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Gamut Gamut serves publishers and agencies, programmatically and direct — by aligning planning, inventory, and ex*****on into a single Smart Service℠ offering.

Gamut serves publishers and agencies, programmatically and direct — by aligning planning, research, inventory, and ex*****on into a single Smart Service™ offering. At Gamut, we identify areas of our client’s business ripe for automation, and insert the best programmatic solution to complement and inform their entire strategy. And when a direct plan is most effective, our account planning and opera

Gamut serves publishers and agencies, programmatically and direct — by aligning planning, research, inventory, and ex*****on into a single Smart Service™ offering. At Gamut, we identify areas of our client’s business ripe for automation, and insert the best programmatic solution to complement and inform their entire strategy. And when a direct plan is most effective, our account planning and opera

Operating as usual

Gamut- CoxReps  are excited to announce our strategic partnership with Tunnl  and launch a new service for targeted poli...
10/04/2022
Gamut Launches New Service for Local Political Advertising - Gamut

Gamut- CoxReps are excited to announce our strategic partnership with Tunnl and launch a new service for targeted political advertising. With Gamut, political marketers can now dynamically adjust and refine Local OTT/CTV campaign targeting based on changing voter status, right up to election day.

Click the link below to find out more:



https://gamut.media/watch-and-read/news/gamut-launches-new-service-for-local-political-advertising/

With Tunnl’s Voter Data, Gamut Gives Advertisers Ability to Efficiently Target Only Voters Who Have Yet to Vote. Gamut, a leader in local OTT advertising, announces the launch of a new service for targeted local political advertising. The proprietary service is specifically designed to be deployed...

Thank you to Jamie Loeb and NIVA - National Independent Venue Association for hosting us at this week’s NIVA Conference!...
07/13/2022

Thank you to Jamie Loeb and NIVA - National Independent Venue Association for hosting us at this week’s NIVA Conference! On Monday, Nancy Patrickus joined fellow panelists from Bandsintown, DoStuff, Meta, and TikTok in an insightful discussion on effective local, marketing strategies for the music industry.

Mark your calendars for June 7th! Our VP of Product Strategy, Joni Kinsley, is speaking  Measurement & Data Conference i...
05/24/2022

Mark your calendars for June 7th! Our VP of Product Strategy, Joni Kinsley, is speaking Measurement & Data Conference in NYC. She'll be joined by fellow panelists Justin Fromm (Director of Insights: Samsung Ads) and Matthew Foretich (VP, Data & Media Science- Known) to cover the latest innovations in the ad tech space.
Register here with discount code: https://bit.ly/Cynopsis

Adam Gaynor, Anthony J. Greene, and Teresa DiFuria are off to Puerto Rico next week for The Pollies 2022. Will you be th...
05/13/2022

Adam Gaynor, Anthony J. Greene, and Teresa DiFuria are off to Puerto Rico next week for The Pollies 2022. Will you be there? Let us know in the comments!

American Association of Political Consultants

Gamut Smart Media is looking for a positive and dynamic leader to lead our political sales team. Click the link to our w...
05/10/2022

Gamut Smart Media is looking for a positive and dynamic leader to lead our political sales team. Click the link to our website in the bio and learn more about how you can be a part of our team! "We compete with our brands, but win with our people!"

No matter what part of the world you live in, one name is universal: MAMA. Today, we celebrate and honor the mothers and...
05/08/2022

No matter what part of the world you live in, one name is universal: MAMA.
Today, we celebrate and honor the mothers and mother figures around the world; those who are with us and those who are forever in our hearts. Happy Mother’s day!

Mutter (German), Uwa (Hausa), Me (Vietnamese), Eomeoni (Korean), Mère (French)
Do you know how to say “mother” in another language? Share with us in the comments!

The official theme for this year is .Did you know? April 22 was chosen as the date for Earth Day because it fell between...
04/22/2022
The official theme for this year is .
Did you know? April 22 was chosen as the date for Earth Day because it fell between Spring Break and final exams, and organizers wanted to maximize student involvement. The main aim is to raise awareness about the growing concerns of overpopulation, loss of biodiversity, and depleting quality of the environment. To find out more on how you can make a difference, visit earthday.org! 🌍

The official theme for this year is .
Did you know? April 22 was chosen as the date for Earth Day because it fell between Spring Break and final exams, and organizers wanted to maximize student involvement. The main aim is to raise awareness about the growing concerns of overpopulation, loss of biodiversity, and depleting quality of the environment. To find out more on how you can make a difference, visit earthday.org! 🌍

