OPTIMAL OCTOPUS

Yvette de las Nueces is the founder of OPTIMAL OCTOPUS specializing in helping online entrepreneurs, small business owners and executives refocus and concentrate on their work life balance with digital marketing, social media management, administrative, research and graphic and web design support. With over ten years of combined experience as an Executive and Personal Assistant, Project Manager, Event Planning and Social Media Consultant, the end goal is to deliver results while freeing up a lot of your time to do all the things your heavy workload doesn't allow you to. Having worked in fast-paced team driven cultures in the entertainment, fashion, television and film industries, Yvette is more than familiar in applying different approaches to accommodate various industries and businesses alike. Let Yvette worry for you and finally welcome ease and flexibility into the life you envisioned for yourself as a your own success story!

05/17/2019

I’m creating a freebie on HOW TO REPURPOSE CONTENT. Would you find this useful? What do you think?

Discovery calls are critical for ‘locking in’ leads, making the questions you ask very important, esp when they’re...
05/13/2019

Discovery calls are critical for ‘locking in’ leads, making the questions you ask very important, esp when they’re open-ended.
💭
According to @hubspot, “One characteristic of most high-value questions is that they are open-ended instead of closed-ended.”
💭
To get a scope of the difference b/w CLOSED v. OPEN-ENDED questions, here’s an example of ea. by @hubspot - maybe it can help you rephrase your discovery call questions already in place, if not doing so already:
SCENARIO-After meeting end:
CLOSED-ENDED?: “Did you find this meeting helpful?” RESULT: the client would simply answer yes/no
OPEN-ENDED?: “We’ve been through a bit of a process to get to this point, have we not? Can you tell me the value you feel you’ve received by going through this entire process?”
RESULT: prospect/client clearly articulates their perception of the process, helping you get even clearer on your value. Furthermore, asking your prospects & clients about value actually helps them reinforce it in their own minds. This makes you earn the right to ask for referrals.
💭
So try out some of these questions & see what happens - you never know.
🤔
Have you tried these yet?

If you're struggling with your writing, why not try taking this free class with the great Marie Forleo ? Often times, yo...
05/02/2019
Free Class: 5 Writing Mistakes That Are Killing Your Sales

If you're struggling with your writing, why not try taking this free class with the great Marie Forleo ? Often times, you might be too preoccupied to come up with the right words to sell your service or product, so have at it!
What do you think?

Get the 5 easy fixes that’ll take you from “crickets” to clamoring fans. Save your seat now (limited time only).

04/20/2019
Brené Brown: The Call to Courage | Netflix Official Site

If you're feeling discouraged about your business, your goals, your business plans, and anything else, I highly recommend below.

It's insightful and really hits home.

With humor and empathy, Brené Brown discusses what it takes to choose courage over comfort in a culture defined by scarcity, fear and uncertainty.

OPTIMAL OCTOPUS's cover photo
04/19/2019

OPTIMAL OCTOPUS's cover photo

If you're looking to learn more about:✔️Increase your exposure and attract an audience to your business online✔️...
03/12/2019
Content Creator Day

If you're looking to learn more about:

✔️Increase your exposure and attract an audience to your business online
✔️Build and maintain a list of prospects to fill your funnel
✔️Create live content that engages and converts your audience into paying customers
✔️Find new opportunities to monetize your content

You should register for this free event ---

Content Creator Day was created with you in mind. Whether you are a soloprenuer, have a growing team, are just starting out, or are a seasoned vet - content drives your business forward. Created by fellow creators and hustlers, Content Creator Day is here to teach, empower, and ultimately help you t...

What are you currently struggling with when it comes to Instagram? Let me know below.I'm trying to figure out what freeb...
03/01/2019

What are you currently struggling with when it comes to Instagram? Let me know below.

I'm trying to figure out what freebies I can create to spark some joy into your lives?

02/28/2019
How To Create A GIF Library Using GIPHY Capture

Here is one of my favorite tools I like to use when creating content. When I'm image sourcing while creating content, this great app makes it easy for me to capture GIFS to use later in my content. Next thing you know, you end up with your very own GIF library.

One note of advice: if you find a GIF that was created by someone specifically, save that name in the file's name. This avoids you from getting in trouble for not crediting the source if it happens to be copyrighted.

Hope you find it useful.

If you'd like to see more tutorials, let me know below.

Enjoy $1 deals of awesome fonts & images. Note, I am not an affiliate, just spreading some joy!
02/22/2019
Discount Deals - Creative Fabrica

Enjoy $1 deals of awesome fonts & images. Note, I am not an affiliate, just spreading some joy!

