L&T We are a talented group of digital natives here to help your business innovate and grow. Our digital strategists, designers, and content creators help brands, nonprofits, and organizations execute a range of digital initiatives.

04/18/2019
Make Room For Micro-Influencers in Your Influencer Marketing Strategy in 2019 - L&T Co.

The influencer marketing industry is rapidly expanding, its market value predicted to be $6.5 billion by year’s end — but micro-influencer marketing will define 2019 for three simple reasons.

Micro-influencer marketing leverages stronger relationships with followers, more niche audiences, and lower price tags than traditional influencer marketing

Despite what you may have heard, inbound marketing isn’t easy — but it does work. Learn how to build a comprehensive...
02/08/2019
Three Ingredients For A Successful Inbound Marketing Program

Despite what you may have heard, inbound marketing isn’t easy — but it does work. Learn how to build a comprehensive inbound strategy that drives exponential growth.

Inbound, like anything else that actually works, requires a significant amount of resources — in terms of budget and internal bandwidth — to do it right. However, when executed properly, the ends more than justify the means.

These brands have taken digital storytelling to the next level with interactive animations, immersive video and audio co...
02/08/2019
6 of Today’s Best Immersive Websites and Storyscapes - L&T Co.

These brands have taken digital storytelling to the next level with interactive animations, immersive video and audio content, and ‘choose-your-own-adventure’ websites:

Lose yourself in these experience-first websites, whose design sensibilities are tapping into the rise of virtual and augmented reality.

Interested in being a marketing generalist? That may actually be a smart move. Your industry know-how and management abi...
02/06/2019
Why Generalists are Key for Successful Marketing Work - L&T Co.

Interested in being a marketing generalist? That may actually be a smart move. Your industry know-how and management abilities could make you invaluable for today’s marketing teams.

For marketing agencies, generalists can offer a range of invaluable skills — and tend to quickly develop management potential.

The secret to higher audience engagement and conversion in the IoT and VR era will be immersive marketing initiatives li...
02/05/2019
6 of Today’s Best Immersive Websites and Storyscapes - L&T Co.

The secret to higher audience engagement and conversion in the IoT and VR era will be immersive marketing initiatives like these:

Lose yourself in these experience-first websites, whose design sensibilities are tapping into the rise of virtual and augmented reality.

Prowess in thought leadership doesn’t come easily without placement in external publications, but pitching is a daunti...
01/31/2019
3 Failsafe Strategies for Pitching Thought Leadership Articles - L&T Co.

Prowess in thought leadership doesn’t come easily without placement in external publications, but pitching is a daunting concept for many. Here are 3 failsafe strategies to get started:

Finding a platform for your thought leadership articles can feel like a never-ending journey, but vetted strategies can help you land external publications.

On desktop and mobile, 40% of users will bounce from a website that takes more than a few seconds to load. Here’s how ...
01/22/2019
How to Increase Page Speed across Desktop and Mobile in 2019 - L&T Co.

On desktop and mobile, 40% of users will bounce from a website that takes more than a few seconds to load. Here’s how to increase leads and boost your search rankings with a quicker site:

Zoom, zoom — that’s your page speed-optimized website on its way to the top of the search rankings.

No company is perfect, but those with high-level values will do better business -- they fail better because they reach h...
01/22/2019
Why Brands with Higher Values Succeed - L&T Co.

No company is perfect, but those with high-level values will do better business -- they fail better because they reach higher.

To say that business is about making money is tautological, but companies with high-level values are actually better at doing business overall.

Higher values are good for business and #marketing because they are a source of inspiration and a rallying cry for your ...
01/17/2019
Why Brands with Higher Values Succeed - L&T Co.

Higher values are good for business and #marketing because they are a source of inspiration and a rallying cry for your team:

To say that business is about making money is tautological, but companies with high-level values are actually better at doing business overall.

Is your sales team using your company blog to its greatest potential?
01/16/2019
How Brand Publishing Can Serve a Face-to-Face Sales Process - L&T Co.

Is your sales team using your company blog to its greatest potential?

Often companies with complex, high-value products and services need high-touch, in-person sales interactions — here’s how digital publishing can facilitate and multiply the value of these engagements. Expensive, nuanced products...

