EMARKETER

EMARKETER EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.

13/10/2025

đŸŽ™ïž Today on the Behind the Numbers podcast: How Much Traditional Media Still Matters https://youtu.be/_uYnF76yZOI

What's currently holding CTV ad spending from crossing this 50% mark? What's driving growth in out-of-home ad spending this year? Can these new print initiatives stem the ad spend bleeding?

Tune in to the full discussion with analysts Zach Goldner and Ross Benes.

Made possible by Fetch

That’s a wrap on Advertising Week New York 2025!As marketers navigate economic uncertainty, push the limits of AI, and r...
13/10/2025

That’s a wrap on Advertising Week New York 2025!

As marketers navigate economic uncertainty, push the limits of AI, and rethink brand strategies, our team was on the ground bringing you expert insights and real-time analysis of the conversations and innovations shaping the industry.

👉 Explore our Advertising Week New York 2025 Coverage Center for session recaps, videos, and exclusive interviews with the experts shaping the industry: https://www.emarketer.com/learningcenter/toolkits/adweekny-2025/

13/10/2025

🏆 The marketers who win in the next five years will be the ones who


At our Future of Digital Summit, TikTok's Dina Liu, Bluemercury's Minyi Su, and EMARKETER's Sarah Marzano and Suzy Davidkhanian sat down with Marcus Johnson, host of our Behind the Numbers podcast, to discuss.

Do you agree with their takes? Let us know your thoughts in the comments. —

83% of Gen Z have tried to limit their social media usage, according to The Harris Poll.Which platforms are they moving ...
10/10/2025

83% of Gen Z have tried to limit their social media usage, according to The Harris Poll.

Which platforms are they moving to (and away from), where are they engaging with social creators offline, and how can marketers respond to their social media usage?

Watch the full episode of the Behind the Numbers podcast with analysts Minda Smiley and Paola Flores-Marquez: https://youtu.be/WqFJXOQh1IM

Made possible by Fetch

Ad spend is more fragmented than ever. 📊Learn how integrated advertising intelligence helps marketers connect cross-chan...
10/10/2025

Ad spend is more fragmented than ever. 📊Learn how integrated advertising intelligence helps marketers connect cross-channel data, clarify ROI, and make smarter media investments in this sponsored article by Nielsen : https://tinyurl.com/yrcew9xp

📈 Commerce media is on track to surpass $100 billion in ad spending by 2028. Equip your team with the insights they need...
10/10/2025

📈 Commerce media is on track to surpass $100 billion in ad spending by 2028. Equip your team with the insights they need to stay ahead in this growing space: https://www.emarketer.com/learningcenter/toolkits/commerce-media/?utm_source=facebook&utm_medium=organic_social&utm_campaign=Oct25_commerce_media_toolkit_1010

Our forecasters and analysts go beyond the hype to unpack the long-term forces shaping the industry—from shifts in budget allocation and retail media monetization strategies to the growing role of non-endemic and off-site advertising.

Access our new toolkit, featuring our webinar replay, Lookbook, forecasts, and more.

Gen Z is changing how shopping happens online. 💬Awin’s Piper Donnely sits down with EMARKETER’s Suzy Davidkhanian to tal...
09/10/2025

Gen Z is changing how shopping happens online. 💬Awin’s Piper Donnely sits down with EMARKETER’s Suzy Davidkhanian to talk about how authenticity, creator partnerships, and seamless experiences turn Gen Z clicks into carts. Watch the interview: https://tinyurl.com/66drs3wu

As AI, location data, and new measurement tools reshape how advertisers connect with audiences, programmatic digital out...
09/10/2025

As AI, location data, and new measurement tools reshape how advertisers connect with audiences, programmatic digital out-of-home advertising is changing. Join EMARKETER’s Jeremy Goldman and experts from GroundTruth, Place Exchange, and the Digital Place Based Advertising Association for an exclusive online event on what’s ahead.

Register Now: https://tinyurl.com/36rk8nj7

08/10/2025

đŸŽ™ïž How Primark US is Going From Hidden Gem to Household Name with CMO Rene Federico: https://podcasts.apple.com/us/podcast/how-primark-us-is-going-from-hidden-gem-to-household/id1113097936?i=1000730725211

We were thrilled to welcome Rene Federico, Head of US Marketing for Primark, to the Reimagining Retail podcast to discuss how its US and UK customers see the brand differently, what’s kept the retailer relevant as price pressures have intensified competition, and why its famously store-first strategy is working so well.

Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian and Senior Analyst, Carina Perkins.

Made possible by Fetch

How are brands making the most of ads that reward consumers for their time? And why are some still cautious to try this ...
08/10/2025

How are brands making the most of ads that reward consumers for their time? And why are some still cautious to try this approach? We partnered with Discord to find out. Download our new research report, “Reaping the Rewards: Unlocking the Full Funnel with Rewarded Ads,” for the insights: https://tinyurl.com/49vykrvm

Black Friday success starts with smarter personalization. đŸ›ïžContentful’s Irina Botea joins EMARKETER’s Sky Canaves to sh...
08/10/2025

Black Friday success starts with smarter personalization. đŸ›ïžContentful’s Irina Botea joins EMARKETER’s Sky Canaves to share how data-driven personalization and AI-ready content help brands boost discoverability and keep customers engaged beyond the holiday rush. Watch the interview: https://tinyurl.com/ydp9ny39

The biggest trends of 2026 are up for debate at EM Underground. Save your spot: https://cloud.insight.insiderintelligen...
08/10/2025

The biggest trends of 2026 are up for debate at EM Underground. Save your spot: https://cloud.insight.insiderintelligence.com/20251029-OctoberAxelHausEvent_RegpageProgPro?utm_source=facebook&utm_medium=organic_social&utm_content=Oct25_EM_Underground_1008

Join us on October 29 as Sarah Marzano and Blake Droesch go head-to-head on where in-store retail media, shoppable media, and agentic AI really fits in the 2026 marketing landscape.

📅 Wednesday, October 29, 2025
⏰ 4-7pm
📍 277 Mott Street, New York, NY 10012

Adresse

Democratic Republic Of The

Site Web

Notifications

Soyez le premier à savoir et laissez-nous vous envoyer un courriel lorsque EMARKETER publie des nouvelles et des promotions. Votre adresse e-mail ne sera pas utilisée à d'autres fins, et vous pouvez vous désabonner à tout moment.

Raccourcis

Partager

Type