Gamut. Smart Media from Cox.

Gamut. Smart Media from Cox. Gamut serves publishers and agencies, programmatically and direct — by aligning planning, inventory, and ex*****on into a single Smart Service℠ offering.

Gamut serves publishers and agencies, programmatically and direct — by aligning planning, research, inventory, and ex*****on into a single Smart Service™ offering. At Gamut, we identify areas of our client’s business ripe for automation, and insert the best programmatic solution to complement and inform their entire strategy. And when a direct plan is most effective, our account planning and opera

Gamut serves publishers and agencies, programmatically and direct — by aligning planning, research, inventory, and ex*****on into a single Smart Service™ offering. At Gamut, we identify areas of our client’s business ripe for automation, and insert the best programmatic solution to complement and inform their entire strategy. And when a direct plan is most effective, our account planning and opera

Operating as usual

Only Gamut TOTAL® delivers everything the evolving local OTT advertising landscape demands: content, audience, data, rea...
02/22/2021

Only Gamut TOTAL® delivers everything the evolving local OTT advertising landscape demands: content, audience, data, reach, transparency—and total expertise.

Now is the time to move beyond impressions, to impact—at massive scale. To learn more about Gamut’s capabilities, click the link in bio.

#OTT #CTV #advertisingsolution #streaming

10/01/2020
Gamut - The New Power of Local OTT Advertising

The increasing popularity of OTT streaming content provides local and regional advertisers with a powerful opportunity to reach a growing streaming audience at scale, and to target their consumers like never before in every DMA. This panel will provide an insider’s look at how the leading players in the OTT space are meeting the growing marketplace demand.

Moderator:
Alan Wolk, Co-Founder/Lead Analyst, TV[R]EV

Panelists:
Anthony Greene, Vice President, Programmer Partnerships, Gamut

Raoul Marinescu, Vice President, Revenue Partnerships, Pluto TV

Bill Murray, Vice President, Programmatic Solutions, Discovery

Learn more about OTT Advertising: https://gamut.media/
Follow Gamut on Social: @gamutsmartmedia

Gamut. Smart Media from Cox.
07/01/2020

Gamut. Smart Media from Cox.

Gamut. Smart Media from Cox.
06/01/2020

Gamut. Smart Media from Cox.

Gamut. Smart Media from Cox.'s cover photo
04/08/2020

Gamut. Smart Media from Cox.'s cover photo

Gamut. Smart Media from Cox.
04/08/2020

Gamut. Smart Media from Cox.

Gamut is excited to announce that we are amplifying our successful, existing relationship with Nielsen by signing a new ...
01/08/2020

Gamut is excited to announce that we are amplifying our successful, existing relationship with Nielsen by signing a new multi-year agreement for the use of Nielsen Marketing Cloud’s Data Management Platform. Gamut is committed to providing its advertising clients with the best possible data solutions to reach valuable local OTT audiences in every DMA. Read more: https://gamut.media/watch-and-read/press/gamut-nielsen-marketing-cloud-local-ott-data-targeting #Gamut #GamutTOTAL #OTT #LocalOTT

Happy New Year from all of us at Gamut!
12/31/2019

Happy New Year from all of us at Gamut!

When compared to the average adult, Fantasy Sports Players are 55% more likely to stream OTT from ad-supported video ser...
12/27/2019

When compared to the average adult, Fantasy Sports Players are 55% more likely to stream OTT from ad-supported video services. Gamut can help you find and target this growing OTT audience. #Gamut #GamutTOTAL #OTT #LocalOTT #whatshOTT #FantasySports Courtesy, @MRI_Simmons

Happy Holidays from all of us at Gamut!
12/23/2019

Happy Holidays from all of us at Gamut!

