Parasol Marketing Group

Parasol Marketing Group Integrated brand marketing + luxury lifestyle PR experts: social media habitués, foodies, world travelers and style section devotees.
Parasol's media relations and marketing programs are strategic, integrated and impactful. They are intended to enhance the value proposition and assets through increased brand awareness, new revenue streams and expanded business and marketing opportunities. Parasol connects your brands to the world's most influential media, providing third party endorsements to reach today's sophisticated consumer. Parasol’s downtown Manhattan location puts us in arm’s reach of the world’s most influential media players and publishing houses. This means more desk-side appointments, closer media relationships and coverage that's on-going, on-target and on-message. Parasol’s new outpost in Los Angeles, Parasol West, expands the firm’s reach, tapping into a network of trend-setting influencers and tastemakers steeped in the entertainment industry, providing a coveted link for unique marketing and brand-enhancing opportunities. Parasol West is poised to provide clients with an additional dimension for outreach and exposure at high-profile, red carpet events such as film premieres, festivals and awards shows. With direct access to West Coast editors, clients are also ensured amplified media results in key regional publications. A sample of our clients include: One&Only Resorts, Baha Mar, Baglioni Hotels, FIG Restaurant, Fairmont Miramar Hotel & Bungalows, and the Monterey County Convention & Visitor's Bureau, to name a few. Our specialties include: Developing and executing creative & strategic media relations and marketing campaigns in the luxury lifestyle and hospitality industry, cross promotional brand marketing partnerships, media driven events and targeted consumer promotions. Expertise includes luxury hotels, resorts and real estate, spas, chefs and restaurants, premium wines and spirits and interior design.
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As individuals and as a company, we have zero tolerance for racism, injustice and inequality in our community and others...
06/05/2020

As individuals and as a company, we have zero tolerance for racism, injustice and inequality in our community and others. We are committed to being actively anti-racist. We’ve prioritized reflecting, learning, listening and discussions. We all have work to do, and want these words to be supported by our actions. See above for how we pledge to help. #blm #BlackLivesMatter #NoJusticeNoPeace

No matter where you are in the world, take a moment to look out of the window. Dream of your favorite escape. From Dubai...
03/30/2020

No matter where you are in the world, take a moment to look out of the window. Dream of your favorite escape. From Dubai to The Bahamas, here are a few amazing #ViewsFromAWindow to inspire your travel bucket list. @travelandleisure #tlpicks #worldfromawindow @ Around The World

Located in St. Michael’s, Maryland, @InnAtPerryCabin’s Stars Restaurant is now offering a special carry out menu for gue...
03/27/2020

Located in St. Michael’s, Maryland, @InnAtPerryCabin’s Stars Restaurant is now offering a special carry out menu for guests and locals alike; to-go cocktails, too! With the freshest seafood and local ingredients, it’s easy to #supportlocal. Our rec? The award-winning oyster stew and a Maryland crab cake paired with a canned @DashfireBitters Old Fashioned. Swipe 👉🏻 for more! @ Inn at Perry Cabin

In the Santa Monica area? Support local businesses like @figsantamonica and pick up breakfast, lunch or dinner to enjoy ...
03/18/2020

In the Santa Monica area? Support local businesses like @figsantamonica and pick up breakfast, lunch or dinner to enjoy favorites like the Burrata Pizza or Handmade Rigatoni from home! Swipe 👉 to see the menu! #allinthistogether 📸: @xperiencefactory @ FIG Restaurant

This week’s warm weather has us dreaming of crab season at the Eastern Shore’s @innatperrycabin 🦀 @ Inn at Perry Cabin
03/10/2020

This week’s warm weather has us dreaming of crab season at the Eastern Shore’s @innatperrycabin 🦀 @ Inn at Perry Cabin

Meet us in the sunshine☀️#rosewoodbahamar #rosewoodhotels #bahamoment #bahamar
11/27/2019

Meet us in the sunshine☀️
#rosewoodbahamar #rosewoodhotels #bahamoment #bahamar

A secluded getaway with mesmerizing views #ooresorts #oothepalm #parasol #parasolvibes
11/26/2019

A secluded getaway with mesmerizing views
#ooresorts #oothepalm #parasol #parasolvibes

#MondayMood at @baglioniresortmaldives 📸: @belenrodriguezreal
11/25/2019

#MondayMood at @baglioniresortmaldives
📸: @belenrodriguezreal

Seafood by the seaside at FIG Santa Monica#fairmont #fairmontmiramar #california
11/22/2019

Seafood by the seaside at FIG Santa Monica
#fairmont #fairmontmiramar #california

Drink in the feeling of paradise #OOnlyHere #One&Only #ooresorts
11/21/2019

Drink in the feeling of paradise
#OOnlyHere #One&Only #ooresorts

A sumptuous bathing treat at Emirates One&Only Wolgan Valley📸: @taramilktea #wolganvalley #visitnsw #seeaustralia #oores...
11/18/2019

