08/03/2022
What if doing your taxes were chill instead?
Inspired by ASMR videos, affirmations, chill meditation visualizers, Cash App thought it would be cool to imagine doing your taxes from relaxing spaces: spas, gardens, a comfy cat palace. Props to campaign creators Buck that killed it on creating a number of bespoke set pieces from scratch, like a giant, plush bean bag chair and amazing visuals.
Shot at our flagship Stage A in Long Island City. To learn more about our stages, please visit gumstudios.nyc 🎥📹📽🎞
Produced by Buck.co
Creative Director: Chris Palazzo
Art Director: Emily Simms
Head of Production: Kevin Hall
Producer: Tess Sitzmann
Creative Development: Emily Simms, Hannah Sun, Joyce N. Ho, Liron Eldar-Ashkenazi, Patrick Sluiter, Zuheng Yin
2D Design: Haeri Cho, Hannah Sun, Tina Smith, Twisha Patni
3D Design: Auron Luxe, Chris Phillips, Diego Diapolo, Hannah Sun, Marcio Flausino, Patrick Sluiter
3D Animation: Auron Luxe, Chris Phillips, Chris Ribar, Diego Diapolo, Emiko Inskeep, Hannah Sun, Hogan Williams, Marcio Flausino, Patrick Sluiter, Philipp Pavlov
2D Animation: Hannah Sun, Paola Chen Li
