Playbuzz for Business

12/10/2018

Playbuzz for Business updated their address.

Playbuzz for Business updated their address.

10/22/2018

5 Ways To Improve Your Brand’s Storytelling

ICYMI: At our panel at Adweek, Sivonne Davis, VP of Marketing at L'Oréal USA and Kate Santore of Coca-Cola spoke extensively about brand identity, purpose, and translating brand appreciation into intent (all beautifully resonating with our own messaging!) Read more below.

Tips for content pros from the marketing leaders who spoke at Advertising Week 2018.

10/11/2018

Tell Us About Your Social Media Habits And We’ll Match You With Your Future Career | iDaily

Today is International Day Of The Girl. And as part of a group of partners promoting STEM (Science, Technology, Engineering, and Math) fields, we've come up with a journey to help girls find their STEM path! Check it out below.

The answer is just a few clicks away.

10/04/2018

How to Find the Absolute Most Perfect Gift For Any Toddler | TV Guide

Check it out! We're working with LEGO to help parents find the ~*perfect*~ gift for their kids.

What was your result?

SPONSORED CONTENT FROM LEGO(function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(d.getElementById(id))return;js=d.createElement(s);js.id=id;js.src='...

10/03/2018

Top Four Tools for Crafting Interactive Content in 2018

Would you look at that?

We're featured on MarTech Advisor as one of the top four tools to creating great interactive content!

Interactive content can be a great differentiator. Let's look at a few great interactive tools available today.

09/26/2018

How to Answer 25 FAQs on Content Marketing

We were one of the 25 experts asked about content marketing — Shachar did all of the work here 😁 and her answer is pretty indicative of where the industry is going (and that's beneficial to us, because of our storytelling DNA)!

Get the expert answers to 25 frequently asked questions about content marketing – Content Marketing Institute

09/24/2018

Seeking Authentic Conversations With Consumers? Then it’s Time to Evolve. - AW360

Shachar is on Advertising Week 360 with insights about finding and developing authentic conversations with consumers.

What should brands look for and what should they start doing? Click below to get the full scoop and a preview of our new branded stories and campaigns!

A few weeks ago I had the opportunity to speak to an incredible group of content and brand marketers at Content Marketing World.

09/14/2018

How a corporate soldier left behind a sexy job title to create a content platform - Mixergy

Andrew Warner from Mixergy interviewed Shaul Olmert about how a mid-life crisis (I mean, who hasn't experienced one?!) completely changed his career trajectory from MTV to entrepreneurship and the founding of Playbuzz!

Joining me today is someone who’s built a successful company but how he got there is a little atypical. He was a corporate soldier at MTV and was really proud of his job and the title that came with it. But a mid-life crisis at age 37 caused him to cross over into entrepreneurship. Shaul...

09/13/2018

News Article / Advertising Week - New York [ Oct 1 - 4 2018 ]

On October 1st, our Chief Storyteller and Queen, Shachar Orren, along with a panel of industry experts, Sivonne Davis (L'Oréal USA), Cheryl Dixon (COTY), Kate Santore (Coca-Cola), led by Kerry Flynn (Digiday), will discuss "What Brands Must do to Engage Today's Conscious Consumers".

We created a Playbuzz story for the event and it's up now on Advertising Week right now, so go check it out and grab a ticket while you can!

👇👇👇

advertisingweek.com

09/10/2018

GE, Google and IBM among giants empowering girls to join STEM

We are among a group of partners powering the Ad Council's effort to empower girls and to promote STEM (Science, Technology, Engineering, and Math) fields to further equality, break down stereotypes, and highlight the issue of underrepresentation in these fields — did you know just 25% of women make up the workforce in STEM?

Women can and should be at the forefront of STEM research and leadership. It's time we empower young girls and help them achieve their dreams.

She can STEM. So can you.

The brands have teamed up to shine a light on the science, technology, engineering and math field in a campaign from McCann.. From Campaign US

08/30/2018

If you see a ginormous 🍩 on the beach, don't be fooled...it's just a Playbuzzer.

