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Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 5pm Friday 9am - 5pm

UpSpring PR, 276 5th Avenue, New York, NY (2025)

04/23/2025

Say hello to Dayna Prepis, our AVP of Marketing, who brings strategic brilliance and endless creativity to the UpSpring team every day!

Dayna thrives at the intersection of strategy and creativity, effortlessly mixing detailed research with innovative brainstorming to deliver standout solutions. She loves tackling projects from every angle—always fresh, always dynamic.

One client Dayna absolutely adores? Yellow Goat Design! Their fearless blend of art, lighting, craftsmanship, and science aligns perfectly with her passion for bold storytelling and big ideas.

Current obsession? AKT Deodorant. Beautiful packaging, clean ingredients, powerful brand story—and yep, it really works. A daily must-have!

For inspo, Dayna never misses Conde Nast Traveler—dreamy visuals, captivating stories, and endless wanderlust.

Her self-care secret? A workspace full of meaningful personal touches like kid's art, favorite books, and music that keeps the energy flowing. Frequent movement breaks are also key.

Style crush: The chic simplicity of color-washing interiors and monochrome outfits. Dayna is all about exploring colors, textures, and moods.

Huge shout-out to Susan Fernandez, Dayna’s creative counterpart. Their synergy fuels innovative ideas, clarity, and inspiration every day!

Stay tuned—we’re just warming up our series!

04/22/2025

This Earth Day, we’re spotlighting the brands that are leading the charge in eco-conscious innovation. From turning waste into beauty to pioneering carbon-negative materials, these companies are proving that sustainability and style go hand in hand.

Meet the game changers:
✨ Artaic | Transforming discarded car windshields into stunning mosaic tiles
✨ Bjelin | Maximizing wood efficiency with ultra-durable, low-waste flooring
✨ Brava Roof Tile | Cooling homes with 100% recycled roof tiles
✨ Carnegie | Pioneering carbon-negative wallcoverings made from sugarcane waste
✨ DecoScape | Creating stylish outdoor furniture with 93% recycled materials
✨ Fil Doux | Powering textile mills with wind & solar while reclaiming 100% of dye water
✨ Hempitecture | Building the future with CO2-absorbing, bio-based insulation
✨ Luum Textiles | Tackling ocean pollution with marine plastic-based fabrics
✨ Native Trails | Crafting kitchen & bath pieces from recycled copper and reclaimed wine barrels
✨ nobilia | Setting new standards in sustainable kitchens with recycled wood & PEFC-certified forestry
✨ Serge Ferrari Group | Innovating with USDA-certified biobased textiles from food waste
✨ Soake Pools | Minimizing water waste with energy-efficient, year-round plunge pools
✨ Studio TK | Giving wine corks a second life with biodegradable furniture
✨ Terra Legno | Leading in sustainable wood flooring with VOC-free, responsibly sourced materials
✨ Ultrafabrics | Blending luxury and responsibility with biobased textiles & full transparency reports

Sustainable design is shaping our world, and these brands are making it happen.

04/14/2025

UpSpring just turned 16, and we’re celebrating the only way we know how—by being a little extra and loving every minute of it!

We asked the team to describe UpSpring in three words, and, naturally, they couldn’t pick just three:
✨ Creative
🤝 Collaborative
⚡ Dynamic

(Also considered: Strategic, Supportive, and Innovative—because we wear a lot of hats around here!)

Of course, working in PR and marketing means saying things like:
📌 “Just raising a flag.”
🔁 “Let’s circle back.”
💬 “So sorry to be a pest.”
📂 “Is that in Asana?”
✨ “I love it, but can we make it pop?”

If UpSpring had a theme song, it’d be a mashup of Don’t Stop Me Now by Queen and 9 to 5 by Dolly Parton—because we hustle hard, celebrate harder, and always keep the vibe high.
And if we were a beverage? Definitely an Espresso Martini—bold, classy, and always bringing the energy. (Also, caffeine is basically our spirit animal.)

Cheers to 16 years of creativity, connection, and unforgettable stories. Here’s to many more!

04/07/2025

This month, UpSpring turns 16—and we're feeling grateful, inspired, and excited about the journey ahead!

Here's what makes us, well...us:

✨ Creative personalities meet strategic thinking
✨ Deep passion for design, architecture, and construction
✨ Storytelling magic tailored to every client
✨ Women-owned and proudly collaborative
✨ Nationwide reach with local expertise

Thank you to our amazing clients, talented team, and valued partners who've made these years truly special. Here's to many more!

