
08/23/2025
People are not hapoy … “
Days before the college football season begins, the University of Notre Dame on Thursday unveiled an updated logo for its storied program — one that emphasizes football while downplaying the "fighting" part of the school's nickname.
Since its debut on the cover of Time on Nov. 20, 1964, the “Fighting Irish” logo had become synonymous with the football program known as the Fighting Irish as it built one of the most successful programs in the sport’s history. Featuring a hostile-looking leprechaun with both fists up, as if prepared to spar, the logo was associated with the South Bend, Indiana school as Notre Dame claimed football national championships in 1966, 1973, 1977 and 1988, and played in national-title games in 2012 and again last season.
In the new logo, which the university said was designed in-house, the mascot's grimacing expression is the same, but its fists are down. Now, they're holding onto a football as it runs forward."
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Notre Dame unveiled an updated logo for its storied program — one that emphasizes football while downplaying the "fighting" part of the school's nickname.