Did you know Live TV streamers have a higher tolerance for advertising than traditional TV viewers? Reach this valuable ...
12/17/2019

Did you know Live TV streamers have a higher tolerance for advertising than traditional TV viewers? Reach this valuable and highly engaged audience with Gamut TOTAL, the leader in local OTT! #Gamut #GamutTOTAL #OTT #LocalOTT Courtesy, Deloitte Insights

71% of Electronic Store Shoppers own a connected TV in their household, growing +33% annually. Gamut is helping advertis...
12/13/2019

71% of Electronic Store Shoppers own a connected TV in their household, growing +33% annually. Gamut is helping advertisers reach this valuable holiday shopping audience. #Gamut #GamutTOTAL #OTT #LocalOTT #whatshOTT Courtesy, @MRI_Simmons

Did you know half of Online Shoppers stream OTT in a given week, growing +44% annually. #Gamut #GamutTOTAL #OTT #LocalOT...
12/10/2019

Did you know half of Online Shoppers stream OTT in a given week, growing +44% annually. #Gamut #GamutTOTAL #OTT #LocalOTT Courtesy, @MRI_Simmons

It’s National Illinois Day. Over 3.1M adults in Illinois have used a video streaming service in the last week. Gamut can...
12/07/2019

It’s National Illinois Day. Over 3.1M adults in Illinois have used a video streaming service in the last week. Gamut can help you reach this growing OTT audience! #Gamut #GamutTOTAL #OTT #LocalOTT #NationalIllinoisDay

Cyber Monday is expected to be the biggest online shopping day in history this year, forecasted to reach $10B in e-comme...
12/02/2019

Cyber Monday is expected to be the biggest online shopping day in history this year, forecasted to reach $10B in e-commerce sales. #CyberMonday #OTT #LocalOTT Courtesy, @eMarketer

In 2018, Black Friday generated $6.2B in online retail sales. Holiday retail sales are expected to generate $727B in sal...
11/29/2019

In 2018, Black Friday generated $6.2B in online retail sales. Holiday retail sales are expected to generate $727B in sales this year. #Gamut #GamutTOTAL #OTT #LocalOTT #WhatshOTT #BlackFriday

Happy Thanksgiving from Gamut to you and your family! #HappyThanksgiving #Thanksgiving2019
11/28/2019

Happy Thanksgiving from Gamut to you and your family! #HappyThanksgiving #Thanksgiving2019

Today is #WorldTelevisionDay! Television has come a long way since 1927. What will you be streaming on World TV Day? #Ga...
11/21/2019

Today is #WorldTelevisionDay! Television has come a long way since 1927. What will you be streaming on World TV Day? #Gamut #GamutTOTAL #OTT #LocalOTT

Compared to the average U.S. adult, Mobile Phone Upgraders are 53% more likely to stream from ad-supported video platfor...
11/15/2019

Compared to the average U.S. adult, Mobile Phone Upgraders are 53% more likely to stream from ad-supported video platforms. #Gamut #GamutTOTAL #OTT #LocalOTT #whatshOTT

Did you know 42% of Holiday Shoppers begin shopping for the season in November? Holiday retail sales are expected to inc...
11/05/2019

Did you know 42% of Holiday Shoppers begin shopping for the season in November? Holiday retail sales are expected to increase by at least 3.8% annually. #HolidayShopping #Gamut #GamutTOTAL #OTT #LocalOTT

The NYC Marathon is the largest marathon in the world and runs through all five boroughs. When compared to the average a...
11/03/2019

The NYC Marathon is the largest marathon in the world and runs through all five boroughs. When compared to the average adult, runners are 41% more likely to stream OTT video. Catch these runners while you can with Gamut. Smart Media from Cox. #Gamut #GamutTOTAL #OTT #LocalOTT #NYCMarathon Courtesy, @MRI_Simmons

Happy National Ohio Day! 2 in 5 Ohio Adults 25-54 stream OTT video in a given week. Reach your local Ohio audience with ...
11/02/2019

Happy National Ohio Day! 2 in 5 Ohio Adults 25-54 stream OTT video in a given week. Reach your local Ohio audience with Gamut. Smart Media from Cox. #Gamut #GamutTOTAL #OTT #LocalOTT #Ohio #NationalOhioDay Courtesy, @MRI_Simmons

We’re scary good at celebrating Halloween! #TeamGamut #Halloween2019 #Pumpkincarving
11/01/2019

We’re scary good at celebrating Halloween! #TeamGamut #Halloween2019 #Pumpkincarving

Happy Halloween! Over 15.6M Candy Consumers stream from an ad-friendly OTT service in a given week. Will you be streamin...
10/31/2019

