuristic setting that feels both lived-in and fantastical. Congrats Romain!

http://www.light-house-films.com/work/last-journey-enigmatic-paul-w-r/

Shout out to director @romainquirot for becoming a finalist at the One Screen Film Festival in New York! He was selected...
09/26/2017

Shout out to director @romainquirot for becoming a finalist at the One Screen Film Festival in New York! He was selected for his award-winning short, The Last Journey of the Enigmatic Paul W.R, a sci-fi about mankind’s only hope of salvation resting on the shoulders of Paul W.R, the most talented astronaut of his generation, when a few hours before the mission launch, Paul mysteriously disappears…

View the trailer here: http://bit.ly/2xDqIXe

And check out the festival!
http://www.onescreen.org/

MARGOT has a fresh look! Check out our new poster for Camille de Galbert’s latest short film #comingsoon
09/22/2017

MARGOT has a fresh look! Check out our new poster for Camille de Galbert’s latest short film #comingsoon

Hey everyone! Check out the official poster for Camille de Galbert's new short film, MARGOT, which is now making its way...
08/30/2017

Hey everyone! Check out the official poster for Camille de Galbert's new short film, MARGOT, which is now making its way through the festival circuit. Visit www.MargotFilm.com to learn more!

We’re so proud of our sports and doc director, Anthony Pellino, for his selection in SHOOT’s 2017 New Directors Show...
06/29/2017
Lifetime Pictures - Welcome to the Fempire | Branded Content by Director Anthony Pellino | LightHouse Films

We’re so proud of our sports and doc director, Anthony Pellino, for his selection in SHOOT’s 2017 New Directors Showcase.

Anthony was included in the event on account of his work for Lifetime called Welcome to The Fempire, a powerful digital campaign that focuses on Olympic fencer, Ibtihaj Muhammad, who was the first Muslim American woman to wear a hijab in the Olympics.

The LightHouse team had a blast attending the event and got to watch a ton of amazing work. Great job to all of SHOOT’s emerging directors!

http://www.light-house-films.com/work/welcome-to-the-fempire/

This branded content for Lifetime's Fempire series focuses on the strength of female fencer Ibtihaj Muhammad for breaking stereotypes.

Oh say can you see these savings? Take advantage of our 4th of July special and rent 5 days for only the weekend rate!
06/28/2017

Oh say can you see these savings? Take advantage of our 4th of July special and rent 5 days for only the weekend rate!

05/09/2017
Citroen - Back in the Race / Julien Rocher

Race through past and present as Director Julien Rocher takes the wheel in this breathtaking short film, “Back In The Race”, for Citroen. One man’s life journey flashes before us, as everything he’s prepared for comes down to the finish line.

This is "Citroen - Back in the Race / Julien Rocher" Represented by LightHouse Films.

Director Week:Precise, raw, and yet refined, epic car director, Julien Rocher, creates work that awakens a deep human co...
05/08/2017
Julien Rocher - LightHouse Films

Director Week:
Precise, raw, and yet refined, epic car director, Julien Rocher, creates work that awakens a deep human connection between man and machine. Check out his work this week and follow us @LHFNY for more content!

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Camera shots shots shots shots shots! Take on Cinco de Mayo like a PRO! The GoPro Hero5 Black is available to rent, no m...
05/05/2017

Camera shots shots shots shots shots! Take on Cinco de Mayo like a PRO! The GoPro Hero5 Black is available to rent, no matter the adventure.

05/01/2017
Terroir Electronique 2 / Antoine Pai

Electronic music & agriculture. Two worlds collide in this promotional short for the Terroir Electronique festival in France - directed by Antoine Pai.

Directed by Antoine Pai. Represented by LightHouse Films

05/01/2017
Rubber B - The Ultimate Strap / Antoine Pai

We’ve upped the game with an abstract take on Rubber B’s latest project, “The Ultimate Strap”, with our Director Antoine Pai.

This is "Rubber B - The Ultimate Strap / Antoine Pai" by LightHouse Films on Vimeo, the home for high quality videos and the people who love them.

