OPTIMAL OCTOPUS

OPTIMAL OCTOPUS Helping creative female entrepreneurs including fashion/lifestyle bloggers and influencers and microinfluencers with content creation and social media management to attract dream clients.

Yvette de las Nueces is the CEO of OPTIMAL OCTOPUS specializing in helping brands optimize their online presence using Instagram and Pinterest, content creation, visual branding, and web design services to attract dream clients. If writing copy or creating visuals that tell your brand's story escapes you, we have you covered.

I think we could all use a little more celebration in our lives, don’t you, especially with what’s happening around the ...
03/24/2020

I think we could all use a little more celebration in our lives, don’t you, especially with what’s happening around the world?

In my digital marketing business, of course we celebrate when someone books a free discovery call or chooses to invest in a social media management package, but we forget to celebrate the little things.

Today, I’m celebrating the fact that YOU are here with me as I appreciate each and everyone of you and I don’t care who knows it!

What little thing are you celebrating today? Let’s party in the comments!

Have you heard what’s going on with Optimal Octopus? Turns out, if you send Yvette a PM, she’s offering 3 FREE Instagram...
03/18/2020

Have you heard what’s going on with Optimal Octopus? Turns out, if you send Yvette a PM, she’s offering 3 FREE Instagram Audits to help small business owners.

As we’re all working from home these days, you’re probably scrambling as to what to do first or last for your business.

And if you need a new set of eyes to help you with your Instagram, now’s your chance.

What do you have to lose?

Do you think your Instagram could use a fresh look for Spring, friend?

When you create a video after pulling an all-nighter, filters save the day unlike any concealer or creative contouring h...
03/11/2020

When you create a video after pulling an all-nighter, filters save the day unlike any concealer or creative contouring hack.⁣⁣ ⁣⁣ �

Snapchat has been killing the game with different filters dropping every day, but, Instagram has been keeping up with an even bigger selection.⁣⁣ ⁣⁣

With the growing popularity of Augmented Reality or AR,
there are plenty of apps and a lot of new phones with the capability to help you create your own effects.

But with so many filters to choose from inside Instagram, you won’t have to.⁣⁣ ⁣⁣You can even download your story video with your filters and upload them to Facebook.

Here’s how you can access your gallery inside Instagram stories to make it easier for you.

What’s even better is how they’ve categorized them to include everything from sci-fi & fantasy, events to beauty, and more!⁣⁣ ⁣⁣

Have you tried any of these filters on Insta yet and did you find this helpful?⁣⁣ ⁣⁣

03/04/2020

I’m in love, I’m in love and I don’t care who knows it!

I’ve been in business for 2.5years and to this day, I love everything from sleepless nights crafting the right captions and designing social media graphics to the look on my clients faces when they see their new content for the month ahead.

That’s right, I love it all: the good, the bad, and the incredible!

What do you do, and more importantly, what do you LOVE about it?

02/18/2020
125 characters to stop the scroll

You only have 125 characters to grab someone’s attention inside an Instagram caption.

Otherwise, your caption is cut off, the viewer will need to click to “see more”, and you might lose engagement.

Are you doing this already?

02/12/2020

You depended on yourself and you made it happen, didn’t you?⁣

And maybe, you had help-from a group, an accountability partner, or just someone that fixes your crown while you keep aiming higher?⁣

Let’s celebrate one another and keep the positive vibes flowing!⁣

So friend, let me know below of one of your “wins” (big/small) and or one of a fellow female business owner?⁣ ⁣

GIF Libby VanderPloeg⁣

Using emojis has become as common as using punctuation, but, it’s interesting to see the numbers behind their affect on ...
02/11/2020

Using emojis has become as common as using punctuation, but, it’s interesting to see the numbers behind their affect on marketing.⁣

When you see an emoji, you can’t help but switch your brain to think you’re engaging in a personal conversation. So it’s very smart to use them in marketing.⁣

Would I consider using 💩in an email subject line? Maybe. But, I guess it all has to do with the context of the email and my audience.⁣

According to Campaign Monitor, emojis have made content marketing more expressive, but, you need to see whether or not it’s appropriate for you audience. Either way, they make a compelling case to try it.⁣

For email marketing: ⁣
😁Emojis in the subject line can trigger higher response rates than traditional email, when used in the appropriate context. - Business Wire⁣
😁Using emojis in the subject lines help subject your subject line fit on mobile devices. - Campaign Monitor⁣

For social media marketing:⁣
😁57% of emoji users on Twitter are women. - World Emoji Day⁣
😁Over 700million emoji’s aren’t used in Facebook posts daily. - World Emoji Day⁣

Have you integrated emojis into your marketing strategy?⁣

I’ve been at this now for close to two years and when I tell you I didn't need any help, I'd be lying.When I first start...
02/05/2020

I’ve been at this now for close to two years and when I tell you I didn't need any help, I'd be lying.

