Upfront Digital Media

Upfront Digital Media Upfront Digital Media is the only omni-channel platform accessing Guaranteed, PMP and RTB channels simultaneously across video, mobile & display inventory.
Upfront Digital Media is the leading provider of programmatic marketing solutions. We have been a pioneer in forecasting and reserving audiences at scale since 2010. In 2013, we introduced the only omni-channel platform, accessing Guaranteed (programmatic direct), PMP (private marketplace) and RTB (real-time bidding) channels simultaneously across video, mobile and display inventory. Our unique data-first approach and pioneering DMP media activation suite empowers leading global marketers, publishers and ad networks with the ability to forecast specific audiences, marketplace reach and inventory upfront, and to execute unified marketing strategies from awareness through direct response, all with full creative control. Simply put, our clients work with us because we deliver transparency, certainty and performance to every media buy. Upfront Digital Media, a Legolas Media company, is based in New York City with additional offices in Israel. For more information, visit thinkupfront.com

Upfront Digital Media (Upfront) is the leading provider of programmatic marketing solutions. Anchored by our pioneering DMP media activation suite, our fully-integrated omni-channel platform empowers leading global advertisers, trading desks, networks and publishers with unprecedented audience data to forecast and reserve precisely targeted consumers across Guaranteed (programmatic direct), PMP (Private Marketplace) and RTB (Real-Time Bidding) channels simultaneously across video, mobile and display inventory. We empower our customers to take advantage of our programmatic buying power and make our platform available to marketers who desire a full service option as well as those who want to license our technology for a self-service option.

Mission: Upfront Digital Media empowers leading agencies and digital brand marketers to fully realize the promise of digital advertising—to accurately target and effectively evaluate every advertising dollar spent.

12/05/2013
3 Myths of Programmatic

2013 in Review: Myths of Programmatic http://bit.ly/1co1kmX

Everyone talks about it but most people don’t understand what programmatic really is, what it isn’t and how it works. The people who understand programmatic are directly involved and tend to spout jargon, which ends up taking place inside of an echo chamber. Programmatic is very technical and as an…

10/23/2013

VIDEO: A snapshot of last week's "Branding in the Age of Programmatic" Roundtable with DMR

Thank you to everyone who attended + participated in our "Branding in the Age of Programmatic" breakfast round table in ...
10/17/2013

Thank you to everyone who attended + participated in our "Branding in the Age of Programmatic" breakfast round table in Chicago this week!

Thank you to everyone who attended + participated in our "Branding in the Age of Programmatic" breakfast round table in Chicago this week!

Rooftop cocktails & team bonding are the ingredients for a great Friday
09/30/2013

Rooftop cocktails & team bonding are the ingredients for a great Friday

Rooftop cocktails & team bonding are the ingredients for a great Friday

Wishing Laura the happiest of birthdays!
09/27/2013

Wishing Laura the happiest of birthdays!

Wishing Laura the happiest of birthdays!

See you again next year, Advertising Week!
09/26/2013

See you again next year, Advertising Week!

See you again next year, Advertising Week!

CEO, Jonathon Shaevitz, sits down with the HuffingtonPost at Advertising Week to discuss what makes us AWE-some
09/26/2013

CEO, Jonathon Shaevitz, sits down with the HuffingtonPost at Advertising Week to discuss what makes us AWE-some

CEO, Jonathon Shaevitz, sits down with the HuffingtonPost at Advertising Week to discuss what makes us AWE-some

Our VP Client Strategy on stage discussing the future of programmatic @brandinnovator @aol
09/25/2013

Our VP Client Strategy on stage discussing the future of programmatic @brandinnovator @aol

09/25/2013

@boughb giving a captivating presentation on hacking right now brandinnovator #bisummit

09/25/2013

"Attention is the new currency" @shingy @aol @brandinnovator #bisummit

09/25/2013

We live in an Nth screen world with connected cars, supermarkets, appliances. Think beyond 3 screens #thinkupfront

09/25/2013

"Mobile is a technology feature" @Adconion keynote at @brandinnovators #megatrends @AOL

09/25/2013

We'll be discussing programmatic in the age of branding @aol NY office today 2:50pm as part of @brandinnovators #megatrends

09/24/2013

Don't miss @jshaevitz interview streaming live at 2pm on @huffpo @advertisingweek #awx

09/24/2013

Data makes programmatic more efficient @advertisingweek #awx #thinkupfront

09/24/2013

By volume roughly 75% of inventory is going through RTB @Acxiom @advertisingweek #awx

Agency Good Times
09/20/2013

Agency Good Times

Showering Ali, UDM's rock star Director of Publisher & Data Relationships, with love and happiness on her last day in th...
09/19/2013

Showering Ali, UDM's rock star Director of Publisher & Data Relationships, with love and happiness on her last day in the office as Ms. Herrmann.

Showering Ali, UDM's rock star Director of Publisher & Data Relationships, with love and happiness on her last day in the office as Ms. Herrmann.

10 Marketing Roles for the Next 10 Years linkd.in/10P6NOk
07/11/2013
10 Marketing Roles for the Next 10 Years

10 Marketing Roles for the Next 10 Years linkd.in/10P6NOk

Did you know that nine in 10 companies create their own content to attract or retain customers? That content is then distributed through social media sites, blogs, email newsletters, webinars,

06/18/2013
Press Release: Upfront Digital Media Boosts Senior Leadership Team with New VPs of Marketing and...

Extending a warm welcome to our new VPs of Marketing and Business Development, ad tech veterans Ayme Yaiser and Hava Kelman http://bit.ly/19gpBsa

NEW YORK – June 18, 2013. On the heels of launching the digital ad industry’s first programmatic direct media platform with multi-screen, multi-format capabilities, Upfront Digital Media (Upfront), a Legolas Media company, today announced the appointment of two key executives to its senior managemen...

The @thinkupfront team was proud to sponsor @Brand_Innovator #bisummit this week. CEO Jonathon Shaevitz moderated our pa...
06/14/2013

The @thinkupfront team was proud to sponsor @Brand_Innovator #bisummit this week. CEO Jonathon Shaevitz moderated our panel “Making Big Data work in Digital Advertising: Precision Targeting, Attribution and Measuring ROI.” Special thanks to panelists Amanda Greenberg, Philips; Victor Lee, Hasbro & Neil McKenna, 1800Flowers.

Upfront Digital Media's cover photo
06/11/2013

Upfront Digital Media's cover photo

06/11/2013
Legolas Media Forms Upfront Digital Media to Unveil Market’s First Multi-screen, Multi-format...

We're excited to announce Upfront Digital Media (Upfront), a new Legolas Media company and the leading programmatic direct media platform. As part of the formation led by an expanded senior management team of industry ad tech leaders, we unveiled the market’s first multi-screen, multi-format solution that encompasses display, rich media, rising star, video and mobile in a programmatic direct solution. The newly formed company provides leading agencies and digital brand marketers with a trusted, transparent way to plan, target, and buy the highest quality inventory, from named publishers, at scale with creative freedom across all channels and platforms. Visit our new home at thinkupfront.com and learn more about today's announcement at http://bit.ly/11wG0Ds.

NEW YORK – June 11, 2013 – Capitalizing on its legacy of trust and transparency in delivering reserved audiences to specific digital channels, Legolas Media today announced the formation of Upfront Digital Media (Upfront), a programmatic direct media platform. As part of the formation led by an expa...

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