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Weber Shandwick

Weber Shandwick Weber Shandwick is the in-culture communications agency. We make brave ideas that drive real impact for communities — and organizations — around the world.

Cultural relevance was once the holy grail, but it's not enough to sustain or grow a business or brand today. So instead of simply observing culture, we are built to shape it. Our global network of experts helps us navigate a world of radical complexity. This means we can take on significant topics with brave ideas that make a big impact on the world — bolstering brand reputation and resilience in the process.

Operating as usual

AI provides brands extraordinary opportunities to explore new collaborations, personalize their content, and reach new m...
09/21/2022

AI provides brands extraordinary opportunities to explore new collaborations, personalize their content, and reach new markets. Media Genius Fellow Jessica Adelson on these + potential risks without an ethics lens to guide creative direction: https://bit.ly/3dBoaAU

The new United Minds survey reveals all four working generations are focused on money, power and the top job – but see d...
09/15/2022
Workforce or Workforced? - United Minds

The new United Minds survey reveals all four working generations are focused on money, power and the top job – but see different paths to get there: https://bit.ly/3REPJYe

New United Minds Survey Reveals All Four Working Generations Are Focused on Money, Power and the Top Job More than Half of Gen Z Want to Work From Their Couch, but Twice as Likely to Aspire to Be CEO Workforce or Workforced?’, a new survey from United Minds and KRC Research, reveals that employees...

"Organizations need new kinds of expertise in social sciences, politics, crisis management, and media to understand the ...
09/15/2022
Social media boycotts put analytics data to the test as CEOs weigh responses

"Organizations need new kinds of expertise in social sciences, politics, crisis management, and media to understand the 'why' behind a social post." Our North America Head of Innovation Ethan Bauley talks the critical role of analytics when it comes to boycotts with Business Insider: https://bit.ly/3BpFfpo

Brands facing social media boycotts need to access deeper types of data analytics in order to make informed decisions about how to respond.

09/14/2022

The Weber Shandwick Collective has developed a new, modern solution to belonging, evolving our DEI client offering to Culture, Equity and Inclusion. New Hire Nadine Redd Blackburn, and Powell Tate's Emil Hill will co-lead this distinct practice. The switch from DEI to CEI reflects the common thread behind the changing landscape: culture: https://bit.ly/3RUA2fM

“Despite being characterized as a generation of dreamers and slackers, Gen Z is poised to boldly reinvent what achieveme...
09/13/2022
Gen Z Has Its Eye On The C-Suite

“Despite being characterized as a generation of dreamers and slackers, Gen Z is poised to boldly reinvent what achievement looks like." The new survey from United Minds finds the generation has set their sights all the way up to the C-Suite, but they're doing it on their terms: https://bit.ly/3RJhJu6

New research from United Minds refutes the widespread belief that Gen Zers are slackers.

“I’m proud that this program offers young creatives a different path into the marketing and communications industry, pri...
09/08/2022
The Rising Marketer’s Guide to the CultureTap Academy Program

“I’m proud that this program offers young creatives a different path into the marketing and communications industry, prioritizing the development of exciting, culturally-driven ideas that generate brand love and conversation without paid support.” - Creative Director Louisa Hager joins Content Manager Julia Dixon and some of this year's fellows, June Aracely Hernandez and Arianna Pierre, in sharing about our Culture Tap Fellows Program.

The program seeks out college students who don’t necessarily have a typical media and communications background.

“There’s a lot of responsibility in creating a campaign for London, this city means a lot of different things to a lot d...
08/31/2022
Mayor of London and Weber Shandwick pen love letter to London in new campaign aimed at reigniting Londoners’ flame for their city – Marketing Communication News

“There’s a lot of responsibility in creating a campaign for London, this city means a lot of different things to a lot different people. We knew deep down, Londoners have an immense love of their city, which is something we wanted to celebrate. - Richard Copping, Creative Director

By newsroom on August 26, 2022Comments Off on Mayor of London and Weber Shandwick pen love letter to London in new campaign aimed at reigniting Londoners’ flame for their city

“The creator economy and influencer marketing has grown so significantly through all the years that platforms, tools and...
08/26/2022
How Popular Pays Streamlines Influencer Marketing Deals

“The creator economy and influencer marketing has grown so significantly through all the years that platforms, tools and technology really do provide our clients and our teams with an ease of search.” - Mananya Komorowski, EVP of North America Influence Strategy and Integrated media

Influencer management platforms are gaining popularity as demand for content surges.

