Dreyfuss ICG

Dreyfuss ICG A creative services consultancy specializing in the production of high-profile, high-stakes corporate communications, sales & marketing and investor relations initiatives -- combining events, video, digital, social media and design expertise.

Live event production is not for the faint of heart.  What we saw Sunday night was a vivid example of the vital importan...
02/28/2017

Live event production is not for the faint of heart. What we saw Sunday night was a vivid example of the vital importance of the mastery of all production details by the executive producer. One small lapse - a lack of backups, a connector that's not taped down, and importantly in this case, a failure to rehearse for various 'what-if' scenarios such as an error in award management -- can and did bring down a show, and forever color the narrative of the 89th Academy Awards.

While PWC has suffered enormous reputational damage, they were one of many stakeholders who had to perform perfectly, with no chance of a do-over... This is the art of successful live event management, whether your audience is a global one, or fifty of your most important customers.

Microsoft's proposed acquisition of LinkedIn is quite brilliant. Aside from the obvious synergies - promoting Office as ...
06/14/2016

Microsoft's proposed acquisition of LinkedIn is quite brilliant. Aside from the obvious synergies - promoting Office as a defensive move to counter Google Apps - the fact is that LinkedIn aggregates virtually everyone's online resume and has become an invaluable online resource for individuals and businesses. Over time, if Microsoft handles the integration well, $26 billion will seem like a small price to pay to own that landscape... with virtually no competition. show less

11/06/2015
DJI - Phantom X Concept

Directing aerials used to be expensive and time consuming - something I loved doing earlier in my career... with a Tyler Mount in a Jet Ranger - nothing more exciting. Rapidly evolving drone technology has made the aerial camera perspective not only easier to achieve, but has opened up visual possibilities never before imagined...

We all loved the 1980s’ sci-fi visions of the future — the way drones zipped around, blending in as a natural part of everyday life. What if we told you the ...

A must-read for entrepreneurs or anyone who must manage a tech-enabled initiative. Underscores the ephemeral nature of t...
06/04/2015
Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry

A must-read for entrepreneurs or anyone who must manage a tech-enabled initiative. Underscores the ephemeral nature of technology and the need to continually innovate, find good people and scale sensibly.

In 2009, BlackBerry controlled half of the smartphone market. Today that number is less than one percent. What went so wrong? Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conve...

How I spent Memorial Day - we started with an empty ballroom and ended with a successful event.
05/30/2015

How I spent Memorial Day - we started with an empty ballroom and ended with a successful event.

I love it when billions are invested to advance critical technology. I will appreciate this re-imagined CPU, especially ...
06/11/2013
Apple - Mac Pro

I love it when billions are invested to advance critical technology. I will appreciate this re-imagined CPU, especially considering that physical CPU's will soon go extinct...

Get a sneak peek at the dramatically redesigned and rethought Mac Pro. It's the future of the pro desktop.

It's always troubling when meeting activities and related expenses are taken out of context and politicized. This happen...
06/05/2013
Report details seemingly "excessive" IRS conference spending

It's always troubling when meeting activities and related expenses are taken out of context and politicized. This happened after the market crash when off-sites in Las Vegas were proclaimed un-American (ignoring the fact that the Las Vegas economy and thousands of local jobs are dependent on this activity). No question that budgets should make sense and excesses eliminated through an ongoing system of checks and balances on the client side, but at the heart of this is a stubborn, if not cynical refusal to acknowledge the significant benefits of bringing key members of large organizations together for strategic sessions, some R&R, and the bonding that results from spending time together.

Agency managed to spend $4 million on a conference with multiple "planning" trips, hotel perks, promotional gifts and more

Star power classes up any event.  Molly was just $23K.  Who would you want for your next party or confab?
05/19/2013
Molly Ringwald at O’Keeffe party: How better to celebrate 16 years?

Star power classes up any event. Molly was just $23K. Who would you want for your next party or confab?

To celebrate the 16th birthday of his public relations firm O’Keeffe & Company, founder Steve O’Keeffe hired the star of “Sixteen Candles”! Get it? Who knew she was available for corporate gigs?

04/05/2013
People, not apps: Facebook's Home event in under 5 minutes

Announced today: Facebook Home, an Android-compatible front-end to your smart phone. Nascent, but exciting. Zuckerberg is driving global innovation in the mobile space. Frankly, iOS bores me.

You don't get 1 billion chat heads without throwing away a few friends.

This is a milestone event and consistent with other regulatory entities and industry groups' (FINRA, FFIEC, NASD) embrac...
04/03/2013
SEC Backs Social Media Use to Alert Investors

This is a milestone event and consistent with other regulatory entities and industry groups' (FINRA, FFIEC, NASD) embracement of social media.

The SEC gave permission for companies to use social media to announce key information, so long as investors have been alerted about which sites will be used to disseminate information.