Happy Halloween! Over 15.6M Candy Consumers stream from an ad-friendly OTT service in a given week. Will you be streaming your favorite scary movie this Halloween? #Halloween2019 #Gamut #GamutTOTAL #OTT #LocalOTT 🎃👻👻

The top consumer spending product categories for Halloween include costumes, candy and decorations. Scare your competiti...
10/28/2019

The top consumer spending product categories for Halloween include costumes, candy and decorations. Scare your competition away with Gamut TOTAL, the leader in local OTT! #Halloween2019 #Gamut #GamutTOTAL #OTT 🎃👻👻

It’s National Tennessee Day! 56% of Households in the Memphis DMA use a streaming device, up from 35% in 2017. Reach you...
10/26/2019

It’s National Tennessee Day! 56% of Households in the Memphis DMA use a streaming device, up from 35% in 2017. Reach your target audience in Tennessee with Gamut TOTAL, the leader in local OTT! #NationalTennesseeDay #Gamut #GamutTOTAL #OTT #LocalOTT

Tiffany Ihle, Gamut’s Director of Consumer Insights and the West Coast Sales Team attended Advertising Research Foundati...
10/23/2019

Tiffany Ihle, Gamut’s Director of Consumer Insights and the West Coast Sales Team attended Advertising Research Foundation OTTxSCIENCE Conference this week in Los Angeles! Industry experts discussed the latest trends, technologies, content and competition within the OTT space. #theARF #GamutTOTAL #OTT #localOTT

Did you know 71% of Sporting Goods Consumers have a connected TV or streaming media device in their household? Make sure...
10/22/2019

Did you know 71% of Sporting Goods Consumers have a connected TV or streaming media device in their household? Make sure you reach this important Holiday Shopping consumer segment. #Gamut #GamutTOTAL

Local OTT Ad Revenue is expected to generate $857M in 2019 and is forecasted to more than double by 2024. #Gamut #GamutT...
10/18/2019

Local OTT Ad Revenue is expected to generate $857M in 2019 and is forecasted to more than double by 2024. #Gamut #GamutTOTAL #localOTT #WhatshOTT

Did you know 79.6M Supermarket Shoppers use a streaming video service in a given week? Reach Supermarket Shoppers with G...
10/15/2019

Did you know 79.6M Supermarket Shoppers use a streaming video service in a given week? Reach Supermarket Shoppers with Gamut TOTAL. #Gamut #GamutTOTAL Courtesy, @MRI_Simmons

Rachel Williamson, President of Gamut, joined a panel of industry leaders at the Media Advertising Club of Chicago Semin...
10/14/2019

Rachel Williamson, President of Gamut, joined a panel of industry leaders at the Media Advertising Club of Chicago Seminar: Navigating the Evolution of Advanced Advertising to discuss their viewpoints on the topic of OTT. #Gamut #GamutTOTAL #OTT #localOTT

Full-episode content remains the most widely-consumed segment, accounting for 55% of total video ad views. Gamut TOTAL h...
10/11/2019

Full-episode content remains the most widely-consumed segment, accounting for 55% of total video ad views. Gamut TOTAL has direct access to premium OTT inventory from the top publishers in the industry. #Gamut #GamutTOTAL #WhatshOTT

Local OTT advertising is going to play a major role in the 2020 Presidential and Congressional elections.  Reach the vot...
10/10/2019

Local OTT advertising is going to play a major role in the 2020 Presidential and Congressional elections. Reach the voters that matter most to your campaign with data-driven local OTT advertising from Gamut TOTAL. #2020 #Political #Gamut #GamutTOTAL #OTT #LocalOTT

When compared to the average adult, Hispanic Consumers 18-49 are 40% more likely to stream from an ad-supported OTT prov...
10/09/2019

When compared to the average adult, Hispanic Consumers 18-49 are 40% more likely to stream from an ad-supported OTT provider. #HispanicHeritageMonth Courtesy, MRI-Simmons

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Tiffany Ihle, Gamut’s Director of Consumer Insights and the West Coast Sales Team attended Advertising Research Foundation OTTxSCIENCE Conference this week in Los Angeles! Industry experts discussed the latest trends, technologies, content and competition within the OTT space. #theARF #GamutTOTAL #OTT #localOTT
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