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The Accidental Publicist

👠 𝐓𝐡𝐞 𝐀𝐜𝐜𝐢𝐝𝐞𝐧𝐭𝐚𝐥 𝐏𝐮𝐛𝐥𝐢𝐜𝐢𝐬𝐭

📣 Real talk on media, messes & making it work.

Subscribe free on Substack or hit the link in bio. 💌

https://substack.com/

10/03/2025

🎲 𝗣𝗥 𝗜𝘀𝗻’𝘁 𝗣𝗼𝗸𝗲𝗿 𝗖𝗵𝗶𝗽𝘀 — 𝗬𝗼𝘂 𝗗𝗼𝗻’𝘁 𝗖𝗮𝘀𝗵 𝗢𝘂𝘁 𝗔𝗳𝘁𝗲𝗿 𝗢𝗻𝗲 𝗪𝗶𝗻

A single headline isn’t the finish line. It’s the start of a momentum cycle. Publicity compounds, snowballs, and rewrites the rules when you keep stacking wins.
Read how I took one Canadian company’s stock from $8 to $60+ through sustained visibility, not one-off glory.

🔗 https://theaccidentalpublicist.substack.com/p/pr-isnt-poker-chips-you-dont-cash-out-after-one-win

The Accidental Publicist Vorticom Inc.

09/26/2025

PR has lived through disruption before—email, search, social. But nothing compares to AI.

It’s not a replacement. It’s an accelerant.

Read The Accidental Publicist column on why this shift is bigger than anything we’ve faced since the inbox changed everything:
👉 https://theaccidentalpublicist.substack.com/p/what-email-did-to-pr-ai-is-doing

09/19/2025

Earned media > vanity metrics. Anyone can buy clicks, but not everyone can earn trust.

In my latest The Accidental Publicist Substack column, I unpack why earned media is the real flex in an AI-stuffed world of generic content.
👉 Read it here: https://theaccidentalpublicist.substack.com/p/why-in-the-age-of-ai-earned-media

09/15/2025

AI can write headlines. But it can’t pitch a skeptical producer. Or build trust with a journalist. Or land your CEO on Bloomberg.

That’s the power of earned media—and why publicists who specialize in it are more essential than ever.

At Accidental Publicist, we know how to cut through the AI-generated noise with human insight, strategy, and real relationships. That’s how we helped a little-known company land international coverage—and a 400% stock surge.

👉 If you're tired of robotic content and ready to stand out with real storytelling,
📬 Subscribe to The Accidental Publicist on Substack for weekly PR insights that actually work.

https://theaccidentalpublicist.substack.com/subscribe

09/13/2025

Kudos to Vorticom Inc. client Aclara! CEO Ramón Barúa is on Bloomberg’s Wall Street Week: rare earths, supply chains & the clean energy future.

Watch the segment 👉https://www.bloomberg.com/news/videos/2025-09-13/how-brazil-is-taking-on-china-s-grip-on-rare-earths-video

09/11/2025

📅 In August 2001, my boss gave me two options: attend the Risk Waters Conference on the top floor of the World Trade Center on 9/11 or travel to Europe to pursue new business. I chose Europe. That decision saved my life.

Today, on the 24th anniversary of 9/11, I’m sharing my reflections on that choice, the randomness of survival, and how the memory of that day never leaves me.

Read my story here: 👉 https://theaccidentalpublicist.substack.com/p/where-were-you-on-911

Where were you on 9/11?

09/05/2025

I once paid to write for “Forbes.” I regret it.

Here’s why “rented” platforms like the Forbes Agency Council can’t compete with the credibility—and market-moving power—of earned media.

Read why real visibility comes from relationships, timing, and trust, not pay-to-play.

👉 https://theaccidentalpublicist.substack.com/p/i-paid-to-write-for-forbes-and-regret

The Accidental Publicist

09/04/2025

⚔️ Sometimes life hands you comfort. Sometimes it hands you the hunt.

My latest piece, I Have to Kill It to Eat It, is about the kind of grit it takes to survive, thrive, and keep going when things aren’t easy.

👉 Read here: https://theaccidentalpublicist.substack.com/p/i-have-to-kill-it-to-eat-it

08/28/2025

Labor Day isn’t just barbecues. It’s about the grit behind every mortgage paid, every tuition check written, every dream fought for. My own business was built on that kind of grit—not glossy titles.
👉 Read my Substack column: I Have to Kill It to Eat It

https://theaccidentalpublicist.substack.com/p/i-have-to-kill-it-to-eat-it

08/22/2025

🚨 New from Accidental Publicist 🚨
Can you be your own publicist without looking like a fool? I’ve been on both sides of the pitch—publicist and client—and I’m here to tell you… maybe.
In my latest piece, I share what it was like to promote my own books in the 90s (back when MCI Mail let you email Peter Norton and fax from your keyboard) and whether today’s creators can successfully DIY their PR.
🖥️ Yes, I was talking cybersex on TV before most people had email.
📚 Yes, book publicity has changed.
🧠 Yes, you can learn to pitch yourself.
Read it here:
👉 https://theaccidentalpublicist.substack.com/p/diy-publicity-smart-move-or-hot-mess

08/16/2025

💡 𝐏𝐑 𝐩𝐫𝐨𝐬 — 𝐀𝐈 𝐰𝐨𝐧’𝐭 𝐫𝐞𝐩𝐥𝐚𝐜𝐞 𝐲𝐨𝐮, 𝐛𝐮𝐭 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐩𝐫𝐨𝐦𝐩𝐭𝐬 𝐜𝐚𝐧 𝐦𝐚𝐤𝐞 𝐲𝐨𝐮 𝐮𝐧𝐬𝐭𝐨𝐩𝐩𝐚𝐛𝐥𝐞.

In 𝟏𝟎 𝐀𝐈 𝐏𝐫𝐨𝐦𝐩𝐭𝐬 𝐭𝐨 𝐒𝐮𝐩𝐞𝐫𝐜𝐡𝐚𝐫𝐠𝐞 𝐘𝐨𝐮𝐫 𝐏𝐑 𝐏𝐢𝐭𝐜𝐡𝐞𝐬, I share my go-to formulas for writing faster, sounding sharper, and landing better media stories — without hours of wordsmithing.

Get it free today and start pitching smarter.

https://theaccidentalpublicist.com/free-ebook-1

08/15/2025

I’ve been in PR for over three decades, and I’ve seen how one strong idea — or one weak pitch — can make or break a story.
My 𝐟𝐫𝐞𝐞 guide, 𝟏𝟎 𝐀𝐈 𝐏𝐫𝐨𝐦𝐩𝐭𝐬 𝐭𝐨 𝐒𝐮𝐩𝐞𝐫𝐜𝐡𝐚𝐫𝐠𝐞 𝐘𝐨𝐮𝐫 𝐏𝐑 𝐏𝐢𝐭𝐜𝐡𝐞𝐬, shows you exactly how to get unstuck, write faster, and grab a journalist’s attention.

Download it now and never start from scratch again.

https://theaccidentalpublicist.com/free-ebook-1

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https://substack.com/@theaccidentalpublicist, https://theaccidentalpublicist.com/

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