Pearl Consulting NYC

Pearl Consulting NYC Finding the gem in every story

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Blogging is an important part of a business strategy, but if your blog is badly written it's likely to backfire.
11/12/2020
Don’t Damage Your Brand with Terrible Content — Pearl Consulting NYC

Blogging is an important part of a business strategy, but if your blog is badly written it's likely to backfire.

Content that establishes your expertise or engages your target audience is great, but lack of skill or lack of funds to hire an experienced writer can result in content that makes you look like an amateur.

If you guessed that your headline is the most important thing in your content - you're right! Check out these tips on ho...
11/10/2020
Made You Look! How to Make Headline Grabbers Work for You

If you guessed that your headline is the most important thing in your content - you're right! Check out these tips on how to write better ones.

You'll never believe how amazing these headline grabbers are. Give a few of these tips a try today, and see how much they improve clicks to your content.

Unique, powerful phrases and strong, descriptive sentences are great if you’re a job-seeker who wants to stand out. But ...
10/15/2020
5 Tips for Making Your Resume Sound Like Everyone Else’s — Pearl Consulting NYC

Unique, powerful phrases and strong, descriptive sentences are great if you’re a job-seeker who wants to stand out. But what if you want to fade into the crowd? What if you’re only looking for a job because your spouse is insisting that it’s time to give up your years-long efforts to become a professional kickboxer and get a job already?

If that’s you, here are five tips for creating a resume.

Unique, powerful phrases and strong, descriptive sentences are great if you’re a job-seeker who wants to stand out. But what if you want to fade into the crowd? What if you’re only looking for a job because your spouse is insisting that it’s time to give up your years-long efforts to become a ...

For those who celebrate, we wish you a sweet New Year!Enjoy your celebrations with family and friends this weekend.
09/18/2020

For those who celebrate, we wish you a sweet New Year!

Enjoy your celebrations with family and friends this weekend.

We get it. You can take good pictures on a phone. They have nifty advanced features, like portrait mode, that emulate th...
09/17/2020
Is your LinkedIn selfie keeping you from getting a job? — Pearl Consulting NYC

We get it. You can take good pictures on a phone. They have nifty advanced features, like portrait mode, that emulate the effects of professional headshots. Go outside to get better light, use a pre-defined filter to make it look even better, and no one will ever notice that you used a selfie as your headshot photo, right?
https://buff.ly/3ksgQW6

Professional headshots are not cheap, but those seeking work in this challenging economy need to bite the bullet and hire a pro to help you look your best in front of the camera. And frankly, even with the latest iPhone, your selfie is going to look like, well, a selfie.

We all have stories to tell. How we met a significant other. How we found our apartment. We tell them all the time. In t...
08/18/2020
Job Interview Strategies: 5 Ways To Access The Power In Your Personal Story

We all have stories to tell. How we met a significant other. How we found our apartment. We tell them all the time. In the same way, we all have stories about our great career successes and the challenges we overcame.

These stories, boiled down, are a great way to sell yourself when looking for a job. It's not enough to recite your job duties. Tell potential employers about the times you excelled and make it engaging.

https://buff.ly/3kT9hIV
#yourstory #interviewstrategy

In every job interview, your success depends on your story. These 5 tips make your experience stand out.

As Samuel L. Jackson said in Pulp Fiction, "A little personality goes a long way." But when it comes to your LinkedIn pr...
08/13/2020
What’s Your LinkedIn Profile Style? Choosing the Perfect Fit — Pearl Consulting NYC

As Samuel L. Jackson said in Pulp Fiction, "A little personality goes a long way." But when it comes to your LinkedIn profile and resume, how much personality is TOO much? We answer that question in our blog post, What Style is Your LinkedIn profile? Check it out here:

When designing your LinkedIn profile, think about hats. A hat makes a statement and adds some style to the persona you present to the world. So here’s the hat version of three common approaches to LinkedIn.

Ever applied for jobs on-line and never heard a word back even though you put in all of that effort? LinkedIn now automa...
08/11/2020
LinkedIn Updates Job Applicant Matching Systems to Improve Recruitment Outcomes

Ever applied for jobs on-line and never heard a word back even though you put in all of that effort? LinkedIn now automatically tries to match you with the jobs you're most likely to get. Let's see if it actually works.

LinkedIn has outlined some new improvements to its job matching process, improving outcomes fr both recruiters and job seekers.