Celebrate Differences this month!In 2021, the CDC reported that approximately 1 in 44 children in the U.S. is diagnosed ...
04/14/2022
Celebrate Differences this month!
In 2021, the CDC reported that approximately 1 in 44 children in the U.S. is diagnosed with an autism spectrum disorder (ASD), according to 2018 data.
For more information visit: Autism Society of America .org

Celebrate Differences this month!
In 2021, the CDC reported that approximately 1 in 44 children in the U.S. is diagnosed with an autism spectrum disorder (ASD), according to 2018 data.
For more information visit: Autism Society of America : https://autismsociety.org/

We're excited to launch our exclusive strategic partnership with AdGreetz to solve the industry challenge of poor ad exp...
04/13/2022
We're excited to launch our exclusive strategic partnership with AdGreetz to solve the industry challenge of poor ad experience by offering compelling personalized local OTT ads down to individual households and consumers, at scale.

# Adtech

We're excited to launch our exclusive strategic partnership with AdGreetz to solve the industry challenge of poor ad experience by offering compelling personalized local OTT ads down to individual households and consumers, at scale. Click the link learn more https://buff.ly/3jCByE0

AdGreetz

Consumers continue to expand the OTT services they're using for video entertainment. Reaching an average of 5.5 services...
04/12/2022
Consumers continue to expand the OTT services they're using for video entertainment. Reaching an average of 5.5 services in January 2022, U.S. households are streaming from more services than ever before! Contact Gamut to reach streamers wherever they are watching across our unified OTT portfolio of premium video publishers

Consumers continue to expand the OTT services they're using for video entertainment. Reaching an average of 5.5 services in January 2022, U.S. households are streaming from more services than ever before! Contact Gamut to reach streamers wherever they are watching across our unified OTT portfolio of premium video publishers

A Specialty Retail chain wanted to drive an increase in store visitation to locations in key US markets.Gamut developed ...
04/04/2022
A Specialty Retail chain wanted to drive an increase in store visitation to locations in key US markets.

Gamut developed a national campaign strategy, targeting Specialty Retail intenders, ages 18-54 and farm/ranch landowners. Gamut used Long Form FEP Video to reach the desired audience.

The client’s campaign resulted in an OTT conversion rate which was 35% higher than the client’s peers in the same Specialty Retail category.
Visit our website *link in bio*
to learn more about how Gamut can help increase your brand awareness!

A Specialty Retail chain wanted to drive an increase in store visitation to locations in key US markets.

Gamut developed a national campaign strategy, targeting Specialty Retail intenders, ages 18-54 and farm/ranch landowners. Gamut used Long Form FEP Video to reach the desired audience.

The client’s campaign resulted in an OTT conversion rate which was 35% higher than the client’s peers in the same Specialty Retail category.
Visit us at https://gamut.media/ to learn more about how Gamut can help increase your brand awareness!

https://youtu.be/e0neyqU6qkA - Cynopsis First Look 2022: OTT Virtual Conference was held on March 8th 2022.For an insigh...
03/29/2022
First Look 2022: OTT Virtual Conference. Powered by Cynopsis Media.

https://youtu.be/e0neyqU6qkA
- Cynopsis First Look 2022: OTT Virtual Conference was held on March 8th 2022.
For an insightful conversation on how Gamut’s unified deck of partners, proprietary tech and unique ad solutions help marketers deliver impactful results in a challenging and evolving TV/video landscape, watch our panel at the virtual conference.

Cynopsis First Look 2022: OTT Virtual Conference for an insightful conversation on how Gamut’s unified deck of partners, proprietary tech and unique ad solut...

"Team work makes the dream work!” Gamut is going into 2022 with a talented group of professionals that have in-depth kno...
02/02/2022

"Team work makes the dream work!” Gamut is going into 2022 with a talented group of professionals that have in-depth knowledge of the video and OTT landscape, proprietary award-winning technology and best-in-class client service. Together, we’re making a difference.

Only Gamut TOTAL® delivers everything the evolving local OTT advertising landscape demands: content, audience, data, rea...
02/22/2021

Only Gamut TOTAL® delivers everything the evolving local OTT advertising landscape demands: content, audience, data, reach, transparency—and total expertise.

Now is the time to move beyond impressions, to impact—at massive scale. To learn more about Gamut’s capabilities, click the link in bio.

10/01/2020
Gamut - The New Power of Local OTT Advertising

The increasing popularity of OTT streaming content provides local and regional advertisers with a powerful opportunity to reach a growing streaming audience at scale, and to target their consumers like never before in every DMA. This panel will provide an insider’s look at how the leading players in the OTT space are meeting the growing marketplace demand.