04/28/2017
Carrier - Finding Comfort / Antoine Pai

Celebrate the end of April with our new commercial, “Finding Comfort”, for Carrier! Directed by Antoine Pai.

This is "Carrier - Finding Comfort / Antoine Pai" by LightHouse Films

04/27/2017
The Glint / Antoine Pai

Grab a helmet and follow us on a poetic journey between a craftsman, his motorcycle, and the open road.
Comete Motorcycles - “The Glint”
Directed By Antoine Pai

Directed by Antoine Pai

04/26/2017
Lancome - Miracle Cushion / Antoine Pai

Take a break from your busy day and enjoy this lifestyle spot for Lancôme’s Miracle Cushion face powder directed by our very own Antoine Pai.

Directed by Antoine Pai - Represented by Lighthouse Films

A creative chameleon and lifestyle director, Antoine Pai blends modern style with visual elegance. Get the scoop this we...
04/25/2017
Antoine Pai | Lifestyle and Beauty Commercial Director Represented by LightHouse Films

A creative chameleon and lifestyle director, Antoine Pai blends modern style with visual elegance. Get the scoop this week this as we showcase his work, follow us on Instagram @LHFNY for bonus content!

A creative chameleon and visual lifestyle director, Antoine Pai blends a modern style with elegant camera tricks to create truly unique films.

04/13/2017
Olympic Games - France 3 TV / Romain Quirot

Playfully stylized, Romain Quirot promotes the 2016 Olympic Games, taking direct inspiration from Wes Anderson’s, “The Grand Budapest Hotel”.

This is "Olympic Games - France 3 TV / Romain Quirot" by LightHouse Films.

04/12/2017
KFC Xmas / Romain Quirot

It may be warming up outside, but this whimsical KFC spot will put you right in the holiday spirit!

KFC - “Xmas”, Directed by Romain Quirot

This is "KFC Xmas / Romain Quirot" by LightHouse Films on Vimeo, the home for high quality videos and the people who love them.

04/11/2017
MILKA #Catchmetender / Romain Quirot

What do you get when you blend humor, professional wrestling and chocolate? Romain Quirot’s #CatchMeTender commercial for Milka. Combining the fast paced, gritty elements of music video with quirky, light visual comedy, Romain creates an equally intense and amusing piece.

This is "MILKA #Catchmetender / Romain Quirot" by LightHouse Films.

Delve into the quirky and witty world of Director Romain Quirot this week at LHF. With a focus on lifestyle, light visua...
04/10/2017

Delve into the quirky and witty world of Director Romain Quirot this week at LHF. With a focus on lifestyle, light visual comedy, and a touch of Wes Anderson flare, Romain brings viewers into an exaggerated world filled with exhilarating moments that never rest. Get the inside scoop at LHFNY.com or follow us on IG @LHFNY for bonus content!

04/04/2017
LightHouse Films 2017 Showreel

What better way to celebrate LightHouse 4.0 than with a sleek new reel! Check out our new 2017 showreel showcasing work from our multi-talented roster of award winning directors. Fasten your seat belts, it's going to be a cinematic ride! #LHFNY

Representing:
Antoine Pai
Anthony Pellino
Camille de Galbert
Pepe Lansky
Ray Zablocki
Romain Quirot

This is "LightHouse Films 2017 Showreel" by LightHouse Films on Vimeo, the home for high quality videos and the people who love them.

03/31/2017
The Beat of True Believers

Just dropped! #TrueBelievers spot featuring Damian Lillard from the Portland Trailblazers. Directed by Anthony Pellino and produced by yours truly for #Spalding. "True believers don't wish, they work".
Director: @AnthonyPellino DP: @k__fletch / Thanks to @lensmonger for the sweet gear!

This is "The Beat of True Believers" by LightHouse Films. Directed by Anthony Pellino

03/30/2017
2XU- 1000 Miles / Anthony Pellino

Failure is not an option for Brooklyn based athlete, Thai Richards, who runs 1,000 miles in 100 days. 2XU gives perseverance a whole new meaning.