A sumptuous bathing treat at Emirates One&Only Wolgan Valley
📸: @taramilktea
#wolganvalley #visitnsw #seeaustralia #ooresorts #OOMoments

Walking into the weekend like… 📸: Jessica Frappampina#parasolvibes #bahamoments #bahamar #bahamas
11/15/2019

Walking into the weekend like…
📸: Jessica Frappampina
#parasolvibes #bahamoments #bahamar #bahamas

Changing leaves aren't the only thing worth checking out this time of year. These fall views at @innatperrycabin are pri...
11/14/2019

Changing leaves aren't the only thing worth checking out this time of year. These fall views at @innatperrycabin are priceless 🍂⛵️
📸: Patrick Koenig
#innatperrycabin #lifeattheinn #parasolvibes

This holiday season treat yourself to a trip fit for royalty! Check out One&Only Cape Town's inclusion in the latest fro...
11/12/2019

This holiday season treat yourself to a trip fit for royalty! Check out One&Only Cape Town's inclusion in the latest from Town & Country Magazine, and start envisioning waking up to these breathtaking views of Table Mountain.
#tuesdaynewsday #southafrica #parasolvibes #luxurytravel #oneandonly

11/11/2019

The first ever #BahaMarCup at @bahamarresorts has wrapped! Huge thanks to everyone who participated and helped raise funds for Hurricane Dorian relief!
#Bahamas #bahamoment #tennis #parasolvibes #clientlove

Weekend Getaway #10 ✨Where to Go: Los Cabos, MexicoWhere to Stay: @oneandonlypalmilla What to Do: Surf session with trop...
11/08/2019

Weekend Getaway #10 ✨
Where to Go: Los Cabos, Mexico
Where to Stay: @oneandonlypalmilla
What to Do: Surf session with tropicsuf pros
Where to Eat: SEARED
Where to Drink: Tequila Tasting at Agua
Where to Take Pics: Arch of Cabo San Lucas @ Cabo San Lucas, Mexico

Wishing we could rewind to warmer weather and days spent like this... #parasolvibes #clientlove #luxurytravel #baglionih...
11/07/2019

Wishing we could rewind to warmer weather and days spent like this...
#parasolvibes #clientlove #luxurytravel #baglionihotels

TGIOS (Thank God It's Oyster Season!) From the East Coast to the West Coast, Inn at Perry Cabin and Fig Santa Monica are...
11/06/2019

TGIOS (Thank God It's Oyster Season!) From the East Coast to the West Coast, Inn at Perry Cabin and Fig Santa Monica are serving up the freshest oysters. 📸: Leah McGilvray

TGIOS (Thank God It's Oyster Season!) From the East Coast to the West Coast, @innatperrycabin and @figsantamonica are se...
11/06/2019

TGIOS (Thank God It's Oyster Season!) From the East Coast to the West Coast, @innatperrycabin and @figsantamonica are serving up the freshest oysters.
📸: @leahcolettes
#parasolvibes #parasolpr #parasolclients #innatperrycabin #lifeattheinn #fig #fiveatfig

@washingtonianmag’s November Travel Deals have us eager to pack our bags! Check out the "Member for A Day" package at @i...
11/05/2019

@washingtonianmag’s November Travel Deals have us eager to pack our bags! Check out the "Member for A Day" package at @innatperrycabin, and experience Pete Dye's final course design at Links, the new championship golf course! Link in bio!
📸: @pjkoenig
#parasolvibes #innatperrycabin #parasolclientnews

Entertainment Tonight takes Baha Mar Resorts. Tune in all week to get the latest scoop. Tonight see Kevin Frazier and Be...
11/04/2019

Entertainment Tonight takes Baha Mar Resorts. Tune in all week to get the latest scoop. Tonight see Kevin Frazier and Bellamy Young take on sharks, flamingoes, and sea turtles at #bahamar!

When Monday starts off like this, it’s bound to be a great day! #moodmonday #parasolvibes #luxurytravel
11/04/2019

When Monday starts off like this, it’s bound to be a great day! #moodmonday #parasolvibes #luxurytravel

What are your Halloween plans? Visit the town of St. Michaels for a quintessential #EasternShore Halloween! 🎃 👻 📸: Jilli...
10/31/2019

What are your Halloween plans? Visit the town of St. Michaels for a quintessential #EasternShore Halloween! 🎃 👻
📸: Jillian Eversole

#innatperrycabin #easternshore #parasolvibes #halloween

Wow – what a stunning mural by  Baha Mar Resorts very own John Cox, creative director for #bahamar’s art gallery, The Cu...
10/30/2019

Wow – what a stunning mural by Baha Mar Resorts very own John Cox, creative director for #bahamar’s art gallery, The Current. During exclusive, member’s only events, hosted by Baha Mar Residences and The CORE: club NYC, John had the opportunity to paint this impressive, one-of-a-kind mural on the club’s outdoor terrace, leaving a permanent Bahamian impression for years to come. This mural is a glimpse into the amazing talent at Baha Mar and all of the #Bahamas!