The world of Rx-influencer social media partnerships is constantly evolving. Considering one? These 5 tips will keep you...
08/25/2022

The world of Rx-influencer social media partnerships is constantly evolving. Considering one? These 5 tips will keep your content compliant: https://bit.ly/3KsUBNW

United Minds' Becci Gould explains how employers can benefit from embracing the Quiet Quitting trend – and how they can ...
08/22/2022

United Minds' Becci Gould explains how employers can benefit from embracing the Quiet Quitting trend – and how they can show employees they are doing so: https://bit.ly/3AB7vG9

“I thought having cadenced opportunities to talk through these events, all of which have mental health impacts on many p...
08/17/2022
The Hidden Power of Workplace Rituals

“I thought having cadenced opportunities to talk through these events, all of which have mental health impacts on many people, made sense.” EVP Global Diversity, Equity & Inclusion Judith Harrison shares along with other employees in Harvard Business Review on our Time to Connect series and why this new ritual has become such a necessary gathering for our North American employees: https://bit.ly/3PAq2GS

Employees rightly expect to be able to bring their feelings — big and small — to work. One important way to provide that support is through rituals. The author defines rituals using two important benchmarks. First, rituals go beyond their practical purpose, moving participants beyond transaction...

Congratulations to our CEO Gail Heimann and other executives across the industry on being named to the Campaign US 40 ov...
08/12/2022

Congratulations to our CEO Gail Heimann and other executives across the industry on being named to the Campaign US 40 over 40: https://bit.ly/3PeRQAs

Adjusting how we communicate in our everyday goes a long way toward shifting mindsets and creating a more inclusive work...
08/08/2022
Inclusive language in the workplace is all about clarity

Adjusting how we communicate in our everyday goes a long way toward shifting mindsets and creating a more inclusive workplace. United Minds' Charlie Fish shares give guidelines to keep in mind: https://bit.ly/3dcPVzf

As I was finishing a Zoom call recently, a couple coworkers asked me if I had time to reconnect later in the day. “My schedule is CRAZY…

Whether it's the swap of ideas, content, questions, or crypto— people want to be part of the story brands are telling. J...
08/05/2022
The Currency of Culture

Whether it's the swap of ideas, content, questions, or crypto— people want to be part of the story brands are telling. Julia Dixon on how brands are thinking about exchange as the dominant form of cultural currency: https://bit.ly/3oUte5t

Exchange > Storytelling

Successfully communicating shifts in business strategy not only demonstrates effective leadership but also reinforces a ...
08/04/2022
Planning A Big Business Change? Follow These Five Rules

Successfully communicating shifts in business strategy not only demonstrates effective leadership but also reinforces a company’s confidence in its future. Eric Blankenbaker and Emily Caruso share five rules to follow. https://bit.ly/3zuNmzT

Successfully communicating shifts in business strategy not only demonstrates effective leadership but also reinforces a company’s confidence in its future.

08/03/2022
Move to Your Mood

Learn more about , the latest campaign from client We Are Undefeatable with our London team which helps those with long-term health conditions find ways to be active that work for them: https://bit.ly/3zvyvW1

Pushback against performative social media content and its alarming effects has resulted in the rise of a more casual, u...
07/27/2022
Can we BeReal Online?

Pushback against performative social media content and its alarming effects has resulted in the rise of a more casual, unfiltered style online. Alexa Amster on the individuals looking to curate smaller, safer audiences, brands hoping to make deeper connections, and apps competing to be the place to do it. https://bit.ly/3bddFT4

What does authenticity really mean?

Our United Minds team's Alicia Vallarta joins Trakstar's PeopleStar podcast to discuss a human-centered approach to busi...
07/21/2022

Our United Minds team's Alicia Vallarta joins Trakstar's PeopleStar podcast to discuss a human-centered approach to business and the importance of vulnerability in leadership. Listen here: https://bit.ly/3RFkX2o

From how organizations should approach policies to employees and their desire for "deep fun" to other important factors,...
07/19/2022
RTO lessons learned: 5 top in-house comms leaders on what works and what doesn’t

From how organizations should approach policies to employees and their desire for "deep fun" to other important factors, United Minds CEO Kate Bullinger shares what is and isn't working for organizations for return to office.

RTO lessons learned: 5 top in-house comms leaders on what works and what doesn’t. From PR Week

Great to see our Prime Weber Shandwick team's work with client H&M Foundation on The Billion Dollar Collection included ...
07/18/2022
Cannes 2022: It’s all about the work

Great to see our Prime Weber Shandwick team's work with client H&M Foundation on The Billion Dollar Collection included in PRWeek's wrap-up of award-winning work from .

