Full-service media planning/buying agency with strong digital core & expertise helping clients build bespoke ad-tech stacks. Now taking reservations.
Born of a creative agency and fueled by start-up technology, The Media Kitchen is today's most inventive full-service communications planning and buying agency. While we are 100% multimodal, we consider ourselves to be digitally centric. We stay abreast of the latest advancements by maintaining relationships within the start-up community and also by creating start-up businesses ourselves. Both uni
Born of a creative agency and fueled by start-up technology, The Media Kitchen is today's most inventive full-service communications planning and buying agency. While we are 100% multimodal, we consider ourselves to be digitally centric. We stay abreast of the latest advancements by maintaining relationships within the start-up community and also by creating start-up businesses ourselves. Both uni
Operating as usual
MK CEO, Barry Lowenthal reflects on the tragedy of 9/11 for MediaPost
Aborted client pitches, PTSD, and calls to action -- ad execs weigh in on the legacy of 9/11 and how it has transformed their world.
MK CEO, Barry Lowenthal gives his take on understanding consumer sentiment and the
importance of maintaining and refining panels - Digiday
If there’s one inviolate truth in media and advertising these days, it’s that a lot of consumer behavior has changed dramatically since the start of the global pandemic.
MK CEO, Barry Lowenthal talks about the pushback that led him to rethink the return to office decision for Digiday
The bottom line for some CEOs is, so long as the business continues to grow they’ll stick with the flexible course.
MK CEO, Barry Lowenthal shares his thoughts on branded #NFTs and how they play a role in media buying - Digiday
Publishers are beginning to mine their blockchain experiments, like non-fungible tokens (NFTs), for ad sales opportunities.
MK CEO, Barry Lowenthal gives his take on how a #teambased and #flexible approach to #office return is the way to go - Ad Age
Trusting teams' decision-making sets the tone for a collaborative, trusting and adaptable relationship for the long term: Opinion
MK CEO, Barry Lowenthal talks what makes #MediaKitchen stand out as an #agency and what it takes to be a great chef #greatandnice #bigideas - The Drum
Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners.
MK CEO, Barry Lowenthal breaks down the appeal of linear tv for advertisers - MSN
David Zaslav said it best a few weeks ago: "Every [month] you deliver less tomatoes in the wheelbarrow, and every month you get paid more for your tomatoes." The Discovery president and CEO was talking about the fact that dwindling broadcast and cable TV ratings are not having a negative impact on a...
MK CEO, Barry Lowenthal gives his take on Bleacher Report’s decision to expand their content by adding fashion and lifestyle coverage to the mix for Digiday
Since the start of the year, total revenue for the sneaker vertical has doubled over 2020 thanks to seven signed brand deals in 2021.
MK Group Director, Clair Bergam discusses how the success of #verticalads boils down to #audience numbers for Digiday
Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media.
Media Kitchen is excited to be a part of this new chapter with The Stagwell Group as we strike out together to transform marketing! Can’t wait to share what’s next. #TransformingMarketing #FutureisBright #BetterTogether
MK CEO, Barry Lowenthal chats about his go-to outdoor restaurants when meeting with clients for Business Insider
Many offices have not fully reopened, leaving agency execs to find other places to network and woo clients.
MK Digital Engineering director, Yuting Zhang gives her take on using #thirdparty data to reach target audiences
Overtime, a digital sports brand was born on social media in 2016, and set its sights on growing online video to achieve scale.
MK CEO, Barry Lowenthal talks about #travel in the #workplace and how MK’s unlimited vacation policy drives workers to feed their curiosity
With domestic travel back in vogue this summer, industry leaders are eager to reconnect with their favorite destinations.
MK Associate Director, Clair Bergam discusses how recurring #engagement on NBC’s #StayTuned on #snapchat draws #advertisers interest - Digiday
Four years after NBC News debuted “Stay Tuned” on July 19, 2017, what stands out about the daily news show is how little has changed.
MK CEO, Barry Lowenthal discusses what a #S**C deal means for Vice as they look to go public #IPO - Deadline Hollywood
BuzzFeed’s buzzy S**C merger last month and pending IPO have turned up the spotlight on Vice Media Group, also known for reaching young audiences with provocative content. It’s retained that aura e…
MK CEO, Barry Lowenthal breaks down ways to leverage the intersection of #brand and response #advertising in his piece for Adweek
The lines have blurred, and there are no longer separate channels designated for awareness and conversions.
