Media Kitchen

04/22/2021

From brisk mountain tops to bright blue waters, our chefs have captured some breathtaking views. MK values the environment and sustainability in our own practices and is proud to celebrate #EarthDay!

04/22/2021

Networks and Nielsen Get Snippy Ahead of Upfronts

MK CEO, Barry Lowenthal weighs in on the tension between networks and Nielsen ahead of Upfronts

Tensions between networks and Nielsen have gone from a simmer to a boil

04/20/2021

TikTok-native publishers look to expand business on other platforms

MK Assoc Media Dir, Clair Bergam breaks down the impact of more touch points on #TikTok

TikTok-native publishers like Flighthouse and SongPsych have reached a milestone in the maturity of a modern media company.

04/20/2021

Facebook Makes Its Foray Into Different Types of Audio

MK CEO, Barry Lowenthal gives his take on #Facebooks pivot to social audio

The social giant adds components for podcasting and social audio.

04/12/2021

Media Kitchen's Julia Smaldone On Evolving OTT/CTV Pricing

MK Senior Strategist, Julia Smaldone discusses evolving OTT and CTV pricing

Legacy TV players with new streamers have advantages and disadvantages when it comes to pressing for CPMs akin to those for prime-time TV, says this agency executive.

04/09/2021

How Bustle Digital Group sets up shoppable options within its editorial content

MK CEO, Barry Lowenthal shares his thoughts on how brands can reach consumers when they're actively in the shoppable mindset

Bustle Digital Group is the latest publisher to try and tie commerce and content together as close as they will go.

04/08/2021

Clubhouse Is at an Inflection Point

MK CEO, Barry Lowenthal gives his take on brands using #Clubhouse

Can it survive post-pandemic?

04/07/2021

Paid Search And A History Of Losing Control

MK Senior Search Strategist, Sarah DeShields breaks down the transformation of #SEM and the power of audiences in her piece for Media Post.

"In paid search, keywords mean nothing," a director told me when I began my search career. Keywords are supposed to be fundamental to paid-search targeting, so how could they be meaningless!?

03/30/2021

Why Media Buyers are Demanding Flexibility Ahead of This Year’s Upfronts

MK CEO, Barry Lowenthal detailed the unjust expectations of networks in this year’s #UpFronts

2020’s emphasis on flexibility is here to stay.

03/19/2021

Thank you to our inspiring community of incredible women at Media Kitchen. With you, we celebrate #WomensHistoryMonth!

03/18/2021

How brands should approach April Fools' Day stunts in year two of pandemic | Ad Age

MK CEO, Barry Lowenthal shared his thoughts on brands' 2021 approach to April Fool's in a pandemic year with AdAge

'There is more room to explore humor, if it's done tastefully, carefully, and clearly,' says one expert.

03/17/2021

There’s no perfect replacement for cookies

MK Sr. Strategist, Yuting Zhang penned a piece detailing how brands can begin to navigate the cookieless world for CampaignLive.

Here’s how brands can move forward in a cookieless world.. From Campaign US

03/11/2021

Advertisers start long-overdue reappraisal of post-cookie identifiers

MK Group Dir, Frances Giordano explains our approach to new, alternative identifiers as #cookies fade off into the sunset

Marketers still reeling from Google’s rebuke of user-level identifiers are scrambling for answers as the ground shifts beneath them.

03/09/2021

Build Your Communications Strategy Around the Customer Journey – Advertising Week 360 • AW360

As we navigate COVID, our approach to comms planning has evolved. One thing’s certain - the importance of journey mapping to unlock the tension and opportunities along the path to purchase that can be shifted or accelerated by communications. MK CEO Barry Lowenthal details our approach here.

Storytellers Build Your Communications Strategy Around the Customer Journey 5 hours ago by Barry Lowenthal 0 Share this post By Barry Lowenthal, CEO of Media Kitchen Back in March 2020 when the pandemic first forced businesses to shift to WFH and brands were examining how they talked to customers th...

03/05/2021

Hats Off to Our Chefs!

In honor of #EmployeeAppreciationDay, we tip our hats to our amazing staff! From navigating the ever-changing WFH environment to ensuring our clients get top chef service, we thank you for all you do!

03/03/2021

Platforms are changing media agency team rules, led by digital natives

MK CEO, Barry Lowenthal commented on #Clubhouse's future marketing potential in Digiday's Media Buying Briefing

The new crop of social media platforms offers new opportunities for brands — and it’s creating an opportunity for agencies to lead the way.

03/01/2021

The Brands Are Coming to Clubhouse

MK CEO Barry Lowenthal discussed the marketing capabilities of #Clubhouse with ADWEEK

Kool-Aid, Square and Slice have made their debut, but there's no real playbook.

03/01/2021

Paramount+'s advertising pitch leaves some buyers hesitant

MK Group Dir Frances Giordano shared suggestions for navigating the future of TV in this Digiday piece

Paramount+ is not technically a new product and the streaming ad market is not so nascent, making advertisers more discerning.

02/19/2021

How artificial intelligence is being used to recruit and onboard talent

MK CEO, Barry Lowenthal shared his thoughts on AI assistance in recruiting in this Digiday piece

As recruitment has shifted almost entirely online during the pandemic, companies are incorporating AI to assist with screening and hiring.

