Fashinnovation- Our Story
Marcelo & Jordana Guimaraes – husband and wife – are the founders of FASHINNOVATION. Marcelo has been in the entrepreneurial ecosystem throughout his life, always dealing with enterprises incorporating innovations and technology. Jordana has been in the fashion industry, in the marketing and public relations department.
When Marcelo presented a thought to Jordana of developing an event to assemble a group of diverse entrepreneurs to inspire via panel talks, and followed it up with one simple question: “Would it make sense to mix enterprises and technology with the world of fashion?”. With where Fashion is headed today, Jordana jumped at the opportunity to share ideas with him, which in turn launched FASHINNOVATION.
We mix traditional enterprises with fashion tech startups & emerging brands
FASHINNOVATION is a multi-media platform where Fashion, Technology & Entrepreneurship merge via conversations/discussions on various themes including design, sustainability, manufacturing, etc. The conversations begin at full-day panel events which are held during NYFW (New York Fashion Week) and continue through the platform. We connect entrepreneurship, innovation & technology within the fashion industry.