Playbuzz for Business

Playbuzz for Business Playbuzz is an authoring & distribution platform for interactive storytelling.

Playbuzz is the leading authoring and distribution platform for creating interactive stories. Use our suite of storytelling tools to create engaging editorial and commercial content.

ICYMI: At our panel at Adweek, Sivonne Davis, VP of Marketing at L'Oréal USA and Kate Santore of Coca-Cola spoke extens...
10/22/2018
5 Ways To Improve Your Brand’s Storytelling

ICYMI: At our panel at Adweek, Sivonne Davis, VP of Marketing at L'Oréal USA and Kate Santore of Coca-Cola spoke extensively about brand identity, purpose, and translating brand appreciation into intent (all beautifully resonating with our own messaging!) Read more below.

Tips for content pros from the marketing leaders who spoke at Advertising Week 2018.

Check it out! We're working with LEGO to help parents find the ~*perfect*~ gift for their kids. What was your result?
10/04/2018
How to Find the Absolute Most Perfect Gift For Any Toddler | TV Guide

Check it out! We're working with LEGO to help parents find the ~*perfect*~ gift for their kids.

What was your result?

SPONSORED CONTENT FROM LEGO(function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(d.getElementById(id))return;js=d.createElement(s);js.id=id;js.src='...

Would you look at that? We're featured on MarTech Advisor as one of the top four tools to creating great interactive con...
10/03/2018
Top Four Tools for Crafting Interactive Content in 2018

Would you look at that?

We're featured on MarTech Advisor as one of the top four tools to creating great interactive content!

Interactive content can be a great differentiator. Let's look at a few great interactive tools available today.

We were one of the 25 experts asked about content marketing — Shachar did all of the work here 😁 and her answer is ...
09/26/2018
How to Answer 25 FAQs on Content Marketing

We were one of the 25 experts asked about content marketing — Shachar did all of the work here 😁 and her answer is pretty indicative of where the industry is going (and that's beneficial to us, because of our storytelling DNA)!

Get the expert answers to 25 frequently asked questions about content marketing – Content Marketing Institute

Shachar is on Advertising Week 360 with insights about finding and developing authentic conversations with consumers. Wh...
09/24/2018
Seeking Authentic Conversations With Consumers? Then it’s Time to Evolve. - AW360

Shachar is on Advertising Week 360 with insights about finding and developing authentic conversations with consumers.

What should brands look for and what should they start doing? Click below to get the full scoop and a preview of our new branded stories and campaigns!

A few weeks ago I had the opportunity to speak to an incredible group of content and brand marketers at Content Marketing World.

Andrew Warner from Mixergy interviewed Shaul Olmert about how a mid-life crisis (I mean, who hasn't experienced one?!) c...
09/14/2018
How a corporate soldier left behind a sexy job title to create a content platform - Mixergy

Andrew Warner from Mixergy interviewed Shaul Olmert about how a mid-life crisis (I mean, who hasn't experienced one?!) completely changed his career trajectory from MTV to entrepreneurship and the founding of Playbuzz!

Joining me today is someone who’s built a successful company but how he got there is a little atypical. He was a corporate soldier at MTV and was really proud of his job and the title that came with it. But a mid-life crisis at age 37 caused him to cross over into entrepreneurship. Shaul...

On October 1st, our Chief Storyteller and Queen, Shachar Orren, along with a panel of industry experts, Sivonne Davis (L...
09/13/2018
News Article / Advertising Week - New York [ Oct 1 - 4 2018 ]

On October 1st, our Chief Storyteller and Queen, Shachar Orren, along with a panel of industry experts, Sivonne Davis (L'Oréal USA), Cheryl Dixon (COTY), Kate Santore (Coca-Cola), led by Kerry Flynn (Digiday), will discuss "What Brands Must do to Engage Today's Conscious Consumers".

We created a Playbuzz story for the event and it's up now on Advertising Week right now, so go check it out and grab a ticket while you can! #AWNewYork

👇👇👇

advertisingweek.com

We are among a group of partners powering the Ad Council's effort to empower girls and to promote STEM (Science, Technol...
09/10/2018
GE, Google and IBM among giants empowering girls to join STEM

We are among a group of partners powering the Ad Council's effort to empower girls and to promote STEM (Science, Technology, Engineering, and Math) fields to further equality, break down stereotypes, and highlight the issue of underrepresentation in these fields — did you know just 25% of women make up the workforce in STEM?

