Milkbox NY

Milkbox NY Milkbox NY handcrafts thoughtful video content that entices and entertains. We specialize in video production, branding, and motion graphics design.

Big and little, epic and intimate—we create stories our clients love and their audiences share.

In this second video in our Downtown Alliance “Pairings” project, we follow Chef Daniel Boulud on a tour of two of his f...
07/17/2025

In this second video in our Downtown Alliance “Pairings” project, we follow Chef Daniel Boulud on a tour of two of his favorite spots downtown.

🥐 His new Épicerie Boulud, tucked away in Lower Manhattan's visually stunning Oculus, a bakery and patisserie that showcases Boulud's delectable and diverse menu.

🥩 His friend Wolfgang Puck's Cut steak restaurant, only a few blocks away, a great choice for exquisite dining, whether for coffee, lunch, or dinner.

See how we captured the visual rhythms and energy of these vibrant convergences of Manhattan architecture, culinary excellence, and city life.

https://milkboxny.com/ourwork/v/boulud

Some scouting shots we just took at the Black Desert Resort in Utah. These shots help us plan the actual shoot, includin...
07/10/2025

Some scouting shots we just took at the Black Desert Resort in Utah.

These shots help us plan the actual shoot, including the best camera angles, lenses, and lighting approaches for each shot.

Even though these shots are essentially quick snaps to help our planning process, the beauty of the setting and the resort itself are plain to see.

Understanding how light changes during the day is essential to planning a successful shoot. We just came back from a sco...
07/03/2025

Understanding how light changes during the day is essential to planning a successful shoot. We just came back from a scout in Utah and used the Sun Seeker software to map out how the angle and quality of the light will affect each shot.

Lighting interiors with windows poses its own challenges. It’s a negotiation between the space’s existing light — driven by what’s happening outside — and the need for supplemental lighting to harmonize with that existing look.

To plan ahead, sunpaths come into play once again, allowing predictability and a clear understanding of what to expect at a particular time of day.

Indoors or outdoors, shadows play an essential role in composing shots and directing the viewer’s eye to the focal point of the shot.

Direct sunlight creates dramatic lighting, but also can create challenges if we don’t plan ahead for where it will be, and when.

Backlighting is the best way to light most situations … but it can also cause all kinds of problems. If the sun itself is in the frame, the intense light can overwhelm the other compositional elements.

Anticipating the sun’s position and the scheduled timing of a shot is key.

The same location, but from a different angle, presents a completely new interplay of light and shadow, at different times during the day.

Careful planning for each day of the shoot means that we can capture the shots we want when the light is just right.

Arrived in Utah for a scout... Back Desert Resort
06/26/2025

Arrived in Utah for a scout... Back Desert Resort

Same footage, two completely different stories.https://milkboxny.com/ourwork/v/zagsWorking with luxury hospitality brand...
06/20/2025

Same footage, two completely different stories.

https://milkboxny.com/ourwork/v/zags

Working with luxury hospitality brand Hotel Zags, we created a video that now sits atop their homepage, with our still image of the models taking a selfie on the hood of a Chrysler 300 we found for the shoot.

https://www.thehotelzags.com/

We asked the talented video editor Alex Fouquet to reimagine the entire narrative using the exact same footage. His creative interpretation, which you can see on our site, tells a completely different story.

Great footage is just the beginning. it's the creative vision and editing choices that truly bring a story to life. The same raw material can evoke entirely different emotions and messages, depending on how it's crafted.

Here's a collection of some of the best still photos from our shoot.

05/04/2016

Looks like our Down is What's Up video has won a pretty cool award: A Gold Stevie from American Business Awards in the "Motivational" category. Second award we've won for our work with the amazing Downtown Alliance! Congrats to everyone on our Milkbox team who worked so hard to achieve this...

About the Stevie Awards and The American Business Awards.

It's really nice to start the new year with the release of a piece we produced for the Menokin Foundation. We love how t...
01/02/2016

It's really nice to start the new year with the release of a piece we produced for the Menokin Foundation. We love how they are changing the conversation about what preservation means.

Happy new year!

http://www.menokin.org

Menokin was the home of Francis Lightfoot Lee, a Signer of the Declaration of Independence, and his wife, Rebecca Tayloe Lee of Mount Airy Plantation. The house was built in 1769 on land once inhabited by the Rappahannock Tribe. In 1971 it was designated a National Historic Landmark for its signific…

We've spent a good deal of time in Lower Manhattan in 2015. It's amazing to see what it might look like in 2020!
12/04/2015

We've spent a good deal of time in Lower Manhattan in 2015. It's amazing to see what it might look like in 2020!

Manhattan is in the midst of an unprecedented tall building boom that's radically changing its skyline.

The power of POV...
11/06/2015

The power of POV...

As the revealing video below shows, portraits can be shaped by the photographer’s point of view rather than just by the subject being documented. Created by The Lab in conjunction with Canon Australia, the clip features six photographers, one portrait subject and an unexpected twist. The twist consi…

Great event! Thank you Condé Nast LMHQ
11/01/2015

Great event! Thank you Condé Nast LMHQ

10/28/2015

We are ecstatic to share our most recent production. Many thanks to our client, the Downtown Alliance, Questlove, and our amazing cast and crew!

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