TBA Global

TBA Global There is no take two TBA Global is an independently owned, full-service, international live event marketing and production agency. At TBA, there is no take two.
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We execute flawlessly the first time, every time. We develop the strategy, uncover the ideas, create the designs and execute live experiences where creativity, human behavior and technology converge. TBA Global maintains highly diversified, long-term client relationships comprised of Fortune 500 and industry-leading companies. Some of its prestigious clients include Google, Samsung, Bank of Americ

We execute flawlessly the first time, every time. We develop the strategy, uncover the ideas, create the designs and execute live experiences where creativity, human behavior and technology converge. TBA Global maintains highly diversified, long-term client relationships comprised of Fortune 500 and industry-leading companies. Some of its prestigious clients include Google, Samsung, Bank of Americ

Operating as usual

You may have heard of the "un-meeting", an informal gathering without the usual creativity blocking rules and constraint...
04/05/2016
Welcome to the 'Unstore' of the Future: Retailers Go Experiential

You may have heard of the "un-meeting", an informal gathering without the usual creativity blocking rules and constraints. Welcome to the "un-store", which breaks-out of traditional retail constraints ... for example, the need to sell products.

As ad blocking grows online, retailers like Samsung and Staples try to better engage consumers with interactive stores that don't always sell products.

Cultivating interaction with art and movement within space is Gianni Colombo's Espace Elastique on exhibit at the Louisi...
04/04/2016

Cultivating interaction with art and movement within space is Gianni Colombo's Espace Elastique on exhibit at the Louisiana Museum in Copenhagen. Not a computer rendering this is an experience. Moving slowly through this grid created by painted string under blacklight shifts perception and sparks creativity.

Smart insights on balancing budget with experience quality. A few points to consider when planning your next experience:...
03/31/2016
Massive Demand, Little Supply: How to Deal With the Economics of Meetings Today

Smart insights on balancing budget with experience quality. A few points to consider when planning your next experience:

1. Meeting stakeholders could start budgeting “per attendee”
2. Extend planning cycles
3. Study attendee behavior to guide spending toward the elements with the highest impact

Book farther out and find a new basis for budget increases, said MGM’s Michael Dominguez, keynoting the 12th Annual Pharma Forum this week at the Marriott Marquis in Times Square. (Photo: Frank Veronsky)

Our team connecting Sony Playstation developers at GDC 2016.
03/18/2016

Our team connecting Sony Playstation developers at GDC 2016.

TBA Global
03/11/2016

TBA Global

Happy International Women's Day! Resha Saujani talks here about how society can improve the capacity to innovate: more b...
03/08/2016
Teach girls bravery, not perfection

Happy International Women's Day! Resha Saujani talks here about how society can improve the capacity to innovate: more brave women taking risks.

We're raising our girls to be perfect, and we're raising our boys to be brave, says Reshma Saujani, the founder of Girls Who Code. Saujani has taken up the charge to socialize young girls to take risks and learn to program -- two skills they need to move society forward. To truly innovate, we cannot…

03/08/2016
#IWD2016

Happy International Women's Day! Celebrate by meeting the @IEEEorg @WIEILC speakers from around the world:

Speakers from the IEEE Women in Engineering International Leadership Conference (WIE ILC) celebrate International Women's Day. #IWD2016 takes place on March 8.

Safety Dance? How about a Neon Dance! Much more fun after a meeting. Everyone and everything was glowing.
03/08/2016

Safety Dance? How about a Neon Dance! Much more fun after a meeting. Everyone and everything was glowing.

Creative and crafty, they found the ideal chair in the perfect color red (or is that cherry?) and are now building them.
02/18/2016

Creative and crafty, they found the ideal chair in the perfect color red (or is that cherry?) and are now building them.

At lunch today we learned a lot talking about the inspiring leaders we've worked for in our careers. What do you remembe...
02/11/2016
This is what the best bosses are really made of

At lunch today we learned a lot talking about the inspiring leaders we've worked for in our careers. What do you remember about your best boss?

What separates the people at the top from the rest of us? Not nearly as much as you think. The makings of a wonder boss.