Women can and should be at the forefront of STEM research and leadership. It's time we empower young girls and help them achieve their dreams.

She can STEM. So can you.

The brands have teamed up to shine a light on the science, technology, engineering and math field in a campaign from McCann.. From Campaign US

If you see a ginormous 🍩 on the beach, don't be fooled...it's just a Playbuzzer.
08/30/2018

If you see a ginormous 🍩 on the beach, don't be fooled...it's just a Playbuzzer.

Daniel Fisher and Alex Bailey spoke at IAB UK's Content & Distribution event regarding Playbuzz's unique branded content...
08/27/2018

Daniel Fisher and Alex Bailey spoke at IAB UK's Content & Distribution event regarding Playbuzz's unique branded content solutions and consumer journey!

Planning ahead is crucial, so here are 13 suggestions on how to get your team prepared for the impending new season. (PS...
08/22/2018
'Fall' Into Your Autumn Marketing Campaigns: 13 Ways To Get Ahead

Planning ahead is crucial, so here are 13 suggestions on how to get your team prepared for the impending new season. (PS: one of them comes from Playbuzz CEO Shaul Olmert!)

Fall is fast approaching, meaning marketers are gearing up to launch their fall campaigns and move toward their Q3 goals.

Yael Shafrir, Vice President of International Partnerships writes about fake news, transparency, and the shift in publis...
08/21/2018
4 Major Changes Up Next for the Newsroom

Yael Shafrir, Vice President of International Partnerships writes about fake news, transparency, and the shift in publishers on Adweek. She predicts third-party consultants will help content creators guide audiences using a well-crafted engaging journey. (Paywall)

Opinion: Facebook turned its back has on news sites.

Rob Norman broke down the "moments of truth", briefly expanding upon Google's "Zero Moment of Truth" and Amazon's "Negat...
08/16/2018
Advertising, Marketing and Moments of Truth

Rob Norman broke down the "moments of truth", briefly expanding upon Google's "Zero Moment of Truth" and Amazon's "Negative One Moment of Truth".

And in these "Moments", advertising is crucial.

“The message was — and is — clear," he writes. "[A]wareness and memorability are a helpful precursor to any point of purchase or pre-purchase moment of truth.”

Rob Norman explains the many "moments of truth" in #advertising, #marketing and consumer behavior. Only #OnTheVillage.

Did you know: We're part of a foosball league in Israel. Our membership fee is put towards purchasing a foosball table t...
08/15/2018

Did you know: We're part of a foosball league in Israel. Our membership fee is put towards purchasing a foosball table to donate to a charity of the league winner's choosing!

Check it out: foosball.co.il/

Storytelling is part of our DNA. We've created tools to help individuals and brands on their storytelling journey. Some ...
08/14/2018
Playbuzz Taps BuzzFeed Exec Matt Trotta As North America GM, Plans Expansions

Storytelling is part of our DNA. We've created tools to help individuals and brands on their storytelling journey. Some stories are to-the-point, some are epics. Ours is ever-evolving and always engaging (that's what makes a good story, right?)!

Today, we're proud to announce Matt Trotta as our GM of North America to further build our story and help brands focus theirs.

Trotta will oversee the publishing and brand side solutions offered by the company. "There is a tremendous opportunity to help publishers diversify revenue without cannibalizing what their sales team is out there selling," Trotta said.

The World Cup ended almost a month ago, but we haven't forgotten the passion and excitement generated both off- and onli...
08/08/2018
How Publishers Across the Globe Engaged Fans for World Cup 2018

The World Cup ended almost a month ago, but we haven't forgotten the passion and excitement generated both off- and online.

Publishers were able to tap into the world of fervent fans using our interactive storytelling tools — for example, Diario Olé created a one question poll asking, "Which team do you want to win the World Cup?"

This quickly trended on both Argentinian and Brazilian social media, creating buzz items within the two countries, gathering over 2.3M engagements and over 900,000 votes!

The World Cup unites and divides nations, with passionate fans exhibiting excitement both at games and online.

