Gamut. Smart Media from Cox.

Gamut. Smart Media from Cox. Gamut serves publishers and agencies, programmatically and direct — by aligning planning, inventory, and ex*****on into a single Smart Service℠ offering.

Gamut serves publishers and agencies, programmatically and direct — by aligning planning, research, inventory, and ex*****on into a single Smart Service™ offering. At Gamut, we identify areas of our client’s business ripe for automation, and insert the best programmatic solution to complement and inform their entire strategy. And when a direct plan is most effective, our account planning and opera

Gamut serves publishers and agencies, programmatically and direct — by aligning planning, research, inventory, and ex*****on into a single Smart Service™ offering. At Gamut, we identify areas of our client’s business ripe for automation, and insert the best programmatic solution to complement and inform their entire strategy. And when a direct plan is most effective, our account planning and opera

Operating as usual

Only Gamut TOTAL® delivers everything the evolving local OTT advertising landscape demands: content, audience, data, rea...
02/22/2021

Only Gamut TOTAL® delivers everything the evolving local OTT advertising landscape demands: content, audience, data, reach, transparency—and total expertise.

Now is the time to move beyond impressions, to impact—at massive scale. To learn more about Gamut’s capabilities, click the link in bio.

#OTT #CTV #advertisingsolution #streaming

10/01/2020
Gamut - The New Power of Local OTT Advertising

The increasing popularity of OTT streaming content provides local and regional advertisers with a powerful opportunity to reach a growing streaming audience at scale, and to target their consumers like never before in every DMA. This panel will provide an insider’s look at how the leading players in the OTT space are meeting the growing marketplace demand.

Moderator:
Alan Wolk, Co-Founder/Lead Analyst, TV[R]EV

Panelists:
Anthony Greene, Vice President, Programmer Partnerships, Gamut

Raoul Marinescu, Vice President, Revenue Partnerships, Pluto TV

Bill Murray, Vice President, Programmatic Solutions, Discovery

Learn more about OTT Advertising: https://gamut.media/
Follow Gamut on Social: @gamutsmartmedia

Gamut. Smart Media from Cox.
07/01/2020

Gamut. Smart Media from Cox.

Gamut. Smart Media from Cox.
06/01/2020

Gamut. Smart Media from Cox.

Gamut. Smart Media from Cox.'s cover photo
04/08/2020

Gamut. Smart Media from Cox.'s cover photo

Gamut. Smart Media from Cox.
04/08/2020

Gamut. Smart Media from Cox.

Gamut is excited to announce that we are amplifying our successful, existing relationship with Nielsen by signing a new ...
01/08/2020

Gamut is excited to announce that we are amplifying our successful, existing relationship with Nielsen by signing a new multi-year agreement for the use of Nielsen Marketing Cloud’s Data Management Platform. Gamut is committed to providing its advertising clients with the best possible data solutions to reach valuable local OTT audiences in every DMA. Read more: https://gamut.media/watch-and-read/press/gamut-nielsen-marketing-cloud-local-ott-data-targeting #Gamut #GamutTOTAL #OTT #LocalOTT

Happy New Year from all of us at Gamut!
12/31/2019

Happy New Year from all of us at Gamut!

When compared to the average adult, Fantasy Sports Players are 55% more likely to stream OTT from ad-supported video ser...
12/27/2019

When compared to the average adult, Fantasy Sports Players are 55% more likely to stream OTT from ad-supported video services. Gamut can help you find and target this growing OTT audience. #Gamut #GamutTOTAL #OTT #LocalOTT #whatshOTT #FantasySports Courtesy, @MRI_Simmons

Happy Holidays from all of us at Gamut!
12/23/2019

Happy Holidays from all of us at Gamut!

Did you know Live TV streamers have a higher tolerance for advertising than traditional TV viewers? Reach this valuable ...
12/17/2019

Did you know Live TV streamers have a higher tolerance for advertising than traditional TV viewers? Reach this valuable and highly engaged audience with Gamut TOTAL, the leader in local OTT! #Gamut #GamutTOTAL #OTT #LocalOTT Courtesy, Deloitte Insights

71% of Electronic Store Shoppers own a connected TV in their household, growing +33% annually. Gamut is helping advertis...
12/13/2019

71% of Electronic Store Shoppers own a connected TV in their household, growing +33% annually. Gamut is helping advertisers reach this valuable holiday shopping audience. #Gamut #GamutTOTAL #OTT #LocalOTT #whatshOTT Courtesy, @MRI_Simmons

Did you know half of Online Shoppers stream OTT in a given week, growing +44% annually. #Gamut #GamutTOTAL #OTT #LocalOT...
12/10/2019