Moderator:
Alan Wolk, Co-Founder/Lead Analyst, TV[R]EV

Panelists:
Anthony Greene, Vice President, Programmer Partnerships, Gamut

Raoul Marinescu, Vice President, Revenue Partnerships, Pluto TV

Bill Murray, Vice President, Programmatic Solutions, Discovery

Learn more about OTT Advertising: https://gamut.media/
Follow Gamut on Social:

Gamut. Smart Media from Cox.
07/01/2020

Gamut. Smart Media from Cox.

Gamut. Smart Media from Cox.
06/01/2020

Gamut. Smart Media from Cox.

Gamut. Smart Media from Cox.'s cover photo
04/08/2020

Gamut. Smart Media from Cox.'s cover photo

Gamut. Smart Media from Cox.
04/08/2020

Gamut. Smart Media from Cox.

Gamut is excited to announce that we are amplifying our successful, existing relationship with Nielsen by signing a new ...
01/08/2020

Gamut is excited to announce that we are amplifying our successful, existing relationship with Nielsen by signing a new multi-year agreement for the use of Nielsen Marketing Cloud’s Data Management Platform. Gamut is committed to providing its advertising clients with the best possible data solutions to reach valuable local OTT audiences in every DMA. Read more: https://gamut.media/watch-and-read/press/gamut-nielsen-marketing-cloud-local-ott-data-targeting

Happy New Year from all of us at Gamut!
12/31/2019

Happy New Year from all of us at Gamut!

When compared to the average adult, Fantasy Sports Players are 55% more likely to stream OTT from ad-supported video ser...
12/27/2019

When compared to the average adult, Fantasy Sports Players are 55% more likely to stream OTT from ad-supported video services. Gamut can help you find and target this growing OTT audience. Courtesy,

Happy Holidays from all of us at Gamut!
12/23/2019

Happy Holidays from all of us at Gamut!

Did you know Live TV streamers have a higher tolerance for advertising than traditional TV viewers? Reach this valuable ...
12/17/2019

Did you know Live TV streamers have a higher tolerance for advertising than traditional TV viewers? Reach this valuable and highly engaged audience with Gamut TOTAL, the leader in local OTT! Courtesy, Deloitte Insights

71% of Electronic Store Shoppers own a connected TV in their household, growing +33% annually. Gamut is helping advertis...
12/13/2019

71% of Electronic Store Shoppers own a connected TV in their household, growing +33% annually. Gamut is helping advertisers reach this valuable holiday shopping audience. Courtesy,

Did you know half of Online Shoppers stream OTT in a given week, growing +44% annually.     Courtesy,
12/10/2019

Did you know half of Online Shoppers stream OTT in a given week, growing +44% annually. Courtesy,

It’s National Illinois Day. Over 3.1M adults in Illinois have used a video streaming service in the last week. Gamut can...
12/07/2019

It’s National Illinois Day. Over 3.1M adults in Illinois have used a video streaming service in the last week. Gamut can help you reach this growing OTT audience!

Cyber Monday is expected to be the biggest online shopping day in history this year, forecasted to reach $10B in e-comme...
12/02/2019

Cyber Monday is expected to be the biggest online shopping day in history this year, forecasted to reach $10B in e-commerce sales. Courtesy,

In 2018, Black Friday generated $6.2B in online retail sales. Holiday retail sales are expected to generate $727B in sal...
11/29/2019

In 2018, Black Friday generated $6.2B in online retail sales. Holiday retail sales are expected to generate $727B in sales this year.

Happy Thanksgiving from Gamut to you and your family!
11/28/2019

Happy Thanksgiving from Gamut to you and your family!

Today is ! Television has come a long way since 1927. What will you be streaming on World TV Day?
11/21/2019

Today is ! Television has come a long way since 1927. What will you be streaming on World TV Day?

Compared to the average U.S. adult, Mobile Phone Upgraders are 53% more likely to stream from ad-supported video platfor...
11/15/2019

Compared to the average U.S. adult, Mobile Phone Upgraders are 53% more likely to stream from ad-supported video platforms.

Did you know 42% of Holiday Shoppers begin shopping for the season in November? Holiday retail sales are expected to inc...
11/05/2019

Did you know 42% of Holiday Shoppers begin shopping for the season in November? Holiday retail sales are expected to increase by at least 3.8% annually.

