Essence, Marketing Strategist

07/17/2025

Kim came to me with content—but no clarity.

She was posting on TikTok but wasn’t seeing the kind of engagement or growth she knew was possible.

So we got to work:
✅ We clarified her core message
✅ Updated her bio to speak directly to the right people
✅ Adjusted her profile name so her brand was instantly clear

Simple shifts. Strategic thinking.

The result?
→ Her posts took off organically
→ She started getting hundreds of comments from engaged, aligned followers
→ Her TikTok growth became exponential—with real people, not bots

This is what happens when your profile does the talking before your content even starts.

If your social media isn’t converting, start with the foundation—your message.

🔔 Follow for smart, simple strategy that builds real growth, not just noise.

07/15/2025

07/15/2025

In 2020, I was a virtual assistant—always being pulled into social media tasks I didn’t ask for.

“Just post something.”
“Put this up, we need to stay active.”

That was the extent of the strategy. No direction. No purpose. Just noise.

But instead of staying frustrated, I leaned in.
I thought: If I’m going to do this, let me do it right.

So I turned what was a chaotic task list into a full-blown business—backed by intentional marketing strategy.

Fast-forward to now:
✅ I run a results-driven agency
✅ I’ve helped brands go from invisible to in-demand
✅ I’ve made the unknown world of marketing clear, strategic, and profitable

This page is for business owners who are done with “just posting” and ready to actually grow.

You don’t need more content. You need a plan that works.

🔔 Follow for real strategy, honest insight, and marketing that drives results—not confusion.

07/14/2025

07/13/2025

Diana came to me with zero followers. Literally. No social presence. No list. Nothing.

She’s a brilliant practitioner—but new to online marketing and overwhelmed by what to post, where, and how often.

We focused on strategy, not noise. In just a few weeks, here’s what happened:

✅ She launched her first posts with clarity
✅ We set up a simple funnel using content that educates + connects
✅ Her email list started growing fast—with real leads asking how to work with her and pay her

No dancing. No daily hustle. No gimmicks.

Just a clean, credible presence designed to attract her ideal clients.

You don’t need more time. You need a strategy that actually speaks to the right people.

🔔 Follow for grounded marketing that gets real business results for experts, founders, and professionals.

07/12/2025

Be shamless about learning a new skill. Nobody will feed you if you go broke.

07/11/2025

Shout out to my newest followers! Excited to have you onboard!

Pam Richards, Kemneth Benson, Mariam Cire Diallo, Dandrea Starnes, Courtney Bonner, Marieta Rodriguez, Deshawn Love, Lisa Singer, Marie Reynolds, Britne Dillard, Sharon Simmons, Joanne Fulk, Barbara Morgan Clay, Irene Alexis, Peggy Ridgeway, Kimberly Gaither, Charles Fite, Joanthan Rollerson, Steven Burns, Sovietar Jones, Tiana Frazier, Demetrius McCombs, Eddie Givens, Susan Hamilton, Edward Lockhart, Michael Hunter, Rio Kop, Kinnita Johnson, Travis Artis, Andrea Boykins, Rosieatta Miley, Luckie Christian, Michele Kumarroy, Marcus Harris, Rodney Corbin, Henry Smith, Josephine Townsend, Tommie Jones, Todd Odds, Michael Smith, Diazl Smith, Daniel Jackson, Kessia Palmer, Rebecca Turner, Quincella James, C R Hogans, Monica Harvey, Alexis Velez Millan, Vernon Beasley, Timothy Tucker

07/11/2025

Most medical professionals think they need a massive following to get results online. What they actually need is strategic content.

I worked with a specialist surgeon who had fewer than 300 YouTube subscribers.

Instead of chasing views, we focused on positioning and patient psychology.

Within weeks, their practice saw a clear increase in consultations and revenue—without spending a cent on ads.

✅ Here's how we did it:

1. Created videos around the search habits and silent fears of ideal patients

2. Designed titles/thumbnails to speak to intent, not trends

3. Used educational content to build trust and authority—not just awareness

This is what it looks like when marketing is intentional—not performative.

You don’t need to go viral. You need to go visible — to the right people.

🔔 Follow for proven content strategies for serious professionals who want real business results.

07/10/2025

The quickest way to become more confident is to become more competent.

07/10/2025

I don't care what I USED TO DO, how I USED TO ACT, or WHERE I USED TO BE! I wake up everyday a new person, wanting better, trying to love better & I’m going to continue to become the person that I want to be.

07/09/2025

I got over 200 reactions on my posts last week! Thanks everyone for your support! 🎉

10/30/2024

I’ll be studying how men and women use social media differently, especially when it comes to interacting with influencers and brands.

Can’t wait to see what I discover!

Got any thoughts or experiences?

Drop them in the comments—I’d love to hear from you!