The kind of content you call your friends over to see 👀
08/06/2018

The kind of content you call your friends over to see 👀

We went to UM Worldwide with ice cream from Van Leeuwen Artisan Ice Cream to celebrate 91% brand lift (as reported by Ni...
08/02/2018

We went to UM Worldwide with ice cream from Van Leeuwen Artisan Ice Cream to celebrate 91% brand lift (as reported by Nielsen) when they use our products!

Plus, there's nothing quite like engaging with delicious ice cream. (See what I did there?)

Have you heard of Watch Party? It allows groups to seamlessly host and share video streaming. Shachar Orren explains the...
07/31/2018
How Facebook's Watch Party Feature Can Help Brands Build Engagement With Their Audience

Have you heard of Watch Party?

It allows groups to seamlessly host and share video streaming.

Shachar Orren explains the importance of such engagement-based social tools that personalize the viewing experience in real-time!

The feature will encourage community activity through shared video streaming sessions, giving viewers the ability to comment simultaneously and explore branded content socially.

Did you know the average attention span for people reading digital articles is around 8 to 15 seconds? Shaul Olmert spok...
07/27/2018
What do content producers need to do to stand out?

Did you know the average attention span for people reading digital articles is around 8 to 15 seconds?

Shaul Olmert spoke on CNBC to discuss the importance of user engagement and how to maintain their (our) attention span!

Shaul Olmert tells Marketing Media Money how advertisers and content producers can maintain people's attention span.

#throwback to when our Chief Storyteller Shachar Orren spoke at NYC's Digital Context Next's Video Day (7/18) on how to ...
07/27/2018

#throwback to when our Chief Storyteller Shachar Orren spoke at NYC's Digital Context Next's Video Day (7/18) on how to create and monetize video with Playbuzz Video!

Designers are super important, but sometimes, people don't have the bandwidth or money to hire one. Thankfully, with our...
07/25/2018
How To Create Stunning Content Without A Designer

Designers are super important, but sometimes, people don't have the bandwidth or money to hire one. Thankfully, with our tools, you can create customized content with a click of a button!

These Playbuzz elements can enable you to easily customize your content!

When publishers need to get news out quick, they can use us to create content in no time at all, while increasing intera...
07/23/2018
How Sky News Managed to Beat The Crowds For Their Coverage of the Royal Wedding

When publishers need to get news out quick, they can use us to create content in no time at all, while increasing interactivity and engagement.

Sky News used our batch upload feature to cover the Royal Wedding to create their visual-first stories. This led to an average dwell time of three minutes and 65% average engagement rate!

The Challenge The Royal Wedding attracted the attention of the entire world. On the day of, publishers knew that they would have tight time constraints to cover the big day. And with the competition fierce, Sky News needed a way to create content quickly in a shorter time than they are accustomed to...

We recently learned 91 is a special number for us thanks to Nielsen study on digital agencies. They reported a 91% brand...
07/19/2018

We recently learned 91 is a special number for us thanks to Nielsen study on digital agencies. They reported a 91% brand lift when using Playbuzz!

What else could we do but celebrate with 91 ice cream sandwiches for the first 91 people in line at UM Worldwide?

#UnboundLDN is this week! Playbuzz's Director of Partnerships, Alex Bailey, will be speaking on the the 'Non-Stop Digita...
07/16/2018
PANEL: NON-STOP DIGITAL DISTRACTION

#UnboundLDN is this week! Playbuzz's Director of Partnerships, Alex Bailey, will be speaking on the the 'Non-Stop Digital Distraction Panel' on Wednesday at 2:30pm!

⬇️⬇️⬇️Details below ⬇️⬇️⬇️

unbound festivals celebrate innovation around the world

People have been really creative with the use of our tools! We've selected a few to highlight them for you.
07/11/2018
Creative and Unexpected Use Cases for Playbuzz Tools

People have been really creative with the use of our tools! We've selected a few to highlight them for you.

The creative flexibility of our platform enables you to think outside the box and use our different creation tools and content elements to write in innovative ways that will transform how your articles are read.

Did you know items powered by Playbuzz​ earn 20,000 engagements every MINUTE? That means you should add videos to your...
07/06/2018
How To Use Video To Increase Engagement

Did you know items powered by Playbuzz​ earn 20,000 engagements every MINUTE? That means you should add videos to your articles (it'll help retain audience and increases session time to over seven times your average)!

