Brier Katama, LLC

Brier Katama, LLC Brier Katama is a strategy, innovation and design firm for the modern tourism and hospitality industries

@tripadvisor @viatortravel are now posting this message on activity provider profiles when they do not list their experi...
10/19/2018

@tripadvisor @viatortravel are now posting this message on activity provider profiles when they do not list their experiences for sale on the site. This is a fundamental breech of the implied agreement with the travel supplier community. I am sure it’s written in their ToS but still feels like a violation. The #toursandactivities ecosystem is changing rapidly and suppliers need to assert their strength and value before #ota ‘s commodify them.

@abtofficial is a #mustdo #nyc #summer experience. @metopera house is an iconic auditorium. The scope and scale of the p...
06/15/2018

@abtofficial is a #mustdo #nyc #summer experience. @metopera house is an iconic auditorium. The scope and scale of the performances are like nothing else and the plaza @lincolncenter is magic.

We all get too much email. But we all look at the few emails that catch our eye--maybe its the preview image, the subjec...
05/24/2018
Email: The oft-overlooked backbone of successful content marketing & SEO - Marketing Land

We all get too much email. But we all look at the few emails that catch our eye--maybe its the preview image, the subject line or a brand we love at the top of our inboxes. Each use-cases speaks to why we need to focus on email more. Via: Marketingland
https://hubs.ly/H0cfYs-0

Many people may think social media beats email in terms of ROI, but contributor Len Shneyder disabuses us of that notion, explaining how this workhorse medium can also bolster your other efforts.

Office for the day.........#nomad #entrepreneur #entrepreneurlife #agencylife #london #madewithhalide #halide #westend
03/09/2018

Office for the day.
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#nomad #entrepreneur #entrepreneurlife #agencylife #london #madewithhalide #halide #westend

Spring is coming into focus. As buds blossom and guests arrive, how are you set to attract and engage them?......#indest...
02/27/2018

Spring is coming into focus. As buds blossom and guests arrive, how are you set to attract and engage them?
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#indestination #experiences #blurry #travel #toursandactivities #experience #marketing #digitalmarketing #hustle #hustleandgrind #itb2018

#chinesenewyear celebrations in full effect in #chinatown today. Get down there for a great taste of #chinese culture in...
02/25/2018

#chinesenewyear celebrations in full effect in #chinatown today. Get down there for a great taste of #chinese culture in a fantastic #nyc context. The crowds, joy and noise are a sight to behold and just one of the billion reasons why #newyorkcity is the greatest city in the world.
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#yearofthedog #lunarnewyear @nycgo @lowereastnyc @downtownnyc @chinatownnycity @visittheusa @usatodaytravel #sundayfunday

Dear Clients and Prospective Clients,We love you, really we do. But this is an immutable law of business........#agency ...
02/23/2018

Dear Clients and Prospective Clients,
We love you, really we do. But this is an immutable law of business.
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#agency #agencylife #advertising #modelagency #casting #editorial #production #filmmaking #setlife #cinematography #filmmaker #producer #director #videoproduction #productionlife #behindthescenes #cinematographer #filming #onset #producerlife #studiolife #cameraman #gearporn #cameraporn #beats #audio #cameragear

02/20/2018

What futuristic transportation will arrive soonest?
#motivationmonday

#valentinesday media stunt on-site with the client. Just another day in the #agencylife ••••#advertising #marketing #age...
02/12/2018

#valentinesday media stunt on-site with the client. Just another day in the #agencylife




#advertising #marketing #agency #tourism #branding #tourist #socialmedia #business #visiting #instatraveling #marketingdigital #modelagency #entrepreneur #instapassport #startup #travelingram #digitalmarketing #igtravel #casting #travelling #mytravelgram #entrepreneurship #instago #socialmediamarketing #sales #editorial #onlinemarketing #success #empreendedorismo

Further proof from the Mouse that the #xpecom is alive and well. How can #toursandactivities learn from major operators ...
02/12/2018
Disney Raises Theme Park Prices After Record U.S. Attendance

Further proof from the Mouse that the #xpecom is alive and well. How can #toursandactivities learn from major operators like {{linkedin_mention(urn:li:organization:2576937|Disney Parks & Resorts)}} via {{linkedin_mention(urn:li:organization:2641998|Skift)}}
Disney Raises Theme Park Prices After Record U.S. Attendance – Skift https://hubs.ly/H09ZldN0

Buoyed by new attractions like Pandora-The World of Avatar, the theme parks and resorts accounted for a third of Disney’s $55.1 billion in 2017 revenue, with domestic attendance hitting a record high. The increased demand has generated crowding and longer waits for visitors during popular times li...

