07/15/2025
Still soaking it all in.
After six months of planning, developing, and producing alongside my powerhouse partner , we had the privilege of bringing a one-of-a-kind cultural experience to life for our friends at — an immersive celebration of beauty, heritage, and Puerto Rican soul.
This wasn’t just another brand trip. From day one, we were intentional about every detail — the food, the music, the setting — all rooted in authenticity and emotion. We wanted our guests to truly feel Puerto Rico.
Our guests stayed at the , where we designed personalized in-room activations — complete with vanity glam stations, curated L’Oréal Paris gifts, and a custom welcome agenda to set the tone for an unforgettable weekend.
We opened with a dinner that felt like a love letter to the island. Hosted by the incredible and joined by culinary icon , the menu took us from beachside frituras to pollo guisado and ceviche — perfectly paired with wines by .
The ambiance? Criollo tiles, red anthuriums, backyard herbs, thoughtful design by , custom menus by .mariela, cocktails by , and a live set by that had us dancing under the stars. We added the finishing touches with homemade pique, buñuelos, traditional sweets, and beautifully curated keepsakes from .luca.
On concert day, we gathered for a relaxed lunch at — another moment to connect, recharge, and enjoy the flavors of the island.
This project came to life thanks to the vision and trust of and , and the constant support of and the team.
Jen and I are so proud of what we built — from the overarching strategy to the tiniest detail — and honored to have hosted a group of brilliant, powerful Latinas.
Thank you for showing up dressed in red, red lipstick on, and hearts wide open.
Puerto Rico is your home now. Come back anytime.