Cannes 2022: It’s all about the work. From PR Week

Congratulations to our CEO Gail Heimann, our incredible clients and everyone featured on the 2022 PRWeek : https://bit.l...
07/13/2022

Congratulations to our CEO Gail Heimann, our incredible clients and everyone featured on the 2022 PRWeek : https://bit.ly/3uKTqTg

Calling all college students and recent grads: Don’t miss out on a chance to beef up your resume and prepare for a caree...
07/12/2022

Calling all college students and recent grads: Don’t miss out on a chance to beef up your resume and prepare for a career in with the Public Relations Council’s . The FREE, 8-week program runs through August 5th and registration is rolling! Sessions are led by world-renowned agencies – including Weber Shandwick! Register: https://bit.ly/3cPjVeZ

Have a creative idea for an offbeat build? Client Airbnb wants to hear from you! Read more below about their $10,000,000...
07/08/2022

Have a creative idea for an offbeat build? Client Airbnb wants to hear from you! Read more below about their $10,000,000 OMG! Fund to inspire the creation of the quirkiest homes in the world and submit your idea: https://bit.ly/3anYdTL

Our Chief Creative Officer Tom Beckman and Global Executive Creative Director Angela Mears joined PRovoke's Arun Sudhama...
07/07/2022

Our Chief Creative Officer Tom Beckman and Global Executive Creative Director Angela Mears joined PRovoke's Arun Sudhaman to discuss takeaways from , notably the need for brands to create culture rather than just participating: https://bit.ly/3AOyUVR

07/07/2022

From panels to podcast to awards at the Palais, it was great to return to in person, gathering with others in the industry and celebrating great work together with our teams and client partners. Take a look back with us at the week: https://bit.ly/3NQHtlR

Our EMEA CEO Michael Frohlich and That Lot co-founder David Levin sat down with Maja Pawinska Sims on the PRovoke Media ...
07/01/2022
Cannes Podcast: How Brands Can Be Culturally Relevant & Impactful

Our EMEA CEO Michael Frohlich and That Lot co-founder David Levin sat down with Maja Pawinska Sims on the PRovoke Media podcast to discuss how brands can not only be culturally relevant but also drive cultural impact: https://bit.ly/3bC1QWh

In our second podcast from Cannes Lions, Weber Shandwick’s Michael Frohlich and That Lot’s David Levin discuss brands’ place in culture now.

As we closed out , our people across the U.S. tuned in this week for an eye-opening discussion with sociologist, researc...
07/01/2022

As we closed out , our people across the U.S. tuned in this week for an eye-opening discussion with sociologist, research scientist, & author Stefan Vogler on the country's long history of excluding LGBTQ people from entering and what we can do to help support those seeking asylum.

More on Stefan: https://bit.ly/3yc6Bxx

06/29/2022

Earlier this month our teams tuned in to the next of our Q+ team's sessions - a discussion of the stories and lived experiences of three panelists who each embody multiple aspects of identity.

Client Michelob ULTRA's 'Save It, See It' with GUT Miami and our 3PM Weber Shandwick team brought home 1 Silver and 1 Br...
06/23/2022

Client Michelob ULTRA's 'Save It, See It' with GUT Miami and our 3PM Weber Shandwick team brought home 1 Silver and 1 Bronze PR Lion at tonight's awards!

06/23/2022

Excited to share another win for our Prime Weber Shandwick team and H&M Foundation for - this time a Bronze Direct Lion!

Congratulations to client Oreo on a Gold Lion in Creative Strategy for Oreo Thins Protection Program!
06/22/2022

Congratulations to client Oreo on a Gold Lion in Creative Strategy for Oreo Thins Protection Program!

RSVP and tune in tomorrow to The Female Quotient's  as Judith Harrison joins for a session on how organizations can ensu...
06/22/2022

RSVP and tune in tomorrow to The Female Quotient's as Judith Harrison joins for a session on how organizations can ensure they're developing and accelerating all talent: https://bit.ly/3xMjcqV

Client Michelob ULTRA's 'McEnroe vs McEnroe' with FCB Global and our 3PM Weber Shandwick team won 1 Gold Lion in Innovat...
06/22/2022

Client Michelob ULTRA's 'McEnroe vs McEnroe' with FCB Global and our 3PM Weber Shandwick team won 1 Gold Lion in Innovation!

Client Michelob ULTRA's 'Save It, See It' with GUT Miami and our 3PM Weber Shandwick team is on 3 PR, 1 Media and 1 Soci...
06/22/2022

Client Michelob ULTRA's 'Save It, See It' with GUT Miami and our 3PM Weber Shandwick team is on 3 PR, 1 Media and 1 Social & Influencer shortlist at .

06/22/2022

Our team's work with client H&M Foundation on is back on the shortlist – this time in Direct.

06/22/2022

Our work with client Bud Light and partner Draftline is on the Social & Influencer shortlist!

Client Oreo's work on Oreo Thins Protection Program with Community Miami and us as PR partner is on the PR shortlist at ...
06/22/2022

Client Oreo's work on Oreo Thins Protection Program with Community Miami and us as PR partner is on the PR shortlist at ! Learn more on the campaign here: https://bit.ly/3beTVhv

Thrilled to share our Prime Weber Shandwick team and H&M Foundation won a gold Design Lion tonight for  at !
06/22/2022

Thrilled to share our Prime Weber Shandwick team and H&M Foundation won a gold Design Lion tonight for at !