Thinking about my long-time client Marty Zweig, a Wall St. guru and a pioneer of technical analysis.  A few days before ...
02/21/2013

Thinking about my long-time client Marty Zweig, a Wall St. guru and a pioneer of technical analysis. A few days before the crash of 1987, Marty called it on PBS's Wall St. Week. He passed away Monday at the age of 70. He will be missed and remembered.

Superbowl Crash: Believe it or not - in my many years as an executive producer of major events, I have found that guardi...
02/04/2013

Superbowl Crash: Believe it or not - in my many years as an executive producer of major events, I have found that guarding against power issues is one of the most important 'big picture,' responsibilities I have on behalf of our clients once we’re on site. As a general rule, I insist on running backups, whether it be computers, video playback devices, teleprompters, and certainly for power, which is the single greatest contributor to show crashes.

My friend Ed Adler of RLM Finsbury provides insightful comments on the Armtstrong scandal.
01/18/2013
Armstrong faces tough climb to redemption: marketing experts | Reuters

My friend Ed Adler of RLM Finsbury provides insightful comments on the Armtstrong scandal.

LONDON (Reuters) - Disgraced cyclist Lance Armstrong faces a tough battle to salvage his image as the usual strategy by fallen stars of confession, apology and making amends may not be enough to appease

10/12/2012
Black & White (In Colour)

Clever

A black & white video created by painting a whole room (including myself) in shades of grey. All footage was captured on camera in colour. *** No Colour Corr...

Multi-Rotor UAV's and Droids are an amazing new camera platform for still and motion photography of all kinds.
07/25/2012

Multi-Rotor UAV's and Droids are an amazing new camera platform for still and motion photography of all kinds.

04/26/2012
Man Builds Star Trek Phaser

There will be no profound observation on social media and commuincations today. Instead, a bit of geeky whimsy.

A man builds a real life phaser seen from Star Trek.

The corpus is selling its organs...
04/09/2012
AOL Sells Patents to Microsoft

The corpus is selling its organs...

AOL agreed to sell more than 800 patents and related applications to Microsoft for about $1.1 billion.

Convergence has lurched forward.  Google now has an entertainment control panel:  Google Play.  Quick, cancel your cable...
03/30/2012
Home - Google Play

Convergence has lurched forward. Google now has an entertainment control panel: Google Play. Quick, cancel your cable service.

Shop Google Play on the web. Purchase and enjoy instantly on your Android phone or tablet without the hassle of syncing.

03/28/2012
Canon 5Dmk3 video review

Digital SLRs for fine video production are rapidly evolving from 'usable' to optimal from a price/performance/flexibility standpoint. Until the new generation like this Canon and the just-announced Nikon D800, none have had audio monitoring, which was a huge disadvantage. Bloom is an excellent reviewer.

For more info check out my blog post and review here: http://philipbloom.net/?p=24586 Filmed on location in New Zealand

The Kinect platform is one of the most exciting test beds of immersive computing.  Features developed here have huge pot...
03/25/2012
Microsoft's 'Beamatron' combines a projector with a Kinect to augment reality

The Kinect platform is one of the most exciting test beds of immersive computing. Features developed here have huge potential in B2C and B2B applications.

Microsoft Research is continuing its trend of showing off some pretty cool demos, this time with the "Beamaton" augmented reality system. Unlike some other AR experiences, Beamatron strips away the...

Convergence is messy. Is the iPad 3 the chicken or the egg? We are TOTALLY overpaying for mobile bandwidth....
03/21/2012
IPad's Video Speed Trap

Convergence is messy. Is the iPad 3 the chicken or the egg? We are TOTALLY overpaying for mobile bandwidth....

Users of the newest Apple iPad are finding that its video capabilities come with an expensive downside: A monthly data-plan allotment can be gobbled up in a matter of hours.

New innovations at Facebook for corporations: cover photo, pinned posts, milestones, new apps, offers, new ad and metric...
03/15/2012

New innovations at Facebook for corporations: cover photo, pinned posts, milestones, new apps, offers, new ad and metrics enhancemnts make it an even better engagement tool.

Had a granular demo of the Engage121 social interaction platform today by @richlopresti. I will consider this for my cli...
03/07/2012
Engage121 | Social Media Management Software to Enable Customer Relationships

Had a granular demo of the Engage121 social interaction platform today by @richlopresti. I will consider this for my clients.

Engage121 offers comprehensive social media management software for global brands and organizations with local sales outlets enabling monitoring and engagement across all platforms including Facebook, Twitter, blogs and review sites.

03/01/2012
Market Data, Video and News from the Wall Street Journal Digital Network

Very impressed with the Wall St Journal Digital Network. 1.4 mil followers, 50 mil uniques. Their latest, WSJ Social for Facebook aggregates content in a customizable way.

