Run tough for #chadtough! Fight #DIPG!
We deliver critical business insights and stellar campaigns that create results for your company.
We’re a national team of digital experts that’s passionate about marketing, data, content, and all things digital. We have the knowledge, experience, tools, and technologies that will keep you two steps of your competition in this rapidly evolving digital landscape.
Run tough for #chadtough! Fight #DIPG!
Digital Summit in The D. Great way to spend a Wednesday!
Where did your last brilliant business idea come from? Was it an aha moment, an epiphany … or was it from something you read or saw that sparked your idea?
See how sales and marketing can align to drive strategy and key decisions.
Hello, #Boston! Looking good this Tuesday afternoon.
Analysis comes in many forms. Today's lesson: Exit Links. #marketing #digitalstrategy
Find out why Exit Links are an important part of B2B marketing.
When you see your favorite people, and they bring you gifts! #mymackinac #mackinacisland
A favorite from a recent photo shoot at #universityofdetroitmercy.
Grace Marie Winkel working some photo magic with Ken from University of Detroit Mercy. This is how creative gets done! #creative #design #photoshoot
You’re connecting with your customers. But are you sending them communications they can open on the device in their hand? If not, you are dramatically depleting the value of your possible prospects.
Be in the know with these important mobile statistics.
One of the most important marketing activities you will ever do is analyze data. Without it, your business decisions will be based on your gut, rather than real information.
One of the most important marketing activities you will ever do is analyze data. Find out why.
Jason talks data for Retail Jewelers, and more important, what to do with it once you’ve collected it. #advancingindependentbusinesses #datanerds #ijo2018 #digitalmarketing #strategy
Are you devoting the same amount of resources to your mobile marketing strategy and your brand’s role of being there whenever consumer’s needs arise?
Learn why a mobile marketing strategy using content is the most cost-effective tool available.
Whether you market in the B2B or B2C space, you likely use email as a primary tactic for lead generation.
Learn about these effective tactics for lead generation results.
Unilever cracking down on influencer marketing.
CMO Keith Weed called on influencers to stop with the falsely-inflated followings and engagement.
Automation can help you connect with your customers.
Talking all about color and what it says about your brand.
There’s a science behind translating the color you see to applications, and they have limits. Do you know what they are and how to ensure consistent color?
the Steve Volkers Group is putting into action Advance 360 designs for their digital footprint.
Not every client of Advance 360 brands within rigid guidelines, but in the real estate industry, it's possible with a regulatory agency and affiliate partner. Find out how Advance 360 "nailed it with the overall design theory of our new brand identity.”
Customers are already well down the path to a decision before performing an action on a website.
Find out why it's important for manufacturing marketers to reach their audience through a variety of methods well before the audience reaches out to them.
Remember and honor this Memorial Day.
Facebook and Twitter change ad rules ahead of the midterms.
Now you'll see who paid for an ad, how much they paid and how many people saw it.
GDPR (General Data Protection Regulation) goes into effect today. Here is what you need to know.
Data protection is central to the Facebook Companies. We comply with current EU data protection law, and will comply with the GDPR.
How a public, four-year state university leverages re-targeting to bring in Top Recruits
Find out how a four-year state university leveraged re-targeting to bring in top recruits.
You likely know (without looking!) the most requested pieces in your inventory. Data can help you turn that knowledge into big results.
Learn how to leverage your own customer data to grow your business.
The smartphone is the preferred access point for 87% of users. If your site can’t be easily viewed and your content easily found while in line for coffee, the site and its architecture needs work.
How do your tactics measure up?
Custom content, written, produced, or designed for specific segments of your audience offers a truly personalized experience. It feels bespoke — designed just for the shape, size, or attributes of your best customer.
Marketing experts saw the shift long ago. They’ve preached that “content is king” for years. But what does that really mean?
Content, content, content is what you hear a lot. Here is a way you can create multiple pieces off of a single peice of content.
With all the talk about data, here is a study on how using your own customer data Point of Sale (POS) or Customer Relationship Management (CRM) to create velocity.
You can finely tune the message to your existing clientele, dramatically improving the yield from relationships you already have.
How social can drive attendance in a profound way.
Find out how lat/long targeting, list-matching and social media increased engagement and attendance.
Advance Travel & Tourism
Not to brag (well maybe a little), but we won the Chairman's award at #STSConnections last night! This is a testament to all of the hard work we do for our clients. Thanks to Southeast Tourism Society for this honor!
DID YOU KNOW? You may be among those that use facebook every. single. day. So are your customers...
DID YOU KNOW? We are more and more mobile. We don't know when we'll do away with the desktop altogether, but the time is coming.
DID YOU KNOW? We are addicted to devices.
DID YOU KNOW? Email is among the lower converting methods of direct communication.
11 Million Auto Buyers Researching Vehicles on Mobile Devices. Are you ready?
71% of social media users are more likely to purchase from brands they follow online.
Boosting Athletic Ticket Sales in the University Environment takes #contentmarketing #display #digital #social #relationships. Advance 360 helped a college transition from relaying on a traditional media mix to a digitally focused and fully integrated plan. Results? More tickets, and more revenue.
Real Statistics from a campaign for a Community College: 253% increase in traffic to site driven by social channels (YOY). Are you using social to drive web traffic?
Colleges compete for the same students. University Alumni Organizations fight for increased engagement. Maximize returns in donors, and dramatically increase recruitment yield with us
325 TOTAL LEADS (form fills and calls)
15% average internet closing ratio
49 cars sold equalling $112,161 gross profit.
Private College Client Testimonial: ..."Their broad network gives us a lot of expertise we can draw from and different options we can test.... We have seen our prospect numbers significantly increase...."
Your sales funnel, path to conversion or decision journey: these synonyms all describe the natural events that occur in order to generate a sale. Our partner auto dealers are learning to track the right things, using tools generated by our team. Want the scoop? Check this out, and download your own worksheet.
Your sales funnel, path to conversion or decision journey: these synonyms all describe the natural events that occur in order to generate a sale. It looks something like this:
Like college itself, attracting students is part art and part science. It’s about knowing where to find them, appealing to their romantic ideas of college and offering specific, practical information about what they’ll learn and how it will help them prosper. Start here: https://www.advance360.com/education/.
So long, UP. See you soon, we hope...
Some days with Mackinac Island Tourism Bureau are extra fun. #par4 #fearfactorgolf #mackinacisland #digitalmarketers #sunnyday #yepits90out
Some days we learn, and some days we teach. Some days, both. #sharpenthesaw #topofyourgame #digital #social #advance360
This just in: auto dealer spends 8% less per lead and 19% less per car sold, while growing sales 5%. The results are real. Congrats, Friends!
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