The NYC Marathon is the largest marathon in the world and runs through all five boroughs. When compared to the average a...
11/03/2019

The NYC Marathon is the largest marathon in the world and runs through all five boroughs. When compared to the average adult, runners are 41% more likely to stream OTT video. Catch these runners while you can with Gamut. Smart Media from Cox. Courtesy,

Happy National Ohio Day! 2 in 5 Ohio Adults 25-54 stream OTT video in a given week. Reach your local Ohio audience with ...
11/02/2019

Happy National Ohio Day! 2 in 5 Ohio Adults 25-54 stream OTT video in a given week. Reach your local Ohio audience with Gamut. Smart Media from Cox. Courtesy,

We’re scary good at celebrating Halloween!
11/01/2019

We’re scary good at celebrating Halloween!

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(212) 588-2800

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Missed last week's Adweek Convergent TV Summit West? Catch up now and watch Gamut’s Judson Ferdon and AdGreetz’s Eric Frankel discuss the power of hyper-personalized, data-driven, local CTV/OTT ads on 100 top streaming platforms and the ground-breaking partnership between Gamut & AdGreetz.



Click to watch- https://jwp.io/s/PTZU1FFi
To be able to pinpoint CTV ads down to the local polling place at scale, enables campaign dollars to be spent specifically where they most resonate with your base and ensures your budget is delivered in full.
Partner post with Gamut & CoxReps.

Local CTV and Linear TV Working in Tandem for Votes
Enjoy this Ad Age article about the infinite power of hyper-personalized, data-driven CTV/OTT ads and the partnership between Gamut & AdGreetz.

Learn how OTT streaming ads can be personalized at scale.
Early results indicate a 2X increase in sales.

https://blog.adgreetz.com/learn-how-ctv-ott-streaming-ads-can-be-personalized-at-scale-b760a930cf04

Mark your calendars for this Wednesday, October 12 at 10:55am PDT and join us for a FREE (30-minute) Adweek Summit.

Eric Frankel, CEO of AdGreetz will be on the main stage with Gamut’s Judson Ferdon at the Summit West discussing the infinite power of hyper-personalized, data-driven, local CTV/OTT ads and the partnership between Gamut & AdGreetz.

They will discuss the various ways the smartest and most innovative brands and agencies are revolutionizing their TV marketing from generic, one-size-fits-all and traditional to smart, data-driven and hyper-personalized.
Early results indicate a 2X increase in sales.

Register here for FREE: https://event.adweek.com/convergent-tv-summit-west-2022

Enjoy this Cynopsis Media Special Report that prominently features AdGreetz and our partnership with Gamut

For the first time in the history of advertising, AdGreetz is empowering the smartest and most innovative brands and agencies to easily and affordably produce and deploy hundreds or thousands of smart, relevant, data-driven, hyper-personalized ads on 100 of the top OTT streaming platforms ----- (instead of a generic, one-size-fits-all, traditional ad).

Initial deployments have seen advertisers increase their revenue by 2X.

As the former president of Warner Bros.TV Distribution, Eric Frankel and AdGreetz are establishing partnerships with dozens of AVOD streaming platforms around the world -- with the assistance of some of his former Warner colleagues -- and others.

https://www.cynopsis.com/07-27-22-gamut-takes-local-advertising-to-the-next-level/

It Has to Be A Love Story!!!

Roslyn and Sandra Yarbrough it was a pleasure to autograph your books, but I must tell you why! While guiding my development as a writer, my wife Dot always admonish, “It has to be a love story, or why bother?” I embraced her admonition developing “The 400th From Slavery to Hip Hop!”, the book you are about to read. This love story began in slave pens long before the Emancipation Proclamation was ever a consideration. Love for one another enabled descendants of American slavery to begin their upward struggle to create the international culture referred to as hip hop today!! That trek began with their first major decision as free people, which was, to make families and build communities. Their next effort, gaining education and learn to communicate, gave their first decision real value. Family, education and communication strengthen their community building endeavors, which brought their descendants to where we are today.

I share these words with you because most individuals who played crucial roles and laid the foundation on the yellow brick road of entertainment remain unsung, while others have been denigrated, if not destroyed, by a society devoid of compassion or sympathy. America, as a society, has refused to recognize the contribution of such unsung heroes, and the crucial roles they played breaking down barriers and setting a course of survival that allowed slave descendants to emerge, as one people. Their defiance, enduring the of actions white people, which was designed to keep them locked in perpetual slavery, was the single greatest, survival act of any people the world over.