02/19/2021

Five Tips For Evaluating Cookie Alternatives | AdExchanger

MK Group Dir. Frances Giordano penned a piece explaining 5 tips for evaluating #cookie alternatives

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frances Giordano, group director at Media Kitchen. As we move closer to the February 2022 sunset of third-party cookies by Google, marke...

02/19/2021

Marketers prepare for hybrid future of in-person and remote collaboration

MK CEO, Barry Lowenthal commented on the hybrid nature of a WFH and in the office future

Marketing bosses are envisioning the office of the future — not so much as a place to sit and work, but as a space for collaboration.

02/10/2021

How The Atlantic's Black history project turned into a 7-figure deal with Salesforce - Digiday

MK CEO Barry Lowenthal shared his thoughts on media and #BlackHistoryMonth in this Digiday piece about The Atlantic's deal with Salesforce.

Salesforce is funding an 18-month long journalistic endeavor from The Atlantic that aims to cover Black history in America.

01/28/2021

As U.S. Cannabis Market Lights Up, Here's 3 Things Marketers Should Know

MK's Managing Dir in Canada, Sean McConnell penned an article for MediaPost detailing 3 Things Marketers Should Know as the U.S. Cannabis Market Lights Up

For one: Build your measurement infrastructure.

01/25/2021

Streaming TV: cable déjà vu all over again

MK Sr Strategist Julia Smaldone penned an article for The Drum describing the paradox that is cable versus streaming

Want a simple explanation of the complex connected TV landscape? Media Kitchen’s Julia Smaldone offers a topline tour of where we were, where we are and where we are going amid the changing TV landscape.

01/12/2021

The Drum Awards for Digital Advertising 2021 - Judges

We are thrilled to share Media Kitchen’s EVP Caterina Bartoli will be judging this year’s The Drum’s Digital Advertising Awards

The Drum Awards for Digital Advertising 2021 - Judges

01/11/2021

Why B2B marketers are plugging into connected TV

MK Strategist Meghan Lynch Joined the conversation with The Drum regarding why #B2B marketers are plugging into #ConnectedTV

B2B marketers recently represented just a small portion of CTV ad dollars. But the ability to target homebound business decision makers via this rapidly growing platform is now proving more alluring. Here’s what the experts are saying about the shift of B2B ad dollars shift to streaming.

01/04/2021

Politics, Pandemic, Industry Departures Were Our Most-Read Subjects Of 2020

CEO Barry Lowenthal landed at the #5 spot on @MediaPost’s most read subjects of 2020

Politics and pandemic loomed large in the minds of MediaPost's readers during 2020, making stories covering those subjects the most read of the year. Our March 6th Marketing Politics Weekly story "President No longer Favored To Win Reelection, Biden Now Tied At Even Money" was No. 1.

12/03/2020

Want to become a top chef? Media Kitchen is hiring! Check our current openings — https://www.linkedin.com/jobs/search/?f_C=36768&geoId=92000000

12/03/2020

Why the agency consolidation trend won't end anytime soon

MK CEO Barry Lowenthal shared his perspective on holding company consolidations

More venerable agency names are expected to disappear in 2021 as individual brands carry less weight.

11/30/2020

'Context really matters again': How BuzzFeed’s HuffPost acquisition can help the combined company’s ad sales pitch - Digiday

MK CEO Barry Lowenthal discussed the difference between HuffPost and BuzzFeed’s millennial audience

The deal can help to revitalize HuffPost’s sales pitch and address BuzzFeed News’ perception problem, according to agency executives.

11/26/2020

This #Thanksgiving we’re most thankful for each other. Today, MK chef's are taking time away from our kitchen to spend it in their own, cooking, eating and spending quality time with those close to them.

11/25/2020

Facebook CPMs Will Be Higher Than Ever This Holiday Season | AdExchanger

MK Group Dir. Frances Giordano shared her thoughts on holiday advertising and Facebook CPMs

Too bad there isn’t a Black Friday deal on Facebook inventory – because it’s getting pricey. Coming into Thanksgiving week, Facebook CPMs were up by 30%.

11/23/2020

Citing '96/4' Rule, Industry Execs Predict A CTV Ad Surge

MK CEO, Barry Lowenthal weighed in on the future of ConnectedTV and how it’s making TV advertising flexible and affordable

In a disequilibrium that likely has not existed in the TV ad marketplace since the early days of cable and syndicated TV, a group of industry execs met Friday to discuss the growing value of the connected TV marketplace and concluded that it is dramatically undervalued in terms of advertising market...

11/18/2020

Why HENRYs still should be a key target for luxury brands

Our Sr. Strategist Aylssa Grecco explains why HENRYs still should be a key target for luxury brands. Read the article to learn if you’re a HENRY.

In the midst of a pandemic that has affected the incomes of millions of consumers, targeting young affluents may seem ill advised, but it is critical to set the marketing table for when this crisis is finally over.

11/16/2020

14 ad buyers that control billions in spending named the media companies and platforms that are winning as advertising comes back

CEO Barry Lowenthal weighed in on 2020’s media landscape and how Roku is winning as advertising begins to make a return

2020 has been a tough year for the ad industry as marketers grapple with an economic downturn and new consumer habits.