Doing some fast scale modeling of bar concepts in San Francisco. Knocking it down was the fun part.
02/11/2016

Doing some fast scale modeling of bar concepts in San Francisco. Knocking it down was the fun part.

Andie and Sara in our San Francisco office were inspired after meeting meeting #DrJenWelter, the first female coach in t...
02/08/2016

Andie and Sara in our San Francisco office were inspired after meeting meeting #DrJenWelter, the first female coach in the NFL at the #WISESanFrancisco (Women in Sports and Events) mixer in San Francisco prior to #SB50.

Amazing experiences are shared. We are social by nature, want to tell everyone about our experiences ... and be in on wh...
02/03/2016

Amazing experiences are shared. We are social by nature, want to tell everyone about our experiences ... and be in on what's new. Word of mouth from your co-worker, spouse, neighbor or close friend compliments other channels. Live marketing is power.

Nimble food: Food Halls breakout in 2016, combining mass taste and a quick pace in sociable space.
02/01/2016
The Market Moving To Ferry Building-Style 'Food Hall' Format

Nimble food: Food Halls breakout in 2016, combining mass taste and a quick pace in sociable space.

A year after opening, the Twitter building's grocery store is shifting gears to focus on independent vendors serving to-go food. Pizza, donut, burger, and ramen vendors are all in talks to move in.

Sustainability is increasingly ingrained in all operations and that includes events. Reducing carbon intensity, landfill...
01/29/2016
State of Sustainability: The Evolution of Eco-Friendly Practices

Sustainability is increasingly ingrained in all operations and that includes events. Reducing carbon intensity, landfill diversion, and net positive - with benefits to people, planet, and profit.

Perhaps the biggest hurtle in tackling sustainability in the industry is communication—and that starts with the perpetual myth that green costs more green.

Keynotes are changing, not always shrinking. At TBA Global, as we learn more about how audiences respond to messaging an...
01/21/2016
Why the Shrinking Keynote is Becoming a Conference Trend

Keynotes are changing, not always shrinking. At TBA Global, as we learn more about how audiences respond to messaging and experiences based on instincts we see keynotes fitting into a variety of formats to engage people in different contexts.

Even the length of the keynote is shorter in many cases. Yes, folks, welcome to the keynote in the era of the TED talk... the incredible shrinking keynote.

TBA Global’s work on the launch of the new OnePlus2 smartphone was recognized by Event Marketer with a Silver Award for ...
01/21/2016
Special Report: The 2015 Event Technology Awards

TBA Global’s work on the launch of the new OnePlus2 smartphone was recognized by Event Marketer with a Silver Award for Best Combination of Event Technologies. This live event connected OnePlus’ devoted brand ambassadors with consumers in New York, London, and Milan to test-drive the new tech before it was available to the general public -- uniting its global community for the first time.

When it comes to creating thrills, chills and frictionless attendee experiences, Disney typically sets the bar. But this year’s Event Technology Award winn

"Elegance trusts the user to make the connections, gives the user the power to build a use case, earns a secondary meani...
01/20/2016
Seth's Blog: Obvious or elegant?

"Elegance trusts the user to make the connections, gives the user the power to build a use case, earns a secondary meaning." Seth's post today was a reminder of how careful attention to designing message, interaction, and environment earns the engagement of audiences.

A friend used to eat a food, out of a white generic can, that had one word on the label: MEAT. On the other hand, Vogue magazine isn't called, "That magazine with expensive dresses and skinny sad models". It's really...

Digital drives marketing trends but, "EXPERIENTIAL has been the second-fastest-growing marketing category behind digital...
01/19/2016
10 Stunning Marketing Predictions for 2016: Digital Continues to Drive Marketing Trends «...

Digital drives marketing trends but, "EXPERIENTIAL has been the second-fastest-growing marketing category behind digital, and the most effective strategies integrate the physical and digital worlds together." People connect through experiences.

For the past 10 years, I’ve made it a holiday tradition to put together a list of predictions for the year ahead. For the past five of those years, I’ve relied heavily on the expertise of the Anvil team to provide insights into upcoming trends. This year is no exception, as we took the time to revie…

The start of a new year seems like a good time for a reminder on the importance of understanding customers: "Your custom...
01/13/2016
How to Make Your Marketing More Human

The start of a new year seems like a good time for a reminder on the importance of understanding customers: "Your customers are your business, but you'll never truly understand them unless you get to meet them. Yes, that means in person and face to face. Customer events and sponsored gatherings allow you to do this."

