Psyop Persuade. Change. Influence.

Our talented director Tom CJ Brown (http://www.psyop.com/creators/psyop--blacklist-tom-cj-brown) debuted his short film ...
05/28/2019
Behind the Scenes of Queer Short Film 'Cousin John'

Our talented director Tom CJ Brown (http://www.psyop.com/creators/psyop--blacklist-tom-cj-brown) debuted his short film in the form of an ethereal music video earlier this month. A playful, romantic take on gender norms - Tom's created his vision of what a wonderful queer, non-binary and non-conforming world we could all live in and aspire to.

We couldn't be prouder or happier at the reception it's gotten. If you haven't seen it yet - do. If you have, check out the delicious behind the scenes most recently featured on Paper Magazine: http://www.papermag.com/bts-cousin-john-2637814630.html

Featuring New York drag star West Dakota and artist Hilton Dresden.

05/10/2019
Tiny Donut Factory - Making of

Friday riddle: How many people does it take to make a tiny donut factory?

Check out the BTS on our most recent #hostess spots and see how many you can count! Def one of our sweetest shoots yet. ❤️🍩

See the full spot and check out more from director Borja Peña:
http://www.psyop.com/project/hostess

#mini #minifoods #tiny #miniatures #setbuild #fabrication

05/01/2019
Sun Creature Joins Psyop Family

Hooray! We couldn’t be more excited to welcome @SunCreatureStudio to the Psyop family as part of our Blacklist roster.

A multi-faceted studio, launched by popular demand from a Kickstarter on one of their original entertainment properties, they quickly established a reputation and a cult following for their beautifully animated, narratively-driven films. Our secret weapons and long time collaborators, we’ve worked closely with Sun Creature for years across many of our iconic campaigns including Travel Oregon and our most recent Coke Super Bowl.

With incredible creative foresight and work that runs the gamut from commercials to features to original series, we know we’ve just seen a tiny sliver of the great things this studio is capable of. The future is infinite.

Check out their page and dive into their gorgeous work. It’ll be the nicest break you take all day: http://www.psyop.com/creators/blacklist-sun-creature

Some memories are so special that they become intertwined with your DNA. Happiness Factory wasn't just a campaign for us...
04/26/2019
On Reflection: Todd & Kylie make merry at The Happiness Factory | shots

Some memories are so special that they become intertwined with your DNA. Happiness Factory wasn't just a campaign for us - it was the campaign that pushed us into becoming dubbed the "Pixar of the commercial world." It was created by a collective of creatives who challenged one another and themselves to always make work with impact - emotional, cultural, visual. It was conceived in a microcosm of optimism, collaboration, experimentation, inspiration and play.

If we could give joy a physical shape - this would be it.

Join us on this walk down memory lane of Todd & Kylie's seminal Happiness Factory series for Coca-Cola: https://shots.net/news/view/on-reflection-mueller-and-matulich-make-merry-at-the-happiness-factory

shots.net #animation #happinessfactory #psyop #memorylane

From fantasyscapes to flying Chinoiks, the Psyop directing duo look back on their award-winning animated series for Coke.

How many of these movies/shows/festivals are you aware of? Animation directors across the industry, including Psyop's ow...
04/25/2019
My animation hero | shots

How many of these movies/shows/festivals are you aware of?

Animation directors across the industry, including Psyop's own Jack Anderson, tells Selena Schleh about their creative muses for shots.net.

From a French cartoon classic to a symposium of animated shorts, animation experts reveal the work, people and events which first inspired them.

Inspiration for today... and everyday: Creativity before convention. LBBonline - Little Black Book's Laura Swinton dives...
04/24/2019
Why Travel Oregon Embraced Anime to Attract Adventurous Spirits | LBBOnline

Inspiration for today... and everyday: Creativity before convention.

LBBonline - Little Black Book's Laura Swinton dives into how the creative risk Travel Oregon took led to their most successful campaign to date:
https://lnkd.in/dMyD6Yk

Little Black Book, Why Travel Oregon Embraced Anime to Attract Adventurous Spirits. As the beautifully animated ‘Only Slightly Exaggerated’ campaign returns, Laura Swinton finds out why the state is putting creativity before convention

Hooray! Massive Congrats to Mother New York and the NYPL The New York Public Library for The Webby Awards win on #instan...
04/23/2019

Hooray! Massive Congrats to Mother New York and the NYPL The New York Public Library for The Webby Awards win on #instanovels.

