Hone Focus on making great content, not on finding a producer. Hone is a scalable content production department for your agency or brand. We Work With-
Brands and agencies that need experienced agency producers to execute their content.
(4)

We offer full-service capabilities so you can make just one call for a consistently great experience. The Benefits-
Hone provides a full-service offering that goes beyond simply supplying producers or directors. Our hybrid production model and hourly billing allows for early engagement which is invaluable to our clients by reducing the risk of scheduling and budgeting issues that can lead to overages, delivery delays, and unhappy clients.

Operating as usual

Hone EP Laura Rea is running the NYC Marathon today. Impressive feat! Congratulations, Laura!
11/03/2019

Hone EP Laura Rea is running the NYC Marathon today. Impressive feat! Congratulations, Laura!

No excuses if you are in Atlanta on Sept. 18th! Come see Hone’s rockstar producer Laura Rea take the stage for the first...
09/13/2019

No excuses if you are in Atlanta on Sept. 18th! Come see Hone’s rockstar producer Laura Rea take the stage for the first time to kick some comedy butt!

Hone's cover photo
07/16/2019

Hone's cover photo

07/16/2019
New Coke and Stranger Things Mini-World

Tiny New Coke + Tiny Stranger Things = 80's Magic! Hone produced 14 different mini-worlds for Coca-Cola's Sip and Scan app and social channels including this one for the launch of New Coke and Stranger Things Season 3. Amazing work from our miniature artist Mighty Oak, Pandaminiatures, Aleia Murawski, and Tiny Doors ATL!

Hone is honored to produce again for the remarkable creative team at Wealthsimple. They've created  an informative and e...
04/17/2019
Investing Master Class | Wealthsimple

Hone is honored to produce again for the remarkable creative team at Wealthsimple. They've created an informative and entertaining educational video on investing with the charming host Nicholas Braun from HBO's Succession.

We had incredible support from Gary Knight and Beau Dickson at Cut + Run, Tom Poole and Joseph Bicknell at Co3, and Andy Huckvale doing the music. https://www.wealthsimple.com/class/investing-master-class/

Become an expert at investing with our free investing course and personal finance classes.

02/02/2019
BON & VIV Spiked Seltzer – ‘The Pitch’

Happy to have been a part of this spot for BON & VIV Spiked Seltzer with the super team at Bullish. Traktor directed, Cut + Run's Rob Ryang edited, music by Fall On Your Sword, and mermaids and sharks care of EightVFX. 3 SB spots in three years for Hone. 🏈🏈🏈

Bonnie and Vivian introduce their BON & VIV Spiked Seltzer -- great botanical flavors, 0 g of sugar. The Myth is Real.

Jackson, Siesta, Magali and Hoyte! @ Vancouver, British Columbia
11/09/2018

Jackson, Siesta, Magali and Hoyte! @ Vancouver, British Columbia

11/09/2018

Always landing the best table in the house!

11/09/2018
Invest in change

Hone is very proud to have supported the Wealthsimple TV production with WNBA All-Star Skylar Diggins-Smith. Public Record director Nathan Saltmarsh Caswell did a great job with these two great young talent and Dan De Winter at @Rock Paper Scissors nailed the edits! (more to come from Wealthsimple very soon)

Based on WNBA All-Star Skylar Diggins-Smith's true story, “Equal” makes a simple case for closing professional basketball's gender pay gap. Wealthsimple endo...

Thanks for hosting in Miami, Iconoclast.tv. Great shoot, great weather, great coffee.
05/07/2018

Thanks for hosting in Miami, Iconoclast.tv. Great shoot, great weather, great coffee.

We're excited to share our latest spot for Novant Health and BBDO Worldwide, directed by Jordan Fein!
04/24/2018
reel.io

We're excited to share our latest spot for Novant Health and BBDO Worldwide, directed by Jordan Fein!

Hone returned to support Wealthsimple in their most recent #InvestingForHumans Campaign directed by Errol Morris. Sonic ...
01/08/2018
Wealthsimple: Brian - Proud

Hone returned to support Wealthsimple in their most recent #InvestingForHumans Campaign directed by Errol Morris. Sonic ★ Union Nomad Editing Company

Aubrey Plaza, Mark Duplass, Brian Tyree Henry Discuss Money Matters in In-House Campaign From Canadian Startup

The “Naughty List is Not an Option” this Holiday! Excited to share this hilarious work from BBDO for Toys ‘R’ Us. Hone p...
11/10/2017
Toys R Us: Naughty List is Not an Option

The “Naughty List is Not an Option” this Holiday! Excited to share this hilarious work from BBDO for Toys ‘R’ Us. Hone provided production consulting services for the campaign.