Did you know half of Online Shoppers stream OTT in a given week, growing +44% annually. #Gamut #GamutTOTAL #OTT #LocalOTT Courtesy, @MRI_Simmons

It’s National Illinois Day. Over 3.1M adults in Illinois have used a video streaming service in the last week. Gamut can...
12/07/2019

It’s National Illinois Day. Over 3.1M adults in Illinois have used a video streaming service in the last week. Gamut can help you reach this growing OTT audience! #Gamut #GamutTOTAL #OTT #LocalOTT #NationalIllinoisDay

Cyber Monday is expected to be the biggest online shopping day in history this year, forecasted to reach $10B in e-comme...
12/02/2019

Cyber Monday is expected to be the biggest online shopping day in history this year, forecasted to reach $10B in e-commerce sales. #CyberMonday #OTT #LocalOTT Courtesy, @eMarketer

In 2018, Black Friday generated $6.2B in online retail sales. Holiday retail sales are expected to generate $727B in sal...
11/29/2019

In 2018, Black Friday generated $6.2B in online retail sales. Holiday retail sales are expected to generate $727B in sales this year. #Gamut #GamutTOTAL #OTT #LocalOTT #WhatshOTT #BlackFriday

Happy Thanksgiving from Gamut to you and your family! #HappyThanksgiving #Thanksgiving2019
11/28/2019

Happy Thanksgiving from Gamut to you and your family! #HappyThanksgiving #Thanksgiving2019

Today is #WorldTelevisionDay! Television has come a long way since 1927. What will you be streaming on World TV Day? #Ga...
11/21/2019

Today is #WorldTelevisionDay! Television has come a long way since 1927. What will you be streaming on World TV Day? #Gamut #GamutTOTAL #OTT #LocalOTT

Compared to the average U.S. adult, Mobile Phone Upgraders are 53% more likely to stream from ad-supported video platfor...
11/15/2019

Compared to the average U.S. adult, Mobile Phone Upgraders are 53% more likely to stream from ad-supported video platforms. #Gamut #GamutTOTAL #OTT #LocalOTT #whatshOTT

Did you know 42% of Holiday Shoppers begin shopping for the season in November? Holiday retail sales are expected to inc...
11/05/2019

Did you know 42% of Holiday Shoppers begin shopping for the season in November? Holiday retail sales are expected to increase by at least 3.8% annually. #HolidayShopping #Gamut #GamutTOTAL #OTT #LocalOTT

The NYC Marathon is the largest marathon in the world and runs through all five boroughs. When compared to the average a...
11/03/2019

The NYC Marathon is the largest marathon in the world and runs through all five boroughs. When compared to the average adult, runners are 41% more likely to stream OTT video. Catch these runners while you can with Gamut. Smart Media from Cox. #Gamut #GamutTOTAL #OTT #LocalOTT #NYCMarathon Courtesy, @MRI_Simmons

Happy National Ohio Day! 2 in 5 Ohio Adults 25-54 stream OTT video in a given week. Reach your local Ohio audience with ...
11/02/2019

Happy National Ohio Day! 2 in 5 Ohio Adults 25-54 stream OTT video in a given week. Reach your local Ohio audience with Gamut. Smart Media from Cox. #Gamut #GamutTOTAL #OTT #LocalOTT #Ohio #NationalOhioDay Courtesy, @MRI_Simmons

We’re scary good at celebrating Halloween! #TeamGamut #Halloween2019 #Pumpkincarving
11/01/2019

We’re scary good at celebrating Halloween! #TeamGamut #Halloween2019 #Pumpkincarving

Happy Halloween! Over 15.6M Candy Consumers stream from an ad-friendly OTT service in a given week. Will you be streamin...
10/31/2019

Happy Halloween! Over 15.6M Candy Consumers stream from an ad-friendly OTT service in a given week. Will you be streaming your favorite scary movie this Halloween? #Halloween2019 #Gamut #GamutTOTAL #OTT #LocalOTT 🎃👻👻

The top consumer spending product categories for Halloween include costumes, candy and decorations. Scare your competiti...
10/28/2019

The top consumer spending product categories for Halloween include costumes, candy and decorations. Scare your competition away with Gamut TOTAL, the leader in local OTT! #Halloween2019 #Gamut #GamutTOTAL #OTT 🎃👻👻

It’s National Tennessee Day! 56% of Households in the Memphis DMA use a streaming device, up from 35% in 2017. Reach you...
10/26/2019

It’s National Tennessee Day! 56% of Households in the Memphis DMA use a streaming device, up from 35% in 2017. Reach your target audience in Tennessee with Gamut TOTAL, the leader in local OTT! #NationalTennesseeDay #Gamut #GamutTOTAL #OTT #LocalOTT