The Wall Street Journal Digital Networks coverage of breaking news, current headlines and markets data from the US and around the world. Top stories, videos, detailed analysis and in-depth reporting.

02/29/2012

Pinterest - new metrics- growth rate 4000% last 6 mos. with 10.5 million visits/day. Huge B2C potential. All visual, no words, pure passion. www.pinterest.com

02/07/2012
Coca Cola Content 2020 Part One

Even if you filter some of the social media blather - it's a fascinating treatise

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketi...

They may be saying this about Google and Apple in 131 years... the lesson is that staying on top requires continual inno...
01/19/2012
Eastman Kodak Files for Bankruptcy

They may be saying this about Google and Apple in 131 years... the lesson is that staying on top requires continual innovation and being close to -- if not predicting - the cultural zeitgeist. Could not be done from Rochester and not by an old-line company so set in its ways.... I love film and as a life-long photographer am happy to have much of my archive on film. Digital still and cinema capture however has advanced well beyond the limitations and resolution of conventional film technology. What you don't get with digital is an ideal preservation format. No box of negatives for stills, or a long-lasting negative for cinematography. That's why studios like Warner Bros. still copy back to film in their sophisticated archive efforts.

Eastman Kodak filed for bankruptcy protection on Thursday, after the 131-year-old film pioneer's efforts to adapt to a world of digital cameras ran aground.

2011 was a tumultuous year in the financial markets and an exciting year in the media industry, as emphasis continued to...
01/09/2012

2011 was a tumultuous year in the financial markets and an exciting year in the media industry, as emphasis continued to shift from established communications platforms to emerging ones, particularly social media and mobile.

As integrated communications specialists, Dreyfuss ICG has a long track record of helping clients embrace new communications technologies to create exceptional messaging, particularly when combined with our full suite of services, which include event design & management, video production, web & digital, and print materials.

A year ago, in my essay "Drunk on Social Media," I suggested that this new medium was redefining the way businesses and brands could create, engage and activate key audiences.

A year later, 'social' has become the medium where many communications and marketing strategies now start, both on the consumer side, and increasingly for B2B and institutional initiatives. Even in such highly-regulated industries as financial services and health care, corporations and brands are prudently leveraging the benefits of direct 2-way connections with communities of customers, partners, colleagues, and influencers.

The flip side of this evolution is media fragmentation, and it will continue in 2012. We are rapidly approaching the point where more people will be accessing web content from their mobile devices - phones and tablets - than from their personal computers. As this 'Post-PC Era," unfolds, Dreyfuss ICG will continue to help guide its clients to the right mix of integrated communications services that best supports their marketing and communications goals.

"Design is the fundamental soul of a man made creation, that ends up expressing itself in successive outer layers."  Ste...
12/30/2011

"Design is the fundamental soul of a man made creation, that ends up expressing itself in successive outer layers." Steve Jobs

From the archive: We arrive in La Paz, Bolivia to shoot second unit for Brian De Palma's "Scarface."
12/13/2011

From the archive: We arrive in La Paz, Bolivia to shoot second unit for Brian De Palma's "Scarface."

11/17/2011

Thoughts on corporate use of social media: In the last cycle, we learned that no-one should ‘own’ the Internet within an organization. With the social web this has never been more true. A successful social media strategy encompasses all corporate functions and empowers content creation at all levels, informed by guidelines, protocols and best practices.

Despite high expectations, the lack of an iPhone 5 reveal will have no long term effect on Apple's rightful place as the...
10/05/2011

Despite high expectations, the lack of an iPhone 5 reveal will have no long term effect on Apple's rightful place as the prime innovator of the emerging 'ecosystems of value,' business model for success in the digital/social world.

AT&T’s Randall Stephenson talks to the Brunswick Review about strategy, technology and trustInteresting and timely....
03/21/2011
Mobilize everything

AT&T’s Randall Stephenson talks to the Brunswick Review about strategy, technology and trust

Interesting and timely....

Mobilize everything

Dreyfuss Directing "Winthrop California L.P" video at Flour HQ Irvine, CA
03/01/2011

Dreyfuss Directing "Winthrop California L.P" video at Flour HQ Irvine, CA

Time Warner Digital Content Initiative
02/18/2011

Time Warner Digital Content Initiative

Address

New York, NY

General information

David H. Dreyfuss is a hands-on creative professional known for high-profile, high-stakes corporate initiatives. Dreyfuss’ clients are CEO’s and senior executives of such leading corporations as Time Warner, General Electric, Boeing, Accenture, Pepsi, Daimler AG, and JPMorgan Chase. Leveraging over 20 years of experience, contacts, and a refined sense of how corporations and senior executives can communicate more effectively through an integrated communications discipline, Dreyfuss acts as an advisor, client advocate, and producer of complex communications initiatives.

Telephone

212-674-4600

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