Have you ever wondered why that cute photo you posted of your dog on your business account isn't getting you any busines...
08/07/2020
Three Tips for a Winning Social Media Strategy — Pearl Consulting NYC

Have you ever wondered why that cute photo you posted of your dog on your business account isn't getting you any business? Everyone loves cute dog photos, but it's not an effective social media strategy to post random content and expect results. Here are three tips that can help.

To get the most out of social media, you need to know your message, know your target audience, and put in the time to get that message to that audience. You should approach your social media with the same care a restaurant puts into its menu design or a grocery store puts into deciding where to shel

If you're 50 or older, how do you feel about creating a "personal brand" to remain relevant in today's workplace?
08/04/2020
Personal Branding For People 50+

If you're 50 or older, how do you feel about creating a "personal brand" to remain relevant in today's workplace?

If you're 50+, take these five actions to remain relevant and ensure career success in our new all-digital world.

Here's a look behind-the-scenes from our latest remote capture video with Multivision Digital yesterday!  Note the makes...
07/30/2020

Here's a look behind-the-scenes from our latest remote capture video with Multivision Digital yesterday! Note the makeshift music stand/tripod setup, which worked surprisingly well.

Here's why we try and talk our clients out of making their resumes too pretty.
07/23/2020
The Perils of the Pretty Resume — Pearl Consulting NYC

Here's why we try and talk our clients out of making their resumes too pretty.

Just like a sleek pair of heels or a brand new suit on a job interview, many people want a visually beautiful resume that will make them stand out. But that fancy, two-toned resume with the quirky font could be the equivalent of stylish shoes that leave your feet blistered and sore; beautiful but co

It’s important to post necessary information about the pandemic and to advocate for social justice causes. But when peop...
07/16/2020
Are We Allowed to Have Summer Fun This Year? [Social Media] — Pearl Consulting NYC

It’s important to post necessary information about the pandemic and to advocate for social justice causes. But when people are dealing with isolation and fear and angst at the state of the world, a little fun can be good for everyone.

Are we allowed to have summer fun this year? Can we throw some fireworks into our social media feeds without being insensitive? Can we talk about beaches without talking about pandemics? Can we celebrate a sunny day while there is injustice in the world?

Knowing the target audience for your blog posts is STILL important if you want to see results. Ask yourself these five q...
07/07/2020
5 Key Questions to Ask Yourself About Your Content Marketing Now — Pearl Consulting NYC

Knowing the target audience for your blog posts is STILL important if you want to see results. Ask yourself these five questions if you want to see better results from your content marketing efforts!
https://buff.ly/3e6q3jg
#contentmarketing #smallbusinesstips

Many small business owners are confused by content marketing. And that’s totally understandable. If you want to improve your content marketing, here are five key questions to ask yourself.

Pearl Consulting NYC is now Content Marketing certified by Hubspot! #hubspot #contentmarketing
07/06/2020

Pearl Consulting NYC is now Content Marketing certified by Hubspot!
#hubspot #contentmarketing

Happy 4th of July from Charles and I to all of you! Stay safe, and enjoy your friends, family, and food this weekend.#4t...
07/04/2020

Happy 4th of July from Charles and I to all of you!
Stay safe, and enjoy your friends, family, and food this weekend.
#4thofjuly

07/03/2020
Headed Away for the Weekend? Here are the Coronavirus Precautions to Take | CityMD

Are you headed out of town for the 4th of July holiday? CityMD has some great tips to prevent getting the coronavirus. Check them out here:
https://buff.ly/3imvXzT
#covid19 #pandemic #staywell

After several months stuck at home due to COVID-19, it's understandable that you might want to get away for a bit. If you do decide to hit the road, you should take caution. Here's how to help safeguard yourself from coronavirus while traveling.

Have you been forced to throw your small business playbook out the window over the last four months? You’re not alone. T...
07/02/2020
5 Tips to Help Small Businesses and Solopreneurs Thrive During the Pandemic [Expert Blog Post] — Pearl Consulting NYC

Have you been forced to throw your small business playbook out the window over the last four months? You’re not alone. The unexpected crisis of COVID-19 has overwhelmed many small business owners and solopreneurs. However, some people we know have found creative ways to survive and even grow during this time. We want to share their five best strategies with you.