Ditch the gym membership in favor of these 5 inbound marketing resolutions — guaranteed to build brand trust and drive...
01/15/2019
Inbound Marketing Resolutions to Make in 2019 - L&T Co.

Ditch the gym membership in favor of these 5 inbound marketing resolutions — guaranteed to build brand trust and drive conversion for your brand.

You may not end up sticking with your gym resolutions this year, but here are six value-adding inbound marketing resolutions worth keeping.

3 things you can do in your first 90 days as CMO that will make you look great and help bolster long-term success for yo...
01/15/2019
Three Ways You Can Make An Immediate Impact On Your Company As CMO

3 things you can do in your first 90 days as CMO that will make you look great and help bolster long-term success for your company:

Here are three concrete things a CMO can do in their first 90 days that will not only improve short-term performance but also provide a solid foundation for a successful marketing program going forward.

With global ad revenues projected to grow at a nearly 30% annual rate between now and 2022, there’s no reason for bran...
01/15/2019
How Brands Can Take Advantage of Podcast Advertising - L&T Co.

With global ad revenues projected to grow at a nearly 30% annual rate between now and 2022, there’s no reason for brands to ignore podcast advertising.

The podcast industry is growing rapidly — and so are opportunities to reach its dedicated listeners through strategic marketing. With the emergence of powerhouses like My Favorite Murder, Serial, the...

Should you bother blogging if you’re already communicating with leads face-to-face? Short answer, yes. Long answer:
01/10/2019
How Brand Publishing Can Serve a Face-to-Face Sales Process - L&T Co.

Should you bother blogging if you’re already communicating with leads face-to-face? Short answer, yes. Long answer:

Often companies with complex, high-value products and services need high-touch, in-person sales interactions — here’s how digital publishing can facilitate and multiply the value of these engagements. Expensive, nuanced products...

Being a digital marketer means you’re never done learning. Here are 5 online resources for keeping your skill set up t...
01/09/2019
5 Resources to Uplevel Your Marketing Game in 2019 - L&T Co.

Being a digital marketer means you’re never done learning. Here are 5 online resources for keeping your skill set up to date in 2019:

No matter your level of expertise, these resources can help keep your digital marketing skills up to date.

The path to conversion may be indirect and include several devices and channels, but tools like promo codes, vanity URLS...
01/08/2019
How Brands Can Take Advantage of Podcast Advertising - L&T Co.

The path to conversion may be indirect and include several devices and channels, but tools like promo codes, vanity URLS, and post-checkout surveys allow brands to keep track of traffic generated through podcast ads.

The podcast industry is growing rapidly — and so are opportunities to reach its dedicated listeners through strategic marketing. With the emergence of powerhouses like My Favorite Murder, Serial, the...

Successfully automating your digital marketing strategy requires striking a balance between personalization and systemat...
12/19/2018
5 Straightforward Steps to Marketing Automation Success - L&T Co.

Successfully automating your digital marketing strategy requires striking a balance between personalization and systematic efficiency. Learn how to do it right in five simple steps.

Successfully automating your digital marketing strategy requires striking a balance between personalization and systematic efficiency. Here’s how to do it.

From mastering the message at the heart of your brand to establishing consistency in tone, here are five lessons on buil...
12/14/2018
What Great Art Can Teach Us about Brand Identity - L&T Co.

From mastering the message at the heart of your brand to establishing consistency in tone, here are five lessons on building a strong brand identity — from the world’s great artists.

You don’t have to be a Klimt connoisseur or a Degas devotee to see the value in great art. Here’s what the masters have to teach marketers.

Paint a more vivid brand identity with these critical lessons from art history:
12/11/2018
What Great Art Can Teach Us about Brand Identity - L&T Co.

Paint a more vivid brand identity with these critical lessons from art history:

You don’t have to be a Klimt connoisseur or a Degas devotee to see the value in great art. Here’s what the masters have to teach marketers.

In a buyer-centric B2B environment, websites are playing an increasingly important role in the sales process. If your si...
12/05/2018
How to Design a B2B Website That Generates Real Results - L&T Co.

