Pearl Consulting NYC

Pearl Consulting NYC Finding the gem in every story

Is your content marketing strategy pushing your small business forward, or just helping it tread water? Interns can help...
02/13/2020
Moving Beyond the Marketing Intern — Pearl Consulting NYC

Is your content marketing strategy pushing your small business forward, or just helping it tread water? Interns can help up until a point, but investing in a team that can help you plan and grow your content marketing strategy is key to your success.
https://buff.ly/2So7lvF
#contentmarketing #marketing #socialmedia #smallbusiness #entrepreneur #pearlconsultingnyc

Small businesses without much of a marketing budget often have a scattershot approach to their content marketing and social media. At some point, you’ll have to consider whether that half-hearted approach to content marketing is holding you back.

Have you noticed that your Instagram reach isn't what it used to be? One big tip: get people to turn on notifications fo...
02/04/2020
How To Handle Instagram’s Falling Organic Reach

Have you noticed that your Instagram reach isn't what it used to be? One big tip: get people to turn on notifications for your posts and stories.

After a noticeable decrease in 2019 to accounts’ organic reach, Instagram pushed their monetization model even further by also penalizing low activity and low engagement content. Reaching your whole…

Spending less time on Facebook these days? Looks like you're not alone! People are still checking it but are more likely...
01/28/2020
The Top 10 Facebook Stats for 2020 [Infographic]

Spending less time on Facebook these days? Looks like you're not alone! People are still checking it but are more likely to limit the time they spend on the app. For more stats on Facebook usage, check this out:
https://buff.ly/2RYSXbI
#facebook #marketingtips

Looking to get more out of Facebook for your social media marketing efforts in 2020? Check out these stats.

You know Google would be smittenWith every word that’s written You’d shine out from the fogYou have learned from statist...
01/23/2020

You know Google would be smitten
With every word that’s written
You’d shine out from the fog

You have learned from statistics
You would be a bigger business
If you only had a blog

If steady words were flowin’
You would see your brand a-growin’
In New York and in Prague

You would be a thought leader
To most every cyber reader
If you only had a blog

Parody by Charles Herold with apologies to Yip Harburg and Harold Arlen!

ICYMI:  58% of decision makers choose a business based off of their thought leadership content.  And blogging can help y...
01/16/2020
Study: B2B Marketers Underestimate The Power of Thought Leadership

ICYMI: 58% of decision makers choose a business based off of their thought leadership content. And blogging can help you show potential customers yours. #blogging #thoughtleadership #b2b

A recent study conducted by Edelman and LinkedIn surveyed B2B business decision-makers, content creators and salespeople to see the differences of how each group perceived the value of thought leadership.

Good content can only get you so far. If your site is ugly, difficult to navigate, and fails to convey your brand, then ...
01/14/2020
What's More Important for a Website? Design or Content? (Hint: it's a trick question) — Pearl Consulting NYC

Good content can only get you so far. If your site is ugly, difficult to navigate, and fails to convey your brand, then even the best writing won’t be enough. #webdesign #contentmarketing

Expressing your ideas clearly and effectively is a powerful tool for persuading potential customers that you are exactly what they need. And good writing is crucial for establishing your professionalism. No matter how beautiful your website or how nice your navigation, if the text is awkward, meande

Have you ever started a blog, and then months went by without another post? We feel your pain more than you know! #blogg...
01/07/2020
It’s not too late to make a New Year's resolution to blog! — Pearl Consulting NYC

Have you ever started a blog, and then months went by without another post? We feel your pain more than you know!

#blogging #businessblog #contentmarketing #newyearsresolutions

Procrastinating on business blogging is easy because the results are indirect. However, businesses with active blogs achieve better search rankings, generate more leads, and have greater success than those that don’t.

