Media Kitchen

Media Kitchen Full-service media planning/buying agency with strong digital core & expertise helping clients build bespoke ad-tech stacks. Now taking reservations.

Born of a creative agency and fueled by start-up technology, The Media Kitchen is today's most inventive full-service communications planning and buying agency. While we are 100% multimodal, we consider ourselves to be digitally centric. We stay abreast of the latest advancements by maintaining relationships within the start-up community and also by creating start-up businesses ourselves. Both uni

Born of a creative agency and fueled by start-up technology, The Media Kitchen is today's most inventive full-service communications planning and buying agency. While we are 100% multimodal, we consider ourselves to be digitally centric. We stay abreast of the latest advancements by maintaining relationships within the start-up community and also by creating start-up businesses ourselves. Both uni

Operating as usual

MK CEO, Barry Lowenthal reflects on the tragedy of 9/11 for MediaPost
09/13/2021
Reflections Of 9/11: How Madison Avenue Remembers It

MK CEO, Barry Lowenthal reflects on the tragedy of 9/11 for MediaPost

Aborted client pitches, PTSD, and calls to action -- ad execs weigh in on the legacy of 9/11 and how it has transformed their world.

MK CEO, Barry Lowenthal gives his take on understanding consumer sentiment and the importance of maintaining and refinin...
09/02/2021
Consumer insights panels make a quasi-comeback in the agency world

MK CEO, Barry Lowenthal gives his take on understanding consumer sentiment and the
importance of maintaining and refining panels - Digiday

If there’s one inviolate truth in media and advertising these days, it’s that a lot of consumer behavior has changed dramatically since the start of the global pandemic.

MK CEO, Barry Lowenthal gives his take on how a #teambased and #flexible approach to #office return is the way to go - A...
08/20/2021
Why return-to-office plans should be up to employee teams

MK CEO, Barry Lowenthal gives his take on how a #teambased and #flexible approach to #office return is the way to go - Ad Age

Trusting teams' decision-making sets the tone for a collaborative, trusting and adaptable relationship for the long term: Opinion

MK CEO, Barry Lowenthal breaks down the appeal of linear tv for advertisers - MSN
08/10/2021
Why Advertisers Just Can't Quit Linear TV

MK CEO, Barry Lowenthal breaks down the appeal of linear tv for advertisers - MSN

David Zaslav said it best a few weeks ago: "Every [month] you deliver less tomatoes in the wheelbarrow, and every month you get paid more for your tomatoes." The Discovery president and CEO was talking about the fact that dwindling broadcast and cable TV ratings are not having a negative impact on a...

Media Kitchen is excited to be a part of this new chapter with The Stagwell Group as we strike out together to transform...
07/26/2021
Meet Stagwell | Transforming Marketing

Media Kitchen is excited to be a part of this new chapter with The Stagwell Group as we strike out together to transform marketing! Can’t wait to share what’s next. #TransformingMarketing #FutureisBright #BetterTogether

07/19/2021
With travel back, leaders aim to reconnect with favorite places

MK CEO, Barry Lowenthal talks about #travel in the #workplace and how MK’s unlimited vacation policy drives workers to feed their curiosity

With domestic travel back in vogue this summer, industry leaders are eager to reconnect with their favorite destinations.

MK Associate Director, Clair Bergam discusses how recurring #engagement on NBC’s #StayTuned on #snapchat draws #advertis...
07/19/2021
NBC News’ 'Stay Tuned' has stayed the course on Snapchat

MK Associate Director, Clair Bergam discusses how recurring #engagement on NBC’s #StayTuned on #snapchat draws #advertisers interest - Digiday

Four years after NBC News debuted “Stay Tuned” on July 19, 2017, what stands out about the daily news show is how little has changed.

MK CEO, Barry Lowenthal breaks down ways to leverage the intersection of #brand and response #advertising in his piece f...
07/12/2021
4 Ways to Leverage Brand and Response Advertising

MK CEO, Barry Lowenthal breaks down ways to leverage the intersection of #brand and response #advertising in his piece for Adweek

The lines have blurred, and there are no longer separate channels designated for awareness and conversions.

