OPTIMAL OCTOPUS

OPTIMAL OCTOPUS Helping creative female entrepreneurs including fashion/lifestyle bloggers and influencers and microinfluencers with content creation and social media management to attract dream clients.

Yvette de las Nueces is the CEO of OPTIMAL OCTOPUS specializing in helping brands optimize their online presence using Instagram and Pinterest, content creation, visual branding, and web design services to attract dream clients. If writing copy or creating visuals that tell your brand's story escapes you, we have you covered.

10/29/2019

If you’re struggling with what to post on Instagram, I will create *5 posts for you with a caption. No strings attached!

Just PM me if you’re interested.
*Offer expired 10/31/19.
You can see some of my work here:

https://optimaloctopus.com/gallery/

Have you heard of Patreon? If you don’t already know, Patreon, the membership and payment platform for creators and now,...
10/22/2019
PATREON | Assembly

Have you heard of Patreon? If you don’t already know, Patreon, the membership and payment platform for creators and now, independent artists and their fans, is having an invite-only digital summit. You must RSVP below to join.

If you’re a service-based business owner and want to further establish that Know Like & Trust factor, this is where you can do that while your audience pays you for it.

It’s like taking the newsletter along with video to a whole other level. instead of giving away free value, it has a monthly price tag attached to it. Depending on the levels set up, the lowest level can start at $2 per month where they can access an article, at $5 per month, they can view the same article plus a video, and so on.

If you don’t believe me, tune in to this free digital summit sure to change your mind with some cool celebs like Issa Rae who’s a Patreon user herself-she helped build her career and supports others with her page.🤩

On November 2nd, 2019, Patreon will livestream the first-ever Patreon Assembly, a digital summit for artists and creators worldwide. The speaker lineup features a diverse range of some of the most inspiring and influential artists and creators in their field: Issa Rae, Whitney Cummings, Patton Oswal...

10/08/2019

Can I share a secret?

I always listen to podcasts, but I must shout from the mountain top that @JasmineStar launched her first episodes today!

I can't wait to learn the newest marketing tips, connect with other creative hustlers, and take my business to the next level of growth!

Ready to binge listen with me?!

10/03/2019

What do you struggle with the most? Let me know so I can provide more of what you want🙂

Interested in creating a course, check out Teachable Live Conference 2019 happening now!3 days of top course creators sh...
09/24/2019
Create courses that make an impact and income with Teachable

Interested in creating a course, check out Teachable Live Conference 2019 happening now!

3 days of top course creators sharing their tips on how to kill it on your own all for FREE!😮

Register here:

Save your seat for Teachable’s free 3-day virtual conference for new and aspiring course creators | September 24 - 26, 2019.

If you ever wanted to try BASECAMP, they're offering it for free! Not a trial but LIFETIME FREE! You get 3 projects, 20 ...
08/29/2019

If you ever wanted to try BASECAMP, they're offering it for free! Not a trial but LIFETIME FREE! You get 3 projects, 20 projects, AND 1GB storage space.

"Built for freelancers, students, families, personal projects, and light use."

Check it out!

08/06/2019

I'm attending #LaterCon on Sept 12, 2019 — an Instagram Conference by @latermedia. 16 speakers. 🎤 Free admission. 💸 No travel required. ✈️ A digital (and yet uniquely ~ IRL ~) experience!
You don't want to miss this (srsly tho). Join me: https://ctt.ec/hJ2bN+

We can all benefit from an extra dose of motivation every now and then, right? And the Internet seems chock full of clev...
07/08/2019

We can all benefit from an extra dose of motivation every now and then, right? And the Internet seems chock full of clever little quotes about it.
.
My current go-to is: Do what you love and let it kill you by Charles Bukowski.
.
This quote keeps me grounded and have laser focus on my goals to achieve greatness.
.
Share your favorite in the comments below—we can all use a little push!
#motivationmonday #blogginggals #lifsty #contentcreators

07/03/2019
ProDesignTools

Level up with the all-new Adobe CC 2019!