When I first started my entrepreneurial journey, I didn't ask for help or advice and got stung a few times.

Eventually, I started reaching out and making connections with like-minded female entrepreneurs.

I then looked even deeper for ways to help focus and guide me along with mindset, strategy, and accountability.

I can clearly identify at least one secret weapon that has helped me get to where I am. You ready for it?

It's Jasmine Star and her Social Curator membership program.

She's been one of the tools in my arsenal for helping me achieve success in my business alongside the great community she's built inside of Social Curator.

What about you? Have you got any can’t-live-without-em secret weapons in your life?

(Photo: Voyage LA)

Do you have a green thumb or brown thumb like me?I’m sad to admit I’ve added a cactus to my plant body count. But there’...
01/30/2020

Do you have a green thumb or brown thumb like me?

I’m sad to admit I’ve added a cactus to my plant body count. But there’s something so wonderful about knowing how to make things grow.

Since I first started to put down roots in this business a few years ago, the soil, water, and sunshine that have brought me to where I am are my pup, the supportive women in my business circle, and my intuition-your gut never lies!

When I stay nourished by these three things, I inevitably root more deeply and reach further skyward.

What elements keep you growing friend?

Heeelllooooo Facebook! It’s that time of the month when I introduce myself to the new faces I’ve been seeing around here...
01/29/2020

Heeelllooooo Facebook!

It’s that time of the month when I introduce myself to the new faces I’ve been seeing around here! I’m Yvette, your go-to content creator of Optimal Octopus.

Here’s a small list of my favorites -
Hobbies: 📸🏋🏽‍♀️💃🏽
Food: 🍣🌯
Animal: 🦒
Color: 💚💙🖤

Fun fact: I can write upside down.

Now, your turn friend. Tell me something about you?

If you ever want your Instagram stories to have a little something extra, you should give these apps a try.Unfold, Over,...
01/28/2020

If you ever want your Instagram stories to have a little something extra, you should give these apps a try.

Unfold, Over, and Storyboostapp are full of various templates you can choose from for many things.

I like to use them for my clients for several things including:

🎯introductions of themselves or their brand - can be great as an intro for a video
🎯product or service launches - you can use them for listing their benefits and the problem(s) it solves
🎯make behind-the-scenes more fun to watch
🎯show off a new fitness routine

There are many more ways you can have fun with them and they’re very simple to use.

So friend, have you tried any of these yet or do you have another favorite you’d like to share below?

Whenever my customers ask why I got started as a content creator using social media and writing among other things, I al...
01/23/2020

Whenever my customers ask why I got started as a content creator using social media and writing among other things, I always tell them I love working with female business owners using my eye for design and my love for the written word.

In reality, though, it goes much deeper: I’m obsessed with using visual branding to grow your business and really connecting on a personal level to get to know the ins and outs of your business as if it were mine.

To serve my clients best, I aim to get to the root of what's really troubling them on a personal level to repair the problems they have in their business.

How about you, friend? Why do you do what you do?

Do you have AMAZING ideas? I know I do! To keep track of them, I use my Notes app on my phone AND I carry my Moleskin jo...
01/22/2020

Do you have AMAZING ideas?

I know I do!

To keep track of them, I use my Notes app on my phone AND I carry my Moleskin journal in my purse that is always within arm’s reach.

I've even contemplated painting big squares in every room of my apartment with whiteboard paint, just to write whatever's on the tip of my brain when I get those sparks of creativity or "Aha moments"! But, that's a bit much, or is it?

I can’t take any chances of forgetting my next mind-blowing Instagram caption as I've come to learn that I find inspiration in the most random of places!