Ever wonder what Pinterest is all about? Here's a list of the hottest trending topics on the platform, from beyond the b...
01/02/2020
Top trends for 2020 | Pinterest Insights | Pinterest 100

Ever wonder what Pinterest is all about? Here's a list of the hottest trending topics on the platform, from beyond the binary to conscious consumption, pampered pets and more! We found this report insightful, easy to read, and informative.
https://buff.ly/36frNDy
#pinterest

We dove into our search data to see what's trending for 2020. Come see what people around the world are getting into, and discover new trends to try.

To paraphrase Dickens - we hope to honor the season in our hearts and keep it all the year long!  Much love and gratitud...
12/23/2019

To paraphrase Dickens - we hope to honor the season in our hearts and keep it all the year long! Much love and gratitude to all of you for supporting our business this past year. Whatever you choose to celebrate, we wish you a wonderful holiday season.
#seasonsgreetings2020

Ever wonder what images to use on which platforms, and what size to make them? Check out this post and wonder no further...
12/19/2019
2019 Social Media Image Sizes Cheat Sheet - Make A Website Hub

Ever wonder what images to use on which platforms, and what size to make them? Check out this post and wonder no further!

#socialmediaimages #imageoptimization

Get up to speed on your social media images sizes with this awesome infographic that shows you the different images sizes for each platform in 2018.

The prospect of starting your own business may seem daunting, but it’s doable, even if you’re no longer a 20-something, ...
12/17/2019
A Tale of Two Years In: Our Business Journey (So Far) — Pearl Consulting NYC

The prospect of starting your own business may seem daunting, but it’s doable, even if you’re no longer a 20-something, don’t have an MBA, and don’t have a trust fund to ease your way. That doesn’t mean it’s easy. It doesn’t mean you don’t need a second job or enough savings to survive while growing the business. But you can do it if you’re determined.
#entrepreneurship #smallbusinessadvice #careeradvice #pearlconsultingnyc

Yes, it’s scary to contemplate starting something new as a mid-career professional. But in these precarious times there is no way to escape worry. The prospect of starting your own business may seem daunting, but it’s doable, even if you’re no longer a 20-something, don’t have an MBA, and do...

"Give thanks not just on Thanksgiving Day, but every day of your life. Appreciate and never take for granted all that yo...
11/28/2019

"Give thanks not just on Thanksgiving Day, but every day of your life. Appreciate and never take for granted all that you have." - Catherine Pulsifer

11/26/2019
buff.ly

Imagine, if you can, a social media platform that's trying to improve our mental health! Pinterest made searching for mental health terms more user-friendly, and just in time for the holiday season. We're impressed, check it out!
https://buff.ly/30ZR80J
#pinterestwellbeing

Does it seem impossible to compete with a larger brand sometimes? You can do it by creating a sense of community and by ...
11/21/2019
The One Way to Stand Out in the Crowd of Content

Does it seem impossible to compete with a larger brand sometimes? You can do it by creating a sense of community and by being relatable. It even helps when you screw up occasionally. Learn more here.
https://buff.ly/2KndGDd
#branding #contentmarketing #community

Brian Fanzo shares a lesson he learned in his family business at an early age and turned into a standout content-focused career – Content Marketing Institute

Unless you're a member of 1970s comedy troupe Monty Python, no one is ever going to say "spam, wonderful spam!" when the...
11/19/2019
9 Email Marketing Best Practices for 2020

Unless you're a member of 1970s comedy troupe Monty Python, no one is ever going to say "spam, wonderful spam!" when they get your salesy email in their in-box. Learn how you can update your email practices in time for the New Year.
https://buff.ly/2qZccZb
#spam #emailmarketing #marketingbestpractices

Looking to improve your email marketing approach in the new year? These tips might help to get you thinking. 

How can you get people emotionally engaged with your brand? The right colors, customer service, and consistent social me...
11/14/2019
5 Psychological Factors of Brand Awareness and Trust [Infographic]

How can you get people emotionally engaged with your brand? The right colors, customer service, and consistent social media strategy are just some of the factors. Read more here: https://buff.ly/36nUIFR
#brandawareness #emotionalengagement #socialmediastrategy #trust #branding

How can you generate consumer engagement, and build trust in your business? Check out these tips.