High quality premium design goods. Grab these deals with a huge discount. Make sure to act quick as each deal will only have a limited availability!

Today you begin to take the leap into 2019. I’m certainly not about to get inundated w/resolutions but rather goals, s...
01/01/2019

Today you begin to take the leap into 2019. I’m certainly not about to get inundated w/resolutions but rather goals, small & large.

Having reflected on the last 12 months, I’m going to focus on how I can be better to make 2019 submit to my will & make it mine!

How are you gonna take a leap into 2019?

12/25/2018

May you and yours get all of your holiday wishes be fulfilled.🎄🤗

12/09/2018

Here’s a tutorial on how to create an Instagram photo frame using Adobe Spark Post mobile app.
Happy creating🙌 #sparkpost #instagram

My giving didn’t stop at Turkey.For the month of December I’m offering all of my monthly packages at 50% off which i...
12/02/2018

My giving didn’t stop at Turkey.

For the month of December I’m offering all of my monthly packages at 50% off which include the services listed 👆.

***Please note, all prices are going up for 2019.

Contact us to see how we can help you with your business.

Guess what? For CYBERMONDAY, I’m having a flash sale of 25% off all of my monthly packages and any tailored packages.J...
11/26/2018

Guess what? For CYBERMONDAY, I’m having a flash sale of 25% off all of my monthly packages and any tailored packages.

Just use the code: CYBERMONDAY in email subject.

But don’t fret if you miss out - tomorrow until the end of November, I’m still going to honor the BLACK FRIDAY deal of 15%off all of my monthly packages. Make sure to use the code:OCTOINK

And don’t worry, I’ll be sure to send another notice tomorrow as a reminder🙌

Happy Turkey Day from us at Optimal Octopus.I’m thankful for my health & pup Yuki. what are you thankful for?
11/22/2018

Happy Turkey Day from us at Optimal Octopus.

I’m thankful for my health & pup Yuki.
what are you thankful for?

11/21/2018

Happy National Entrepreneur Day. In recognition of all the FEMPRENEURS that have helped and impacted my journey, here’s a video I created.

If you need help in optimizing your business’s in-line presence, we can help you do that through social media, content...
11/19/2018

If you need help in optimizing your business’s in-line presence, we can help you do that through social media, content creation and web design services.

Our services include: social media management, community engagement, social media graphics creation, ghostwriting, blogging, email marketing and much more.

But if you’re unsure to make a huge commitment, we’re offering a discount on all of our monthly packages for Black Friday through the end of November. And don’t worry if the packages listed here don’t meet the requirements you need-we’ll gladly work with you to customize a package.

Just send fill out this form to get started:
https://goo.gl/forms/fQON6Bp08fjjp6cm1

#InstagramHack Unsure if any of you use this already but there's a way for you to have people book a consult through IG ...
11/19/2018

#InstagramHack Unsure if any of you use this already but there's a way for you to have people book a consult through IG in case you don't have a website yet OR don't want them going to your website to do so: You must have a business account: 1/Tap EDIT PROFILE 2/In Business Information tap CONTACT OPTIONS 3/Tap ADD AN ACTION BUTTON - ****This is where they all live (See Pic) AND the list is long: Acuity, Atom Tixx, Bookatable, Booksy, ChowNow, EatStreet, Eventbrite, Fandango, GetSquire, Gettimely GlossGenius, Gopanache, Grubhub, Gurunavi, LaFourchette, MyTime, Reserve, Restorando, Reesy, Salon Iris, Schedulicity, Schedulista, Setmore, SevenRooms, Shore, StyleSeat, Tock, Vagaro, Yelp || What's cool about this is, let's say you want to set up a consult w/someone, instead of them having to go to your website they can simply do it here.

Let me know if it works for you.

11/16/2018

Did you know today is National Fast Food Day?

I don’t know about you but I’m not one to really eat fast food. As a kid growing up, I was only allowed to indulge in such decadence (including burgers & pizza) occasionally.

Those days felt like Xmas, no matter what time of year it was.

To eat a hot slice of pizza, with oozing cheese, pepperoni and veggies was heaven. Burgers were strictly beef but eventually I graduated to only turkey or veggie. I’m such a rebel!

But french fries, are my kryptonite.

What is your favorite fast food?

11/12/2018
How To Create A Brochure With Canva

Here's a quick tutorial on how to create a brochure with Canva. A brochure can be used to market/pitch your services or that of your client's AND any holiday promotional packages you might be offering.

Let me know if you have any questions and / would like to see another Canva tutorial. If you'd like to see another Canva tutorial, let me know for what specifically.

