EMARKETER EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.

AI is changing how search captures intent and making the click less reliable. 📺 See why performance TV could help brands...
21/09/2026

AI is changing how search captures intent and making the click less reliable. 📺 See why performance TV could help brands build demand, strengthen trust, and drive measurable results. Read more in this sponsored article by MNTN’s Matt Collins: https://tinyurl.com/dsc5snxt

Retail media can reveal more than campaign performance. The signals consumers leave across discovery, consideration, and...
21/09/2026

Retail media can reveal more than campaign performance. The signals consumers leave across discovery, consideration, and purchase can help marketers understand where demand is forming and where to invest next.

Roundel’s James Gourde looks at how brands can turn those learnings into smarter growth decisions in this sponsored article: https://tinyurl.com/ms8c5y49

We’re still buzzing from Tuesday’s event at City Winery NYC. 🎉More than 1,000 marketers registered to join EMARKETER’s s...
18/09/2026

We’re still buzzing from Tuesday’s event at City Winery NYC. 🎉

More than 1,000 marketers registered to join EMARKETER’s second annual Future of Digital Summit in person and virtually. Live attendance grew by more than 50% compared with last year’s inaugural event.

This year, we took over the entire venue for over 20 sessions featuring 40+ speakers from leading brands, agencies, and technology companies. Conversations covered agentic commerce, marketing mix modeling, AI visibility, the path to purchase, commerce media, and much more.

We also debuted our first-ever AI Visibility Lab and gave attendees an exclusive first look at our flagship 90+ slide report, 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 2027: 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐇𝐮𝐦𝐚𝐧-𝐌𝐚𝐜𝐡𝐢𝐧𝐞 𝐉𝐨𝐮𝐫𝐧𝐞𝐲.

Download the complimentary 12-slide preview: https://cloud.emarketer.com/20260915-FutureofDigital-Download_RegPageStandard?utm_source=facebok&utm_medium=organic_social&utm_campaign=Sep26_Future_of_Digital_Report_0918

Thank you to everyone who joined us, our incredible speakers and partners, and the entire EMARKETER team who brought it all to life.

MNTN, Circana, The Trade Desk, Awin, Audience Path, Invoca, Minty, Meet The People, Bluefish, Verve, adMarketplace, Keynes, Profound, GEEIQ, AT&T Business, and Beet.TV.

17/09/2026

30 years of EMARKETER. 🎂

Since 1996, we’ve helped business leaders make sense of where consumers, advertising, and commerce are headed.

A lot has changed. Our commitment to trusted forecasts and expert context hasn’t.

To every client and reader who has turned to us over the years: thank you. We’re here to help you navigate whatever comes next.

One creative concept should be able to support an entire media plan. See how AI-powered production can turn a single ide...
17/09/2026

One creative concept should be able to support an entire media plan. See how AI-powered production can turn a single idea into media-ready assets across formats, channels and audiences in this sponsored article by AI Digital’s Mary Gabrielyan: https://tinyurl.com/6mzun7ed

Will AI Be a Gift-Giving Hero or Retail Headache?On today’s podcast episode, we discuss what back-to-school tells us abo...
16/09/2026

Will AI Be a Gift-Giving Hero or Retail Headache?

On today’s podcast episode, we discuss what back-to-school tells us about the holiday shopper, ways AI could show up during holiday shopping, and one holiday change retailers still have time to make to their digital marketing, promotional, or customer-experience strategy.

Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Arielle Feger: https://podcasts.apple.com/us/podcast/will-ai-be-a-gift-giving-hero-or-retail-headache/id1113097936?i=1000789962588

14/09/2026

🎙️ We welcomed Anna Slater, VP of Global Brand Partnerships at Verve, to the Behind the Numbers podcast today to discuss why travel brands are missing from trip-planning responses and what brands can do about it.

Tune in! https://youtu.be/41QJA-ktLxE

Made possible by Verve.

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