Ever wondered what the fuss is all about with TikTok? If you're a marketer or a parent of a teenager, you may want to le...
11/07/2019
What is TikTok, Who Uses it, and Should Brands Care About It?

Ever wondered what the fuss is all about with TikTok? If you're a marketer or a parent of a teenager, you may want to learn more about this app from China that's taking Gen Z by storm.

What is TikTok in three words? Real short videos. The app is taking the digital world by storm, and marketers are taking note.

Good content is important, but it can only get you so far. If your site is ugly, difficult to navigate, and fails to con...
11/05/2019
What's More Important for a Website? Design or Content? (Hint: it's a trick question) — Pearl Consulting NYC

Good content is important, but it can only get you so far. If your site is ugly, difficult to navigate, and fails to convey your brand, then even the best writing won’t be enough to wow customers. Do you agree?
https://buff.ly/2JJ4R6h
#contentmarketing #webdesign #website #copywriting #pearlconsultingnyc

Expressing your ideas clearly and effectively is a powerful tool for persuading potential customers that you are exactly what they need. And good writing is crucial for establishing your professionalism. No matter how beautiful your website or how nice your navigation, if the text is awkward, meande

Happy Halloween from Pearl Consulting NYC's alter ego, Laurch! #halloween #creatives #silliness
10/31/2019

Happy Halloween from Pearl Consulting NYC's alter ego, Laurch! #halloween #creatives #silliness

ICYMI:  Ever wonder what to do with your LinkedIn profile? Here are some great tips that can help. #linkedin #linkedinhe...
10/22/2019
20 LinkedIn Tips to Help Boost Engagement

ICYMI: Ever wonder what to do with your LinkedIn profile? Here are some great tips that can help. #linkedin #linkedinhelp #linkedinprofile #linkedinengagement

Looking to up your LinkedIn game in 2019? Here are some key notes on why you should, and tips on how to do it.

Did you know that a little hashtag research goes a long ways? Using hashtags that work for your larger competitors can b...
10/17/2019
5 Hidden Ways to Get Your Brand Noticed on Instagram

Did you know that a little hashtag research goes a long ways? Using hashtags that work for your larger competitors can be one way to get people to notice your brand too. #instagram #hashtags #socialmediatips #socialmediahelp #socialmediaweek

Hashtags, visual stories, memes, and CTAs - consider this your quick guide to Explore page discovery.

Need help with your Instagram Stories? Check out these new apps that can make your life easier! #instagram #InstagramSto...
10/16/2019
Top 10 Instagram Stories Apps to Make Your Life Easier

Need help with your Instagram Stories? Check out these new apps that can make your life easier! #instagram #InstagramStories #socialmediatips

Boost your Instagram Stories with these apps and tools that help to create a unique, engaging style that will resonate with your audience.

When hiring people to help you with your small business, the investments you make are precious. Learn from our mistakes,...
10/15/2019
Why Should I Trust You? 3 Takeaways for Small Businesses to Get the Help You Need — Pearl Consulting NYC

When hiring people to help you with your small business, the investments you make are precious. Learn from our mistakes, and seek the truth beneath the shiny sales pitch before you sign the contract! #smallbusinessadvice #questioneverything #trust #credibility

When hiring people to help you with your small business, the investments you make are precious. A few years ago when I was considering a career change I began seeking a business coach. My experiences were illuminating; I learned you must look carefully for the truth beneath the shiny sales pitch bef

Do you know all there is to know about being found in Google search results? Some of this information surprised us. Don'...
10/08/2019
SEO in 2020: How to Perfectly Optimize Your Website for Google [Infographic]

Do you know all there is to know about being found in Google search results? Some of this information surprised us. Don't be taken by surprise in the New Year; use these tips and get found! #seo #googlesearch #optimize #seotips

Looking to maximize your search performance in 2020? Check out the tips and notes in this infographic. 