Read Blacklist's STUDIO AKA's #instanovel for Edgar Allan Poe's "The Raven" here and experience a classic in a whole new way: https://lnkd.in/dFD8nBd. The library is open.
#readingisfundamental

"The desire to animate objects and other critters around us seems an almost innate human need. Animation appeals on an e...
04/17/2019
The art of the cel | shots

"The desire to animate objects and other critters around us seems an almost innate human need. Animation appeals on an elemental, childlike level, which is why it’s a powerful tool in advertising."

@shots.net Carol Cooper takes a deep dive on the state of the animation industry with opinions from some of our favorite "industry magicians" including our own Andy Jones and Adina Sales.

What emerging technologies will push animation forward?
How do people feel about free pitches?
Why is everyone geeking out about Spiderman into the Spiderverse?
Is Psyop directing, writing and producing a new short film?

Dive into what everyone's saying, loving and focusing on: http://shots.net/news/view/the-art-of-the-cel

From candlelit cave paintings to spectacular Spider-verses, mankind's been making moving drawings for millennia and, as far back as the late 1800s, adland has been harnessing its magical powers. Carol Cooper chats to industry magicians about the state of the animation nation today.

Glad to be a part of this initiative to help open doors to a wider network of talented artists within this industry that...
04/16/2019

Glad to be a part of this initiative to help open doors to a wider network of talented artists within this industry that we love. ❤️ The first step toward change is awareness. Looking forward to what Access:VFX's New York Chapter has planned.

Exciting news!

Our brand new #ACCESSVFX Chapter in New York met for the first time yesterday with representatives in attendance from The Mill, Psyop, Framestore, MPC (Moving Picture Company), Zoic Studios, Women in Animation, The Animation Project, Inc., NYC Mayor's Office & The Molecule

Welcome aboard ACCESS: VFX New York! We're enthused to hear about your plans and next steps!

#diversity
#inclusion
#newyork
#vfx
#animation

04/15/2019
Blacklist

We love books and we especially love Blacklist's STUDIO AKA's #instanovel of Edgar Allen Poe's "The Ravel"... which is up for three Webby's! Vote for this amazing project in the links below:
https://on.nypl.org/2UlafUK
https://on.nypl.org/2KlIE0O
https://on.nypl.org/2KdKFfN

#Instanovels for New York Public Library and Mother New York is up for three Webby's - Here’s STUDIO AKA's very lovely, very haunting Edgar Allen Poe’s “The Raven”.

Cheers to all the book lovers out there!

Vote in links below:
https://on.nypl.org/2UlafUK
https://on.nypl.org/2KlIE0O
https://on.nypl.org/2KdKFfN

04/05/2019
TRAVEL OREGON “Only Slightly (More) Exaggerated”

Our latest animation for Travel Oregon is out!

Directed by Todd & Kylie in collaboration with our wonderful agency partners Wieden+Kennedy and our amazing animation partners Sun Creature Studio this second chapter of the Travel Oregon "Only Slightly Exaggerated" campaign dials up the fantastical with richer and more colorful characters and vistas.

An homage to the state and the wandering spirit of travelers everywhere. Wherever you may roam in your own journeys, may every moment be as beautiful as the ones in this film.

Comment below with your favorite memories from your travels.

Here's ours: "That moment on a beach holiday when you look out into the ocean and get lost in the sound of the waves."

If you want to see more from behind the scenes of this spot's creation, head to our website: https://www.psyop.com/project/travel-oregon-2019

WAFFLE FEST HITS PSYOP NYC. Our wonderful software engineer, Wellington "Beef" Fan a.k.a. unofficial chef for the office...
04/04/2019

WAFFLE FEST HITS PSYOP NYC. Our wonderful software engineer, Wellington "Beef" Fan a.k.a. unofficial chef for the office, whipped up a delicious spread with both Keto and non-Keto waffle options.

