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Labeling humans can be a good thing and research shows that people actually like being labeled, as long as it’s somethin...
05/28/2020

Labeling humans can be a good thing and research shows that people actually like being labeled, as long as it’s something we approve of - like an environmentalist, a vegan, a human rights activist, a rock jock, or even our essential workers we label heros. Labels can be seen as a badge of honor and being told we are a part of a group makes us more receptive to a message and more inclined to participate in their “group’s” message.

Labels are tied with passions. Passions are deeply personal and an intimate aspect of a person’s essence. So expressing it to others creates sentiments of acceptance and authenticity.

Brands have the ability to leverage this and connect at a much deeper level with their core buyers. All achieved when brands properly define and express their passions. These stronger bonds will increase brand loyalty and ultimately drive business objectives forward.

#whatsyourwhy #brandbuilding #brandvalues

So, why are you in the electric car business? Because you saw dollar signs with all the trending save-the-environment st...
05/23/2020

So, why are you in the electric car business? Because you saw dollar signs with all the trending save-the-environment stuff? Or because you actually, sincerely really care about all the save-the-environment stuff?

We hope the latter.

Standing for something isn’t just a nice thing to do. It’s a crucial point that differentiates you for your customers. Because they definitely stand for something, and value it enormously in the brands they choose to spend money on.

Additionally, being owned by a traditional car company gives you a unique opportunity - transparency. And a chance to show you’re moving forward in a progressive direction.

But it also shouldn’t be the elephant -er, Ram Truck, in the room. Your story about environmentalism doesn’t need to feel apologetic, preachy or parent-like. Yes, you’re a forward-thinking brand moving in that direction, but you’re also a lot of fun. Jeep doesn’t just make people feel good, it’s a friendly brand that wants to help everyone feel good about the car they drive.

#electricvehicles #jeep #automotive #earth #environment #environmentalawareness #wrangler

https://www.vans.com/footthebill.html
05/12/2020
Foot The Bill

https://www.vans.com/footthebill.html

Vans “Foot The Bill” initiative aims to assist the creative communities of our extended Vans Family around the world during this difficult time. Using our Vans Customs platform, we invite you to express your creativity and be a designer to your favorite Vans shoe, all while supporting the skate ...

8 MILLION metric tons of plastic ends up in our oceans every year. Without change there could be more plastic than fish ...
05/11/2020

8 MILLION metric tons of plastic ends up in our oceans every year. Without change there could be more plastic than fish in our oceans by 2050. Some brands are stepping up. Marriott International has a global initiative to eliminate mini toiletries by replacing all of the little bottles of shampoo, conditioner, and bath gel with larger tamper-resistant pump-style alternatives. This adds up to about 500 million small bottles each year, or 1.7 million pounds of plastic, and will greatly reduce the hotels’ environmental impact. #environmentalawareness #environment #environmentalimpact

How does Copenhagen deal with 400,000 tons of waste each year? They convert it to clean energy while offering up a littl...
05/11/2020

How does Copenhagen deal with 400,000 tons of waste each year? They convert it to clean energy while offering up a little Earth-friendly fun in the process. CopenHill is a clean power plant that converts waste into clean energy. But it also has a roof with a public park, the world’s tallest artificial climbing wall, a hiking trail, gardens, and a 1,300-foot artificial ski slope. #cleanenergy #greenpower #climatechange

86% of millennials look for responsibly sourced products, but The Fair Trade movement began as early as the 1950's. Euro...
04/29/2020

86% of millennials look for responsibly sourced products, but The Fair Trade movement began as early as the 1950's. Europeans and Americans traveling around the world observed local artisans and farmers struggling to cover the cost of their businesses. Most of these travelers would purchase products and return to Europe or the US to sell them for a higher price, then bring the profits directly back to the artisans and farmers. But in the 1990's, in order to reduce exploitation, Fair Trade USA created standards that govern the way that Fair Trade was monitored across the globe. It's not easy to get certified and some of the earliest companies to get on board were Green Mountain Coffee Roasters, Numi Tea and Whole Foods Market. It’s essential for brands to make Fair Trade commitments, but we need more CMOs and consumers to be educated. We encourage you to learn more and consider a Fair Trade practice within your brands. #fairtrade #fairtradefashion