Directed by Anthony Pellino

This is "2XU- 1000 Miles / Anthony Pellino" by LightHouse Films.
www.LHFNY.com

03/28/2017
Lifetime Pictures - Welcome to The Fempire / Anthony Pellino

Defy stereotypes with U.S. olympian fencer, Ibtihaj Muhammad, the first Muslim American woman to wear a hijab, and earn a medal, at the Olympics. This film is a part of Lifetime's "Welcome to the Fempire" series, which celebrates women challenging conventions in their respective fields.

Directed by Anthony Pellino

This is "Lifetime Pictures - Welcome to The Fempire / Anthony Pellino" by LightHouse Films.
www.LHFNY.com

03/25/2017
LHF 101: The Vertigo Effect

LHF 101: The Vertigo Effect
The Dolly Zoom was made famous by Hitchcock in 1958, and it's a cool trick you can use to add a sense of disorientation or realization to a scene. But be careful, the Vertigo shot only works when used to amplify the internal mindset of a character during a pivotal plot point!

03/23/2017
Reebok // Be More Human

LHF’s newest addition, Anthony Pellino, gave us chills directing for Reebok’s, “Be More Human” campaign. But don’t take our word for it see for yourself under “Work” at LHFNY.com!

William H. Cavali, a kickboxer from Bed-Stuy Brooklyn, uses his past as motivation to be better. By meditating before each match, he prepares for any challenge that…

Meet Director Anthony Pellino, the newest addition to the LHF team! Fasten your seat belts this week as we take you on a...
03/22/2017
Instagram post by LightHouse Films • Mar 21, 2017 at 10:43pm UTC

Meet Director Anthony Pellino, the newest addition to the LHF team! Fasten your seat belts this week as we take you on a journey through some of his best work yet. Get the inside scoop at LHFNY.com or follow us on IG @LHFNY for bonus content!

75 Likes, 5 Comments - LightHouse Films (@lhfny) on Instagram: “Sport, doc, and music video director Anthony Pellino joins the LightHouse roster!🤘Check him out on…”

Margot
02/17/2017
Margot

Margot

Our Indiegogo campaign has officially launched!!

These first 24 hours are crucial, so SHARE this post with everyone!
We’re offering a ton of amazing perks and all contributions are tax deductible :D

Come on guys! Let’s hit that $30K campaign goal!

Our friends at @situationinteractive rocking our Master Primes on set with DP Bob Blankemeier and gaffer Tom Chaves. Gre...
10/19/2016

Our friends at @situationinteractive rocking our Master Primes on set with DP Bob Blankemeier and gaffer Tom Chaves. Great team, amazing shots! 📷 @mastershotfilms

Sweet camera set up for horror short #horrorfrombelow with DP Steve Russell!
10/07/2016

Sweet camera set up for horror short #horrorfrombelow with DP Steve Russell!

Our Lomo Anamorphic 35mm square front lens getting some sun on set! #tanlife 📷 @rogersieber 🔥
08/16/2016

Our Lomo Anamorphic 35mm square front lens getting some sun on set! #tanlife 📷 @rogersieber 🔥

If you're in Los Angeles, make sure to check out SIMON our short directed by Camille de Galbert screening tomorrow at TC...
08/14/2016

If you're in Los Angeles, make sure to check out SIMON our short directed by Camille de Galbert screening tomorrow at TCL Chinese theaters as part of the Holly Shorts film festival!

We're proud to announce that the uber-talented and Paris based director Antoine Pai has officially joined the LightHouse...
08/09/2016
Source Creative

We're proud to announce that the uber-talented and Paris based director Antoine Pai has officially joined the LightHouse family for North America representation!

Creative video agency and commercial production company LightHouse Films has signed Director Antoine Pai, who will be represented exclusively for the North American market. Based in Paris, Pai brings his blend of modern style and technical skills to craft both film and digital projects for LightHo...

Bad boy of the day: Angenieux 24-290 and Alexa Mini set up. Both available for rent at our shop! 🔥
08/03/2016

Bad boy of the day: Angenieux 24-290 and Alexa Mini set up. Both available for rent at our shop! 🔥

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225 W 39th St
New York, NY
10018

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(646) 649-3600

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