Business Wire

Business Wire Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform news release distribution.
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 32 offices worldwide to securely meet the varying needs of communications professionals and news consumers. Learn more at services.businesswire.com/bwtv and follow us for updates on Twitter: @businesswire
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This page seeks to help share the insights of Business Wire thought leaders and influential communication partners. To promote resources that detail industry trends and predictions. To amplify the content we create for clients and industry professionals to empower them to do their best communication work!

Are you attending the PRSA 2018 International Conference?The PRSA 2018 International Conference in Austin, from October ...
10/02/2018

Are you attending the PRSA 2018 International Conference?

The PRSA 2018 International Conference in Austin, from October 7-9, is just around the corner! Whether your goal is to reinforce customer loyalty, improve lead generation, or simply to have your message heard, we help thousands of companies connect with their audience every day.

Schedule a time to meet on-site with a Business Wire team member and learn more about our latest products and services. Stop by Booth #604 for a quick, 20-minute chat and enter our raffle for your chance to win a Sonos!

https://bwnews.pr/2QHXMVF

In today’s world, news consumers: - Are exposed to a wide variety of content on a daily basis - Are accustomed to vari...
08/09/2018
Interactive Media

In today’s world, news consumers:
- Are exposed to a wide variety of content on a daily basis
- Are accustomed to various multimedia elements in all aspects of life
- Are looking for content that is engaging and interactive

Interact with your audience on a whole new level and dramatically improve engagement with Business Wire Interactive Media. Learn how today: https://bwnews.pr/2nhttaQ

Business Wire's Interactive Media is the only service that moves beyond a flat press release to create multidimensional StorySets™. A StorySet starts with a written press release and augments it with visual assets such as customer video clips, data-rich infographics and photos.

Want to reach a journalist with your pitch? Seven journalists shared a bevy of tips and insights about how they work, ho...
07/25/2018
Want to Reach a Journalist with Your Pitch? Make Sure You Are Reading/Watching Them First

Want to reach a journalist with your pitch? Seven journalists shared a bevy of tips and insights about how they work, how they like to be pitched, and what drives them crazy at our latest "Meet the Media" event.

The biggest takeaway?
If you want to be successful in pitching local media, you need to personally consume that media.

Read more: https://bwnews.pr/2NA5per

Seven journalists from the greater Seattle area recently shared a bevy of tips and insights about how they work, how they like to be pitched, and what drives them crazy.

No more counting Google Searches, researching readership or estimating impact of press release pick-up. Our new Press Re...
06/08/2018

No more counting Google Searches, researching readership or estimating impact of press release pick-up. Our new Press Release Report, powered by TrendKite, automatically and accurately reports earned media, sentiment and digital footprint surrounding your press release. https://bwnews.pr/2Hm9dwd

Business Wire’s Press Release Report powered by TrendKite: Support your claims of PR success with data-driven pinpoint...
06/06/2018
Business Wire & TrendKite

Business Wire’s Press Release Report powered by TrendKite: Support your claims of PR success with data-driven pinpoints of hard-won earned exposure. https://bwnews.pr/2sFskw0

Business Wire’s Press Release Report from TrendKite offers a complete view of your earned media success.

Earned media is one of the most valuable metrics for PR professionals. Our new Press Release Report, powered by TrendKit...
06/05/2018

Earned media is one of the most valuable metrics for PR professionals. Our new Press Release Report, powered by TrendKite, will help you identify which outlets resonate with your message the strongest. Guide your message and prove your effectiveness. https://bwnews.pr/2kODRp7

Webinar: The Changing Nature of MediaHow can PR teams keep up with the constant evolution of media? The evolution of tec...
05/21/2018
The Changing Nature of Media Webinar

Webinar: The Changing Nature of Media

How can PR teams keep up with the constant evolution of media?

The evolution of technology and the ever-increasing number of influencers, journalists, and thought leaders means that every story now has unlimited angles and reach.

Business Wire and TrendKite are partnering to deliver a webinar about the changing nature of media TODAY, May 21 at 1 pm EST. Reserve your spot for the webinar to learn from industry leaders how you can conquer the latest PR challenges and seize emerging opportunities!

Register to join the webinar today: https://bwnews.pr/2KDx3Wb

Join us on May 21st to keep up with this constant evolution of media. We'll be diving into the latest PR challenges & emerging opportunities!

