L&T We are a talented group of digital natives here to help your business innovate and grow. Our digital strategists, designers, and content creators help brands, nonprofits, and organizations execute a range of digital initiatives.

Leah Caplanis first founded Social Sparkling Wine in 2014 with the mission of promoting healthy, clean living. Now it’...
11/18/2019
Inc. 5000 Profile: Social Sparkling Wine and Leah Caplanis - L&T Co.

Leah Caplanis first founded Social Sparkling Wine in 2014 with the mission of promoting healthy, clean living. Now it’s a Inc. 5000 company with products available in stores around the country.

Social Sparkling Wine is an exciting player in the organic wine market. Learn why Leah Caplanis founded the company and how it thrives. The rising popularity of organic products shows...

Drive higher rates of engagement through targeted, highly-relevant native ads. Learn how:
11/12/2019
Why You Need to Be Creating Native Ads - L&T Co.

Drive higher rates of engagement through targeted, highly-relevant native ads. Learn how:

Deploying a robust native advertising strategy can drive brand awareness and engagement. The goal of marketing is to reach consumers where they are, capture their interest in meaningful ways, and...

How to develop a more strategic keyword strategy, differentiate between good and bad backlinks, and more SEO tips for su...
11/12/2019
SEO Basics That Every Marketer Should Master in 2019 - L&T Co.

How to develop a more strategic keyword strategy, differentiate between good and bad backlinks, and more SEO tips for sustainably better search performance:

Follow these SEO best practices to boost page rankings and drive site traffic today. Today, 93% of online experiences begin with a search engine — it’s no wonder that Search...

If your marketing strategy doesn’t include native ads, you’re sacrificing valuable engagement opportunities.
11/11/2019
Why You Need to Be Creating Native Ads - L&T Co.

If your marketing strategy doesn’t include native ads, you’re sacrificing valuable engagement opportunities.

Deploying a robust native advertising strategy can drive brand awareness and engagement. The goal of marketing is to reach consumers where they are, capture their interest in meaningful ways, and...

Digital marketing budgets have grown by leaps and bounds year over year, which has many asking if print doomed to going ...
11/08/2019
Is Print Really Dead? - L&T Co.

Digital marketing budgets have grown by leaps and bounds year over year, which has many asking if print doomed to going the way of the dinosaur.

Digital marketing budgets are growing by leaps and bounds year over year — is print doomed to going the way of the dinosaur? We’re solidly in the midst of the...

How YouTube’s algorithm propagates extremist views and conspiracy theories — and what we can do to avoid falling vic...
11/08/2019
Is YouTube a Propaganda Propagator? - L&T Co.

How YouTube’s algorithm propagates extremist views and conspiracy theories — and what we can do to avoid falling victim to fake news:

An anonymous conspiracy theory on 4chan eventually became a Republican talking point on the national stage — is YouTube to blame? An edited transcript of President Trump’s July 25th phone...

Position your content for greater success with these 3 SEO basics to master today:
11/04/2019
SEO Basics That Every Marketer Should Master in 2019 - L&T Co.

Position your content for greater success with these 3 SEO basics to master today:

Follow these SEO best practices to boost page rankings and drive site traffic today. Today, 93% of online experiences begin with a search engine — it’s no wonder that Search...

Take a look at this year’s best experiential marketing campaigns and how they succeeded in elevating brand awareness a...
11/04/2019
The Best Experiential Marketing Campaigns of 2019 - L&T Co.

Take a look at this year’s best experiential marketing campaigns and how they succeeded in elevating brand awareness and engagement:

Experiential marketing is the creative and exciting way to break out of the digital marketing rut and to form stronger and more memorable connections with your consumers. Take a look...

Studies show that consumers want brands to take a stance on social issues — and follow through on their promises. Thes...
10/30/2019
4 Brands Leading the Charge on Climate Action - L&T Co.

Studies show that consumers want brands to take a stance on social issues — and follow through on their promises. These 4 brands are doing environmental responsibility right:

The majority of consumers want brands to take a stance on social issues and orient their business practices accordingly. Here are four who are getting it right. No news is...

Experiential marketing can elevate brand awareness and drive engagement — just ask Skittles and Salesforce.
10/30/2019
The Best Experiential Marketing Campaigns of 2019 - L&T Co.