04/02/2025

We’re so proud to support our client and Launch:HER winner, ! They’re leading the way in environmental justice by transforming neglected spaces and creating healthier communities all across NYC.

What started as a local effort in Queens has grown into a citywide movement—revitalizing green spaces, teaching hands-on environmental education, and pushing for real policy changes. Because of their incredible work, more than 100,000 New Yorkers now enjoy cleaner air, fresh food, and stronger neighborhoods. 💚

This Earth Month, join the movement! Whether you donate or volunteer, your support makes a lasting difference.

03/14/2025

SXSW 2025 highlights from our Associate Communications Director John Camp: From AI-powered sports tech and electric vehicle adventures to sustainable burial alternatives, this year's standouts balanced innovation with sustainability and meaningful human experiences.

03/08/2025

Women’s voices belong in every room, every board meeting, and every big decision. ✨

This International Women’s Day, we’re celebrating the power of women-led businesses and the impact they have in shaping industries, breaking barriers, and paving the way for future generations.

But let’s be real—women in business are still fighting an uphill battle:
📉 Only 2% of venture capital funding goes to women-led startups.
📈 Yet, women-owned businesses generate $1.8 trillion in revenue annually in the U.S. alone.
💡 Companies with diverse leadership are 21% more likely to outperform their competitors.

At UpSpring, this mission is personal. As a women-owned and women-led agency, we’ve seen firsthand the challenges women leaders face—especially in industries where they’re underrepresented. Too often, women hesitate to champion themselves or take on opportunities unless they feel 1000% ready. But here’s the truth: Women are more than ready.

That’s why we’re not just talking about change—we’re taking action. In 2024, we launched the UpSpring Launch:HER Awards to give back to the female founders who are making a difference in their communities. Through this initiative, we awarded $500,000 in PR and marketing support to three exceptional women-led nonprofits. Because when women succeed, entire industries evolve.
We’re also proud to be WBENC-certified, reaffirming our commitment to championing women in business.

🚀 Women are building the future—let’s make sure they have the support they deserve. Who’s a female leader that has impacted your career or life? Tag them below and share why they inspire you! 💜👇

03/04/2025

Our clients aren’t just shaping the future of hospitality design. They are the future.

Eaton Fine Art, Artaic, and 3877 are featured in Hotel Management’s latest look at 2025 design trends, proving that when the industry talks about what’s next, they’re leading the way.

We don’t just get coverage. We make sure our clients own the conversation. Read more: https://bit.ly/3XumPj3

02/20/2025

UpSpring has always been powered by women, and now it’s even more official. Being recognized by the Women's Business Enterprise National Council - WBENC is more than a certificate and qualification; it’s a testament to our commitment to championing women in business.

We’ll continue to uplift, support, and collaborate with women-led businesses—because when women succeed, we all do. 💪

Learn more here: https://bit.ly/4hHbrIv

02/19/2025

February is the month of love, and we’re celebrating with Love Letters—spotlighting our team and what they’re currently obsessed with.

Next up: Lilly Tedrick, a PR powerhouse with a passion for storytelling and bold design. She loves working with Havwoods USA, finds inspiration in Kelly Wearstler, and swears by her 6–9 AM morning routine (plus coffee!). Her current obsessions? Wallpaper* magazine, the clean girl aesthetic, and Tower 28 Beauty ShineOn Lip Jelly.

She’s also sending love to Addie Godwin, a true mentor and strategic thinker!

Stay tuned for more Love Letters—we’re just getting started! 💌

02/12/2025

UpSpring has been named one of Ragan Communications’s Top Places to Work in Communications for 2025! 🎉✨ At UpSpring, we’re all about fostering creativity, collaboration, and a workplace where our team thrives. This recognition is a testament to the incredible people who make UpSpring such a dynamic and inspiring place to be.

Cheers to our team and the work we love! 🥂 Check out the full list: https://bit.ly/4aYxE2i

02/05/2025

February is the month of love, and at UpSpring, we’re celebrating with Love Letters, a new series spotlighting our team and what they’re currently obsessed with.

Kicking off Vol. 1 is Samantha Steinberg, whose passion for expanding influencer programs, love for timeless French interiors, and admiration for her colleagues make her a force on our team. From her morning podcast routine to her favorite design inspirations, Sam’s approach is all about creativity and connection.

Stay tuned for more Love Letters! 💌

UpSpring PR

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Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 5pm
Friday	9am - 5pm