Save your spot for our first webinar with our new strategic partner TrendKite! It's time to capitalize on the emerging o...
05/16/2018

Save your spot for our first webinar with our new strategic partner TrendKite! It's time to capitalize on the emerging opportunities in communications. Register for the webinar, May 21 at 1 pm EST: https://bwnews.pr/2ILev9a

BusinessWire is proud to sponsor the 2018 PRSA Counselors Academy Conference in Toronto, May 6-8. Business Wire's Serena...
05/04/2018
Programming: Counselors Academy Spring Conference: PRSA

BusinessWire is proud to sponsor the 2018 PRSA Counselors Academy Conference in Toronto, May 6-8.

Business Wire's Serena Ehrlich, Director of Product Marketing Management – Growth, will outline 3 easy ways to maximize your PR program's digital footprint in her session “Unleashing the Digital Power of Your PR Program."

From headlines that activate reporters and online audiences, to tapping into the world’s obsession with visuals, to activating customers in the short and long term, today’s PR programs can make a huge impact to online audiences. She’ll discuss both how to create content that engages online, as well as how to showcase these results to your clients.

For more information about the event, visit: https://bwnews.pr/2rlhWbX

See what public relations management and leadership training sessions you can attend during the Counselors Academy Spring Conference by reading our online program.

Interactive Media live, 30-minute webinar: https://bwnews.pr/2HIzbPNWhat is #BusinessWire Interactive Media? How does it...
05/02/2018
Interactive Media

Interactive Media live, 30-minute webinar: https://bwnews.pr/2HIzbPN

What is #BusinessWire Interactive Media? How does it work? Today at 1:00 PM EDT, we will be demonstrating the functionality and value of Interactive Media. Register at the link above!

#BWInteractiveMedia #PR #content #communications #webinar #digital #marketing #ContentStrategy

Business Wire's Interactive Media is the only service that moves beyond a flat press release to create multidimensional StorySets™. A StorySet starts with a written press release and augments it with visual assets such as customer video clips, data-rich infographics and photos.

#BusinessWire invites you to join our live Interactive Media webinar (tomorrow) Wednesday, May 2, at 1:00 PM EDT. Regist...
05/01/2018

#BusinessWire invites you to join our live Interactive Media webinar (tomorrow) Wednesday, May 2, at 1:00 PM EDT.

Register today to learn more about Business Wire Interactive Media: https://bwnews.pr/2jmFGZI

In this 30-minute webinar, we'll demonstrate the unique elements of our new product, and provide a clear understanding of its functionality and how it will help your organization.

#BWInteractiveMedia #PR #communications #ContentStrategy #ContentDesign #DigitalMarketing

#BusinessWire invites you to our live, 30-minute Interactive Media webinar on Wednesday, May 2 at 1:00 PM EDT. Register ...
04/30/2018

#BusinessWire invites you to our live, 30-minute Interactive Media webinar on Wednesday, May 2 at 1:00 PM EDT. Register today: https://bwnews.pr/2rcP8SS

We'll provide an inside look at this turn-key solution for PR, communications and marketing professionals looking to maximize reach, engagement, and message adoption.

#BWInteractiveMedia #PR #Communications #digital #media #webinar #contentstrategy #content #contentdesign

#BusinessWire Interactive Media offers various multimedia elements to simplify complex stories - producing maximum reach...
04/26/2018

#BusinessWire Interactive Media offers various multimedia elements to simplify complex stories - producing maximum reach and message adoption. See how the American Society of Landscape Architects (ASLA) details their story for all audiences: https://bwnews.pr/2HJqROI

#BWInteractiveMedia #content #press release #engagement #interactive #digitalmedia #digitalstrategy

Business Wire
04/24/2018

Business Wire

04/24/2018
USA Today Network details their '2018 Wine & Food Experience Tour' featuring Martha Stewart - with #BusinessWire's Interactive Media - check it out: https://www.businesswire.com/news/home/20180420005677/en/USA-TODAY-NETWORK-Announces-2018-Wine-Food #BWIn

USA Today Network details their '2018 Wine & Food Experience Tour' featuring Martha Stewart - with #BusinessWire's Interactive Media - check it out: https://bwnews.pr/2qSr5IM

#BWInteractiveMedia #pressrelease #PR @usatoday #wine #food #foodie #digitalmedia #content

Interactive Media: https://bwnews.pr/2HEZcP4Understand Your Audience: Now, more than ever, audiences demand content in t...
04/20/2018

Interactive Media: https://bwnews.pr/2HEZcP4

Understand Your Audience: Now, more than ever, audiences demand content in their preferred formats. They learn from and act upon rich, shareable features that pull them into a story and compel them to engage.