Your brand is too corporate? This is how you make it more personal.

"Under these models, agencies are able to look at the business holistically to develop multi-year event strategies." Thi...
01/12/2016
Agency of Record Partnerships Evolve the Event Landscape

"Under these models, agencies are able to look at the business holistically to develop multi-year event strategies." This piece in Event Marketer highlights an important shift in the landscape creating more valuable partnerships.

We often think of Agency of Record relationships as a fixture of the advertising world, but in a grown-up event industry, the model is taking hold.

The #OnePlus experiential popup event for the launch of the #OnePlus2  phone in Times Square - have you gotten your hand...
08/04/2015

The #OnePlus experiential popup event for the launch of the #OnePlus2 phone in Times Square - have you gotten your hands on one?

Excited and honored to have made Event Marketer's "IT" List again this year. Cheers!
06/30/2015
THE 2015 IT LIST - Event Marketer

Excited and honored to have made Event Marketer's "IT" List again this year. Cheers!

There are a lot of lists out there. But if you’re an experiential marketer, there’s only one that counts. And you’re lookin’ at it. Thirteen years a

Feeling peachy today in our New York office!
06/25/2015

Feeling peachy today in our New York office!

You have to plan before you do! Here, four fundamental elements to think about in the event planning process:
06/25/2015
Are you an Event Planner or an Event Doer?

You have to plan before you do! Here, four fundamental elements to think about in the event planning process:

Event Planners are busy people. Every event has so many moving parts that it is easy for Event Planning to turn into Event Doing. But the danger with all of this doing is that we can lose sight of why we are hosting the event in the first place and what success really means. Planning is not...

Let's face it - event planners travel a lot! Here are some gadgets to carry in your bag to make your life a little bit e...
06/18/2015
5 Essential Gadgets for Event Planners On-the-Go

Let's face it - event planners travel a lot! Here are some gadgets to carry in your bag to make your life a little bit easier:

Event planners are always on the go. From client events to site inspections and conferences, we are always traveling and spending far too much time in airports. And - we are incredibly busy people....

Outdoor city venues that are stepping up their event-hosting game:
06/15/2015
How Outdoor Civic Venues Are Being Adapted for Events

Outdoor city venues that are stepping up their event-hosting game:

Forward-thinking cities are building event-friendly amenities into outdoor space at public venues. When the Goldhirsh Foundation hosted a reception for its grant winners in October, it brought more than 200 guests to Performance Lawn at the 12-acre Grand Park in downtown Los Angeles.Magenta furnitur…

The user generated content trend continues with apps like Periscope and Meerkat that put live streaming capabilities at ...
06/09/2015
Periscope and Meerkat for Corporate Events | Cvent

The user generated content trend continues with apps like Periscope and Meerkat that put live streaming capabilities at the hands of event attendees:

Have you heard about the new tech craze sweeping events? It's all about live streaming from the user perspective and apps like Periscope and...

We look a lot into the millennial consumer, but how about the millennial event planner? Here are quick facts and insight...
06/05/2015
Millennial Event Planners | Cvent

We look a lot into the millennial consumer, but how about the millennial event planner? Here are quick facts and insights into the way they do things:

One of the most important speeches I ever heard was about how each generation perceives the world. In the case of Boomers such as myself,...

#GoogleTheAtlantic White House Correspondents'
06/02/2015

#GoogleTheAtlantic White House Correspondents'

Thought starters for creating a fully immersive, authentic experience for event attendees:
06/02/2015
Site Specific: Why Local Culture Matters to Meeting Planners

Thought starters for creating a fully immersive, authentic experience for event attendees:

Organizers are seeking new ways to expand attendees' minds outside of their hotel rooms and function spaces. In April, the Runaway became the first B&B ever to be funded on Kickstarter.

Address

220 W 42nd St
New York, NY
10036

Telephone

(646) 445-7000

Products

- creative development
- live production
- event services
- digital studio
- entertainment assignment

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