In a buyer-centric B2B environment, websites are playing an increasingly important role in the sales process. If your site can’t do these two things effectively, it might be time for a fresh start.

Websites are playing an increasingly important role in B2B sales — if yours can’t do these two things effectively, it might be time for a fresh start.

Last week, Payless ShoeSource tricked Instagram influencers into shelling out hundreds of dollars for its $20-40 shoes a...
12/04/2018
Where the Payless "Palessi" Stunt Went Wrong – and What Marketers Can Learn about Branding - L&T Co.

Last week, Payless ShoeSource tricked Instagram influencers into shelling out hundreds of dollars for its $20-40 shoes and boots. Is mean-spirited marketing ever a good way to curry favor with consumers?

The latest PR stunt from Payless took a potshot at Instagram influencers, but it ultimately missed the mark by ignoring the value and desirability of high-quality consumer goods. Payless ShoeSource...

Last month, Sunday Riley admitted to faking positive reviews for its skincare products. Here’s why a quick spike in sa...
11/30/2018
Sunday Riley, Fake Reviews, and Trust in Content Marketing - L&T Co.

Last month, Sunday Riley admitted to faking positive reviews for its skincare products. Here’s why a quick spike in sales is never worth the long-term impact of fake reviews, and how to source positive reviews honestly:

What do content marketers and skincare addicts have in common? They’re both up in arms over Sunday Riley’s fake review scandal.

Content marketers and skincare buffs alike are up in arms over the revelation that cult skincare brand Sunday Riley was ...
11/27/2018
Sunday Riley, Fake Reviews, and Trust in Content Marketing - L&T Co.

Content marketers and skincare buffs alike are up in arms over the revelation that cult skincare brand Sunday Riley was faking its own Sephora reviews. Here’s why fake reviews are always a mistake:

What do content marketers and skincare addicts have in common? They’re both up in arms over Sunday Riley’s fake review scandal.

11/14/2018
Two Key Things Brand Publishers Need to Do Differently In 2019 - L&T Co.

If your content marketing strategy hasn’t changed since this time last year, you’re already well behind the curve — here are two things you need to be doing differently in 2019.

If your content marketing strategy hasn’t changed since this time last year, it’s time to re-evaluate your game plan for 2019.

By publishing regularly, you’re doing more than getting premium content out into the marketplace — although that’s...
11/14/2018
The Right Editorial Calendar Will Make or Break Your Brand Journalism Program - L&T Co.

By publishing regularly, you’re doing more than getting premium content out into the marketplace — although that’s certainly important. You’re also putting your team and your brand on solid ground when it comes to internal communication, company motivation, and short- and long-term planning.

Maintaining the right editorial calendar can be a challenge for smaller teams, but the benefits of publishing regularly more than make up for the time and effort put in. For...

After Cambridge Analytica, Facebook was on thin ice. In the wake of its most recent video scandal, advertisers’ trust ...
11/13/2018
What to Make of the Facebook Video Controversy - L&T Co.

After Cambridge Analytica, Facebook was on thin ice. In the wake of its most recent video scandal, advertisers’ trust in the social network is largely out the window. Here’s what advertisers can take away from the situation.

The media is furious with Facebook in light of the news that the social media giant fudged some key video metrics — and changed an entire industry.

For brands at any scale and across a range of industries, maintaining a regular editorial calendar is an essential step ...
11/08/2018
The Right Editorial Calendar Will Make or Break Your Brand Journalism Program - L&T Co.

For brands at any scale and across a range of industries, maintaining a regular editorial calendar is an essential step toward defining yourself in the marketplace.

Maintaining the right editorial calendar can be a challenge for smaller teams, but the benefits of publishing regularly more than make up for the time and effort put in. For...

Regardless of your industry, product, or target demographic, marketing success will likely be impossible if you fail to ...
11/07/2018
How Empathy Makes You a Better Marketer - L&T Co.

Regardless of your industry, product, or target demographic, marketing success will likely be impossible if you fail to master this one, simple skill.

Empathy has always been a cornerstone of good marketing, but trends toward consumer empowerment and digital transparency have made it even more important.

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