This also answers the age old question - how do you get artists to come to the office before 10am? Answer: ICE CREAM AND WAFFLES. 😘

Vertical formats are certainly nothing unusual in the art world - paintings, photographs, billboards - who hasn't seen a...
04/03/2019
The World's Most Creative People Show You How to Master Vertical Video

Vertical formats are certainly nothing unusual in the art world - paintings, photographs, billboards - who hasn't seen a tall vertical artwork? When it comes to film and moving image, a media traditionally displayed on horizontal screens, the new vertical screen options present distinctively new design/storytelling challenges... and opportunities.

Adweek dives in with creative studios around the world on how they're tackling this new frontier. First and foremost the advice seems to center around planning your design with this format in mind vs. trying to retroactively fit it in after the fact. Square peg, round hole and all that.

As summed up perfectly by Blacklist's Golden Wolf: “So the hardest thing is actually just trying not to apply what you know in horizontal composition to vertical and figuring out what’s going to best amplify whatever you are trying to do in the shot purely for vertical format,”

Instagram challenged some of its most creative storytellers to experiment with vertical video. Here’s what they found.

03/06/2019

Loving this mixed media romp through history for sports icon Champion with Blacklist’s Golden Wolf. Researched, designed and made with love right here in their New York office with our friends at 360i. The first in a series with more coming out this spring!

02/27/2019
Butter Music + Sound

We love pancakes! And our pals at Butter 😘

We had a blast adding a lil extra BUTTER to this pancake massacre for Supercell and Clash Royale via our good friends at Psyop!!

Hundreds of artists, many, many, many different versions of... everything...and a timeline that was both impossibly long...
02/19/2019
A Coke is a Coke

Hundreds of artists, many, many, many different versions of... everything...and a timeline that was both impossibly long and short - this labor of love premiered at the Super Bowl but its call for acceptance and a sense of community encompasses so much more.

Dive into Motionographer's interview with Psyop's Kylie Matulick and Trevor Conrad on the creative process that went into their latest Coca-Cola film!

Visit the post for more.

Check out the LBB interview of Kylie Matulick and Trevor Conrad on the process and inspiration behind their Super Bowl C...
02/05/2019
Your Shot: Coke’s Animated Call for Unity at the Super Bowl | LBBOnline

Check out the LBB interview of Kylie Matulick and Trevor Conrad on the process and inspiration behind their Super Bowl Coke film!

Little Black Book, Your Shot: Coke’s Animated Call for Unity at the Super Bowl. Psyop’s Kylie Matulick and Trevor Conrad on the vision behind ‘A Coke is a Coke’

01/24/2019
Coca-Cola

Together, we can make a world of difference. #TogetherIsBeautiful

A Coke is a Coke. On this, we can agree. And while the bottles look alike, you are not the same as me. #TogetherIsBeautiful

01/21/2019
MLK Day 2019

"All life is interrelated. The agony of the poor impoverishes the rich; the betterment of the poor enriches the rich. We are inevitably our brother's keeper because we are our brother's brother. Whatever affects one directly affects all indirectly." - Martin Luther King, Jr

Art + ❤️: Adam Goodman, Alice Cen, Anne Yang, Christian Bach, Briana Franceschini, Charlie Volpe, Codey Lombardi, Dan Ouyang, Darius Safani, Drew Bourneuf, Janice Arakaki, Jodi Kraushar, Jonah Sedlacek, Mayukh Goswami, Maya Elany, Ozan Basaldi, Pakorn Bupphavesa, Pedro Lavin, Ryan Raith, Siena Allison, Stephanie Stromenger, Tobias Pinegger, Trevor Conrad, Whitney Lam, Will Moody

01/09/2019
SOPHIA

A labor of love for a story about love. Sophia. Is. Here.

Directed by Pedro Lavin, music by Chris Burnett. Watch the new film, now on our Vimeo channel.

DIRECTOR'S STATEMENT This is a story about heartbreak. Of a mortal man that loved a perfect, unreal ideal of a woman. I created this film for Chris Burnett,…

Our little Kevin has grown up so fast! Look at him and his delightful carrot family, selected as this year's "Favorite C...
12/20/2018
Adwatch of the Year: Kevin the carrot crowned favourite Christmas ad

Our little Kevin has grown up so fast! Look at him and his delightful carrot family, selected as this year's "Favorite Christmas Ad" in the UK. Congrats to our friends and partners at Aldi UK, McCann UK, and of course Stink Films.