Facebook Facebook  stepping up efforts to ban bad practices (antisemitism, age discrimination, 🇷🇺 propaganda) I had ads ...
12/21/2017

Facebook Facebook stepping up efforts to ban bad practices (antisemitism, age discrimination, 🇷🇺 propaganda) I had ads rejected b/c they targeted specific demographic. Annoying to have to certify good intentions but very glad to see the effort #marketing #socialmedia

We have the best clients! #newproject #underwraps
11/22/2017

We have the best clients! #newproject #underwraps

#MotivationMonday in a BIG way. Andy Serkis visit made it into the The New Yorker ! #fangirls #fanboys #golem #Caesarhtt...
10/23/2017
Andy Serkis’s Miniature Worlds

#MotivationMonday in a BIG way. Andy Serkis visit made it into the The New Yorker ! #fangirls #fanboys #golem #Caesar
http://ow.ly/EiEC30g4Y9V

The actor visits an exhibit of models in Times Square. Pointing to the Empire State Building, he said, “I’ve already been on top of that.”

09/20/2017

Did you know that Brier Katama is a Google Google AdWords partner? Search your thoughts for that? See what we did? #SERP s you right.

Structured thinking around your #content #strategy is vital to developing effective #inbound traffic. #seo #search http:...
09/19/2017
How to conduct an SEO content audit

Structured thinking around your #content #strategy is vital to developing effective #inbound traffic. #seo #search http://ow.ly/v2i130fghtV

Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand...

Love seeing coverage of our client @GulliversGate !
06/08/2017
Gulliver's Gate

Love seeing coverage of our client @GulliversGate !

Fantasic reporting by The Toronto Star on our #miniworld! http://ow.ly/huIL30cqMgR
Share this story and come for a visit!

05/09/2017
Gulliver's Gate artists think big with miniature world

Check out this piece from CBS This Morning . Super proud of the Brier Katama team for getting Gulliver's Gate to opening day. Huge thanks to NYC: The Official Guide and Times Square, New York City for coming to the opening day events.
http://www.cbsnews.com/videos/gullivers-gate-artists-think-big-with-miniature-world/

Gulliver's Gate, an intricate $40 million exhibit featuring miniature versions of iconic landmarks across five continents and 50 nations, opens in New York City Tuesday. Vladimir Duthiers reports on how a team of artists just made the whole-wide world look a little smaller.

04/27/2017

Thrilled to partner with City Guide NY to produce a fantastic event for our great NYC Hotel concierges for Gulliver's Gate! #AgencyLife

Fun day shooting bus sides for Gulliver's Gate. Gr8 client and gr8 experience!
04/24/2017

Fun day shooting bus sides for Gulliver's Gate. Gr8 client and gr8 experience!

14 days later and still a great article. Our practice at Brier Katama is focused on SMBs selling experiences. There's no...
04/18/2017
Some Marketers Want More Ad Testing, Less Debating About Metrics

14 days later and still a great article. Our practice at Brier Katama is focused on SMBs selling experiences. There's not a lot of room for intricate metrics or high-concept brand advertising. Our clients are business owners who need to see upticks in revenue and footfall to be convinced.

https://www.wsj.com/articles/some-marketers-want-more-ad-testing-less-debating-about-metrics-1491300000

Some performance marketers, such as Airbnb and Wayfair, are contrarians when it comes to the digital ad industry’s push to emphasize viewability and TV-like metrics.

Further support for a balanced media mix for the tourism community. Media is an extension of hospitality in our business...
08/16/2016
Why the Tourist Brochure Is Still Surviving in the Hotel Lobby

Further support for a balanced media mix for the tourism community. Media is an extension of hospitality in our business and we need to meet the guest on their terms. Nice work by Bentley University and reporting by Skift

A new survey conducted by the Center for Marketing Technology at Bentley University suggests print isn't dead — at least not when it comes to providing vis

Our long-time belief in Facebook's power and relevance for travel marketers grows stronger:
05/12/2016
Facebook overhauls Dynamic Ads, just for travel marketers

Our long-time belief in Facebook's power and relevance for travel marketers grows stronger:

Facebook is jumping on the realisation for many travel brands that the omnipresent social network can be an important part of their marketing activity.

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1460 Broadway
New York, NY
10036

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What is Brier Katama?

We take a digital-first posture to helping our clients sell tickets, put heads-in-beds and move merchandise. Our multi-disciplinary approach is rooted in a deep understanding of our client's businesses and a strategic perspective that prioritizes business goals.

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Taste testing some of Michter's Distillery spirits. Hey - where's the glass for the #boubon?
After doing a Digital FAM Tour for Adriana Vargas at Gulliver's Gate,https://www.facebook.com/gulliversgate/videos/927757287401911/, we're adding more and more... Keep an eye out for Team Rubicon and their Salute to Service Awards dinner - coming LIVE from The Altman Building on April 26!
So proud to be part of the Brier Katama team - let's work together to make 2018 the best year it can be!