So that's pretty awesome, right?

As brands and publishers start to invest heavily in interactive content to drive audience engagement and dwell time, it'...
07/04/2018
How Can You Improve Your Content Engagement?

As brands and publishers start to invest heavily in interactive content to drive audience engagement and dwell time, it's become important to start thinking about improving content engagement (and you can use Playbuzz to help boost them).

Why does engagement matter?

Ask yourself these eight crucial questions before putting time and money into creating a media department for your compa...
06/26/2018
Want To Create A Media Arm Of Your Brand? Ask These Eight Questions First

Ask yourself these eight crucial questions before putting time and money into creating a media department for your company. (Featuring Shaul Olmert, Playbuzz CEO)

Some companies have found so much success in content assets that they've essentially opened their own mini-media companies

06/19/2018
innovfest unbound: Navigating Gen Z

Navigating a group as tech-savvy as Generation Z presents brands with a new world of challenges.

Get on the right path with the help of this panel from #InnovfestUnbound, featuring our CEO Shaul Olmert!

Generation Z has used the Internet since a young age and are comfortable with technology and social media. For brands, they are a challenge as well as an opp...

We're going to be at the 65th edition of Cannes Lions this year, where we will introduce our brand new ad offering. Get ...
06/15/2018
Cannes Lions To Have Creative Debates, Hot-Button Topics and Smart POVs

We're going to be at the 65th edition of Cannes Lions this year, where we will introduce our brand new ad offering. Get excited!

Keeping our tradition of covering Cannes Lions for the second time in a row, we interviewed Shachar Orren, Chief Storytelling Officer at Disney-backed storytelling platform, Playbuzz.

Interactive content is further enabling publishers and brands to drive better audience engagement and dwell time. That m...
06/11/2018
Why Engagement Is Redefining How We Measure Success

Interactive content is further enabling publishers and brands to drive better audience engagement and dwell time. That means they can monetize much better.

We always talk about how publishers & brands must redefine their KPIs to revolve around active consumption rather than passive viewing, and now we are telling you why.

Shachar Orren, Chief Storyteller, explains on Velocitize Pub that companies have to be more transparent about what they ...
06/06/2018
Velocitize Talks: Shachar Orren of Playbuzz on interactive storytelling - Velocitize

Shachar Orren, Chief Storyteller, explains on Velocitize Pub that companies have to be more transparent about what they believe in because it creates a personal connection between the consumer and the brand.

Here's why.

The public is always skeptical of content, especially interactive content, and the recent news of social media manipulation involving Facebook …

Mor Sidi, Director of Growth at Playbuzz, believes publishers don't have to worry about Google's latest video ad restric...
06/01/2018
Playbuzz's Mor Sidi Offers Advice To Publishers Struggling With New Google Ad Requirements

Mor Sidi, Director of Growth at Playbuzz, believes publishers don't have to worry about Google's latest video ad restrictions to place units above the fold. After all, if the readers are already going there for content, they will engage with it.

(via MediaPost)

Sidi believes Google's regulations are an attempt to engage readers with the entire commercial environment by making it one they want to engage with.

CPE (Cost per engagement) is a much more effective way to measure impressions. For one, it reduces conversion guesswork ...
05/31/2018
Measure Engagement with Top-of-Funnel Content: 3 Reasons Why

CPE (Cost per engagement) is a much more effective way to measure impressions.

For one, it reduces conversion guesswork and reflects consumer's interest in the ads they see.

Our MD UK, Daniel Fisher, explains why on Native Advertising Institute.

Most top-of-funnel formats are still measured by impressions or views, but it's time to measure engagement instead. Here are three reasons why.

The past 12 months have left journalists completely dumbfounded, starting with President Trump and his constant attack o...
05/30/2018
Chrissy Teigen Just Reminded Us Why Freedom of the Press in America Is Still a Thing

The past 12 months have left journalists completely dumbfounded, starting with President Trump and his constant attack on the press and the "fake news" narrative.

World Press Freedom Day reminds us just how important it is for journalists to continue to be vocal and report the truth.

Opinion: We must demand higher standards of transparency, from the White House to the newsroom.

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