Aldi's festive ad was the public's most-liked Christmas ad of 2018, according to our Adwatch of the Year.

11/27/2018
Katy Perry

All about those Holiday feelings 🎄☃️🎁

Y’all this is my fun new holiday game, shouting at Alexa “play new Katy Perry on Amazon Music!” Try it #AVoiceIsAllYouNeed 🗣🎶🎄 🎁 http://katy.to/cozylittlechristmas

Don't mind us, just basking in the glow of our latest CLIO Awards win, a Grand Clio for Best Integrated Games Campaign o...
11/26/2018

Don't mind us, just basking in the glow of our latest CLIO Awards win, a Grand Clio for Best Integrated Games Campaign on Clash of Clans, alongside our friends at Barton F Graf.

11/19/2018
Travelers Insurance

Each day nine people are killed by distracted driving, leaving their stories unfinished. We honor Phil by bringing his unfinished story to life through imagining what could have been.

Thank you to Travelers Insurance for the opportunity to help tell Phillip's story. Working on this project has been a humbling experience.

We are launching #UnfinishedStories, a series to help stop #distracteddriving. Watch and share Phillip’s story, “The Route.” https://travl.rs/2FvrL1w

11/14/2018
Four for the Holidays

So proud of our latest for Cricket Wireless, which combines live action and animation to tell an epic holiday story. But watch out, the tune might be stuck in your head all day. 🎄🎆

It’s the film that’ll have you on the edge of your phone! See Cricket’s holiday film and get 4 lines of unlimited data for $100/mo.

Get to know director Igor + Valentine (aka Matt Smithson and David Stanfield) in this extended interview with Motionogra...
11/13/2018
Lemons to Lemonade

Get to know director Igor + Valentine (aka Matt Smithson and David Stanfield) in this extended interview with Motionographer.

In this article, we hear from Matt Smithson and David Stanfield of Igor and Valentine to learn a bit about how they came to work together and gain some insight into their new film.

11/12/2018
Aldi UK

The thrilling conclusion of our latest adventure with Kevin the Carrot and Aldi UK:

Kevin’s back 🥕. Join him on his fairy tale adventure in a festive fight between good and evil. #KevinTheCarrot

11/09/2018
Cricket Wireless

Cricket Wireless

Ever wanted to chat with your favorite Cricket stars? Dusty and Rose are doing a LIVE Q&A with host Mario Lopez to discuss their new “Four for the Holidays” short! Comment with your questions below. #AskCricketStars

11/09/2018
Cricket Wireless

Don't forget to tune in and chat live with your favorite Cricket characters! How is that even possible? You'll have to watch to find out...

Ever wanted to chat with your favorite Cricket stars? Dusty and Rose are doing a LIVE Q&A with host Mario Lopez to discuss their new “Four for the Holidays” short! Comment with your questions below. #AskCricketStars

11/05/2018
Go Forth And Vote

America is a nation of diversity, which includes diversity of thought. Regardless of where you stand on an issue, or how you feel, you have the right to express your voice with your vote. Use it!

Design, direction: Pedro Lavin
2D animation: Mayukh Goswami
3D animation: Darius Safani

#vote #midterms2018 #votetogether

11/05/2018
Aldi UK

It's our favorite time of the year -- the return of Kevin the Carrot for Aldi UK!

Kevin the Carrot’s in a Christmas trailer – and it’s a little ‘over the top’ #SaveKevin

10/31/2018
"The Raven" - A New InstaNovel from The New York Public Library

Happy Halloween! Visit the NYPL The New York Public Library on Instagram (@NYPL) to see our latest work: a suprise #InstaNovel of Edgar Allan Poe's "The Raven!" A great collaboration between STUDIO AKA, Psyop, Mother New York and the NYPL for our favorite time of year.

Camp W
10/26/2018

Camp W

We're celebrating Halloween early with 15% off #CampW in the Steam Store! Play as either Liliandra or Lysander, a rogue Witch on an adventure away from home. Magic, mystery, and some seriously spooky stories await: http://bit.ly/CampWGame 👻🧙‍♀️✨🐿️

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