Sustainability Pulse

Sustainability Pulse The smarter way to stay on top of the future of sustainable fashion.

Delivering to your inbox every Sunday morning the week's most unmissable articles and job posts about sustainability in the fashion industry ♻️🌍

Can we buy our way out of fashion’s waste crisis with “next-gen” fabrics, or does the real work start with fixing our re...
08/31/2026

Can we buy our way out of fashion’s waste crisis with “next-gen” fabrics, or does the real work start with fixing our relationship with clothing? 🧵👀
Taiwanese zero-waste label Story Wear is bringing that exact debate to NYC for their NYFW debut, Love REVOLUTION. Beyond upcycled denim and their new proprietary REDEEM recycled cotton fabric, they’re tackling the hardest part of the equation: behavioral change and true circularity.
I’ll be at Ideal Glass Studios on 9/14 to see how their thesis translates on the runway. Want to judge the collection for yourself?
📍 Ideal Glass Studios (9 W 8th St, NYC)
🗓️ Monday, Sept 14 | 5:00 PM
✉️ RSVP: [email protected]
Drop a comment if you’re planning to go—let’s catch up after the show! 👇
UpcycledDenim NYCevents

This week’s roundup is basically fashion getting caught being fashion. 👀Shein disclosing an FTC investigation the same w...
08/13/2026

This week’s roundup is basically fashion getting caught being fashion. 👀
Shein disclosing an FTC investigation the same week it preps its Hong Kong IPO. Zara, H&M, Lululemon and Levi’s suddenly “discovering” resale right after eBay and Depop made bank off it for a decade. Oh, and someone did the math on what fashion’s billionaires are actually worth vs. what garment workers make — it’s bad.
One real win in there too: the EU’s ban on destroying unsold clothes is now actual law, not just a headline.
New issue live — link in bio. Tag someone who needs the tea. 🍵

An incredibly alarming investigation is underway in France. 🚨As reported on msn.com, authorities are looking into severa...
06/25/2026

An incredibly alarming investigation is underway in France. 🚨
As reported on msn.com, authorities are looking into several suspicious ads under suspicion of child trafficking. The posts list ordinary plush toys for thousands of euros using highly deceptive descriptions that specify children’s ages and clothing sizes.

This is deeply concerning.
SafetyFirst

Shein bought Everlane. Ralph Lauren quietly ditched its climate target. And “sustainability” got rebranded as “wellness”...
06/22/2026

Shein bought Everlane. Ralph Lauren quietly ditched its climate target. And “sustainability” got rebranded as “wellness” because the old word stopped selling. Same playbook, different week: say the green thing, do the cheap thing, rebrand when people notice 🌀
New issue is up — link in bio. 🔗

Shein just bought Everlane. 🤯The king of ultra-fast fashion acquiring the self-proclaimed gold standard of “radical tran...
06/08/2026

Shein just bought Everlane. 🤯

The king of ultra-fast fashion acquiring the self-proclaimed gold standard of “radical transparency” isn’t just irony—it’s a confession. It proves what skeptics have argued for years: in fashion, “sustainability” was never a value. It was a marketing asset, sold to the highest bidder.

The rest of the industry is no less contradictory:
* Reformation can’t reconcile its climate pledges with private-equity growth targets.
* Nike’s recycled jerseys prove circular fashion hits a ceiling when you’re still spinning oil into plastic.
* The Reality: Textiles are now the EU’s 4th largest source of microplastics. A single gram of synthetic fabric sheds 3.7 million toxic fibers.
But the consumer rebellion is real. People are sewing again. Audiences are swapping TikTok’s algorithm for long-form content. Startups are reinventing raw materials from the molecular level up.
The landscape is shifting. Read the full deep-dive on my latest Substack.
🔗 Link in bio to read the new edition of Sustainability Pulse.

Irony is the only accessory you can’t buy for $100,000.
05/06/2026

Irony is the only accessory you can’t buy for $100,000.

The fashion industry is having a spiritual awakening. Or at least, it’s very good at performing one.This week’s Sustaina...
04/27/2026

The fashion industry is having a spiritual awakening. Or at least, it’s very good at performing one.

This week’s Sustainability Pulse looks at what’s actually happening beneath the surface, the Trashion shows and the craft revivals and the mindful dressing editorials, while Shein expands its supply chain empire, AI eliminates human jobs, and Lululemon gets investigated for selling forever chemicals inside a wellness brand.
We are extraordinarily good at celebrating sustainability as an aesthetic while the machinery runs exactly as it always has.
This week’s edition is less a trend report and more an honest question: at what point does talking about change become the thing we do instead of making it?

Link in bio/ and stories

Breaking news: Lululemon being investigated forFOREVER CHEMICALStime to throw polyester activewear away
04/14/2026

Breaking news: Lululemon being investigated for
FOREVER CHEMICALS

time to throw polyester activewear away

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