Tiffany Ihle, Gamut’s Director of Consumer Insights and the West Coast Sales Team attended Advertising Research Foundati...
10/23/2019

Tiffany Ihle, Gamut’s Director of Consumer Insights and the West Coast Sales Team attended Advertising Research Foundation OTTxSCIENCE Conference this week in Los Angeles! Industry experts discussed the latest trends, technologies, content and competition within the OTT space. #theARF #GamutTOTAL #OTT #localOTT

Did you know 71% of Sporting Goods Consumers have a connected TV or streaming media device in their household? Make sure...
10/22/2019

Did you know 71% of Sporting Goods Consumers have a connected TV or streaming media device in their household? Make sure you reach this important Holiday Shopping consumer segment. #Gamut #GamutTOTAL

Local OTT Ad Revenue is expected to generate $857M in 2019 and is forecasted to more than double by 2024. #Gamut #GamutT...
10/18/2019

Local OTT Ad Revenue is expected to generate $857M in 2019 and is forecasted to more than double by 2024. #Gamut #GamutTOTAL #localOTT #WhatshOTT

Did you know 79.6M Supermarket Shoppers use a streaming video service in a given week? Reach Supermarket Shoppers with G...
10/15/2019

Did you know 79.6M Supermarket Shoppers use a streaming video service in a given week? Reach Supermarket Shoppers with Gamut TOTAL. #Gamut #GamutTOTAL Courtesy, @MRI_Simmons

Rachel Williamson, President of Gamut, joined a panel of industry leaders at the Media Advertising Club of Chicago Semin...
10/14/2019

Rachel Williamson, President of Gamut, joined a panel of industry leaders at the Media Advertising Club of Chicago Seminar: Navigating the Evolution of Advanced Advertising to discuss their viewpoints on the topic of OTT. #Gamut #GamutTOTAL #OTT #localOTT

Full-episode content remains the most widely-consumed segment, accounting for 55% of total video ad views. Gamut TOTAL h...
10/11/2019

Full-episode content remains the most widely-consumed segment, accounting for 55% of total video ad views. Gamut TOTAL has direct access to premium OTT inventory from the top publishers in the industry. #Gamut #GamutTOTAL #WhatshOTT

Local OTT advertising is going to play a major role in the 2020 Presidential and Congressional elections.  Reach the vot...
10/10/2019

Local OTT advertising is going to play a major role in the 2020 Presidential and Congressional elections. Reach the voters that matter most to your campaign with data-driven local OTT advertising from Gamut TOTAL. #2020 #Political #Gamut #GamutTOTAL #OTT #LocalOTT

When compared to the average adult, Hispanic Consumers 18-49 are 40% more likely to stream from an ad-supported OTT prov...
10/09/2019

When compared to the average adult, Hispanic Consumers 18-49 are 40% more likely to stream from an ad-supported OTT provider. #HispanicHeritageMonth Courtesy, MRI-Simmons

