Compelling storytelling achieves more than selling.
Props is the first holistic creator marketing platform helping brands marshal the power and reach of authentic, independent storytellers.
New York, NY
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Independent, professional filmmakers, writers, photographers and musicians publish and share their work through Props. They connect with brands and followers seeking thoughtful and meaningful content - authentically conceived and originally created - to share and promote, naturally, everyday.
Props respects the blood, guts, sweat, tears, passion and love inside every creative. We bring them support, fans and funding.
The result is a natural business partnership, where creators earn their fair share of the value they create - 75% to be exact.
Today, professional creators have the potential to be self-sufficient, self-sustaining, robust media and commerce businesses. In fellowship with powerful social media platforms like Facebook and Instagram, we've built a smart technology platform so they can can bring this vision to life.
We all know that powerful images and stories can change the world. (That's why we're all in this business!) We know that behind these images and stories stands a creator with a value-system, a vision and deep-seated purpose. Brands know this too.
So we've built a smart technology platform so creators and brands can bring these stories to life - with a sustainable economic model - and without the limitations and inefficiency of today's advertising eco-system.
Props is free to publish, free to tap into the network of brands hungry for stories that educate, entertain and inspire. Free to engage in e-commerce and affiliate relationships. Free to grow your devoted following and your revenue.
Never before has there been a quality-curated visual and intellectual platform dedicated to matching storytellers with brands and businesses.
For creators, this quality of exposure opens up work to an audience that wants ready-made, high-quality content that is easy to source, sponsor and share.
For brands, this enables singular access to curated talent and creative content that can be sourced for both brand and consumer fit.
Our work is just beginning when a fit is made. We collaborate with both sides of the equation to analyze data, derive insights and provide learning that will allow for optimization of audience engagement, distribution and content development for brands and creators, equally.
Props is about connecting shared missions and visions between creators and brands. It brings together like-minded needs and goals and shares them with like-minded audiences to drive affinity.