ProDesignTools.com: Adobe® Developments in Focus

Get the latest Adobe news & reviews, tips & tutorials, deals & discounts – and free books!

Helping Adobe users since 2009.

If you're needing a guide as to what books to read next to strengthen your marketing skills, here's an in-depth guide of...
06/12/2019
100 Books Every Marketer Should Read | DigitalMarketer

If you're needing a guide as to what books to read next to strengthen your marketing skills, here's an in-depth guide of 100 books to pick from.

Broken down by category, here's a snapshot of what's in store:

Classic Marketing Books
Business Strategy Books
Marketing Strategy Books
Marketing Mindset Books
Productivity Books
Behavioral Psychology Books
Business Growth Book
Copywriting Books
Persuasion Books
Value Proposition Books
Content Marketing Books
Social Media Books
Website Design & Optimization Books
Cool & Interesting Marketing Books

My reading list already looked like a Jenga tower and this list just toppled it!

Ryan Deiss shares the 100 books all marketers should read. Check them out for an in-depth understanding of how marketing and business works as well as how to craft winning offers.

OPTIMAL OCTOPUS's cover photo
06/06/2019

OPTIMAL OCTOPUS's cover photo

05/17/2019

I’m creating a freebie on HOW TO REPURPOSE CONTENT. Would you find this useful? What do you think?

Discovery calls are critical for ‘locking in’ leads, making the questions you ask very important, esp when they’re open-...
05/13/2019

Discovery calls are critical for ‘locking in’ leads, making the questions you ask very important, esp when they’re open-ended.
💭
According to @hubspot, “One characteristic of most high-value questions is that they are open-ended instead of closed-ended.”
💭
To get a scope of the difference b/w CLOSED v. OPEN-ENDED questions, here’s an example of ea. by @hubspot - maybe it can help you rephrase your discovery call questions already in place, if not doing so already:
SCENARIO-After meeting end:
CLOSED-ENDED?: “Did you find this meeting helpful?” RESULT: the client would simply answer yes/no
OPEN-ENDED?: “We’ve been through a bit of a process to get to this point, have we not? Can you tell me the value you feel you’ve received by going through this entire process?”
RESULT: prospect/client clearly articulates their perception of the process, helping you get even clearer on your value. Furthermore, asking your prospects & clients about value actually helps them reinforce it in their own minds. This makes you earn the right to ask for referrals.
💭
So try out some of these questions & see what happens - you never know.
🤔
Have you tried these yet?

If you're struggling with your writing, why not try taking this free class with the great Marie Forleo ? Often times, yo...
05/02/2019
Free Class: 5 Writing Mistakes That Are Killing Your Sales

If you're struggling with your writing, why not try taking this free class with the great Marie Forleo ? Often times, you might be too preoccupied to come up with the right words to sell your service or product, so have at it!
What do you think?

Get the 5 easy fixes that’ll take you from “crickets” to clamoring fans. Save your seat now (limited time only).

04/20/2019
Brené Brown: The Call to Courage | Netflix Official Site

If you're feeling discouraged about your business, your goals, your business plans, and anything else, I highly recommend below.

It's insightful and really hits home.

With humor and empathy, Brené Brown discusses what it takes to choose courage over comfort in a culture defined by scarcity, fear and uncertainty.

OPTIMAL OCTOPUS's cover photo
04/19/2019

OPTIMAL OCTOPUS's cover photo

If you're looking to learn more about:✔️Increase your exposure and attract an audience to your business online✔️Build an...
03/12/2019
Content Creator Day

If you're looking to learn more about:

✔️Increase your exposure and attract an audience to your business online
✔️Build and maintain a list of prospects to fill your funnel
✔️Create live content that engages and converts your audience into paying customers
✔️Find new opportunities to monetize your content

You should register for this free event ---

Content Creator Day was created with you in mind. Whether you are a soloprenuer, have a growing team, are just starting out, or are a seasoned vet - content drives your business forward. Created by fellow creators and hustlers, Content Creator Day is here to teach, empower, and ultimately help you t...

