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Missed last week's Adweek Convergent TV Summit West? Catch up now and watch Gamut’s Judson Ferdon and AdGreetz’s Eric Frankel discuss the power of hyper-personalized, data-driven, local CTV/OTT ads on 100 top streaming platforms and the ground-breaking partnership between Gamut & AdGreetz.
Click to watch-
https://jwp.io/s/PTZU1FFi
To be able to pinpoint CTV ads down to the local polling place at scale, enables campaign dollars to be spent specifically where they most resonate with your base and ensures your budget is delivered in full.
Partner post with Gamut & CoxReps.
Local CTV and Linear TV Working in Tandem for Votes
Mark your calendars for this Wednesday, October 12 at 10:55am PDT and join us for a FREE (30-minute) Adweek Summit.
Eric Frankel, CEO of AdGreetz will be on the main stage with Gamut’s Judson Ferdon at the Summit West discussing the infinite power of hyper-personalized, data-driven, local CTV/OTT ads and the partnership between Gamut & AdGreetz.
They will discuss the various ways the smartest and most innovative brands and agencies are revolutionizing their TV marketing from generic, one-size-fits-all and traditional to smart, data-driven and hyper-personalized.
Early results indicate a 2X increase in sales.
Register here for FREE:
https://event.adweek.com/convergent-tv-summit-west-2022
Enjoy this Cynopsis Media Special Report that prominently features AdGreetz and our partnership with Gamut
For the first time in the history of advertising, AdGreetz is empowering the smartest and most innovative brands and agencies to easily and affordably produce and deploy hundreds or thousands of smart, relevant, data-driven, hyper-personalized ads on 100 of the top OTT streaming platforms ----- (instead of a generic, one-size-fits-all, traditional ad).
Initial deployments have seen advertisers increase their revenue by 2X.
As the former president of Warner Bros.TV Distribution, Eric Frankel and AdGreetz are establishing partnerships with dozens of AVOD streaming platforms around the world -- with the assistance of some of his former Warner colleagues -- and others.
https://www.cynopsis.com/07-27-22-gamut-takes-local-advertising-to-the-next-level/
It Has to Be A Love Story!!!
Roslyn and Sandra Yarbrough it was a pleasure to autograph your books, but I must tell you why! While guiding my development as a writer, my wife Dot always admonish, “It has to be a love story, or why bother?” I embraced her admonition developing “The 400th From Slavery to Hip Hop!”, the book you are about to read. This love story began in slave pens long before the Emancipation Proclamation was ever a consideration. Love for one another enabled descendants of American slavery to begin their upward struggle to create the international culture referred to as hip hop today!! That trek began with their first major decision as free people, which was, to make families and build communities. Their next effort, gaining education and learn to communicate, gave their first decision real value. Family, education and communication strengthen their community building endeavors, which brought their descendants to where we are today.
I share these words with you because most individuals who played crucial roles and laid the foundation on the yellow brick road of entertainment remain unsung, while others have been denigrated, if not destroyed, by a society devoid of compassion or sympathy. America, as a society, has refused to recognize the contribution of such unsung heroes, and the crucial roles they played breaking down barriers and setting a course of survival that allowed slave descendants to emerge, as one people. Their defiance, enduring the of actions white people, which was designed to keep them locked in perpetual slavery, was the single greatest, survival act of any people the world over.
I selected two black families to illustrate this point in tell their stories in “The 400th”. First, Will Yarbrough, a husband and your father, represent the unsung in “The 400th”. Will, and many like him, battled in the shadows, breaking into the field of audio technology, was ignored, even though he played a leading role. Those who told the story of the growth and development of American entertainment, not only ignored contributions of black men, like Will, they glossed over or left their stories out altogether. More than that, they whitewash the entire story you will read, as presented in “The 400th”, which details how American entertainment began in “slave pens.