#BWInteractiveMedia #businesswire #pressrelease #PR #content #digitalmarketing

P&G announces new environmental sustainability goals focused on enabling and inspiring positive impact in the world with...
04/19/2018
P&G Announces New Environmental Sustainability Goals Focused on Enabling and Inspiring Positive Impact in the World

P&G announces new environmental sustainability goals focused on enabling and inspiring positive impact in the world with #BusinessWire Interactive Media.
(experience it yourself, here: https://bwnews.pr/2J7CNXI)

#BWInteractiveMedia Business Wire #content #digitalmedia #CSR #CauseMarketing #GreenMarketing #environment #sustainability @proctergamble #P&G

The Procter & Gamble Company (NYSE:PG) today announced it has achieved many of its 2020 environmental sustainability goals, has plans in place to

04/18/2018
Bundle engaging content into the story you want to tell with Business Wire Interactive Media. Coupling compelling visuals with an interactive experience produces more frequent and longer engagements, resulting in a deepe

Bundle engaging content into the story you want to tell with Business Wire Interactive Media. Coupling compelling visuals with an interactive experience produces more frequent and longer engagements, resulting in a deeper understanding of the message.
https://bwnews.pr/2HK9RFP

#BWInteractiveMedia #businesswire #pressrelease #PR #content #digitalmarketing

Check out the Keio Plaza Hotel Tokyo's press release promoting their Japanese Culture Experience program, with Business ...
04/17/2018
Come Try the Keio Plaza Hotel Tokyo's Japanese Culture Experience Program

Check out the Keio Plaza Hotel Tokyo's press release promoting their Japanese Culture Experience program, with Business Wire Interactive Media.

Interactive Media expands your storytelling capabilities, engaging your audiences on the mediums they prefer!

https://bwnews.pr/2JTH7uS

#BWInteractiveMedia #businesswire #PR #pressrelease #content #interactive #media

To learn more about traditional Japanese culture and immerse yourself in the beauty of Japan.

04/16/2018
Business Wire Interactive Media: For more information: http://pr.businesswire.com/interactive Here are three (3) reasons to use Interactive Media in you next press release: 1. Activate your audience by presenting your ne

Business Wire Interactive Media:
For more information: https://bwnews.pr/2HmxFiB

Here are three (3) reasons to use Interactive Media in you next press release:
1. Activate your audience by presenting your news in their preferred format - textual, visual, or interactive
2. Improve engagement and message adoption through interactive learning
3. Bring new life to existing assets in creative, informative and visually appealing ways

#BWInteractiveMedia #pressrelease #digitalmedia #creative #content #PR #pressrelease

04/13/2018
Business Wire Interactive Media: Let us help you utilize the full potential of your content! See more, here: http://pr.businesswire.com/interactive Industry statistics show: -67% will act on interactive content -91% pref

Business Wire Interactive Media: Let us help you utilize the full potential of your content! See more, here: https://bwnews.pr/2H7OVe1

Industry statistics show:
-67% will act on interactive content
-91% prefer interactive content

Interactive content yields 2x longer engagement, and 91% of B2B buyers prefer interactive content. More interaction leads to viewers spending more time with your content, ultimately expanding the reach and adoption of your message!

#BWInteractiveMedia #businesswire #pressrelease #PR #digitalmarketing #interactive #media

04/12/2018
Business Wire Interactive: the evolution of the press release! http://pr.businesswire.com/interactive -Interactive Media allows you to compose your message in the form your audiences prefer most - whether that be text, audio, video, or a combination of t

Business Wire Interactive: the evolution of the press release!
https://bwnews.pr/2HmvZIi

-Interactive Media allows you to compose your message in the form your audiences prefer most - whether that be text, audio, video, or a combination of the three.
-We distribute to the most credible newsrooms, journalists, bloggers, media, as well as throughout social media channels for maximum reach and exposure.
-The LiveUpdate feature within StorySet generates specific performance metrics and allows you to adjust and optimize your release based on that information - increasing your release lifespan 5x that of the typical release.

