Brier Katama is a strategy, innovation and design firm for the modern tourism and hospitality industries
Operating as usual
@tripadvisor @viatortravel are now posting this message on activity provider profiles when they do not list their experiences for sale on the site. This is a fundamental breech of the implied agreement with the travel supplier community. I am sure it’s written in their ToS but still feels like a violation. The #toursandactivities ecosystem is changing rapidly and suppliers need to assert their strength and value before #ota ‘s commodify them.
@abtofficial is a #mustdo #nyc #summer experience. @metopera house is an iconic auditorium. The scope and scale of the performances are like nothing else and the plaza @lincolncenter is magic.
We all get too much email. But we all look at the few emails that catch our eye--maybe its the preview image, the subject line or a brand we love at the top of our inboxes. Each use-cases speaks to why we need to focus on email more. Via: Marketingland
https://hubs.ly/H0cfYs-0
Many people may think social media beats email in terms of ROI, but contributor Len Shneyder disabuses us of that notion, explaining how this workhorse medium can also bolster your other efforts.
#toursandactivities remains wildly underdeveloped - key reason for the recent M&A activity. There will be lots more to come.
https://hubs.ly/H0bSgWG0
During a first-quarter 2018 earnings call, CEO Mark Okerstrom said the company generated "north of half-a-billion dollars in bookings" in full-year 2017.
Office for the day.
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#nomad #entrepreneur #entrepreneurlife #agencylife #london #madewithhalide #halide #westend
Spring is coming into focus. As buds blossom and guests arrive, how are you set to attract and engage them?
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#indestination #experiences #blurry #travel #toursandactivities #experience #marketing #digitalmarketing #hustle #hustleandgrind #itb2018
#chinesenewyear celebrations in full effect in #chinatown today. Get down there for a great taste of #chinese culture in a fantastic #nyc context. The crowds, joy and noise are a sight to behold and just one of the billion reasons why #newyorkcity is the greatest city in the world.
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#yearofthedog #lunarnewyear @nycgo @lowereastnyc @downtownnyc @chinatownnycity @visittheusa @usatodaytravel #sundayfunday
Dear Clients and Prospective Clients,
We love you, really we do. But this is an immutable law of business.
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#agency #agencylife #advertising #modelagency #casting #editorial #production #filmmaking #setlife #cinematography #filmmaker #producer #director #videoproduction #productionlife #behindthescenes #cinematographer #filming #onset #producerlife #studiolife #cameraman #gearporn #cameraporn #beats #audio #cameragear
What futuristic transportation will arrive soonest?
#motivationmonday
#valentinesday media stunt on-site with the client. Just another day in the #agencylife
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#advertising #marketing #agency #tourism #branding #tourist #socialmedia #business #visiting #instatraveling #marketingdigital #modelagency #entrepreneur #instapassport #startup #travelingram #digitalmarketing #igtravel #casting #travelling #mytravelgram #entrepreneurship #instago #socialmediamarketing #sales #editorial #onlinemarketing #success #empreendedorismo
Further proof from the Mouse that the #xpecom is alive and well. How can #toursandactivities learn from major operators like {{linkedin_mention(urn:li:organization:2576937|Disney Parks & Resorts)}} via {{linkedin_mention(urn:li:organization:2641998|Skift)}}
Disney Raises Theme Park Prices After Record U.S. Attendance – Skift https://hubs.ly/H09ZldN0
Buoyed by new attractions like Pandora-The World of Avatar, the theme parks and resorts accounted for a third of Disney’s $55.1 billion in 2017 revenue, with domestic attendance hitting a record high. The increased demand has generated crowding and longer waits for visitors during popular times li...
Facebook Facebook stepping up efforts to ban bad practices (antisemitism, age discrimination, 🇷🇺 propaganda) I had ads rejected b/c they targeted specific demographic. Annoying to have to certify good intentions but very glad to see the effort #marketing #socialmedia
We have the best clients! #newproject #underwraps
Thrilled to announce our partnership with Visit Rochester CVB#dmo #b2b http://ow.ly/ArI630g7rVN
#MotivationMonday in a BIG way. Andy Serkis visit made it into the The New Yorker ! #fangirls #fanboys #golem #Caesar
http://ow.ly/EiEC30g4Y9V
The actor visits an exhibit of models in Times Square. Pointing to the Empire State Building, he said, “I’ve already been on top of that.”
Great interview with Jake Steinman about #tourism #marketing and eTourismSummit Well done Sojern
http://ow.ly/Z2pD30fyOfr
Jake speaks about what gaps he saw in the industry that inspired him to found his business, eTourism Summit, and some of the hurdles facing tourism...