08/28/2018

Through the looking glass, backwards: What Nieman Lab’s Predictions for Journalism 2018 tell us about where we’re headed

We couldn’t agree more with Nieman Journalism Lab’s 2018 predictions including, “Traditional journalism formats will be deconstructed to better fit mobile consumption."

(There are 174 predictions for journalism, so get right on it!)

An academic read through a bunch of smart people's thoughts on the near-term future for news. Here are the trends he found.

08/27/2018

Daniel Fisher and Alex Bailey spoke at IAB UK's Content & Distribution event regarding Playbuzz's unique branded content solutions and consumer journey!

08/22/2018

'Fall' Into Your Autumn Marketing Campaigns: 13 Ways To Get Ahead

Planning ahead is crucial, so here are 13 suggestions on how to get your team prepared for the impending new season. (PS: one of them comes from Playbuzz CEO Shaul Olmert!)

Fall is fast approaching, meaning marketers are gearing up to launch their fall campaigns and move toward their Q3 goals.

08/21/2018

4 Major Changes Up Next for the Newsroom

Yael Shafrir, Vice President of International Partnerships writes about fake news, transparency, and the shift in publishers on Adweek. She predicts third-party consultants will help content creators guide audiences using a well-crafted engaging journey. (Paywall)

Opinion: Facebook turned its back has on news sites.

08/16/2018

Advertising, Marketing and Moments of Truth

Rob Norman broke down the "moments of truth", briefly expanding upon Google's "Zero Moment of Truth" and Amazon's "Negative One Moment of Truth".

And in these "Moments", advertising is crucial.

“The message was — and is — clear," he writes. "[A]wareness and memorability are a helpful precursor to any point of purchase or pre-purchase moment of truth.”

Rob Norman explains the many "moments of truth" in , and consumer behavior. Only .

08/15/2018

Did you know: We're part of a foosball league in Israel. Our membership fee is put towards purchasing a foosball table to donate to a charity of the league winner's choosing!

Check it out: foosball.co.il/

08/14/2018

Playbuzz Taps BuzzFeed Exec Matt Trotta As North America GM, Plans Expansions

Storytelling is part of our DNA. We've created tools to help individuals and brands on their storytelling journey. Some stories are to-the-point, some are epics. Ours is ever-evolving and always engaging (that's what makes a good story, right?)!

Today, we're proud to announce Matt Trotta as our GM of North America to further build our story and help brands focus theirs.

Trotta will oversee the publishing and brand side solutions offered by the company. "There is a tremendous opportunity to help publishers diversify revenue without cannibalizing what their sales team is out there selling," Trotta said.

08/13/2018

CMWorld 2018 is right around the corner! Our very own Shachar Orren will be speaking on September 5th about navigating around the current news cycle with sincere, engaging content.

👇 Check it out! 👇

http://schedule.contentmarketingworld.com/session/digital-storytelling-in-the-age-of-bad-news/855761

08/08/2018

How Publishers Across the Globe Engaged Fans for World Cup 2018

The World Cup ended almost a month ago, but we haven't forgotten the passion and excitement generated both off- and online.

Publishers were able to tap into the world of fervent fans using our interactive storytelling tools — for example, Diario Olé created a one question poll asking, "Which team do you want to win the World Cup?"

This quickly trended on both Argentinian and Brazilian social media, creating buzz items within the two countries, gathering over 2.3M engagements and over 900,000 votes!

The World Cup unites and divides nations, with passionate fans exhibiting excitement both at games and online.

08/06/2018

The kind of content you call your friends over to see 👀

08/02/2018

We went to UM Worldwide with ice cream from Van Leeuwen Artisan Ice Cream to celebrate 91% brand lift (as reported by Nielsen) when they use our products!

Plus, there's nothing quite like engaging with delicious ice cream. (See what I did there?)

07/31/2018

How Facebook's Watch Party Feature Can Help Brands Build Engagement With Their Audience

Have you heard of Watch Party?