#parasolvibes #bahamar #bahamoment #thecurrent #coreclub #corenyc #art #clientlove #parasolclientnews #bahamas

“The best Thanksgiving meals you can find this year are waiting for you in Cabo.” - @travelandleisure. Check out the #Th...
10/29/2019

“The best Thanksgiving meals you can find this year are waiting for you in Cabo.” - @travelandleisure. Check out the #Thanksgiving celebrations happening at One&Only Palmilla and give thanks alongside stunning ocean vistas. Thank you, Stacey Leasca for the amazing feature. Link in bio!

#TuesdayNewsday #parasolvibes #parasolclientnews #travelandleisure #mexico

Less than one week out from the TCS New York City Marathon and we're already feeling the energy throughout the city! 🏅  ...
10/28/2019

Less than one week out from the TCS New York City Marathon and we're already feeling the energy throughout the city! 🏅

#nyc #parasolvibes #nycmarathon #runnyc

Now this is a #SundayBrunch goal! One&Only Royal Mirage Dubai
10/27/2019

Now this is a #SundayBrunch goal! One&Only Royal Mirage Dubai

10/25/2019

#Repost Baha Mar: Join Bahamian native #MarkKnowles along with #AndyRoddick, #TommyHaas, #JamesBlake and Coco Gauff for the #BahaMarCup, November 7-10. All event proceeds will go to Hurricane Dorian relief efforts for victims across Abaco and Grand Bahama islands.

#FunFact: Did you know that oysters are the best during the #Fall months? Shuck and sample some for yourself this Saturd...
10/24/2019

#FunFact: Did you know that oysters are the best during the #Fall months? Shuck and sample some for yourself this Saturday at the Chesapeake Bay #OysterFest in Town of St. Michaels, Maryland While you’re there, might as well stay at Inn at Perry Cabin– they serve incredibly fresh oysters as well!

#parasolgroup #parasolvibes #innatperrycabin #lifeattheinn #oysters #easternshore #chesapeakebay #maryland

Immerse yourself in nature at @wolganv @ooresorts! Check out the November issue of @voguemagazine and read about Emirate...
10/23/2019

Immerse yourself in nature at @wolganv @ooresorts! Check out the November issue of @voguemagazine and read about Emirates One&Only Wolgan Valley’s ‘Walk With the Animals’. This popular Australian resort destination “educates guests with hands-on activities like wombat surveying and water-quality testing.” Thank you @ellara for the gorgeous coverage!

#parasolclientnews #vogue #voguemagazine #parasolvibes #oneandonly #oomoment #australia #wolganvalley

Still in search of the perfect December getaway? Travel + Leisure lists Baha Mar as a top winter destination with beache...
10/22/2019

Still in search of the perfect December getaway? Travel + Leisure lists Baha Mar as a top winter destination with beaches, pools, fine dining, and premier nightlife venues to entertain guests of all ages.
Read the full article here >>> bit.ly/2JcChKt

Let's get festive at One&Only Palmilla 🎉 #sundayfunday #parasolvives #oneandonly #loscabos #onlyhere #oomoment
10/20/2019

Let's get festive at One&Only Palmilla 🎉

#sundayfunday #parasolvives #oneandonly #loscabos #onlyhere #oomoment

Weekend Getaway #10! Wolgan Valley, Australia ✨ Where to Go: Wolgan Valley, AustraliaWhere to Stay: @wolganv What to Do:...
10/18/2019

Weekend Getaway #10! Wolgan Valley, Australia ✨

Where to Go: Wolgan Valley, Australia
Where to Stay: @wolganv
What to Do: Nocturnal Wildlife Spotlighting Tour
Where to Eat: Picnic in the Valley
Where to Drink: Valley Bar and Terrace
Where to Take Pics: Blue Mountains During Sunset @ Wolgan Valley

After being named one of the best resorts in the #Maldives by Forbes, we can’t wait to soak up these views at the Baglio...
10/16/2019

After being named one of the best resorts in the #Maldives by Forbes, we can’t wait to soak up these views at the Baglioni Resort Maldives ☀️

Because #WeNeedGorillas! This weekend One&Only Resorts helped celebrate and support #GorillaPalooza at The Ellen Fund's ...
10/15/2019

Because #WeNeedGorillas! This weekend One&Only Resorts helped celebrate and support #GorillaPalooza at The Ellen Fund's gala in LA for gorilla conservation efforts in #Rwanda, raising $5 million for The Ellen DeGeneres Campus of the Dian Fossey Gorilla Fund International 🦍🌿

#EllenDeGeneres #PortiadeRossi #LA #TheEllenFund #ParasolPR #ParasolVibes

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New York, NY
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The Parasol Advantage: Under Our Umbrella of Integrated Services, We Help Companies Grow. With more than 20 years of marketing and communications experience and an early architect of creative positioning and integrated campaigns, Andrea spearheads The Parasol Advantage through an approach that combines in-depth hotel operations knowledge with hospitality and luxury lifestyle industry experience, as well as international marketing and branding experience.

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