11/06/2018

Please vote today. Every vote matters now more than ever-there’s safety in numbers!

And remember, don’t complain tomorrow if you didn’t vote today!💪

What do you love about where you live? I can say this about where I live— as a native of NYC, an endangered species, I...
11/05/2018

What do you love about where you live?

I can say this about where I live— as a native of NYC, an endangered species, I can honestly admit it’s one of the most exciting cities. Besides having so much to offer as far as culture, food and entertainment is concerned, it’s definitely the city that never sleeps.

No matter how late, you can always find an open deli here.

What about you friend-where do you live?

10/31/2018

Wishing a safe and fun Halloween.

Today is National Pumpkin Day.I might lose some of you but I HATE PUMPKIN SPICE LATTES. There, I said it.However, I love...
10/27/2018

Today is National Pumpkin Day.

I might lose some of you but I HATE PUMPKIN SPICE LATTES. There, I said it.

However, I love the flavor in my cooking like Pumpkin Spice by Flavor God: https://flavorgod.com/

I've been known to add it to pork and chicken recipes.

They have the best all-natural flavor seasonings. They're perfect for those who practice a healthy diet. Sometimes, you need variety with your meals and these seasonings will definitely spice things up. (couldn't help it)

They also have seasonings for desserts too!

What do you like that's pumpkin?

What is your favorite fall dessert? With Turkey, right around the corner, I can’t help but think about 🎃 flavors, b...
10/24/2018

What is your favorite fall dessert?

With Turkey, right around the corner, I can’t help but think about 🎃 flavors, but note, I HATE 🎃 SPICE LATTES!

So when I came across this recipe for 🎃 CANNOLIS, I just had to try it. Who doesn’t love cannolis?

Sounds like an interesting hybrid of flavors, right? Hope it tastes as good as it sounds.

Here’s a recipe to try them for yourself:

INGREDIENTS

Cooking spray, for pans
All-purpose flour, for rolling out dough
15-oz. store-bought refrigerated pie dough
2 tbsp. cinnamon-sugar
2 c. ricotta
1 c. pumpkin puree
1 c. powdered sugar
1/2 tsp. pumpkin spice
1/2 tsp. vanilla
Pinch salt
1 c. mini chocolate chips
DIRECTIONS

* Preheat oven to 350°. Grease 2 nonsticking baking sheets with cooking spray. Tear off a large square of foil, then roll the foil into a long and tight cylinder. Repeat to make 4 cylinders total. Place 2 foil cylinders on each baking sheet and spray foil with cooking spray.
* Onto a lightly floured surface, unroll pie crust and sprinkle all over with cinnamon-sugar. Use a 3” biscuit cutter to stamp out rounds. Wrap the rounds around the foil and pinch together the ends to shape a cannoli shell. Bake until golden and crispy, about 20 minutes. Let cool for 15 minutes before carefully removing from foil.
* Meanwhile, in a large bowl, combine ricotta and pumpkin purée and beat until light and fluffy. Add powdered sugar, pumpkin spice, vanilla, and salt and beat until as smooth as possible. Fold in chocolate chips then transfer mixture to a large piping bag.
* Pipe filling into the cannoli shells and serve immediately.

10/23/2018

As i started on my journey of starting my business, my WHY wasn’t very clear. But when I took mindfulness a lot more seriously, things started to make sense. When you take pause, to quiet your mind, you set the stage for focus.

Trust me, meditation for me was not an instant ‘go-to’ solution. But when doing research on successful entrepreneurs, one thing a lot of them shared in common was Transcendental Meditation.

Transcendental Mediation/TM, helped me lay a foundation to think more clearly on how to crush my daily goals. And like everything else, consistency is key.

While it’s better to be trained in this specific type of meditation, by a trained professional, I am going to share some tips in hopes it helps you quiet your mind, to bring ease and focus throughout your day.

But first, let me break down Transcendental Meditation to you the way it was broken down for me.

David Lynch’s Foundation For Consciousness-Based Education and Peace CEO Bob Roth explains it like this using the following analogy:

You’re on a ⛵ and stuck in the middle of the Atlantic Ocean and all of a sudden you get 30 foot 🌊 all around you, and you could think, ‘Oh my god, the whole ocean is in upheaval.’

But, if you could do a cross-section of the ocean:
you’d realize there’s turbulent 🌊 on the surface while its depth is silent.

In the same way, the surface of our 🧠 is like the 🌊: scattered, agitated, active, noisy, ‘gotta, gotta, gotta’ 🧠. Not much creativity-just noise.

By seeing your 🧠 in this way, you’ll be able to better focus on achieving inner peace through the following exercise.