What are you currently struggling with when it comes to Instagram? Let me know below.I'm trying to figure out what freeb...
03/01/2019

What are you currently struggling with when it comes to Instagram? Let me know below.

I'm trying to figure out what freebies I can create to spark some joy into your lives?

02/28/2019
How To Create A GIF Library Using GIPHY Capture

Here is one of my favorite tools I like to use when creating content. When I'm image sourcing while creating content, this great app makes it easy for me to capture GIFS to use later in my content. Next thing you know, you end up with your very own GIF library.

One note of advice: if you find a GIF that was created by someone specifically, save that name in the file's name. This avoids you from getting in trouble for not crediting the source if it happens to be copyrighted.

Hope you find it useful.

If you'd like to see more tutorials, let me know below.

Enjoy $1 deals of awesome fonts & images. Note, I am not an affiliate, just spreading some joy!
02/22/2019
Discount Deals - Creative Fabrica

Enjoy $1 deals of awesome fonts & images. Note, I am not an affiliate, just spreading some joy!

High quality premium design goods. Grab these deals with a huge discount. Make sure to act quick as each deal will only have a limited availability!

Today you begin to take the leap into 2019. I’m certainly not about to get inundated w/resolutions but rather goals, sma...
01/01/2019

Today you begin to take the leap into 2019. I’m certainly not about to get inundated w/resolutions but rather goals, small & large.

Having reflected on the last 12 months, I’m going to focus on how I can be better to make 2019 submit to my will & make it mine!

How are you gonna take a leap into 2019?

12/25/2018

May you and yours get all of your holiday wishes be fulfilled.🎄🤗

12/09/2018

Here’s a tutorial on how to create an Instagram photo frame using Adobe Spark Post mobile app.
Happy creating🙌 #sparkpost #instagram

My giving didn’t stop at Turkey.For the month of December I’m offering all of my monthly packages at 50% off which inclu...
12/02/2018

My giving didn’t stop at Turkey.

For the month of December I’m offering all of my monthly packages at 50% off which include the services listed 👆.

***Please note, all prices are going up for 2019.

Contact us to see how we can help you with your business.

Guess what? For CYBERMONDAY, I’m having a flash sale of 25% off all of my monthly packages and any tailored packages.Jus...
11/26/2018

Guess what? For CYBERMONDAY, I’m having a flash sale of 25% off all of my monthly packages and any tailored packages.

Just use the code: CYBERMONDAY in email subject.

But don’t fret if you miss out - tomorrow until the end of November, I’m still going to honor the BLACK FRIDAY deal of 15%off all of my monthly packages. Make sure to use the code:OCTOINK

And don’t worry, I’ll be sure to send another notice tomorrow as a reminder🙌

Happy Turkey Day from us at Optimal Octopus.I’m thankful for my health & pup Yuki. what are you thankful for?
11/22/2018

Happy Turkey Day from us at Optimal Octopus.

I’m thankful for my health & pup Yuki.
what are you thankful for?

11/21/2018

Happy National Entrepreneur Day. In recognition of all the FEMPRENEURS that have helped and impacted my journey, here’s a video I created.

If you need help in optimizing your business’s in-line presence, we can help you do that through social media, content c...
11/19/2018

If you need help in optimizing your business’s in-line presence, we can help you do that through social media, content creation and web design services.

Our services include: social media management, community engagement, social media graphics creation, ghostwriting, blogging, email marketing and much more.

But if you’re unsure to make a huge commitment, we’re offering a discount on all of our monthly packages for Black Friday through the end of November. And don’t worry if the packages listed here don’t meet the requirements you need-we’ll gladly work with you to customize a package.