MK CEO, Barry Lowenthal gives his take on virtual #CannesLions and looks forward to next year’s in-person event for Digi...
07/06/2021
Another virtual Cannes Lions shifts focus to creativity

MK CEO, Barry Lowenthal gives his take on virtual #CannesLions and looks forward to next year’s in-person event for Digiday

Attendees of the Cannes Lions Festival of Creativity are once again drinking anything from anywhere as they tune in virtually.

We wish you a happy Fourth of July! #FourthofJuly
07/04/2021

We wish you a happy Fourth of July! #FourthofJuly

We wish you a happy Fourth of July! #FourthofJuly

MK CEO, Barry Lowenthal chats about New York opening up post-pandemic and what it means for #brands
06/17/2021
New York drops Covid mandates: Adland celebrates, but cautions against resuming bad habits

MK CEO, Barry Lowenthal chats about New York opening up post-pandemic and what it means for #brands

In a historic announcement yesterday, New York Governor Andrew Cuomo dropped all Covid restrictions. This was in response to the state hitting a 70% vaccination benchmark. There were 10 statewide fireworks displays and lots of people glowing about the news in adland. Here are some of the initial rea...

MK CEO, Barry Lowenthal breaks down the top three #postcovid strategies to drive agency biz dev #reputation #retention #...
06/09/2021
3 Post-COVID Strategies to Drive Agency Biz Dev

MK CEO, Barry Lowenthal breaks down the top three #postcovid strategies to drive agency biz dev #reputation #retention #discovery - MediaPost

Think of business development in terms of how it impacts 3 core elements of a business: reputation, retention and discovery.

MK CEO, Barry Lowenthal shares his thoughts on doing business in person and the future impact travel costs will have on ...
06/08/2021
With uptick in vaccinations, business travel resumes for marketers

MK CEO, Barry Lowenthal shares his thoughts on doing business in person and the future impact travel costs will have on agencies for Digiday

If there were any doubts Americans are ready to travel for business again, they were obliterated over the Memorial Day weekend.

06/01/2021

Happy Pride Month from Media Kitchen! #pride

We wish you a good start to your summer!
05/31/2021

We wish you a good start to your summer!

We wish you a good start to your summer!

MK Senior Strategist, Julia Smaldone discusses the lack of #ad frequency controls - AdExchanger
05/27/2021
A Wakeup Call for Networks, Agencies and Brands: Consumers Are Fed Up with the Lack of Ad Frequency Controls | AdExchanger

MK Senior Strategist, Julia Smaldone discusses the lack of #ad frequency controls - AdExchanger

As a marketing strategy, foregoing a frequency cap simply doesn’t make sense. Do the brands realize that they are serving at least one commercial per ad break to the same viewer, and sometimes the same ad more than once within a single ad break? Do they think that this is a fruitful marketing stra...

Yesterday, we were in the office for our company meeting for the first time in over a year. It was really nice to see so...
05/21/2021

Yesterday, we were in the office for our company meeting for the first time in over a year. It was really nice to see so many chefs!

Yesterday, we were in the office for our company meeting for the first time in over a year. It was really nice to see so many chefs!

With all that is happening in our world, it’s important to take time to check in with yourself. Media Kitchen is proud t...
05/14/2021

With all that is happening in our world, it’s important to take time to check in with yourself. Media Kitchen is proud to offer resources and support for mental health and therapy for our employees.

Here’s a little reminder to be kind to your mind. #MentalHealthAwarenessMonth

With all that is happening in our world, it’s important to take time to check in with yourself. Media Kitchen is proud to offer resources and support for mental health and therapy for our employees.

Here’s a little reminder to be kind to your mind. #MentalHealthAwarenessMonth

MK CEO, Barry Lowenthal gives his take on brands abandoning #facebook if Trump makes a comeback on the platform
05/05/2021
As Decision on Trump Looms, Facebook Preps Its Advertisers

MK CEO, Barry Lowenthal gives his take on brands abandoning #facebook if Trump makes a comeback on the platform

On Wednesday, Facebook’s oversight board will decide whether to allow Donald Trump back on its platform. The company has been reaching out to ad agencies to explain it has no sway over the board’s ruling.

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