EMARKETER

22/08/2025

🔮 What will the future of digital really look like in 2026 and beyond?

On today's podcast, we're sharing our “very specific, but highly unlikely” predictions, including:

– Why browsers may become the next AI battleground
– What it means if agentic AI doesn’t take over shopping
– How GenAI could actually *create* more jobs than it disrupts

Watch the full episode with Jeremy Goldman, Sarah Marzano and Paul Verna and let us know which one you agree with the most: https://youtu.be/L_MZHtNw5Nc

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On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for the future of digital in 2026 and beyond. Why browsers will b...

22/08/2025

Be in the room when EMARKETER’s Paul Verna, Jasmine Enberg, and Sarah Marzano unpack our Future of Digital Forecast for 2026, live at City Winery NYC on September 9. Reserve your seat: https://www.emarketer.com/events/summit/2025-future-of-digital-live/

They’ll reveal the data and trends reshaping marketing, media, and commerce—and share what it means for your business right now.

And that’s just the start. You’ll also hear from marketing leaders at Bluemercury, Mastercard, Danone North America, Liquid Death, and many more in fireside chats and panel discussions throughout the day. See you there!

Thank you to our partners MNTN, TikTok, GIPHY, TripleLift, Viral Nation, and Amazon Ads.

21/08/2025

📈 What if you could take EMARKETER’s trusted research off the page and into the room with your team?

With our Analyst Access Program, you'll get 1:1 time with the experts behind the forecasts that shape billion-dollar marketing decisions. Bring their insights to life at your next event, planning session, or pitch—and walk away with clarity you can act on.

👉 Request an Analyst Access session: https://www.emarketer.com/products/analyst-access/?utm_source=social_media&utm_medium=facebook_organic&utm_campaign=Aug25_AAP_0821

20/08/2025

Some brand partnerships just make sense—like Starbucks and Barnes & Noble or Warby Parker and Target. Others come out of left field but create just as much buzz.

Brian Berger, Founder and CEO of Mack Weldon, joined the Behind the Numbers podcast to discuss how to decide who to partner with, the right conditions for a successful store-in-store relationship, and how to approach long-term partnerships vs one-off collaborations.

Tune in to the full conversation with Brian and Suzy Davidkhanian: https://podcasts.apple.com/us/podcast/retail-partnership-playbook-how-to-choose-and-build/id1113097936?i=1000722746287

Made possible by Awin

20/08/2025

📅 Last day to register! Join EMARKETER's Sarah Marzano and IAB's Collin Colburn for an exclusive webinar: https://cloud.insight.insiderintelligence.com/20250821-CommerceMedia-Webinar_RegpageProgPro?utm_source=social_media&utm_medium=facebook_organic&utm_campaign=Aug25_commerce_media_webinar_0820

They will unpack:

– What’s behind retail media’s slowing growth momentum, and what’s needed to expand successfully beyond endemic and onsite formats
– How increased scrutiny over budgets is reshaping allocation and accountability
– Where non-retail platforms can compete in a retail-dominated field

See you tomorrow!

18/08/2025

"...even though the Colbert Late Show was leading the pack in terms of late-night viewership, I think the niche that late night fills for a lot of viewers has been eaten into by so much free content, especially post-COVID."

Is the death of The Late Show “the canary in the linear coal mine?” What are the biggest takeaways from the landmark NFL and ESPN deal?