Devious Kids Find Ways to Remind Their Parents About Their Christmas Lists in Toys 'R' Us' Holiday Campaign

Wealthsimple envisioned an open discussion about money, and what it conjures up for people, in this new campaign directe...
09/19/2017
Errol Morris Shot 56 Soothing Ads for Wealthsimple, and He Stars in the Best One of Them All

Wealthsimple envisioned an open discussion about money, and what it conjures up for people, in this new campaign directed by Errol Morris. The compelling results come from Wealthsimple's remarkable creative direction, extensive real people casting, and the support of terrific collaborators, like Moxie Pictures, Rock Paper Scissors, Nomad, Sonic Union, and Andy Huckvale. Hone is gleefully honored to have been tapped again to support Wealthsimple's creative vision. Sonic ★ Union Nomad Editing Company #andyhuckvale

Robo adviser tackles investment anxiety.

Excited to see our friends at Airbnb and explore all of the amazing conference rooms!
07/26/2017

Excited to see our friends at Airbnb and explore all of the amazing conference rooms!

02/02/2017
Wix.com Big Game First Spot with Jason Statham & Gal Gadot

One of the two Hone produced Super Bowl commercials this year. Wix.com combines combustible star power in this action packed ad for their web design platform. We're happy to have worked with The Mill Human Music and Sound Design Bullitt and Beast.

https://www.youtube.com/watch?v=bcrrxRk-YeQ

Get ready for action in our Big Game commercial featuring Jason Statham and Gal Gadot. When Felix, a business owner in a disruptive world, has to deal with G...

08/26/2016
Where do puppies come from?

Start your day with cute kids and adorable puppies, and stay tuned for the important message. Hone is very proud to share Tina Lam's production for The Humane Society and ROKKAN. Honor Society Films's Lara Shapiro directed, Fluid's Peter Sabatino edited, Buck did the amazing animation, and JSM Music did the impressive music track.

https://www.youtube.com/watch?v=ydhrQNE-QE0

We asked kids and the answer isn’t as simple as you’d think. Sign the Puppy Pledge today and help change the story for more dogs. http://bit.ly/2bggljO

07/14/2016

Hone is looking for a new producer to join their NYC team! We are looking for an awesome agency producer with 2-5 years of experience producing full-up commercials. Please see opening at http://honeproduction.com/job-openings/ or apply directly at [email protected] - As always, any great recommendations will be rewarded!

04/19/2016
Scotts Do You Know Brand 30

We were honored to supervise production on the Scotts brand launch for Barton F. Graf. The nine spot campaign was directed by Daniel Wolfe, edited by Tom Lindsay, and finished with Ilia at The Mill in NYC.

04/12/2016
Veuve Clicquot "On Negotiating"

Veuve Clicquot launched a US social media campaign with Rokkan, and liked the creative so much they decided to use it globally. Hone supported the content production of three web films about Muses inspired by originator Madame Clicquot herself. It filmed in Toronto with director Peter Glanz and editor Holle Singer.

10/12/2015
Game of War Hero

Untitled Worldwide and the remarkable Cheri Anderson gave Hone an opportunity to support on this mega-production about Mariah Carey, heroes, and an ugly ass dragon. #mariahcarey #honed #gameofwar #alantaylor #framestore #bullittbranded

09/05/2015

We just wapped up a big production that has been going on for the past four months. Look forward to sharing it on September 18th.

Just Honed - Hone helped Compass (formerly Urban Compass) to develop original content for their launch into the Washingt...
02/18/2015

Just Honed - Hone helped Compass (formerly Urban Compass) to develop original content for their launch into the Washington, DC market. http://honeproduction.com/work/

01/08/2015
Home2 Suites by Hilton

Just Honed - Hone acted as both agency producers and as the production company to execute these fun real people stunt ads for Hilton Hotel’s Home2 properties. With a short timeline and challenged budget, we were able to create 4 spots that have received close to 1 million views in less than 2 weeks.

One man’s revolving door is another man’s music-playing, compliment-giving revolving door. www.FreshNewWay.com

12/09/2014
Twitter Amplify Product Video

Just Honed - Excited to share this animated product video we produced for Twitter for their Amplify product. See what it is and how it works in less than 90 secs http://snpy.tv/1vpJj11

For more info about Twitter Amplify visit business.twitter.com/twitter-amplify.

Table top shoots require great craft service.
11/17/2014

Table top shoots require great craft service.

10/26/2014

Hone's 2nd trip to Nashville for BBDO ATL.
Looking forward to another great shoot!

Honed
08/22/2014

Honed

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Hone is a Production Strategy™ company for brands and agencies

We Work With- In-house brand marketing teams and with outside creative agencies that need award winning producers to deliver content that exceeds expectations.

Production Strategy- Hone’s Production Strategist are responsible for overseeing development of content production. It is their role to cut through the chaos and advise on and distill a brand’s content needs into an executable plan for producing advertising ideas to solve a defined business problem.

Our Capabilities- Are many but we have two primary offerings: Production Consulting - A team of experienced agency producers and business affairs experts + Content Production - A production company for broadcast, digital, experiential, and social media.

The Benefits- Hone provides a full-service offering that goes beyond simply supplying producers or directors. Our hybrid production model and hourly billing allows for early engagement which is invaluable to our clients by reducing the risk of scheduling and budgeting issues that can lead to overages, delivery delays, and unhappy clients.

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Hello please have Mr. Tharp contact me. I am having difficulties reaching him.Thanks. Marion