It allows groups to seamlessly host and share video streaming.

Shachar Orren explains the importance of such engagement-based social tools that personalize the viewing experience in real-time!

The feature will encourage community activity through shared video streaming sessions, giving viewers the ability to comment simultaneously and explore branded content socially.

07/27/2018

What do content producers need to do to stand out?

Did you know the average attention span for people reading digital articles is around 8 to 15 seconds?

Shaul Olmert spoke on CNBC to discuss the importance of user engagement and how to maintain their (our) attention span!

Shaul Olmert tells Marketing Media Money how advertisers and content producers can maintain people's attention span.

07/27/2018

to when our Chief Storyteller Shachar Orren spoke at NYC's Digital Context Next's Video Day (7/18) on how to create and monetize video with Playbuzz Video!

07/25/2018

How To Create Stunning Content Without A Designer

Designers are super important, but sometimes, people don't have the bandwidth or money to hire one. Thankfully, with our tools, you can create customized content with a click of a button!

These Playbuzz elements can enable you to easily customize your content!

07/24/2018

unbound London 2018: PANEL: non-stop digital distraction

ICYMI: Alex Bailey, Director of Partnerships at unbound London 2018:

https://www.youtube.com/watch?v=SuX9HiB0C8c

Our appetite for access to new content anywhere and anytime is still larger than ever, and the way that brands and publishers create and distribute content m...

07/23/2018

How Sky News Managed to Beat The Crowds For Their Coverage of the Royal Wedding

When publishers need to get news out quick, they can use us to create content in no time at all, while increasing interactivity and engagement.

Sky News used our batch upload feature to cover the Royal Wedding to create their visual-first stories. This led to an average dwell time of three minutes and 65% average engagement rate!

The Challenge The Royal Wedding attracted the attention of the entire world. On the day of, publishers knew that they would have tight time constraints to cover the big day. And with the competition fierce, Sky News needed a way to create content quickly in a shorter time than they are accustomed to...

07/19/2018

We recently learned 91 is a special number for us thanks to Nielsen study on digital agencies. They reported a 91% brand lift when using Playbuzz!

What else could we do but celebrate with 91 ice cream sandwiches for the first 91 people in line at UM Worldwide?

07/16/2018

PANEL: NON-STOP DIGITAL DISTRACTION

is this week! Playbuzz's Director of Partnerships, Alex Bailey, will be speaking on the the 'Non-Stop Digital Distraction Panel' on Wednesday at 2:30pm!

⬇️⬇️⬇️Details below ⬇️⬇️⬇️

unbound festivals celebrate innovation around the world

07/11/2018

Creative and Unexpected Use Cases for Playbuzz Tools

People have been really creative with the use of our tools! We've selected a few to highlight them for you.

The creative flexibility of our platform enables you to think outside the box and use our different creation tools and content elements to write in innovative ways that will transform how your articles are read.

07/06/2018

How To Use Video To Increase Engagement

Did you know items powered by Playbuzz​ earn 20,000 engagements every MINUTE? That means you should add videos to your articles (it'll help retain audience and increases session time to over seven times your average)!

So that's pretty awesome, right?

➔

07/04/2018

How Can You Improve Your Content Engagement?

As brands and publishers start to invest heavily in interactive content to drive audience engagement and dwell time, it's become important to start thinking about improving content engagement (and you can use Playbuzz to help boost them).

Why does engagement matter?

06/27/2018

How Do I Overcome Wrtiter's Block With Playbuzz?

We just want to tell you: In this day and age...THERE IS NO SUCH THING AS WRITER'S BLOCK.

➔

06/26/2018

Want To Create A Media Arm Of Your Brand? Ask These Eight Questions First

Ask yourself these eight crucial questions before putting time and money into creating a media department for your company. (Featuring Shaul Olmert, Playbuzz CEO)

Some companies have found so much success in content assets that they've essentially opened their own mini-media companies