Normally, it’s best to be trained and guided by someone more qualified than myself, but I will give you some key tips that I learned.

Hopefully, it can help you find calm and increase your creativity and focus.

1. Find a comfortable place to sit where you’re feet are planted on the floor and rest your 👐 on your lap/beside you. Basically, whatever feels most comfortable for you.
2. To cancel out any ambient noise, try listening to sounds that will center you. I use this iPhone app called WHITE NOISE:

http://app.tmsoft.com/whitenoiselite/

that really helps me. You can set it for however long you desire your meditation to last. [You’ll need to set two timers-One for 10 mins and Two for 3-5mins (explained further below)] If you’re new to meditation, I would suggest starting with just 10 mins.
3. Close your 👀
4. As your listening to the sounds, concentrate on your breathing, inhaling and exhaling through your 👃.
5. While your doing this, you might find all the ‘Gotta Gotta Gotta’ thoughts come through as a tidal 🌊 and this is where your mantra comes in. These mantras, assigned to you by a TM instructor are usually Sanskrit mantras, said to be particularly sacred because of the sounds and syllables that make up this ancient language, (Meditation Trust). [For this exercise, I’m going to give you a simple one I found on Sonima: SO HUM - considered by Hindu and Buddhist traditions to be both a breath mantra and a philosophical aphorism meaning, “I am that.”]
6. As you start your breathing and the thoughts of ‘what I should be doing,’ ‘did I forget this/the other’ etc, start creeping in, think of the words SO HUM. Repeat them to yourself, inside your 🧠as much as you can, and slowly those thoughts should start to drift away.
7. Continue focusing on your breathing and if you use the app, it should ring after your ten minutes are up.
8. But don’t get up yet.
9. Set a timer for 3-5mins, if you can, to slowly come down from your meditation.
10. After that’s done, open your 👀 and go about your day.

Hope this helps.

How do you mentally prepare yourself for tackling your day-to-day business goals?

Happy National Nut Day!Yes, that’s not a typo - it’s actually a thing.Go figure.Here’s a fun fact about me: my las...
10/22/2018

Happy National Nut Day!

Yes, that’s not a typo - it’s actually a thing.
Go figure.

Here’s a fun fact about me: my last name’s English translation is ‘of the Walnuts’ / ‘of the Nuts’. Hashtag true story.

So today you learned two things: you found out today is some random holiday AND you learned three Spanish words.

Now you share a fun fact about yourself below?

Today’s International Sloth Day. Isn’t it just the cutest thing ever?!How are you going to make the most of your laz...
10/20/2018

Today’s International Sloth Day.

Isn’t it just the cutest thing ever?!

How are you going to make the most of your laziness today?
#30DayFacebookChallenge

I’m confident in my ability as a digital marketer to help businesses and brands put their best selves out there. What ...
10/19/2018

I’m confident in my ability as a digital marketer to help businesses and brands put their best selves out there.

What I never expected was to see someone
take my advice and see them grow their online visibility.
I have never been so proud!

Here’s to unexpected magic growing from the everyday hustle!

There are a ton of things that have changed inmy life over the last decade or so…lost my first pup and started my own ...
10/18/2018

There are a ton of things that have changed in
my life over the last decade or so…lost my first pup and started my own digital marketing agency.

Friends of mine have come and gone, but one thing
remains...my iPhone.

Our relationship can be annoying and frustrating but I honestly can’t imagine living my life without
it…I don’t know how I lived my life before it.

Who’s with me?
(pic: Xavier Wendling, Unsplash)

There’s really nothing easy about being an entrepreneur.There are times when I think I must have been insane to ever h...
10/17/2018

There’s really nothing easy about being an entrepreneur.

There are times when I think I must have been insane to ever have chosen this life. In those moments I remind myself of the nicest things anyone ever said about my creativity in particular: “Yvette on two occasions consulted with our company on marketing projects. She was responsible for the redesign of our website and was an important influence in redirecting our social media initiative. She has the gift of originality in her approach to design and implements this with confidence. Despite this confidence, she’s a good listener and people enjoy working with her. “

The role of storyteller, investigator, writer and graphic and web designer involved in being a digital marketer helps me with my other life as a fashion and lifestyle blogger.

It means so much to receive this kind of feedback and it’s always the thing that keeps me pressing on. And I’m here to connect with you if you have any questions I can answer.

Address

619 West 143rd Street, #42
New York, NY
10031

Opening Hours

Monday 10:00 - 18:00
Tuesday 10:00 - 18:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 18:00
Friday 10:00 - 18:00

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