Some people get VERY creative with their LinkedIn profile, but is that always a good idea? Check out our blog post on fi...
10/01/2019
What’s Your LinkedIn Profile Style? Choosing the Perfect Fit — Pearl Consulting NYC

Some people get VERY creative with their LinkedIn profile, but is that always a good idea? Check out our blog post on finding the right LinkedIn profile style for you. #linkedin #linkedinprofile

When designing your LinkedIn profile, think about hats. A hat makes a statement and adds some style to the persona you present to the world. So here’s the hat version of three common approaches to LinkedIn.

We wish all of our clients, vendors and friends who celebrate Rosh Hashanah a sweet New Year!
09/29/2019

We wish all of our clients, vendors and friends who celebrate Rosh Hashanah a sweet New Year!

LinkedIn: less toxic than other social media platforms, but is it too boring? #linkedin #socialmedia
09/19/2019
Why Aren’t We Talking About LinkedIn?

LinkedIn: less toxic than other social media platforms, but is it too boring? #linkedin #socialmedia

As Facebook and Twitter face scrutiny, the site for job seekers remains a controversy-free zone. Is the office the future of social media?

Is your messaging effective? Here are 8 questions to ask yourself before posting. #contentmarketing
09/17/2019
Is Your Messaging Effective? 8 Questions to Ask Yourself — Pearl Consulting NYC

Is your messaging effective? Here are 8 questions to ask yourself before posting. #contentmarketing

Whether you’re writing a marketing email, the introductory text of your home page, or an event description, you need a clear, effective message. Here are some questions to ask yourself whenever you reach out to the world.

If your LinkedIn profile were a hat that expressed your personal brand, what style would it be? Check out our latest blo...
09/10/2019
What’s Your LinkedIn Profile Style? Choosing the Perfect Fit — Pearl Consulting NYC

If your LinkedIn profile were a hat that expressed your personal brand, what style would it be? Check out our latest blog post to find out how to create a dynamic, effective LinkedIn presence. #LinkedIn #linkedinprofile #linkedinmarketing

When designing your LinkedIn profile, think about hats. A hat makes a statement and adds some style to the persona you present to the world. So here’s the hat version of three common approaches to LinkedIn.

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How Pearl Consulting NYC Was Born

What happens when a former writer for the New York Times and a training/technology director for social service nonprofits get together? They start a social media and digital marketing agency, of course! But it wasn’t that simple....

Charles (the writer) and Laurel (the training/technology director) have many years of professional experience in their respective fields. Both longed for jobs that involved using their creativity, writing, and technology skills in more flexible ways than traditional settings allow.

One day, a colleague of Laurel’s who owns a technology company invited us to take a look at a blog post written for his newsletter. “Could you review this and make any suggested changes? I feel that this could be more clear and succinct.” After re-writing the post, Charles and Laurel were hired as the company’s social media and digital marketing team, and Pearl Consulting NYC was born, growing organically as people found us through word of mouth.

We have been successful in: 1) increasing website traffic, 2) getting people to attend promoted events, and 3) improving the content and quality of social media posts in order to enhance brand image. We currently have space for a few more clients, and want to ask you:


  • Are you a coach, small technology firm, local business, or nonprofit organization that wants to start or grow your social media presence, but aren’t sure how?

  • Are you looking for someone to deal with all of your website, email, and social media integrations so that you don’t have to?

  • Do you need to promote a big event you have coming up soon, but want someone else to do the legwork?

  • Do you want someone to write quality content for your blog or newsletter that accurately reflects your business and brand image?

  • Have you worked with high-priced consultants in the past but haven’t gotten the results or responsiveness you wanted?
  • We are committed to providing high quality, reasonably priced, responsive, ethical marketing services. We want to help small businesses tell the stories that matter. Contact us if you would like a 15-minute free consultation about how we might be able to help you at: [email protected]. And, feel free to tell your friends about us!

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