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Media Kitchen

Media Kitchen Full-service media planning/buying agency with strong digital core & expertise helping clients build bespoke ad-tech stacks. Now taking reservations.

Born of a creative agency and fueled by start-up technology, The Media Kitchen is today's most inventive full-service communications planning and buying agency. While we are 100% multimodal, we consider ourselves to be digitally centric. We stay abreast of the latest advancements by maintaining relationships within the start-up community and also by creating start-up businesses ourselves. Both uni

Born of a creative agency and fueled by start-up technology, The Media Kitchen is today's most inventive full-service communications planning and buying agency. While we are 100% multimodal, we consider ourselves to be digitally centric. We stay abreast of the latest advancements by maintaining relationships within the start-up community and also by creating start-up businesses ourselves. Both uni

Operating as usual

Big news to share! We're excited to announce that Media Kitchen and our Stagwell sister agency MMI Agency are coming tog...
01/19/2022
Exclusive: Stagwell Inc. Has Combined MMI and Media Kitchen

Big news to share! We're excited to announce that Media Kitchen and our Stagwell sister agency MMI Agency are coming together under the MMI nameplate, and the leadership of CEO Maggie Malek. This merger creates a dynamic new consultancy predicated on brand performance and innovation.

Stagwell Media Network Global CEO James Townsend said of our opportunity together: "Media Kitchen's ability to design and implement transformational media strategies perfectly complements MMI's nimble brand creativity and innovation services. Combined, they offer a future-facing answer for modern marketeers looking for joined-up insight, ideas, and connections that drive growth. This is about creating opportunities for our people to learn, collaborate and express themselves, and help offer clients more capabilities in one dynamic agency."

Read more about the strengthened agency, as well as what it means for our people, clients and the industry! https://adweek.it/3GPyHSs

The new entity is going to market under the MMI brand.

MK Group Director, David Mirsky gives his take on Vevo’s new auto-play format and why it’s attractive to advertisers - A...
01/13/2022
Vevo Expands CTV Ambitions with Original Programming and App

MK Group Director, David Mirsky gives his take on Vevo’s new auto-play format and why it’s attractive to advertisers - Adweek

The revamped TV app allows users to watch a constant feed of videos programmed by Vevo, alongside the its original search function

MK CEO, Barry Lowenthal shares his skepticism of the four-day workweek and how the shift would require a major client an...
01/03/2022
Is the four-day workweek inevitable? Maybe not for agencies

MK CEO, Barry Lowenthal shares his skepticism of the four-day workweek and how the shift would require a major client and agency alliance - Morning Brew

Some agencies are making it work. But hourly billing models—not to mention client demands—present challenges.

01/03/2022
How publishers experimented with NFTs in 2021

MK CEO, Barry Lowenthal discusses the feasibility of selling NFTs to marketers and the role media tie-in will play on brand collaboration - Digiday

NFTs debuted to the masses in 2021, and publishers scrambled to grab hold of the burgeoning revenue opportunities.

We wish you a very happy holiday season!
12/22/2021

We wish you a very happy holiday season!

MK Group Director, Dana Busick talks holiday media spend and where clients are allocating their budgets this holiday sea...
12/03/2021
This Holiday Season, Social Marketers Adapt to Ad Inflation

MK Group Director, Dana Busick talks holiday media spend and where clients are allocating their budgets this holiday season - Adweek

Brands advertising around Black Friday and Cyber Monday had to spend more to reach the same customers in an inflationary environment.

MK CEO, Barry Lowenthal breaks down the big benefits of cross-training your media agency staff in today’s media environm...
11/03/2021
The Many Benefits Of Cross-Training Your Media Agency Staff

MK CEO, Barry Lowenthal breaks down the big benefits of cross-training your media agency staff in today’s media environment - MediaPost

Cross-training has really helped define our agency and has the potential to define any agency in today's media environment.

MK CEO, Barry Lowenthal shares his thoughts on successfully navigating changes in the ad industry - Adweek
10/27/2021
Why the Old Way of Doing Things Doesn’t Work Anymore

MK CEO, Barry Lowenthal shares his thoughts on successfully navigating changes in the ad industry - Adweek

Gone are the days of long hours and suits—it’s time to prioritize employee retention and quality work.

MK CEO, Barry Lowenthal pens an appreciation letter to  for Campaign US
10/22/2021
Dear Lil Nas X

MK CEO, Barry Lowenthal pens an appreciation letter to for Campaign US

An appreciation letter from a marketer.. From Campaign US

MK Group Director, Dana Busick, talks navigating incentivized  in a changing media landscape - MediaPost
10/21/2021
In Changing Digital World, Consider Incentivized Advertising

MK Group Director, Dana Busick, talks navigating incentivized in a changing media landscape - MediaPost

As users are more informed than ever on privacy concerns, advertisers must provide consumers with assurance that their time and attention is valued.

