Integrated brand marketing + luxury lifestyle PR experts: social media habitués, foodies, world travelers and style section devotees.
Parasol's media relations and marketing programs are strategic, integrated and impactful. They are intended to enhance the value proposition and assets through increased brand awareness, new revenue streams and expanded business and marketing opportunities. Parasol connects your brands to the world's most influential media, providing third party endorsements to reach today's sophisticated consumer.
Parasol’s downtown Manhattan location puts us in arm’s reach of the world’s most influential media players and publishing houses. This means more desk-side appointments, closer media relationships and coverage that's on-going, on-target and on-message.
Parasol’s new outpost in Los Angeles, Parasol West, expands the firm’s reach, tapping into a network of trend-setting influencers and tastemakers steeped in the entertainment industry, providing a coveted link for unique marketing and brand-enhancing opportunities. Parasol West is poised to provide clients with an additional dimension for outreach and exposure at high-profile, red carpet events such as film premieres, festivals and awards shows. With direct access to West Coast editors, clients are also ensured amplified media results in key regional publications.
A sample of our clients include:
One&Only Resorts, Baha Mar, Baglioni Hotels, FIG Restaurant, Fairmont Miramar Hotel & Bungalows, and the Monterey County Convention & Visitor's Bureau, to name a few.
Our specialties include:
Developing and executing creative & strategic media relations and marketing campaigns in the luxury lifestyle and hospitality industry, cross promotional brand marketing partnerships, media driven events and targeted consumer promotions. Expertise includes luxury hotels, resorts and real estate, spas, chefs and restaurants, premium wines and spirits and interior design.