Just send fill out this form to get started:
https://goo.gl/forms/fQON6Bp08fjjp6cm1

#InstagramHack Unsure if any of you use this already but there's a way for you to have people book a consult through IG ...
11/19/2018

#InstagramHack Unsure if any of you use this already but there's a way for you to have people book a consult through IG in case you don't have a website yet OR don't want them going to your website to do so: You must have a business account: 1/Tap EDIT PROFILE 2/In Business Information tap CONTACT OPTIONS 3/Tap ADD AN ACTION BUTTON - ****This is where they all live (See Pic) AND the list is long: Acuity, Atom Tixx, Bookatable, Booksy, ChowNow, EatStreet, Eventbrite, Fandango, GetSquire, Gettimely GlossGenius, Gopanache, Grubhub, Gurunavi, LaFourchette, MyTime, Reserve, Restorando, Reesy, Salon Iris, Schedulicity, Schedulista, Setmore, SevenRooms, Shore, StyleSeat, Tock, Vagaro, Yelp || What's cool about this is, let's say you want to set up a consult w/someone, instead of them having to go to your website they can simply do it here.

Let me know if it works for you.

11/16/2018

Did you know today is National Fast Food Day?

I don’t know about you but I’m not one to really eat fast food. As a kid growing up, I was only allowed to indulge in such decadence (including burgers & pizza) occasionally.

Those days felt like Xmas, no matter what time of year it was.

To eat a hot slice of pizza, with oozing cheese, pepperoni and veggies was heaven. Burgers were strictly beef but eventually I graduated to only turkey or veggie. I’m such a rebel!

But french fries, are my kryptonite.

What is your favorite fast food?

11/12/2018
How To Create A Brochure With Canva

Here's a quick tutorial on how to create a brochure with Canva. A brochure can be used to market/pitch your services or that of your client's AND any holiday promotional packages you might be offering.

Let me know if you have any questions and / would like to see another Canva tutorial. If you'd like to see another Canva tutorial, let me know for what specifically.

11/06/2018

Please vote today. Every vote matters now more than ever-there’s safety in numbers!

And remember, don’t complain tomorrow if you didn’t vote today!💪

What do you love about where you live? I can say this about where I live— as a native of NYC, an endangered species, I c...
11/05/2018

What do you love about where you live?

I can say this about where I live— as a native of NYC, an endangered species, I can honestly admit it’s one of the most exciting cities. Besides having so much to offer as far as culture, food and entertainment is concerned, it’s definitely the city that never sleeps.

No matter how late, you can always find an open deli here.

What about you friend-where do you live?

10/31/2018

Wishing a safe and fun Halloween.

Today is National Pumpkin Day.I might lose some of you but I HATE PUMPKIN SPICE LATTES. There, I said it.However, I love...
10/27/2018

Today is National Pumpkin Day.

I might lose some of you but I HATE PUMPKIN SPICE LATTES. There, I said it.

However, I love the flavor in my cooking like Pumpkin Spice by Flavor God: https://flavorgod.com/

I've been known to add it to pork and chicken recipes.

They have the best all-natural flavor seasonings. They're perfect for those who practice a healthy diet. Sometimes, you need variety with your meals and these seasonings will definitely spice things up. (couldn't help it)

They also have seasonings for desserts too!

What do you like that's pumpkin?

What is your favorite fall dessert? With Turkey, right around the corner, I can’t help but think about 🎃 flavors, but no...
10/24/2018

What is your favorite fall dessert?

With Turkey, right around the corner, I can’t help but think about 🎃 flavors, but note, I HATE 🎃 SPICE LATTES!

So when I came across this recipe for 🎃 CANNOLIS, I just had to try it. Who doesn’t love cannolis?

Sounds like an interesting hybrid of flavors, right? Hope it tastes as good as it sounds.

Here’s a recipe to try them for yourself:

INGREDIENTS

Cooking spray, for pans
All-purpose flour, for rolling out dough
15-oz. store-bought refrigerated pie dough
2 tbsp. cinnamon-sugar
2 c. ricotta
1 c. pumpkin puree
1 c. powdered sugar
1/2 tsp. pumpkin spice
1/2 tsp. vanilla
Pinch salt
1 c. mini chocolate chips
DIRECTIONS

* Preheat oven to 350°. Grease 2 nonsticking baking sheets with cooking spray. Tear off a large square of foil, then roll the foil into a long and tight cylinder. Repeat to make 4 cylinders total. Place 2 foil cylinders on each baking sheet and spray foil with cooking spray.
* Onto a lightly floured surface, unroll pie crust and sprinkle all over with cinnamon-sugar. Use a 3” biscuit cutter to stamp out rounds. Wrap the rounds around the foil and pinch together the ends to shape a cannoli shell. Bake until golden and crispy, about 20 minutes. Let cool for 15 minutes before carefully removing from foil.
* Meanwhile, in a large bowl, combine ricotta and pumpkin purée and beat until light and fluffy. Add powdered sugar, pumpkin spice, vanilla, and salt and beat until as smooth as possible. Fold in chocolate chips then transfer mixture to a large piping bag.
* Pipe filling into the cannoli shells and serve immediately.