MK Group Director, Dana Busick breaks down her experience with  TV - Digiday
10/13/2021
Why advertisers are finally buying into shoppable TV

MK Group Director, Dana Busick breaks down her experience with TV - Digiday

Looking at how shoppable TV is moving from shiny new toy to potentially becoming a staple of the TV and streaming business.

MK CEO, Barry Lowenthal gives his take on advertising on social media and the power in our messages - MediaPost
09/22/2021
Confronting The Hypocrisy Of Advertising On Instagram And Facebook

MK CEO, Barry Lowenthal gives his take on advertising on social media and the power in our messages - MediaPost

Can we, in good conscience, continue to recommend platforms that directly and negatively impact the mental health of our youth? Platforms should be responsible for helping users feel better about themselves, but recent studies clearly show that is not the case.

Our Executive VP, Caterina Bartoli talks solutions to overcome the challenges of virtual pitching for The Drum
09/21/2021
How do you solve a problem like… standing out in a virtual pitch?

Our Executive VP, Caterina Bartoli talks solutions to overcome the challenges of virtual pitching for The Drum

Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week, readers weigh in with their advice for shining through during a virtual pitch.

MK CEO, Barry Lowenthal reflects on the tragedy of 9/11 for MediaPost
09/13/2021
Reflections Of 9/11: How Madison Avenue Remembers It

MK CEO, Barry Lowenthal reflects on the tragedy of 9/11 for MediaPost

Aborted client pitches, PTSD, and calls to action -- ad execs weigh in on the legacy of 9/11 and how it has transformed their world.

MK CEO, Barry Lowenthal gives his take on understanding consumer sentiment and the importance of maintaining and refinin...
09/02/2021
Consumer insights panels make a quasi-comeback in the agency world

MK CEO, Barry Lowenthal gives his take on understanding consumer sentiment and the
importance of maintaining and refining panels - Digiday

If there’s one inviolate truth in media and advertising these days, it’s that a lot of consumer behavior has changed dramatically since the start of the global pandemic.

MK CEO, Barry Lowenthal gives his take on how a  and  approach to  return is the way to go - Ad Age
08/20/2021
Why return-to-office plans should be up to employee teams

MK CEO, Barry Lowenthal gives his take on how a and approach to return is the way to go - Ad Age

Trusting teams' decision-making sets the tone for a collaborative, trusting and adaptable relationship for the long term: Opinion

MK CEO, Barry Lowenthal breaks down the appeal of linear tv for advertisers - MSN
08/10/2021
Why Advertisers Just Can't Quit Linear TV

MK CEO, Barry Lowenthal breaks down the appeal of linear tv for advertisers - MSN

David Zaslav said it best a few weeks ago: "Every [month] you deliver less tomatoes in the wheelbarrow, and every month you get paid more for your tomatoes." The Discovery president and CEO was talking about the fact that dwindling broadcast and cable TV ratings are not having a negative impact on a...

Media Kitchen is excited to be a part of this new chapter with The Stagwell Group as we strike out together to transform...
07/26/2021
Meet Stagwell | Transforming Marketing

Media Kitchen is excited to be a part of this new chapter with The Stagwell Group as we strike out together to transform marketing! Can’t wait to share what’s next.

07/19/2021
With travel back, leaders aim to reconnect with favorite places

MK CEO, Barry Lowenthal talks about in the and how MK’s unlimited vacation policy drives workers to feed their curiosity

With domestic travel back in vogue this summer, industry leaders are eager to reconnect with their favorite destinations.

MK Associate Director, Clair Bergam discusses how recurring  on NBC’s  on  draws  interest - Digiday
07/19/2021
NBC News’ 'Stay Tuned' has stayed the course on Snapchat

MK Associate Director, Clair Bergam discusses how recurring on NBC’s on draws interest - Digiday

Four years after NBC News debuted “Stay Tuned” on July 19, 2017, what stands out about the daily news show is how little has changed.

MK CEO, Barry Lowenthal breaks down ways to leverage the intersection of  and response  in his piece for Adweek
07/12/2021
4 Ways to Leverage Brand and Response Advertising

MK CEO, Barry Lowenthal breaks down ways to leverage the intersection of and response in his piece for Adweek

The lines have blurred, and there are no longer separate channels designated for awareness and conversions.