Client Michelob ULTRA's McEnroe vs McEnroe with FCB Global and our 3PM Weber Shandwick team won 1 Gold and 2 Bronze in D...
06/22/2022

Client Michelob ULTRA's McEnroe vs McEnroe with FCB Global and our 3PM Weber Shandwick team won 1 Gold and 2 Bronze in Digital Craft and 1 Silver in Entertainment for Sport!

06/21/2022

Our Prime Weber Shandwick team's work with client Civil Rights Defenders on shortlisted in Brand Experience at !

Don't miss tomorrow's panel discussion at  on how employers can take action to stem the rise in workplace mental health ...
06/20/2022

Don't miss tomorrow's panel discussion at on how employers can take action to stem the rise in workplace mental health issues. Moderated by our CEO Gail Heimann, the event is in partnership with Ad Council. RSVP here: https://bit.ly/3O6PDHr

Address

909 3rd Ave
New York, NY
10022

General information

Weber Shandwick is a leading global marketing solutions agency in 79 cities around the world. The agency’s diverse team of strategists, analysts, technologists and creatives has won the most prestigious global awards for bold ideas that help solve complex business and communications problems and drive value for clients and society.

Telephone

(212) 445-8000

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Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry.

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COMMENTARY
SPREAD THE WORD: THE BAHAMAS IS STILL OPEN FOR BUSINESS

By OSWALD T. BROWN

In the aftermath of the crippling blow delivered by Hurricane Irma to most of the islands of the Caribbean that depend heavily on tourism as the mainstay of their economies, it is critically important for The Bahamas to get the word out worldwide that our country is still up-and-running as one of the major tourist destinations in the world.

The telephones at Weber Shandwick, the New York-based public relations company that the Bahamas ministry of tourism signed a major contract with “to provide communications support in the US and Canada, as well as project work in the UK and Latin America” for The Bahamas, should have been ringing off the hook, so to speak, the day after it became clear that relatively speaking The Bahamas’ ability to provide visitors to this country with the same high-level tourism product that has been the cornerstone of our service-oriented tourism industry.

Potential visitors to this country should be assured that the five-star experience they had become accustomed to at Atlantis Resort on Paradise Island has in no way been affected by rampage of Hurricane Irma through the Caribbean. They should also be informed in no uncertain terms that the recently opened hotels-and-casino resort Baha Mar in Cable Beach on New Providence, which is the envy of the entire Caribbean, was virtually unscathed by the Irma’s fury.

They should be given assurances that, on the island of Grand Bahama, the second major island of The Bahamas that contributes greatly to our economic health, the damage caused by Hurricane Irma will in no way derail plans to revive that island’s tourism industry, while at the same time encourage the private sector to follow through on planned investments.

The major danger that The Bahamas faces is that far too many people in the neighbouring United States tend to group all the Caribbean Islands together, and during their discussions with their fellow Americans they may be inclined to misrepresent the almost total destruction of Barbuda or the virtual breakdown in some of the other seriously damaged islands as being what is taking place in The Bahamas.

This is why it is critically important for minister of tourism Dionisio D’Aguilar to urgently instruct Weber Shandwick to spread the word in the United States, Canada, the UK and Latin America that The Bahamas is still very much open for business as one of the world’s leading tourist destinations.

Indeed, although some of the southern Bahamian islands of the country suffered catastrophic damage, New Providence and its capital Nassau as well as Grand Bahama experienced far less damage. By contrast, it is going to take some other islands of the Caribbean and Florida a long time to recover from Irma’s brutal assault.

In the meantime, all hands should be on deck, especially in Grand Bahama and New Providence, to get The Bahamas cleaned up and ready for business as usual as quickly as possible. No whining about the government should do this or that; if you are able-bodied, get to work.

For those who have businesses, this is the time to fix them better and stronger. It’s an opportunity to try fresh ideas to attract tourists and to invest in the future of tourism and the islands. It will take years for the Leeward Islands to recover, and while we feel their pain, we need to make lemonade from the lemons Mother Nature has handed us.

The Bahamas is the closest destination to the US. We need to work together to take advantage of this situation as quickly as possible to ensure that visitors will return and spend money that can benefit not just Atlantis and other resorts, but Bahamian-owned businesses so that the economy can rebound and in turn help the hardest hit islands with their recovery.

This is not a time to be greedy, but to position ourselves as an affordable destination that has picked itself up and is ready to welcome visitors.

Oswald T. Brown is the former Press, Cultural Affairs and Information Manager with The Bahamas Embassy in Washington, D.C. He is still based in D.C. at 1000 6th Street, S.W., Apt. 315, Washington, D.C. 20024. Telephone: (202) 733-2430. EMAIL: [email protected]
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