#BWInteractiveMedia #BusinessWire #pressrelease #PR #content #newsmedia #socialmedia

04/11/2018
Business Wire Interactive Media amplifies the impact of your message by delivering your story to leading media outlets, extending the reach of your content beyond your website. See more, here: http://pr.businesswire.com/

Business Wire Interactive Media amplifies the impact of your message by delivering your story to leading media outlets, extending the reach of your content beyond your website.

See more, here: https://bwnews.pr/2HnI9hO

Business Wire Interactive Media delivers your story into the newsrooms of outlets such as:
- AP
- Dow Jones
- AFP News Agency
- Bloomberg
as well social channels, search engines & more....

#BWInteractiveMedia #businesswire #AP #DowJones #AFP #Bloomberg #pressrelease #PR #digitalmedia

04/10/2018
Business Wire Interactive Media - Today, communications professionals have to compete with YouTube videos, Facebook ads, and endless news feed selfies. How do you know your message is getting through? Interactive Media d

Business Wire Interactive Media - Today, communications professionals have to compete with YouTube videos, Facebook ads, and endless news feed selfies. How do you know your message is getting through? Interactive Media delivers your story to leading media outlets, search engines and social channels.

Measure Business Impact:
- Track real-time reports that measure engagement, mentions & key message adoption.
- Refresh and optimize StorySet content with LiveUpdate feature, based on engagement insights, extending the lifespan of your content (5x the length of a typical release).

Check out more, here: https://bwnews.pr/2Hmw38t

#BWInteractiveMedia #businesswire #pressrelease #PR #digitalmarketing #SEO

Business Wire Interactive Media launches today! Check out this interactive release by @NavyFederal boasting their 8th ye...
04/09/2018

Business Wire Interactive Media launches today!

Check out this interactive release by @NavyFederal boasting their 8th year on the 'FORTUNE 100 Best Companies to Work For List.'
https://bwnews.pr/2uS6NEx

Bring your story to life with engaging experiences by layering videos, images and animated gifs with interactive elements.

#businesswire #BWInteractiveMedia #publicrelations #digitalmedia #digitalmarketing #content #pressrelease #socialbusiness #navyfederal

04/09/2018
Business Wire launches Interactive Media! A new communications service that embeds an interactive, visual experience into your news release. Business Wire's Interactive Media offers compelling visuals and engaging calls-

Business Wire launches Interactive Media! A new communications service that embeds an interactive, visual experience into your news release.

Business Wire's Interactive Media offers compelling visuals and engaging calls-to-action with clickable hotspots to produce more frequent and longer engagement, resulting in a deeper understanding of your message.

See more here: https://bwnews.pr/2EpGmFZ

#BWInteractiveMedia #businesswire #pressrelease #innovation #PR #publicrelations #digitalmedia #content

04/02/2018
siliconvalleyforum.com

Silicon Valley Forum’s 4th Annual Women in Tech Festival is back and better than ever—don’t miss “The League of Extraordinary Women” on April 12th-13th, 2018!

Business Wire is a proud sponsor of this incredible event.
Tickets are 10% OFF with code: 'BUSWIRE10'

Comment below if you are going, want to go, or have gone in the past!!

#womenintech #technology #networking #SVFWIT18 #SVFWomenTechFest #businesswire #siliconvalleyforum

https://bwnews.pr/2GTSbHd

Business Wire is proud to announce our new partnership with TrendKite - The partnership will enable you to utilize our c...
04/02/2018

Business Wire is proud to announce our new partnership with TrendKite - The partnership will enable you to utilize our comprehensive news distribution platform with the advanced analytic capabilities of TrendKite.

https://bwnews.pr/2Ijn87d

Learn how #PRtech can help us do a better job of measuring PR overall. On #IWD2018, get tips & tricks from Dr. Ai Addyso...
03/01/2018

Learn how #PRtech can help us do a better job of measuring PR overall. On #IWD2018, get tips & tricks from Dr. Ai Addyson-Zhang, Aly Sandhaus, Heidi Sullivan, and Serena Ehrlich on #measurePR, 3/8 from 12-1 pm ET. Don't forget to save the date! http://bwnews.pr/2oqcl2S

In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communit...
02/05/2018
Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. While these changes mean consumers will see less of an organization's content, there are still ways brands can get their content into the Facebook newsfeed. Serena Ehrlich, Director of Social and Evolving Media at Business Wire discusses five ways to gain visibility within Facebook in 2018.

http://bwnews.pr/2E5pqVI

Recent Facebook changes offer new opportunities for how brands can engage with their communities. Learn more about how to leverage these new opportunities!

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