Great retail starts with a total commitment to the consumer. From Sears to Amazon.com. #business #marketing http://ow.ly/LnLk30fqcqH
One hundred years ago, a retail giant that shipped millions of products by mail moved swiftly into the brick-and-mortar business, changing it...
Did you know that Brier Katama is a Google Google AdWords partner? Search your thoughts for that? See what we did? #SERP s you right.
Structured thinking around your #content #strategy is vital to developing effective #inbound traffic. #seo #search http://ow.ly/v2i130fghtV
Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand...
#influencer #marketing can be great but FTC makes it clear we all have to play above board. http://ow.ly/3EKw30fgeIH #business #advertising
The U.S. Federal Trade Commission’s recent settlements and influencer warning letters show that deceptive endorsements are its top priority.
Love seeing coverage of our client @GulliversGate !
Fantasic reporting by The Toronto Star on our #miniworld! http://ow.ly/huIL30cqMgR
Share this story and come for a visit!
Check out this piece from CBS This Morning . Super proud of the Brier Katama team for getting Gulliver's Gate to opening day. Huge thanks to NYC: The Official Guide and Times Square, New York City for coming to the opening day events.
http://www.cbsnews.com/videos/gullivers-gate-artists-think-big-with-miniature-world/
Gulliver's Gate, an intricate $40 million exhibit featuring miniature versions of iconic landmarks across five continents and 50 nations, opens in New York City Tuesday. Vladimir Duthiers reports on how a team of artists just made the whole-wide world look a little smaller.
Thrilled to partner with City Guide NY to produce a fantastic event for our great NYC Hotel concierges for Gulliver's Gate! #AgencyLife
Fun day shooting bus sides for Gulliver's Gate. Gr8 client and gr8 experience!
14 days later and still a great article. Our practice at Brier Katama is focused on SMBs selling experiences. There's not a lot of room for intricate metrics or high-concept brand advertising. Our clients are business owners who need to see upticks in revenue and footfall to be convinced.
https://www.wsj.com/articles/some-marketers-want-more-ad-testing-less-debating-about-metrics-1491300000
Some performance marketers, such as Airbnb and Wayfair, are contrarians when it comes to the digital ad industry’s push to emphasize viewability and TV-like metrics.
TripAdvisor research on customer types omits #Activities Wierd given their focus on the space #Viator #TravelBiz http://ow.ly/fwZV305vQju
TripAdvisor is the latest to put travellers into groups according to behaviour. Through Ipsos the company has identified six profiles
Further support for a balanced media mix for the tourism community. Media is an extension of hospitality in our business and we need to meet the guest on their terms. Nice work by Bentley University and reporting by Skift
A new survey conducted by the Center for Marketing Technology at Bentley University suggests print isn't dead — at least not when it comes to providing vis
Travel marketers can add their ads to Google Maps in a new, exciting way:
On Tuesday, Google took the wraps off of new local search ads on Google Maps, including promoted pins for destinations.
Our long-time belief in Facebook's power and relevance for travel marketers grows stronger:
Facebook is jumping on the realisation for many travel brands that the omnipresent social network can be an important part of their marketing activity.
A new virtual tourism app goes back to the future:
In 2015 virtual reality started moving towards the mainstream, thanks to the availability of cheap virtual reality headsets like Google CardBoard and affordable virtual reality production (Virtual reality: on the road to becoming mainstream? EyeforTravel, September 4, 2015). This year, the trend is...
Travel startups - see where the money is going, or drying up:
Getting a travel startup off the ground is not easy. Trust us: We've been there. Earlier this season we released our State of Travel 2016 data deck. In 130
Here's a sneak peek of Google's new game-changing Trips app:
Google's new travel app, Google Trips, mines Gmail for your reservations and pairs them with city guide-like information, things to do and attractions in t
Navigate the travel loyalty landscape with these 5 new startups:
Travel loyalty programs face new wrinkles with each merger or acquisition that gets announced. The future of the Starwood Preferred Guest program, for exam
Find out which platforms inspire travelers the most:
Travellers claim they get most of their inspiration for where to go on a trip from watching television and sites such as Facebook and Instagram.
Responding to online reviews - be involved, but not too much:
If you're a hotelier or hotel manager, it pays, literally, to respond to online reviews, but only up to a certain point. That's what a new study from Corne
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We take a digital-first posture to helping our clients sell tickets, put heads-in-beds and move merchandise. Our multi-disciplinary approach is rooted in a deep understanding of our client's businesses and a strategic perspective that prioritizes business goals.