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It Has to Be A Love Story!!! Roslyn and Sandra Yarbrough it was a pleasure to autograph your books, but I must tell you why! While guiding my development as a writer, my wife Dot always admonish, “It has to be a love story, or why bother?” I embraced her admonition developing “The 400th From Slavery to Hip Hop!”, the book you are about to read. This love story began in slave pens long before the Emancipation Proclamation was ever a consideration. Love for one another enabled descendants of American slavery to begin their upward struggle to create the international culture referred to as hip hop today!! That trek began with their first major decision as free people, which was, to make families and build communities. Their next effort, gaining education and learn to communicate, gave their first decision real value. Family, education and communication strengthen their community building endeavors, which brought their descendants to where we are today. I share these words with you because most individuals who played crucial roles and laid the foundation on the yellow brick road of entertainment remain unsung, while others have been denigrated, if not destroyed, by a society devoid of compassion or sympathy. America, as a society, has refused to recognize the contribution of such unsung heroes, and the crucial roles they played breaking down barriers and setting a course of survival that allowed slave descendants to emerge, as one people. Their defiance, enduring the of actions white people, which was designed to keep them locked in perpetual slavery, was the single greatest, survival act of any people the world over. I selected two black families to illustrate this point in tell their stories in “The 400th”. First, Will Yarbrough, a husband and your father, represent the unsung in “The 400th”. Will, and many like him, battled in the shadows, breaking into the field of audio technology, was ignored, even though he played a leading role. Those who told the story of the growth and development of American entertainment, not only ignored contributions of black men, like Will, they glossed over or left their stories out altogether. More than that, they whitewash the entire story you will read, as presented in “The 400th”, which details how American entertainment began in “slave pens. The other example I selected illustrates and reflects how a black man’s body of work is disregarded, similar to how Dr. Martin Luther King, Jr.’s indiscretions are raised to show he was not perfect, when no human is without faults. It is the impact this black man had on my life though we never met. The son of sharecroppers, whose family escaped Mississippi under the cover of night and most fortunately, was able to find shelter among the poorest of the poor in a place called “Greens Ally.” Again, similar to a beckon to a ship far out at sea, and beyond the inspiration from my mother and new father, one image in the late 1960s, gave that child a hero that looked just like him. No “Stepin Fetchit” or “Mantan Moreland,” who had to conform to white’s “blackface” demands, this black man was suave, debonair, intelligent and ready with a solution, when his white counterpart was at “wits end!” Yes I dare speak the name of Dr. Bill Cosby, as a hero and foundation layer of opportunities for most blacks who aspired to be professionals in the entertainment industry or some other endeavors. Unlike Will, your father, Dr. Cosby was not in the shadows. He was out front for all to see and most wanted to be him, as well as envied his success, even though he gave so many like you, a leg up beginning your career!! I was one of those who wanted to emulate such stellar success. He raised my expectation for what a black man could do in America, and I was not alone. Black men without an image of professional success in their lives, for the first time, had an example of what an individual black man could accomplish. I have never meet Dr. Cosby, but I spent the last 2 hours of his life with Dr. King, at the Lorraine Motel, and in those moments, his indiscretions did not tarnish the thoughts and image of what it meant and still means for descendants American slavery’s ability to draw on his inspiring leadership. I never imagined having such an opportunity, and I wonder today, had he lived, would his legacy be defined by his indiscretions, as Dr. Cosby’s for many??? So Sandra and Roslyn, wife and daughter, you have a very important role of supporting someone in their declining years, who gave so much to many, by opening doors and supporting those without opportunities, who have no idea what life would be like for them had men like Will and Dr. Cosby actually been the demon many make him out to be today. This is why my wife's admonition is so powerful to me!!! John Burl Smith author of “The 400th From Slavery to Hip Hop!!!!
There's now a better way to measure local OTT campaigns. We're excited to announce that Gamut. Smart Media from Cox. has expanded our partnership to include foot-traffic attribution as part of our joint OTT measurement solution. Learn more about this expansion powered by iSpot unified cross-platform TV ad measurement: https://bit.ly/3wCgbbR
It’s game on in the OTT market. Read today's special report: https://www.cynopsis.com/cynopsis-special-report-ott/ #ott Gamut. Smart Media from Cox.
Special thank you to Gamut. Smart Media from Cox., official gallery sponsor of our 2020 American Advertising Awards! The gala takes place February 21 and tickets are on sale now!
Tiffany Ihle, Gamut’s Director of Consumer Insights and the West Coast Sales Team attended Advertising Research Foundation OTTxSCIENCE Conference this week in Los Angeles! Industry experts discussed the latest trends, technologies, content and competition within the OTT space. #theARF #GamutTOTAL #OTT #localOTT
What's on your mind?Social Media Marketing...is what i am....
We’d also like to thank all of the sponsors that made this event possible: KNIN Fox 9 - Event Sponsor National CineMedia - NCM Goodway Group Gamut. Smart Media from Cox. @Dixon_golf NexTitle CBH Homes Promoshop, Inc - Boise DaviesMoore @LotusCorp CBS 2 Boise 44° North Vodka Simplot Foods - USA Idaho Central Credit Union Centro Drake Cooper ⛳️THANK YOU! You all are incredible! We hope you all had as much fun as we did!
VP of Marketing Mike Killeen, Accounts & Operations Director Christine Mahin, and Media Director Rachel Cushing recently attended a seminar hosted by Gamut. Smart Media from Cox. They had the chance to connect with other leading industry professionals and learn more about changing consumer behavior and OTT media developments. #TeamLenz
“I am excited to join other industry leaders in the space as we discuss the fast evolving OTT landscape and the powerful opportunities it is presenting to advertisers to connect with their consumers.” — Soo Jin Oh, SVP Client Strategy & Solutions for Gamut. Smart Media from Cox. Join Soo Jin Oh & other industry leaders at Cynopsis’ That Big TV Conference next month in NYC! Seating is limited, register here: http://www.cynopsis.com/events/that-big-tv-conference-2019 #cynbigtv
Voting is open – which drink do you want to cheers your colleagues with on September 9th at That Big TV Conference? Vote ➡️ https://www.surveymonkey.com/r/WTJY8ZD 🍸🍸🍸🍸🍸🍸🍸🍸🍸🍸🍸 🍸🍸🍸🍸 Sponsored by: Gamut. Smart Media from Cox.