MK Associate Director, Dana Busick breaks down how Google’s delayed #cookie cull has led to uncertainty in FLoC trials for Digiday
While the ad industry’s outpouring of relief following Google’s reprieve for cookies is understandable, it changes little.
MK Associate Director, Dana Busick discusses how Google’s #cookie delay may lead to increased testing budgets for Digiday
Covid delays and the sheer scale of replacing third-party cookies have slowed progress toward any replacements.
MK CEO, Barry Lowenthal gives his take on virtual #CannesLions and looks forward to next year’s in-person event for Digiday
Attendees of the Cannes Lions Festival of Creativity are once again drinking anything from anywhere as they tune in virtually.
We wish you a happy Fourth of July! #FourthofJuly
We wish you a happy Fourth of July! #FourthofJuly
MK CEO, Barry Lowenthal chats about New York opening up post-pandemic and what it means for #brands
In a historic announcement yesterday, New York Governor Andrew Cuomo dropped all Covid restrictions. This was in response to the state hitting a 70% vaccination benchmark. There were 10 statewide fireworks displays and lots of people glowing about the news in adland. Here are some of the initial rea...
MK CEO, Barry Lowenthal breaks down the top three #postcovid strategies to drive agency biz dev #reputation #retention #discovery - MediaPost
Think of business development in terms of how it impacts 3 core elements of a business: reputation, retention and discovery.
MK CEO, Barry Lowenthal shares his thoughts on doing business in person and the future impact travel costs will have on agencies for Digiday
If there were any doubts Americans are ready to travel for business again, they were obliterated over the Memorial Day weekend.
MK CEO, Barry Lowenthal discusses how socially conscious brands are elevating activism to support important causes for Digiday
Increased travel, plus the return of Pride Month media spending has convened into an opportunity for We're Out Here.
MK Assoc Dir, Clair Bergam gives her take on cross-platform content promotion strategy through the lens of #adbuying for Digiday
Crooked Media will have Team Whistle distribute Crooked’s YouTube show “ALL CAPS NBA” on Snapchat and Whistle’s other social platforms.
Happy Pride Month from Media Kitchen! #pride
We wish you a good start to your summer!
We wish you a good start to your summer!
MK CEO, Barry Lowenthal gives his take on the return to travel as agencies begin to reopen for Business Insider
Agency execs are resuming travel for certain pitches, meetings, and ad shoots but some said they aim to avoid the weekly flights that were common pre-pandemic.
MK CEO, Barry Lowenthal shares his thoughts on the exuberance in marketing this summer for Digiday
The return of socialization is becoming a dominant theme in marketing messages and media placements for this summer.
MK Senior Strategist, Julia Smaldone discusses the lack of #ad frequency controls - AdExchanger
As a marketing strategy, foregoing a frequency cap simply doesn’t make sense. Do the brands realize that they are serving at least one commercial per ad break to the same viewer, and sometimes the same ad more than once within a single ad break? Do they think that this is a fruitful marketing stra...
Yesterday, we were in the office for our company meeting for the first time in over a year. It was really nice to see so many chefs!
Yesterday, we were in the office for our company meeting for the first time in over a year. It was really nice to see so many chefs!
With all that is happening in our world, it’s important to take time to check in with yourself. Media Kitchen is proud to offer resources and support for mental health and therapy for our employees.
Here’s a little reminder to be kind to your mind. #MentalHealthAwarenessMonth
With all that is happening in our world, it’s important to take time to check in with yourself. Media Kitchen is proud to offer resources and support for mental health and therapy for our employees.
Here’s a little reminder to be kind to your mind. #MentalHealthAwarenessMonth
MK CEO, Barry Lowenthal gives his take on brands abandoning #facebook if Trump makes a comeback on the platform
On Wednesday, Facebook’s oversight board will decide whether to allow Donald Trump back on its platform. The company has been reaching out to ad agencies to explain it has no sway over the board’s ruling.
MK Group Director, Frances Giordano discusses #NewFronts and the shift to #digital buying for Digiday
The NewFronts stands to play a bigger role in how ad dollars move between traditional TV and streaming in the TV upfront negotiations.
MK CEO, Barry Lowenthal walks through four pivotal ways brands can prep for #postpandemic #consumerdemand
To succeed in 2021 and beyond, agencies and brands must foster long-term relationships with customers.
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Big congratulations to Brooke Reno! For 12 incredible yrs, Media Kitchen has been her home. It's been a great ride, and we can't wait to see what the future holds!
Loving this touching message from our Loews Hotels clients in NYC shared on MSNBC this morning ❤🗽
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