10/23/2018

As i started on my journey of starting my business, my WHY wasn’t very clear. But when I took mindfulness a lot more seriously, things started to make sense. When you take pause, to quiet your mind, you set the stage for focus.

Trust me, meditation for me was not an instant ‘go-to’ solution. But when doing research on successful entrepreneurs, one thing a lot of them shared in common was Transcendental Meditation.

Transcendental Mediation/TM, helped me lay a foundation to think more clearly on how to crush my daily goals. And like everything else, consistency is key.

While it’s better to be trained in this specific type of meditation, by a trained professional, I am going to share some tips in hopes it helps you quiet your mind, to bring ease and focus throughout your day.

But first, let me break down Transcendental Meditation to you the way it was broken down for me.

David Lynch’s Foundation For Consciousness-Based Education and Peace CEO Bob Roth explains it like this using the following analogy:

You’re on a ⛵ and stuck in the middle of the Atlantic Ocean and all of a sudden you get 30 foot 🌊 all around you, and you could think, ‘Oh my god, the whole ocean is in upheaval.’

But, if you could do a cross-section of the ocean:
you’d realize there’s turbulent 🌊 on the surface while its depth is silent.

In the same way, the surface of our 🧠 is like the 🌊: scattered, agitated, active, noisy, ‘gotta, gotta, gotta’ 🧠. Not much creativity-just noise.

By seeing your 🧠 in this way, you’ll be able to better focus on achieving inner peace through the following exercise.

Normally, it’s best to be trained and guided by someone more qualified than myself, but I will give you some key tips that I learned.

Hopefully, it can help you find calm and increase your creativity and focus.

1. Find a comfortable place to sit where you’re feet are planted on the floor and rest your 👐 on your lap/beside you. Basically, whatever feels most comfortable for you.
2. To cancel out any ambient noise, try listening to sounds that will center you. I use this iPhone app called WHITE NOISE:

http://app.tmsoft.com/whitenoiselite/

that really helps me. You can set it for however long you desire your meditation to last. [You’ll need to set two timers-One for 10 mins and Two for 3-5mins (explained further below)] If you’re new to meditation, I would suggest starting with just 10 mins.
3. Close your 👀
4. As your listening to the sounds, concentrate on your breathing, inhaling and exhaling through your 👃.
5. While your doing this, you might find all the ‘Gotta Gotta Gotta’ thoughts come through as a tidal 🌊 and this is where your mantra comes in. These mantras, assigned to you by a TM instructor are usually Sanskrit mantras, said to be particularly sacred because of the sounds and syllables that make up this ancient language, (Meditation Trust). [For this exercise, I’m going to give you a simple one I found on Sonima: SO HUM - considered by Hindu and Buddhist traditions to be both a breath mantra and a philosophical aphorism meaning, “I am that.”]
6. As you start your breathing and the thoughts of ‘what I should be doing,’ ‘did I forget this/the other’ etc, start creeping in, think of the words SO HUM. Repeat them to yourself, inside your 🧠as much as you can, and slowly those thoughts should start to drift away.
7. Continue focusing on your breathing and if you use the app, it should ring after your ten minutes are up.
8. But don’t get up yet.
9. Set a timer for 3-5mins, if you can, to slowly come down from your meditation.
10. After that’s done, open your 👀 and go about your day.

Hope this helps.

How do you mentally prepare yourself for tackling your day-to-day business goals?

Address

619 West 143rd Street, #42
New York, NY
10031

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

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