Have you been forced to throw your small business playbook out the window over the last four months? You’re not alone. The unexpected crisis of COVID-19 has overwhelmed many small business owners and solopreneurs. Yet, some people we know have found creative ways to survive and even grow during th...

Earlier today, Charles and I discussed what our first childhood experiences were with the concepts of “gay” or “lesbian....
06/28/2020

Earlier today, Charles and I discussed what our first childhood experiences were with the concepts of “gay” or “lesbian.” For him, an episode of All In the Family showing two long-haired men kissing at a bus stop was the first time he experienced any idea of what that might mean.

I was raised in an Episcopalian church where our minister, who had a wife and three children, met a man and realized he was gay. He eventually came back to the church with his partner as a congregant, and what I remember is that my parents explained all of this in a very respectful way. I don't remember them ever saying anything judgmental in front of us about this.

Because of these early experiences, both Charles and I feel that “Love is Love,” and we have always felt this way.

Of course, there is always more to learn about how to be a better ally. Gaining a better understanding of trans identities, what it means to be pansexual, and the importance of gender-specific pronouns are things we strive to learn more about.

We want our friends, family, acquaintances, and business partners to know that we love, appreciate, and support you no matter whom you choose to love.

Happy Pride Weekend. Know that you are seen, appreciated, accepted, and loved.
#pride2020

Does your resume say that you're a results-oriented team player who thinks outside the box? Recruiters are tired of hear...
06/26/2020
10 Words Recruiters Hate Seeing on Your Resume (and 10 They Love)

Does your resume say that you're a results-oriented team player who thinks outside the box? Recruiters are tired of hearing the same-old corporate buzzwords again and again. Check out these alternative suggestions to those tried-and-trite phrases.
https://buff.ly/37ZEDrl
#resumehelp #jobsearch

Think recruiters and hiring managers want to hear that you're a "hard worker?" Think again.

How do you leave your 20-year career for something totally different? How do you deal with facing racial inequity and di...
06/10/2020
Growing Woman Podcast - From Social Worker to Storyteller with Laurel Carpenter

How do you leave your 20-year career for something totally different? How do you deal with facing racial inequity and dismantling your own white privilege? Christina Singh interviewed me about these life experiences in her latest episode of @growingwomanpod. I hope it helps someone else to hear this story. Check it out here:
https://buff.ly/2Yp3b8v
#entrepreneur #whiteprivilege #careerchange

This week we dive into personal growth, privilege, racial equity, finding your voice, and tackling insecurities. We're joined by Laurel Carpenter, co-founder of Pearl Consulting NYC. After a 20 year career in social work, Laurel created her own company, Pearl Consulting NYC with her partner Charles....

My colleague Alexander Acker of Adventure House media really hit this week's member success tip out of the park. Even in...
06/09/2020

My colleague Alexander Acker of Adventure House media really hit this week's member success tip out of the park. Even in these turbulent times, staying in touch with your network is so important, and personalizing the message is even more so. Sage advice for all of us! Check out his Deep Networking Thoughts of the week below.

❓Have you been on an emotional rollercoaster this week?

We sure have.

We’ve all been having difficult conversations about very important social injustice issues while keeping ourselves and loved ones safe AND making sure our businesses remain strong through the pandemic. It's a lot to deal with.

As we think about our businesses, they too have been on a rollercoaster these last three months in terms of finding new revenue channels, managing cash flow, and ensuring they are strong or at least stabilized. Some businesses are getting back to normal, some are thriving, and some will need more time to recover. Nonetheless, as business owners, it’s our job to brainstorm strategies to stabilize the rollercoaster and use the tools available to us, like this networking group and other business networks we're part of, to return to normalcy.

I talked about this same topic 16 weeks ago when we were meeting in person and it’s still relevant today:

💡No matter what your path to normalcy looks like, developing strong business relationships will net higher repeat business through warm leads or referrals versus cold leads or cold calls.💡

A warm lead from a trusted business relationship is usually from someone that has engaged you and understands what it’s like to work with you, can speak to the quality of your work product, and can talk about the experience of working with you from start to finish. I always tell my staff: “It’s not only the end result but it’s the journey. The client-agency relationship needs to be enjoyable—even memorable!”