Experiential marketing can elevate brand awareness and drive engagement — just ask Skittles and Salesforce.

Experiential marketing is the creative and exciting way to break out of the digital marketing rut and to form stronger and more memorable connections with your consumers. Take a look...

What do Patagonia, Unilever, IKEA, and Hershey’s have in common? These brands are leading the charge on climate action...
10/18/2019
4 Brands Leading the Charge on Climate Action - L&T Co.

What do Patagonia, Unilever, IKEA, and Hershey’s have in common? These brands are leading the charge on climate action in the corporate world:

The majority of consumers want brands to take a stance on social issues and orient their business practices accordingly. Here are four who are getting it right. No news is...

Microtargeted social media ads have redefined modern campaigning, but what are they and why do they matter? We’re here...
10/17/2019
Campaigning in the Digital Age: The Role of Political Microtargeting - L&T Co.

Microtargeted social media ads have redefined modern campaigning, but what are they and why do they matter? We’re here to help you find out:

Microtargeted social media ads have redefined modern campaigning, taking the “targeted approach” to a whole new level. Last year’s Cambridge Analytica scandal made waves — and for good reason. Through...

#Voicesearch queries resemble regular sentences and questions much more than the queries people express when using a key...
09/26/2019
Preparing for the Inevitability of Voice Search - L&T Co.

#Voicesearch queries resemble regular sentences and questions much more than the queries people express when using a keyboard. Web strategists can optimize for this by including more human and sentence-like long-tail keywords in their site copy.

Hey Siri, how should my company prepare for the future of Voice Search? Advancements in technology have encouraged more and more people to begin using voice search when deciding where...

Research says that consumers want brands to take a stance on controversial social and political issues — and Nike is l...
09/25/2019
Just Do it: Brands That Take a Stance Are Better Off - L&T Co.

Research says that consumers want brands to take a stance on controversial social and political issues — and Nike is leading the cause.

Here’s what marketers can take away from Nike’s fearless approach to taking a stance on controversial social issues. Few viewers can forget the image of Williams pleading with court referees,...

What marketers can take away from Nike’s fearless approach to taking a stance on controversial social issues:
09/18/2019
Just Do it: Brands That Take a Stance Are Better Off - L&T Co.

What marketers can take away from Nike’s fearless approach to taking a stance on controversial social issues:

Here’s what marketers can take away from Nike’s fearless approach to taking a stance on controversial social issues. Few viewers can forget the image of Williams pleading with court referees,...

#voicesearch accounts for more than 20% of all searches, but much of the time a voice search on Google returns just one ...
09/10/2019
Preparing for the Inevitability of Voice Search - L&T Co.

#voicesearch accounts for more than 20% of all searches, but much of the time a voice search on Google returns just one result: getting your business to supply that results is, therefore, more important than ever.

Hey Siri, how should my company prepare for the future of Voice Search? Advancements in technology have encouraged more and more people to begin using voice search when deciding where...

In the 1960s, tech visionary Ted Nelson formulated key ideas that dominate the modern Web, among them “hypertext.” C...
09/10/2019
Hypertext, Transclusion, Xanadu: the Web that Could have Been - L&T Co.

In the 1960s, tech visionary Ted Nelson formulated key ideas that dominate the modern Web, among them “hypertext.” Conversely, Nelson’s vision for these key ideas was more powerful and capable than the Web as it manifests currently. Here’s why, and how some tech firms are working to make things better: https://landt.co/2019/09/ted-nelson-hypertext-xanadu-notion/

The Web is worse than it could have been, but Notion (a silicon valley startup) is working to make it as good as we imagined. The Web as it currently...

Your website, blog, and other owned media assets establish a unique voice for your brand: how you speak about your produ...
07/23/2019
6 Reasons All Brands Should Invest in Owned Media - L&T Co.

Your website, blog, and other owned media assets establish a unique voice for your brand: how you speak about your products or services and what value you offer. This enables companies to build long-term relationships with their customers.

By building up your website, blog, and gated content, you can establish a unique brand voice and drive engaged users to your business.