How do you keep track of your great ideas?
#motivationmonday #womeninspirewomenwin

Start loving yourself, respecting your time and energy, and things will change.The best way to start if by giving yourse...
01/21/2020

Start loving yourself, respecting your time and energy, and things will change.

The best way to start if by giving yourself a hug especially today on #nationalhugday

It’s like a “domino effect”. The more you love YOU:

🤗the more your confidence grows
🤗the less you stop doubting yourself
🤗the more you stop wasting time on stuff that doesn’t serve you well

What do you think?

Who’s your “call in case of emergency”?Not like the name you wrote on the release form at the gym—I mean the “I need a l...
01/16/2020

Who’s your “call in case of emergency”?

Not like the name you wrote on the release form at the gym—I mean the “I need a latte and someone to tell me it’ll be alright”-call.

For me, it’s Yuki, my sometimes silent business partner who believes in me even when I don’t. Then again, since I have to earn her affection like a cat, I question her looks. Half the time, she looks at me like I owe her money!

Our conversations might be a lot shorter than those had with humans, but I'm sure she might be a lot smarter too.😆

So who’s your’s, friend?

What if I told you that social media work is not just posting cool pics and catchy captions, but saving you TIME? Yep, m...
01/15/2020

What if I told you that social media work is not just posting cool pics and catchy captions, but saving you TIME?

Yep, my monthly social media package goes deeper than you think, and my clients love it!

Not only do I take away all the guesswork behind what hashtags to use, what images and words tell your brand's story best, but I also provide you a monthly content calendar.

What questions do you have for me?

Every January, I feel like I’m looking out at an ocean of endless possibilities. We have 365 days of hard work to look f...
01/14/2020

Every January, I feel like I’m looking out at an ocean of endless possibilities.

We have 365 days of hard work to look forward to, friends!

I hope there is a 6 figure year in store for me after helping a select group of my ideal clients. Here's to crossing my fingers and eyes it comes true or not.

The end goal is to help as many people as possible to realize their business goals.

What do you wish is in your ocean for 2020?

01/10/2020

Am I crazy or is it too soon to plan for Valentine's Day now?

If you’re considering increasing your streams of income, you should check out this article. In it, Nicole Waters breaks ...
01/07/2020
4 Ways To Earn Passive Income By Working Smarter

If you’re considering increasing your streams of income, you should check out this article. In it, Nicole Waters breaks down 4 steps on how to do this effectively using her many years as a corporate marketing executive.

It’s no easy task, but with enough planning and knowing what you love doing and do well, it will seem like fun and not work.

Do you multiple streams of income and if you do friend, could you share below? I really want to know.

https://www.forbes.com/sites/jrose/2019/12/09/4-ways-to-earn-passive-income-by-working-smarter/#7c3e9007646f

You can stop the usual process of trading time for money when you learn how to earn passive income by working smarter. There are four proven ways to do it.

01/02/2020

It’s 2020 and I’m feeling excited because I know 2020 is MY year!

In the past 12 months, I failed a lot and learned what was no longer serving me well. Now knowing this will make 2020 a lot easier to handle and a hell more successful!

By applying Marie Forleo’s “purge & prune” system to tackle my new year, I’ll be sure to tighten my focus and accomplish my goals including making more time for myself which I didn’t get to do this year.

Here’s the breakdown:
*️⃣Do a brain dump of all you want to do for the next 12 months - include things:
✔️you want to do for YOURSELF
✔️what you want for your RELATIONSHIPS
✔️what you want to accomplish for your BUSINESS/CAREER
*️⃣Now prune that list and focus on the few things that’ll really make an impact-ask yourself:
✔️What’s the payoff for making this happen?
✔️How will this project serve others?
✔️Who will I have to become to make these goals happen, like wake up earlier to work out?
*️⃣Now put it all in your calendar to see it through and make it REAL!

What’s the worst that can happen right?

Are you doing anything special to start your new year off right?

12/25/2019

Wishing you and yours a merry and happy everything!

I celebrated last night with friends for some eats and drinks, but today I’m just relaxing as I ate too much.

How are you celebrating today friend?
#holidaycheer #holiday2019

In my business, December is always a slow season while everyone enjoys the holidays. Sometimes it might involve wrapping...
12/02/2019

In my business, December is always a slow season while everyone enjoys the holidays.
Sometimes it might involve wrapping up some last-minute client requests which is always nice.