04/29/2020
Going Vegan: 9-year Olds POV

Going vegan has its challenges... take it from two 9-year olds. But hey, if they can give it shot, maybe you can too. #vegan

Lyric's cover photo
04/18/2020

Lyric's cover photo

09/30/2016
Front And Center

Front And Center

A FRONT AND CENTER FLASHBACK: Best known for his Grammy-nominated, genre-busting band Phish, Trey Anastasio’s career has expanded to include everything from orchestral evenings with the Los Angeles Philharmonic to a Tony Award (Hands on a Hardbody). Anastasio performed songs from his solo album, Paper Wheels, with his septet in this intimate performance for Front and Center at the Brooklyn Bowl.

I hate to see it go. It wasn't my favorite show on HBO (yes, it had its flaws), but running out of shows to watch on HBO...
06/24/2016
SPIN

I hate to see it go. It wasn't my favorite show on HBO (yes, it had its flaws), but running out of shows to watch on HBO.

Know why HBO's now-canceled 'Vinyl' sucked? Because its fictional artists sucked.

Dodge presents Hollywood Vampires on July 16 - DTE Energy Music Theatre. Visit a Detroit area Dodge dealer and receive t...
06/24/2016

Dodge presents Hollywood Vampires on July 16 - DTE Energy Music Theatre. Visit a Detroit area Dodge dealer and receive two free tickets. visit palacenet.com/hollywoodvampires for offer details.

The music Daily
06/08/2016
The music Daily

The music Daily

The music Daily, by Lyric : updated automatically with a curated selection of articles, blog posts, videos and photos.

The music Daily
06/02/2016
The music Daily

The music Daily

The music Daily, by Lyric : updated automatically with a curated selection of articles, blog posts, videos and photos.

Pitchfork
05/18/2016
Pitchfork

Pitchfork

After 5 years away, Rage Against The Machine have launched a mysterious, Public Enemy-referencing countdown website

Rolling Stone
05/06/2016
Rolling Stone

Rolling Stone

Gwen Stefani sat shotgun with James Corden for an extended session of "Carpool Karaoke" on The Late Late Show with James Corden yesterday that included two bonus passengers: Money Monster co-stars George Clooney and Julia Roberts. Watch below.

05/06/2016
NPR Music

NPR Music

When you hear Monika, life feels good: The singer's performances and presence are simply winning. http://n.pr/1WcBZnV

The New Yorker - Lights, Camera, Virtual Reality!  In this week’s...
04/25/2016
The New Yorker - Lights, Camera, Virtual Reality!  In this week’s...

The New Yorker - Lights, Camera, Virtual Reality!  In this week’s...

Lights, Camera, Virtual Reality! In this week’s issue, Andrew Marantz speaks with the pioneers who are making the first virtual-reality narratives. Read “Studio 360” on newyorker.com. Illustration by...

Paper Magazine
04/24/2016
Paper Magazine

Paper Magazine

You Can Stream Beyoncé’s “Lemonade" For Free This Weekend

Rolling Stone
04/24/2016
Rolling Stone

Rolling Stone

Compared to his massive discography, Prince's career in film is relatively short. Purple Rain is his best known film, but it's 'Sign O' the Times,' a concert movie now remarkably hard to find in the U.S., that remains his finest cinematic moment, a svelte jolt of everything that captures Prince at his most dazzling. Here's why.

NPR
03/03/2016
NPR

NPR

Welcome to NPR’s Tumblr, curated by Emily Bogle, Ariel Zambelich, and Mabinty Quarshie. We hope you enjoy what you find here!

Lyric
03/01/2016

Lyric

Jack Garratt |
03/01/2016
Jack Garratt |

Jack Garratt |

Jack Garratt Event Date: 28 - Feb - 2016 Price:Free Time:7pm Jack Garratt free concert The Iridium & Front And Center invite you to a free pop-up show featuring musical sensation Jack Garratt. This is an exclusive event that will be recorded for the Front And Center television series. Must be 18 & O…

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