Owned media is valuable because it isn’t mediated by a third party, and allows you to control both the content you sha...
07/08/2019
6 Reasons All Brands Should Invest in Owned Media - L&T Co.

Owned media is valuable because it isn’t mediated by a third party, and allows you to control both the content you share and the data you collect.

By building up your website, blog, and gated content, you can establish a unique brand voice and drive engaged users to your business.

Build brand recognition with consistent messaging and a meaningful mission:
06/10/2019
Brand Identity: Is Your Message Clear Enough? - L&T Co.

Build brand recognition with consistent messaging and a meaningful mission:

Create lasting customer relationships by building a brand identity that communicates a clear message to consumers. So, you’re concerned about your brand. Not that kind of brand — don’t worry,...

What do Starbucks, Apple, and Coca-Cola have in common? Success — and a strong brand identity. We’d wager the two ar...
06/05/2019
Brand Identity: Is Your Message Clear Enough? - L&T Co.

What do Starbucks, Apple, and Coca-Cola have in common? Success — and a strong brand identity. We’d wager the two are related.

Create lasting customer relationships by building a brand identity that communicates a clear message to consumers. So, you’re concerned about your brand. Not that kind of brand — don’t worry,...

While it remains to be seen whether removing likes will make Instagram more accessible or welcoming, it’s clear that t...
05/27/2019
What Happens When Instagram Removes Likes? - L&T Co.

While it remains to be seen whether removing likes will make Instagram more accessible or welcoming, it’s clear that the platform’s experiment is part of a larger social media evolution.

Instagram is testing a version of its platform without likes and view counts. Here’s how we expect this experiment to impact the social media landscape.

Concerns over the psychological effects of social media have caused platforms like Facebook, Twitter, and Instagram to r...
05/23/2019
What Happens When Instagram Removes Likes? - L&T Co.

Concerns over the psychological effects of social media have caused platforms like Facebook, Twitter, and Instagram to reexamine how users interact with their content and imagine new models of engagement.

Instagram is testing a version of its platform without likes and view counts. Here’s how we expect this experiment to impact the social media landscape.

The call for inclusivity — of age, skin color, body type, and more — has been heard by companies who are eschewing a...
05/20/2019
Brands That Are Celebrating Diversity — And What We Can Learn From Them - L&T Co.

The call for inclusivity — of age, skin color, body type, and more — has been heard by companies who are eschewing airbrushing and showcasing a diverse array of models.

Diversity and body positivity are becoming increasingly common in the advertising world. How did we get here — and what can we learn from brands that are embracing inclusivity? Once...

04/18/2019
Make Room For Micro-Influencers in Your Influencer Marketing Strategy in 2019 - L&T Co.

The influencer marketing industry is rapidly expanding, its market value predicted to be $6.5 billion by year’s end — but micro-influencer marketing will define 2019 for three simple reasons.

Micro-influencer marketing leverages stronger relationships with followers, more niche audiences, and lower price tags than traditional influencer marketing

Despite what you may have heard, inbound marketing isn’t easy — but it does work. Learn how to build a comprehensive...
02/08/2019
Three Ingredients For A Successful Inbound Marketing Program

Despite what you may have heard, inbound marketing isn’t easy — but it does work. Learn how to build a comprehensive inbound strategy that drives exponential growth.

Inbound, like anything else that actually works, requires a significant amount of resources — in terms of budget and internal bandwidth — to do it right. However, when executed properly, the ends more than justify the means.

These brands have taken digital storytelling to the next level with interactive animations, immersive video and audio co...
02/08/2019
6 of Today’s Best Immersive Websites and Storyscapes - L&T Co.

These brands have taken digital storytelling to the next level with interactive animations, immersive video and audio content, and ‘choose-your-own-adventure’ websites:

Lose yourself in these experience-first websites, whose design sensibilities are tapping into the rise of virtual and augmented reality.

Interested in being a marketing generalist? That may actually be a smart move. Your industry know-how and management abi...
02/06/2019
Why Generalists are Key for Successful Marketing Work - L&T Co.

Interested in being a marketing generalist? That may actually be a smart move. Your industry know-how and management abilities could make you invaluable for today’s marketing teams.

For marketing agencies, generalists can offer a range of invaluable skills — and tend to quickly develop management potential.