MK CEO, Barry Lowenthal gives his take on virtual  and looks forward to next year’s in-person event for Digiday
07/06/2021
Another virtual Cannes Lions shifts focus to creativity

MK CEO, Barry Lowenthal gives his take on virtual and looks forward to next year’s in-person event for Digiday

Attendees of the Cannes Lions Festival of Creativity are once again drinking anything from anywhere as they tune in virtually.

We wish you a happy Fourth of July!
07/04/2021

We wish you a happy Fourth of July!

MK CEO, Barry Lowenthal chats about New York opening up post-pandemic and what it means for
06/17/2021
New York drops Covid mandates: Adland celebrates, but cautions against resuming bad habits

MK CEO, Barry Lowenthal chats about New York opening up post-pandemic and what it means for

In a historic announcement yesterday, New York Governor Andrew Cuomo dropped all Covid restrictions. This was in response to the state hitting a 70% vaccination benchmark. There were 10 statewide fireworks displays and lots of people glowing about the news in adland. Here are some of the initial rea...

MK CEO, Barry Lowenthal breaks down the top three  strategies to drive agency biz dev    - MediaPost
06/09/2021
3 Post-COVID Strategies to Drive Agency Biz Dev

MK CEO, Barry Lowenthal breaks down the top three strategies to drive agency biz dev - MediaPost

Think of business development in terms of how it impacts 3 core elements of a business: reputation, retention and discovery.

MK CEO, Barry Lowenthal shares his thoughts on doing business in person and the future impact travel costs will have on ...
06/08/2021
With uptick in vaccinations, business travel resumes for marketers

MK CEO, Barry Lowenthal shares his thoughts on doing business in person and the future impact travel costs will have on agencies for Digiday

If there were any doubts Americans are ready to travel for business again, they were obliterated over the Memorial Day weekend.

06/01/2021

Happy Pride Month from Media Kitchen!

We wish you a good start to your summer!
05/31/2021

We wish you a good start to your summer!

MK Senior Strategist, Julia Smaldone discusses the lack of  frequency controls - AdExchanger
05/27/2021
A Wakeup Call for Networks, Agencies and Brands: Consumers Are Fed Up with the Lack of Ad Frequency Controls | AdExchanger

MK Senior Strategist, Julia Smaldone discusses the lack of frequency controls - AdExchanger

As a marketing strategy, foregoing a frequency cap simply doesn’t make sense. Do the brands realize that they are serving at least one commercial per ad break to the same viewer, and sometimes the same ad more than once within a single ad break? Do they think that this is a fruitful marketing stra...

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Big news to share! We're excited to announce that Media Kitchen and our Stagwell sister agency MMI Agency are coming together under the MMI nameplate, and the leadership of CEO Maggie Malek. This merger creates a dynamic new consultancy predicated on brand performance and innovation.

Stagwell Media Network Global CEO James Townsend said of our opportunity together: "Media Kitchen's ability to design and implement transformational media strategies perfectly complements MMI's nimble brand creativity and innovation services. Combined, they offer a future-facing answer for modern marketeers looking for joined-up insight, ideas, and connections that drive growth. This is about creating opportunities for our people to learn, collaborate and express themselves, and help offer clients more capabilities in one dynamic agency."

Read more about the strengthened agency, as well as what it means for our people, clients and the industry! https://adweek.it/3GPyHSs

MK Group Director, David Mirsky gives his take on Vevo’s new auto-play format and why it’s attractive to advertisers - Adweek
MK CEO, Barry Lowenthal shares his skepticism of the four-day workweek and how the shift would require a major client and agency alliance - Morning Brew
MK CEO, Barry Lowenthal discusses the feasibility of selling NFTs to marketers and the role media tie-in will play on brand collaboration - Digiday
We wish you a very happy holiday season!
MK CEO, Barry Lowenthal encourages companies to rethink job longevity and turnover their workforces every two years - Business Insider
MK CEO, Barry Lowenthal shares four ways
emotional sustainability can be improved in the advertising industry -
MK Group Director, Dana Busick talks holiday media spend and where clients are allocating their budgets this holiday season - Adweek
MK Canada Managing Director, Sean McConnell offers guidance to navigating in the US for Digiday
MK Group Director, Dana Busick gives her take on TikTok’s deal with BuzzFeed to create sponsored live shows on the platform - Digiday
MK CEO, Barry Lowenthal weighs in on Nielsen’s long-awaited decision to deliver individual commercial metrics - Ad Age
MK digital engineering director, Yuting Zhang talks how the strive for inclusivity has led brands to take their to Black- and Latinx-owned publishers - Digiday
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