I’m so grateful for the chance to relax before January hits while I ready myself for what the new year has to offer!

What’s your December like?
#decembermood #decembervibes

11/27/2019

What’s not to love about a long autumn weekend focused on being thankful?

I’ve been counting down for another helping of my infamous stuffing or spicy hot chocolate with pumpkin pie, but my all-time favorite tradition, around this time is watching a "feel-good" flick.

Tim Burton's Nightmare Before Christmas is a classic in my house, but, now I've created a watchlist to spread throughout the day. It might contain a rom-com like The Longest Shot or even documentary The Gospel According To André, just to keep things interesting.

This way I can still squeeze in some work in-between play!

What’s your favorite Thanksgiving tradition?
#givingthanks #whatareyouthankfulfor #gratefulthankfulblessed

11/26/2019

I can’t get enough of creating content that not only solves problems but, also entertains when it comes to my business.

There’s nothing quite like having so many different ways to pull apart an idea and then use humor to really drive the message home.

It's not always easy, but it's a lot of fun to push my creativity in this way. The tricky thing is being able to strike the funny bone with material that isn't dated and relates to your audience.

There are several ways to do this but one of my favorites is using GIFS.

One of the tools that I use is GIPHY Creator for MAC which allows me to create my very own GIF library.

If you've established your categories, you'll be able to create folders for them, to pick and choose from at a moment's notice.

This way, I can focus on what I love most and be more available to YOU. Questions? Fire away!
#contentcreation #womenempowerwomen

10/29/2019

If you’re struggling with what to post on Instagram, I will create *5 posts for you with a caption. No strings attached!

Just PM me if you’re interested.
*Offer expired 10/31/19.
You can see some of my work here:

https://optimaloctopus.com/gallery/

Have you heard of Patreon? If you don’t already know, Patreon, the membership and payment platform for creators and now,...
10/22/2019
PATREON | Assembly

Have you heard of Patreon? If you don’t already know, Patreon, the membership and payment platform for creators and now, independent artists and their fans, is having an invite-only digital summit. You must RSVP below to join.

If you’re a service-based business owner and want to further establish that Know Like & Trust factor, this is where you can do that while your audience pays you for it.

It’s like taking the newsletter along with video to a whole other level. instead of giving away free value, it has a monthly price tag attached to it. Depending on the levels set up, the lowest level can start at $2 per month where they can access an article, at $5 per month, they can view the same article plus a video, and so on.

If you don’t believe me, tune in to this free digital summit sure to change your mind with some cool celebs like Issa Rae who’s a Patreon user herself-she helped build her career and supports others with her page.🤩

On November 2nd, 2019, Patreon will livestream the first-ever Patreon Assembly, a digital summit for artists and creators worldwide. The speaker lineup features a diverse range of some of the most inspiring and influential artists and creators in their field: Issa Rae, Whitney Cummings, Patton Oswal...

10/08/2019

Can I share a secret?

I always listen to podcasts, but I must shout from the mountain top that @JasmineStar launched her first episodes today!

I can't wait to learn the newest marketing tips, connect with other creative hustlers, and take my business to the next level of growth!

Ready to binge listen with me?!

10/03/2019

What do you struggle with the most? Let me know so I can provide more of what you want🙂

Interested in creating a course, check out Teachable Live Conference 2019 happening now!3 days of top course creators sh...
09/24/2019
Create courses that make an impact and income with Teachable

Interested in creating a course, check out Teachable Live Conference 2019 happening now!

3 days of top course creators sharing their tips on how to kill it on your own all for FREE!😮

Register here:

Save your seat for Teachable’s free 3-day virtual conference for new and aspiring course creators | September 24 - 26, 2019.

If you ever wanted to try BASECAMP, they're offering it for free! Not a trial but LIFETIME FREE! You get 3 projects, 20 ...
08/29/2019

If you ever wanted to try BASECAMP, they're offering it for free! Not a trial but LIFETIME FREE! You get 3 projects, 20 projects, AND 1GB storage space.

"Built for freelancers, students, families, personal projects, and light use."

Check it out!

Address

619 West 143rd Street, #42
New York, NY
10031

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

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OPTIMAL OCTOPUS is a digital marketing agency that helps fashion, beauty, and fitness female entrepreneurs reach ideal clients with social media and content creation.

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