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The Accidental Publicist

👠 𝐓𝐡𝐞 𝐀𝐜𝐜𝐢𝐝𝐞𝐧𝐭𝐚𝐥 𝐏𝐮𝐛𝐥𝐢𝐜𝐢𝐬𝐭

📣 Real talk on media, messes & making it work.

Subscribe free on Substack or hit the link in bio. 💌

https://substack.com/

07/24/2026

Every client tells you who they are during your first few conversations.

The question is whether you'll listen.

In this week's The Accidental Publicist on Substack, I share the lessons 23 years of entrepreneurial agency life have taught me about choosing clients, trusting your instincts, and building partnerships that last.

Read it here:
https://theaccidentalpublicist.substack.com/p/before-you-sign-the-client-listen

07/17/2026

You send the pitch.

Then you wait.

Five minutes later you're checking your inbox. Twenty minutes later you're wondering if the email even arrived. The next morning you're questioning your subject line, your timing, and maybe even your career.

My newest The Accidental Publicist on Substack isn't about writing better pitches. It's about surviving the silence that comes afterward, and why resilience may be the most valuable skill any publicist can develop.

If you've ever tied your self-confidence to an unanswered email, I wrote this for you.
Read it here:
https://theaccidentalpublicist.substack.com/p/the-psychological-price-of-hitting

07/10/2026

Bloomberg's headline featured someone I've admired for nearly 20 years.
⛏️ Jack Lifton.

What started as my pitch about America's rare earth talent shortage became a much richer story about expertise, relationships, and why great journalists never stop reporting.

🔗 Link to read The Rare Earth Oracle by Accidental Publicist on Substack:
https://theaccidentalpublicist.substack.com/p/the-rare-earth-oracle

05/29/2026

You’re not only as good as your last PR hit.

My newest Substack for The Accidental Publicist explores the emotional side of public relations, why timing governs more than people realize, and how even a small number of media wins can create enormous impact over time.

https://theaccidentalpublicist.substack.com/p/youre-not-only-as-good-as-your-last

05/22/2026

Most thought leadership articles don’t fail because the writer lacks expertise.

They fail because they read like a corporate brochure wrapped in self-congratulation.

Editors don’t want chest-thumping. They want insight, timing, and perspective.

My latest The Accidental Publicist column on Substack breaks down why so many bylined articles end up in editorial hell and what separates publishable thought leadership from promotional sludge. Humanity really did invent “industry-leading innovative solutions” and then wondered why editors stopped replying.

Read here:
https://theaccidentalpublicist.substack.com/p/why-most-thought-leadership

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