The other example I selected illustrates and reflects how a black man’s body of work is disregarded, similar to how Dr. Martin Luther King, Jr.’s indiscretions are raised to show he was not perfect, when no human is without faults. It is the impact this black man had on my life though we never met. The son of sharecroppers, whose family escaped Mississippi under the cover of night and most fortunately, was able to find shelter among the poorest of the poor in a place called “Greens Ally.” Again, similar to a beckon to a ship far out at sea, and beyond the inspiration from my mother and new father, one image in the late 1960s, gave that child a hero that looked just like him. No “Stepin Fetchit” or “Mantan Moreland,” who had to conform to white’s “blackface” demands, this black man was suave, debonair, intelligent and ready with a solution, when his white counterpart was at “wits end!” Yes I dare speak the name of Dr. Bill Cosby, as a hero and foundation layer of opportunities for most blacks who aspired to be professionals in the entertainment industry or some other endeavors.
Unlike Will, your father, Dr. Cosby was not in the shadows. He was out front for all to see and most wanted to be him, as well as envied his success, even though he gave so many like you, a leg up beginning your career!! I was one of those who wanted to emulate such stellar success. He raised my expectation for what a black man could do in America, and I was not alone. Black men without an image of professional success in their lives, for the first time, had an example of what an individual black man could accomplish. I have never meet Dr. Cosby, but I spent the last 2 hours of his life with Dr. King, at the Lorraine Motel, and in those moments, his indiscretions did not tarnish the thoughts and image of what it meant and still means for descendants American slavery’s ability to draw on his inspiring leadership. I never imagined having such an opportunity, and I wonder today, had he lived, would his legacy be defined by his indiscretions, as Dr. Cosby’s for many???
So Sandra and Roslyn, wife and daughter, you have a very important role of supporting someone in their declining years, who gave so much to many, by opening doors and supporting those without opportunities, who have no idea what life would be like for them had men like Will and Dr. Cosby actually been the demon many make him out to be today. This is why my wife's admonition is so powerful to me!!! John Burl Smith author of “The 400th From Slavery to Hip Hop!!!!
There's now a better way to measure local OTT campaigns.
We're excited to announce that Gamut. Smart Media from Cox. has expanded our partnership to include foot-traffic attribution as part of our joint OTT measurement solution.
Learn more about this expansion powered by iSpot unified cross-platform TV ad measurement:
https://bit.ly/3wCgbbR
Special thank you to Gamut. Smart Media from Cox., official gallery sponsor of our 2020 American Advertising Awards! The gala takes place February 21 and tickets are on sale now!
Tiffany Ihle, Gamut’s Director of Consumer Insights and the West Coast Sales Team attended Advertising Research Foundation OTTxSCIENCE Conference this week in Los Angeles! Industry experts discussed the latest trends, technologies, content and competition within the OTT space.
What's on your mind?Social Media Marketing...is what i am....
We’d also like to thank all of the sponsors that made this event possible:
KNIN Fox 9 - Event Sponsor
National CineMedia - NCM
Goodway Group
Gamut. Smart Media from Cox.
NexTitle
CBH Homes
Promoshop, Inc - Boise
DaviesMoore
CBS 2 Boise
44° North Vodka
Simplot Foods - USA
Idaho Central Credit Union
Centro
Drake Cooper
⛳️THANK YOU! You all are incredible! We hope you all had as much fun as we did!
VP of Marketing Mike Killeen, Accounts & Operations Director Christine Mahin, and Media Director Rachel Cushing recently attended a seminar hosted by Gamut. Smart Media from Cox.
They had the chance to connect with other leading industry professionals and learn more about changing consumer behavior and OTT media developments.
“I am excited to join other industry leaders in the space as we discuss the fast evolving OTT landscape and the powerful opportunities it is presenting to advertisers to connect with their consumers.”
— Soo Jin Oh, SVP Client Strategy & Solutions for Gamut. Smart Media from Cox.
Join Soo Jin Oh & other industry leaders at Cynopsis’ That Big TV Conference next month in NYC! Seating is limited, register here:
http://www.cynopsis.com/events/that-big-tv-conference-2019