The secret to higher audience engagement and conversion in the IoT and VR era will be immersive marketing initiatives li...
02/05/2019
6 of Today’s Best Immersive Websites and Storyscapes - L&T Co.

The secret to higher audience engagement and conversion in the IoT and VR era will be immersive marketing initiatives like these:

Lose yourself in these experience-first websites, whose design sensibilities are tapping into the rise of virtual and augmented reality.

Prowess in thought leadership doesn’t come easily without placement in external publications, but pitching is a daunti...
01/31/2019
3 Failsafe Strategies for Pitching Thought Leadership Articles - L&T Co.

Prowess in thought leadership doesn’t come easily without placement in external publications, but pitching is a daunting concept for many. Here are 3 failsafe strategies to get started:

Finding a platform for your thought leadership articles can feel like a never-ending journey, but vetted strategies can help you land external publications.

On desktop and mobile, 40% of users will bounce from a website that takes more than a few seconds to load. Here’s how ...
01/22/2019
How to Increase Page Speed across Desktop and Mobile in 2019 - L&T Co.

On desktop and mobile, 40% of users will bounce from a website that takes more than a few seconds to load. Here’s how to increase leads and boost your search rankings with a quicker site:

Zoom, zoom — that’s your page speed-optimized website on its way to the top of the search rankings.

No company is perfect, but those with high-level values will do better business -- they fail better because they reach h...
01/22/2019
Why Brands with Higher Values Succeed - L&T Co.

No company is perfect, but those with high-level values will do better business -- they fail better because they reach higher.

To say that business is about making money is tautological, but companies with high-level values are actually better at doing business overall.

Higher values are good for business and #marketing because they are a source of inspiration and a rallying cry for your ...
01/17/2019
Why Brands with Higher Values Succeed - L&T Co.

Higher values are good for business and #marketing because they are a source of inspiration and a rallying cry for your team:

To say that business is about making money is tautological, but companies with high-level values are actually better at doing business overall.

Is your sales team using your company blog to its greatest potential?
01/16/2019
How Brand Publishing Can Serve a Face-to-Face Sales Process - L&T Co.

Is your sales team using your company blog to its greatest potential?

Often companies with complex, high-value products and services need high-touch, in-person sales interactions — here’s how digital publishing can facilitate and multiply the value of these engagements. Expensive, nuanced products...

Ditch the gym membership in favor of these 5 inbound marketing resolutions — guaranteed to build brand trust and drive...
01/15/2019
Inbound Marketing Resolutions to Make in 2019 - L&T Co.

Ditch the gym membership in favor of these 5 inbound marketing resolutions — guaranteed to build brand trust and drive conversion for your brand.

You may not end up sticking with your gym resolutions this year, but here are six value-adding inbound marketing resolutions worth keeping.

3 things you can do in your first 90 days as CMO that will make you look great and help bolster long-term success for yo...
01/15/2019
Three Ways You Can Make An Immediate Impact On Your Company As CMO

3 things you can do in your first 90 days as CMO that will make you look great and help bolster long-term success for your company:

Here are three concrete things a CMO can do in their first 90 days that will not only improve short-term performance but also provide a solid foundation for a successful marketing program going forward.

With global ad revenues projected to grow at a nearly 30% annual rate between now and 2022, there’s no reason for bran...
01/15/2019
How Brands Can Take Advantage of Podcast Advertising - L&T Co.

With global ad revenues projected to grow at a nearly 30% annual rate between now and 2022, there’s no reason for brands to ignore podcast advertising.

The podcast industry is growing rapidly — and so are opportunities to reach its dedicated listeners through strategic marketing. With the emergence of powerhouses like My Favorite Murder, Serial, the...

Should you bother blogging if you’re already communicating with leads face-to-face? Short answer, yes. Long answer:
01/10/2019
How Brand Publishing Can Serve a Face-to-Face Sales Process - L&T Co.

Should you bother blogging if you’re already communicating with leads face-to-face? Short answer, yes. Long answer:

Often companies with complex, high-value products and services need high-touch, in-person sales interactions — here’s how digital publishing can facilitate and multiply the value of these engagements. Expensive, nuanced products...

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