I selected two black families to illustrate this point in tell their stories in “The 400th”. First, Will Yarbrough, a husband and your father, represent the unsung in “The 400th”. Will, and many like him, battled in the shadows, breaking into the field of audio technology, was ignored, even though he played a leading role. Those who told the story of the growth and development of American entertainment, not only ignored contributions of black men, like Will, they glossed over or left their stories out altogether. More than that, they whitewash the entire story you will read, as presented in “The 400th”, which details how American entertainment began in “slave pens.

The other example I selected illustrates and reflects how a black man’s body of work is disregarded, similar to how Dr. Martin Luther King, Jr.’s indiscretions are raised to show he was not perfect, when no human is without faults. It is the impact this black man had on my life though we never met. The son of sharecroppers, whose family escaped Mississippi under the cover of night and most fortunately, was able to find shelter among the poorest of the poor in a place called “Greens Ally.” Again, similar to a beckon to a ship far out at sea, and beyond the inspiration from my mother and new father, one image in the late 1960s, gave that child a hero that looked just like him. No “Stepin Fetchit” or “Mantan Moreland,” who had to conform to white’s “blackface” demands, this black man was suave, debonair, intelligent and ready with a solution, when his white counterpart was at “wits end!” Yes I dare speak the name of Dr. Bill Cosby, as a hero and foundation layer of opportunities for most blacks who aspired to be professionals in the entertainment industry or some other endeavors.

Unlike Will, your father, Dr. Cosby was not in the shadows. He was out front for all to see and most wanted to be him, as well as envied his success, even though he gave so many like you, a leg up beginning your career!! I was one of those who wanted to emulate such stellar success. He raised my expectation for what a black man could do in America, and I was not alone. Black men without an image of professional success in their lives, for the first time, had an example of what an individual black man could accomplish. I have never meet Dr. Cosby, but I spent the last 2 hours of his life with Dr. King, at the Lorraine Motel, and in those moments, his indiscretions did not tarnish the thoughts and image of what it meant and still means for descendants American slavery’s ability to draw on his inspiring leadership. I never imagined having such an opportunity, and I wonder today, had he lived, would his legacy be defined by his indiscretions, as Dr. Cosby’s for many???

So Sandra and Roslyn, wife and daughter, you have a very important role of supporting someone in their declining years, who gave so much to many, by opening doors and supporting those without opportunities, who have no idea what life would be like for them had men like Will and Dr. Cosby actually been the demon many make him out to be today. This is why my wife's admonition is so powerful to me!!! John Burl Smith author of “The 400th From Slavery to Hip Hop!!!!
There's now a better way to measure local OTT campaigns.

We're excited to announce that Gamut. Smart Media from Cox. has expanded our partnership to include foot-traffic attribution as part of our joint OTT measurement solution.

Learn more about this expansion powered by iSpot unified cross-platform TV ad measurement: https://bit.ly/3wCgbbR
It’s game on in the OTT market. Read today's special report: https://www.cynopsis.com/cynopsis-special-report-ott/ Gamut. Smart Media from Cox.
Special thank you to Gamut. Smart Media from Cox., official gallery sponsor of our 2020 American Advertising Awards! The gala takes place February 21 and tickets are on sale now!
Tiffany Ihle, Gamut’s Director of Consumer Insights and the West Coast Sales Team attended Advertising Research Foundation OTTxSCIENCE Conference this week in Los Angeles! Industry experts discussed the latest trends, technologies, content and competition within the OTT space.
What's on your mind?Social Media Marketing...is what i am....
We’d also like to thank all of the sponsors that made this event possible:
KNIN Fox 9 - Event Sponsor
National CineMedia - NCM
Goodway Group
Gamut. Smart Media from Cox.

NexTitle
CBH Homes
Promoshop, Inc - Boise
DaviesMoore

CBS 2 Boise
44° North Vodka
Simplot Foods - USA
Idaho Central Credit Union
Centro
Drake Cooper

⛳️THANK YOU! You all are incredible! We hope you all had as much fun as we did!
VP of Marketing Mike Killeen, Accounts & Operations Director Christine Mahin, and Media Director Rachel Cushing recently attended a seminar hosted by Gamut. Smart Media from Cox.

They had the chance to connect with other leading industry professionals and learn more about changing consumer behavior and OTT media developments.
“I am excited to join other industry leaders in the space as we discuss the fast evolving OTT landscape and the powerful opportunities it is presenting to advertisers to connect with their consumers.”
— Soo Jin Oh, SVP Client Strategy & Solutions for Gamut. Smart Media from Cox.

Join Soo Jin Oh & other industry leaders at Cynopsis’ That Big TV Conference next month in NYC! Seating is limited, register here: http://www.cynopsis.com/events/that-big-tv-conference-2019
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