My suggestions are:

📌Think about who you’ve worked with over the years that fall into the category of a strong business relationship;

📌Make a list of those people;

📌Prepare personalized emails or Linkedin messages asking if they can provide warm referrals if you ask them for it. If you have someone in mind on LinkedIn for them to introduce you to, include that in your personalized message.

The good news is this pandemic will pass, and you’ll have built strong relationships that will power your business into the future in spite of it all.

#blackouttuesday #listening
06/02/2020

#blackouttuesday #listening

As your name moves through a line of company decision-makers, some will focus on one of these options over the other. Th...
05/28/2020
The Combined Power of a Resume and LinkedIn Profile (Yes, You Need Both) — Pearl Consulting NYC

As your name moves through a line of company decision-makers, some will focus on one of these options over the other. That guy who’s been in HR for the last 40 years may prefer the terse bullet points on a print-out, while that tech-happy junior associate may not even look at it, judging you entirely on your online profile.
https://buff.ly/3gua4O9
#resume #linkedintips #careeradvice

Like coffee and donuts, LinkedIn and traditional resumes complement each other.

Over the last few weeks, we've been doing quite a bit of letter-writing for our clients: from cover letters to customer ...
05/27/2020
How to Write a Cover Letter: The Best Advice Ever

Over the last few weeks, we've been doing quite a bit of letter-writing for our clients: from cover letters to customer letters to sales, we've got you covered. While we gather our own thoughts on the topic of what it means to write a good letter, here are some tips to tide you over.
https://buff.ly/2G8qpsu
#coverletter #careeradvice #jobtips

Writing a cover letter is no one's favorite activity—these tips should make it a little bit easier.

We've all been feeling a little uncertain as to what to post on social media these days. However, people want to hear fr...
05/19/2020
What does it mean to be sensitive on social media right now? — Pearl Consulting NYC

We've all been feeling a little uncertain as to what to post on social media these days. However, people want to hear from you right now. Here are five strategies that can help.
https://buff.ly/3bGoyqB
#socialmedia #sensitivity

In a recent CNBC article , entrepreneur Mark Cuban stated that how companies treat their workers during this time of crisis could be a brand-defining moment that lasts for decades.   Decades!   Think about the gravity of that statement.  Social med

If you're a leader in your organization and want to discuss how to move forward after the crisis, come join us tomorrow ...
05/13/2020

If you're a leader in your organization and want to discuss how to move forward after the crisis, come join us tomorrow from 7:30-9 AM for a FREE expert panel discussion! Link to register below.

Don't miss this expert panel to discuss the future of business. Tomorrow morning, start your day with a robust discussion about moving forward through the opening phases and beyond into the new reality of business. This is for CEO's Executives and Business owners.
For more information and to sign up click here!

https://hpowersolutions.com/events-and-workshops

Next Thursday May 14th, from 7:30 AM - 9:00 AM, I'll be part of a panel for leaders who want to bring their organization...
05/07/2020

Next Thursday May 14th, from 7:30 AM - 9:00 AM, I'll be part of a panel for leaders who want to bring their organizations out of the crisis with empathy, leading by example and compassion. If you know any organizational leaders who could benefit from this workshop, it's virtual and it's FREE. Please share with anyone you know who could benefit!
www.hpowersolutions.com/events-and-workshops #leadership #compassion #crisiscommunication

05/05/2020
STOP Writing that ONE Blog Post!

People think that magically, you write one blog post and magically, you'll be found on the Internet. But that's just not true. Watch our video to learn more about how you can use blogging more effectively.

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How Pearl Consulting NYC Was Born

What happens when a former writer for the New York Times and a training/technology director for social service nonprofits get together? They start a social media and digital marketing agency, of course! But it wasn’t that simple....

Charles (the writer) and Laurel (the training/technology director) have many years of professional experience in their respective fields. Both longed for jobs that involved using their creativity, writing, and technology skills in more flexible ways than traditional settings allow.

One day, a colleague of Laurel’s who owns a technology company invited us to take a look at a blog post written for his newsletter. “Could you review this and make any suggested changes? I feel that this could be more clear and succinct.” After re-writing the post, Charles and Laurel were hired as the company’s social media and digital marketing team, and Pearl Consulting NYC was born, growing organically as people found us through word of mouth.

We have been successful in: 1) increasing website traffic, 2) getting people to attend promoted events, and 3) improving the content and quality of social media posts in order to enhance brand image. We currently have space for a few more clients, and want to ask you:

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