Watch the full conversation with Senior Editor Daniel Konstantinovic and Vice President of Content Paul Verna: https://youtu.be/6aH0SWgGJkA

Made possible by Awin

18/08/2025

🚨 New speaker announced! 🚨

We’re thrilled to welcome Minyi Su, Head of Marketing at Bluemercury, to the stage at our Future of Digital Summit. See the full agenda and speaker lineup: https://www.emarketer.com/events/summit/2025-future-of-digital-live/

Here’s what you can expect in just a few weeks:

– The exclusive unveiling of EMARKETER’s 2026 Future of Digital report
– Fireside chats with leaders from Danone, Liquid Death, Mastercard, VML, and more
– Deep-dive panels on commerce media, streaming, and AI search
– An intimate networking mixer with EMARKETER’s leading analysts

👉 Brand marketers: request your complimentary ticket today! https://docs.google.com/forms/d/e/1FAIpQLSfQNLvH30rXqiguiWDcEoWqXkuL7mzlgGSHFzmgOHhKxKrXUA/viewform?_hsenc=p2ANqtz-_eZ4JeH9AppCsqUX9PbKMS1Cjyo3gLWRiSoxutrzpXZRryr4eGiG26_-z5ie9HQ2-ba8vFlL_kOuFUQiP1Ke5l-ejsjw&_hsmi=2

We're looking forward to welcoming you to the City Winery NYC on September 9.

Thank you to our partners, MNTN, GIPHY, TripleLift, Viral Nation, and Amazon Ads.

15/08/2025

What were our biggest takeaways from Prime Day this year? How is Amazon weathering tariffs so far? Could Amazon’s AI future be in wearables?

All of this and more on today's episode of the Behind the Numbers podcast with Senior Director of Briefings Jeremy Goldman and Analyst Rachel Wolff: https://youtu.be/2QhXdqs9leo

Made possible by Awin

15/08/2025

📊 Thanks to everyone who joined us last night at the Axel Haus for our Charting the Future event! Each floor was buzzing with lively discussions and thoughtful questions as our analysts showcased four underexplored areas of digital advertising.

What’s next?

Tune into our webinar on August 21 with EMARKETER’s Sarah Marzano and IAB’s Collin Colburn as they unpack the opportunities and challenges in an increasingly complex commerce media space. Save your spot at the link in bio 🔗

Join us in New York City on September 9 for our Future of Digital Summit! See the full speaker lineup and grab your tickets at the link in bio 🔗

15/08/2025

📊 Thanks to everyone who joined us last night at the Axel Haus for our Charting the Future event! Each floor was buzzing with lively discussions and thoughtful questions as our analysts showcased four underexplored areas of digital advertising.

During his presentation, Blake Droesch highlighted overlooked opportunities for advertisers across social media, digital video, commerce media, and search. EMARKETER subscribers can dive deeper into his full report, here: https://content-na1.emarketer.com/5-overlooked-digital-ad-opportunities

What's next?

Tune into our webinar with EMARKETER’s Sarah Marzano and IAB’s Collin Colburn as they unpack the opportunities and challenges in an increasingly complex commerce media space: https://cloud.insight.insiderintelligence.com/20250821-CommerceMedia-Webinar_RegpageProgPro?utm_source=social_media&utm_medium=facebook_organic&utm_campaign=Aug25_commerce_media_webinar_0815

Join us in New York City on September 9 for our Future of Digital Summit! See the full speaker lineup and grab your tickets, here: https://www.emarketer.com/events/summit/2025-future-of-digital-live/?utm_source=social_media&utm_medium=facebook_organic&utm_campaign=Aug25_future_of_digital_live_0815

14/08/2025

🚨 One week away! Join EMARKETER's Sarah Marzano and Collin Colburn, Vice President, Commerce and Retail Media, at IAB, as they dig into what’s behind commerce media’s slowing growth momentum, how budget pressure is shifting priorities, and where non-retail platforms might find new opportunities.

RSVP for our August 21 webinar: https://cloud.insight.insiderintelligence.com/20250821-CommerceMedia-Webinar_RegpageProgPro?utm_source=social_media&utm_medium=facebook_organic&utm_campaign=Aug25_commerce_media_webinar_0814

14/08/2025

One in five US consumers who saw digital out-of-home retail media say the ads made them consider new brands or products, according to new research from Vistar Media. In a new survey report, explore why physical stores are still an essential touchpoint for engagement and how in-store retail media inspires real-time action.

Get the Report: https://tinyurl.com/4v69989f