Smarten Content Works

Smarten Content Works NYC agency providing a 360 suite of content solutions: Words, strategy, SEO and social, complete business plans, consulting, good times.

Target Jumps On The Lumbersexual Trend
03/14/2015
Target Jumps On The Lumbersexual Trend

Target Jumps On The Lumbersexual Trend

Target's new locally crafted collection of leather goods, gifts, clothes, and more for men looks tailor-made for Ron Swanson's closet.

"Publishers are falling in love with WhatsApp, which is driving big traffic and engagement numbers. The challenge: retro...
03/03/2015
Publishers: 'WhatsApp alerts are easier said than done'

"Publishers are falling in love with WhatsApp, which is driving big traffic and engagement numbers. The challenge: retrofitting a platform meant for small-scale commutations into a platform that facilitates widespread dissemination has proven tedious. Still, WhatsApp is an attractive platform for publishers because it helps them look beyond Facebook, which still dominates their social strategies."

Publishers have a love-hate relationship with WhatsApp. While many are seeing big numbers from the platform, they’re also wrangling with a handful of issues

Why agencies are bullish on Spotify
03/03/2015
Why agencies are bullish on Spotify

Why agencies are bullish on Spotify

Spotify has won the hearts of digital agencies, thanks to major strides in scale, backend technology, products and targeting.

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