The Accidental Publicist

The Accidental Publicist ๐Ÿ‘  ๐“๐ก๐ž ๐€๐œ๐œ๐ข๐๐ž๐ง๐ญ๐š๐ฅ ๐๐ฎ๐›๐ฅ๐ข๐œ๐ข๐ฌ๐ญ

๐Ÿ“ฃ Real talk on media, messes & making it work.

Subscribe free on Substack or hit the link in bio. ๐Ÿ’Œ

https://substack.com/

January 2 is the day the noise drops out.No confetti. No champagne math. Just the truth.This piece is about the moment I...
01/02/2026

January 2 is the day the noise drops out.

No confetti. No champagne math. Just the truth.

This piece is about the moment I stopped tolerating faรงades, trusted my instincts, and built a real firm instead of orbiting other peopleโ€™s dysfunction.

If youโ€™re calling yourself a freelancer but secretly want ownership, autonomy, and authority, this oneโ€™s for you.

Your intuition isnโ€™t a whisper. Itโ€™s a strategy.

And your business is already telling you what to do next.
Read The Accidental Publicist on Substack:

https://open.substack.com/pub/theaccidentalpublicist/p/the-business-youre-building-is-already?r=2sfg0&utm_medium=ios&shareImageVariant=overlay

In 2003, we built a real office inside our Manhattan apartment.Not because it was trendy. Because survival required it.T...
12/24/2025

In 2003, we built a real office inside our Manhattan apartment.

Not because it was trendy. Because survival required it.

That choice shaped everything that followed. The work. The freedom. The family. The stamina it took to keep going when nothing was guaranteed.

And every year since then, thereโ€™s been one constant pause.

The week between Christmas and New Yearโ€™s.

This is the essay about why that week matters.

About stepping out of the grind without losing momentum.

About health, joy, partnership, and choosing a life that can actually hold you.

Read: "The Week We Step Out of the Grind"
๐Ÿ‘‰ https://theaccidentalpublicist.substack.com/p/the-week-we-step-out-of-the-grind

12/19/2025

New York City was on high alert. Police at every station. Breaking news on every network.

And one clean, fast pitch put a former UN Security Chief on air with Anderson Cooper within hours.

Thatโ€™s newsjacking done right.

Not chaos. Not opportunism. Precision.

In Newsjacking 101, I break down how to meet a story before it closes the door on you and why the preparation behind the pitch matters more than the pitch itself.

Read it on Substack at The Accidental Publicist
https://theaccidentalpublicist.substack.com/p/newsjacking-101

12/12/2025

Every publicist has one pitch they still think about like itโ€™s a contraband relic. The too-bold angle. The grin-you-had-while-typing moment. The โ€œis this insane or brilliant?โ€ gamble that somehow landed real coverage.

I asked the Facebook PR Czars to share their wildest pitch stories. One answer stopped me cold. Itโ€™s the opener to my new Substack piece on The Accidental Publicist.

Here's my mini field guide to gutsy ideas and the instincts that make them land.

https://theaccidentalpublicist.substack.com/p/the-wild-pitch-playbook

Apparently my cartoon twin lives a glamorous life. Iโ€™m just trying to keep up with markets, journalists, and my own cale...
11/29/2025

Apparently my cartoon twin lives a glamorous life. Iโ€™m just trying to keep up with markets, journalists, and my own calendar

11/29/2025

Apparently my cartoon twin lives a glamorous life. Iโ€™m just trying to keep up with markets, journalists, and my own calendar

11/28/2025

Building a media presence isnโ€™t a 10-step hack. Itโ€™s not a โ€œvisibility package.โ€ And it definitely isnโ€™t a junior associate spamming reporters until someone accidentally replies.

For 23 years at Vorticom Inc., Iโ€™ve taken industry outsiders and put them on CNBC, BBC, Fox News, Bloomberg, CNN and everywhere in between. First-timers. Quiet experts. CEOs whoโ€™d never seen a camera light in their lives.

My new The Accidental Publicist Substack column breaks down how unknown leaders become trusted voices faster than most companies think.

Being unknown isnโ€™t a handicap. Itโ€™s an empty canvas.

From Crickets to CNBC
Turning industry outsiders into trusted voices
๐Ÿ‘‰ https://theaccidentalpublicist.substack.com/p/from-crickets-to-cnbc

11/21/2025

I once taught PR Writing at NYU after already putting in ten-hour days running my agency. It was the kind of gig that sounded glamorous until I found myself in a public high school classroom straight out of 1960, chalk dust and all.

My newest piece breaks down how I landed the role, why I only lasted one semester, and what the whole detour taught me about teaching, stamina, and the strange ways NYU insists on being part of my life.

Read the full story from The Accidental Publicist :

https://theaccidentalpublicist.substack.com/p/how-i-accidentally-became-an-adjunct-professor

11/14/2025

We just crossed 1,000 readers on The Accidental Publicist, which honestly feels wild considering this whole thing started as me yelling into the PR void.Turns out people like real stories from someone whoโ€™s actually been in the trenchesโ€ฆ and has the media receipts to prove it.If youโ€™re into behind-the-scenes PR chaos, momentum-building magic, and the occasional โ€œdid that really happen?โ€ momentโ€ฆ youโ€™ll fit right in.Come join the circus.I saved you a seat. ๐ŸŽชโœจ

11/14/2025

Ever had your hard work become someone elseโ€™s sales pitch?

As I stood on stage with my clientโ€™s team at NASDAQ, celebrating their uplisting, a top-five global PR firm swooped inโ€”using my media wins as bait for a $100K-a-month retainer.

In The Accidental Publicist on , I dig into why real credibility canโ€™t be bought, borrowed, or stolen.

Poaching isnโ€™t strengthโ€”itโ€™s desperation.

Read the full story โ†’
https://theaccidentalpublicist.substack.com/p/you-tried-to-poach-my-client

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