Milkbox NY

Milkbox NY handcrafts thoughtful video content that entices and entertains. We specialize in video production, branding, and motion graphics design.

Big and little, epic and intimate—we create stories our clients love and their audiences share.

12/16/2025

Happy holidays from everyone at Milkbox!

11/04/2025

Three weeks of solid work… Hong Kong, China, Paris, London. Can't wait to get home. Really proud of what we accomplished and look forward to getting it into the edit suite!

10/31/2025

Hong Kong, Xiamen China, Paris... now on our way to London. The sun never sets on The House of Tai Ping

10/26/2025

Some frames from recent shooting at the Peninsula Hong Kong and the Tai Ping showroom for our Thread Through Time production. So excited to see this all come together!

10/21/2025

Milkbox wrapped up production in Hong Kong... on to Xiamen, China!

10/17/2025

Shooting in the amazing Palace Museum in Hong Kong this morning

10/13/2025

Shooting a pro bono project for Odell House, me and the masterful Zac Mills

10/08/2025

Thanks To Andy Breslau and the Downtown Alliance, another great experience meeting another great chef… This time we had a chance to spend a day Marcus Samuelson, touring five favorite eateries, and ending at his new restaurant Metropolis. The spot will be completed in November and likely released in time for the holidays. (With Zachary Mills, Milkbox DP)

10/02/2025

The 80/20 Rule of Professional Photography

Picture a radiant family sweeping into the lobby of an elegant resort for their daughter's wedding. The light of the desert landscape illuminates the sail-like pylons receding across the porte-cochere in the background, adding depth to the image without distracting from the visitors' grand entrance, the focus of the shot. Can't picture it? Milkbox can, and here's how they did it.

Here's the truth: 20 minutes of shooting, 80 minutes of setup. Watch this 360° pan and see what's really happening while you're admiring that "spontaneous" resort photo.

The problem: blazing desert sunlight hell-bent on turning your foreground subjects into backlit silhouettes. The viewer's eye wants to drift toward that bright exterior when it should be locked on the people.

Plus you've got glass everywhere—one wrong move and your lighting rig is starring in its own reflection.

The solution: a small army positioning their gear with surgical precision just outside the frame.

Light Bridge panels bouncing 1200 watts of fill light back at the subjects. An 8x silk playing defense against the sun. Professional monitors on rolling carts. Crew members work in tight choreography to ensure every photon goes exactly where it needs to go.

As photographer Andrew Bordwin puts it: "You really need to send a lot of light in their direction" when you're going toe-to-toe with the desert sun.

After all this choreography? Twenty minutes of actual shooting.

Here's what you don't see in the final shot:

- The panels
- The 1200-watt key light
- Medium power fill light
- A massive silk
- Bounce sources
- The crew making it happen
- The equipment cart loaded with more expensive glass than the Palomar Observatory's mirror room

This is what professional photography really looks like. It’s everything you don’t see that makes the shot a success.

Follow Milkbox to peek behind the curtain into the world of commercial photography and cinematography.

09/11/2025

The Oculus: how architecture can both serve and inspire.

Santiago Calatrava's architectural vision reveals itself fully when you look up.

The Oculus offers its most intimate revelations in those stolen moments of reflection and upward contemplation that transform routine passage into pilgrimage.

Those towering white ribs create a sense of aspiration, converging toward that central skylight like hands in prayer, drawing the crowds upward from underground tunnels to Lower Manhattan's soaring skyline, while remaining grounded in the practical necessity of moving people through space.

Through the geometric framework, blue sky and World Trade Center towers create their own composition. The curved white ribs of the Oculus curate the skyline, framing moments with light and space.

And in those quiet moments when visitors pause beneath the ribbed canopy, the true purpose reveals itself. Each person passing through becomes part of a larger choreography, their individual journey contributing to the collective story of recovery, renewal, and daily life continuing below the refraction of history and transformation.

This is how the Oculus captures the personal relationship between individual and architecture, and how monumental spaces can still feel human.

For more on the Oculus, check out the video we created for the Downtown Alliance: https://milkboxny.com/ourwork/v/boulud

08/28/2025

The Oculus: when architecture becomes poetry

Standing beneath Santiago Calatrava's masterpiece, the first thing that strikes visitors isn't the grandeur. It's the light.

This is what happens when architecture becomes poetry.

The intention becomes clear when you look to the sky. The sunlight doesn't just illuminate the space; it transforms it, creating a rhythm of light and shadows that dance across the white floor at the base of the Oculus’ arching ribs.

The Oculus’ main mezzanine is more than just a space that connects 25,000 daily passengers to their trains. It's a cathedral of light.

From an elevated perspective, the Oculus reveals its true relationship with Lower Manhattan's resurrection. Those wing-like ribs spread protectively over the 9/11 Memorial plaza and the surrounding buildings.

From this vantage point, Calatrava's vision becomes clear: the Oculus connects the sacred ground of the memorial with the bustling commerce of the new World Trade Center towers.

And then there are the people. This is who all this architectural theater is really for: commuters bustling beneath that soaring sunlit white vault.

This is how utilitarian infrastructure becomes something transcendent, how Calatrava created space for daily commutes to become moments of wonder.

For more on the Oculus, check out the video we created for the Downtown Alliance: https://milkboxny.com/ourwork/v/boulud

08/26/2025

BTS in Utah for Black Desert Resort shooting with the amazing Departure Point and Zac Mills

Address

Hastings On Hudson
New York, NY

Telephone

+1 646-373-2125

Website

http://milkboxny.com/

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