Media Kitchen

Media Kitchen Full-service media planning/buying agency with strong digital core & expertise helping clients build bespoke ad-tech stacks. Now taking reservations.
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Born of a creative agency and fueled by start-up technology, The Media Kitchen is today's most inventive full-service communications planning and buying agency. While we are 100% multimodal, we consider ourselves to be digitally centric. We stay abreast of the latest advancements by maintaining relationships within the start-up community and also by creating start-up businesses ourselves. Both uniquely position The Media Kitchen to provide our clients unmatched service in their online and offline media needs and help drive innovation in the industry.

Operating as usual

04/22/2021

From brisk mountain tops to bright blue waters, our chefs have captured some breathtaking views. MK values the environment and sustainability in our own practices and is proud to celebrate #EarthDay!

MK Senior Strategist, Julia Smaldone discusses evolving OTT and CTV pricing
04/12/2021
Media Kitchen's Julia Smaldone On Evolving OTT/CTV Pricing

MK Senior Strategist, Julia Smaldone discusses evolving OTT and CTV pricing

Legacy TV players with new streamers have advantages and disadvantages when it comes to pressing for CPMs akin to those for prime-time TV, says this agency executive.

MK Senior Search Strategist, Sarah DeShields breaks down the transformation of #SEM and the power of audiences in her pi...
04/07/2021
Paid Search And A History Of Losing Control

MK Senior Search Strategist, Sarah DeShields breaks down the transformation of #SEM and the power of audiences in her piece for Media Post.

"In paid search, keywords mean nothing," a director told me when I began my search career. Keywords are supposed to be fundamental to paid-search targeting, so how could they be meaningless!?

Thank you to our inspiring community of incredible women at Media Kitchen. With you, we celebrate #WomensHistoryMonth!
03/19/2021

Thank you to our inspiring community of incredible women at Media Kitchen. With you, we celebrate #WomensHistoryMonth!

MK Sr. Strategist, Yuting Zhang penned a piece detailing how brands can begin to navigate the cookieless world for Campa...
03/17/2021
There’s no perfect replacement for cookies

MK Sr. Strategist, Yuting Zhang penned a piece detailing how brands can begin to navigate the cookieless world for CampaignLive.

Here’s how brands can move forward in a cookieless world.. From Campaign US

03/09/2021
Build Your Communications Strategy Around the Customer Journey – Advertising Week 360 • AW360

As we navigate COVID, our approach to comms planning has evolved. One thing’s certain - the importance of journey mapping to unlock the tension and opportunities along the path to purchase that can be shifted or accelerated by communications. MK CEO Barry Lowenthal details our approach here.

Storytellers Build Your Communications Strategy Around the Customer Journey 5 hours ago by Barry Lowenthal 0 Share this post By Barry Lowenthal, CEO of Media Kitchen Back in March 2020 when the pandemic first forced businesses to shift to WFH and brands were examining how they talked to customers th...

03/05/2021
Hats Off to Our Chefs!

In honor of #EmployeeAppreciationDay, we tip our hats to our amazing staff! From navigating the ever-changing WFH environment to ensuring our clients get top chef service, we thank you for all you do!

MK CEO Barry Lowenthal discussed the marketing capabilities of #Clubhouse with ADWEEK
03/01/2021
The Brands Are Coming to Clubhouse

MK CEO Barry Lowenthal discussed the marketing capabilities of #Clubhouse with ADWEEK

Kool-Aid, Square and Slice have made their debut, but there's no real playbook.

03/01/2021
Paramount+'s advertising pitch leaves some buyers hesitant

MK Group Dir Frances Giordano shared suggestions for navigating the future of TV in this Digiday piece

Paramount+ is not technically a new product and the streaming ad market is not so nascent, making advertisers more discerning.

MK Group Dir. Frances Giordano penned a piece explaining 5 tips for evaluating #cookie alternatives
02/19/2021
Five Tips For Evaluating Cookie Alternatives | AdExchanger

MK Group Dir. Frances Giordano penned a piece explaining 5 tips for evaluating #cookie alternatives

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frances Giordano, group director at Media Kitchen. As we move closer to the February 2022 sunset of third-party cookies by Google, marke...

MK Sr Strategist Julia Smaldone penned an article for The Drum describing the paradox that is cable versus streaming
01/25/2021
Streaming TV: cable déjà vu all over again

MK Sr Strategist Julia Smaldone penned an article for The Drum describing the paradox that is cable versus streaming

Want a simple explanation of the complex connected TV landscape? Media Kitchen’s Julia Smaldone offers a topline tour of where we were, where we are and where we are going amid the changing TV landscape.

MK Strategist Meghan Lynch Joined the conversation with The Drum regarding why #B2B marketers are plugging into #Connect...
01/11/2021
Why B2B marketers are plugging into connected TV

MK Strategist Meghan Lynch Joined the conversation with The Drum regarding why #B2B marketers are plugging into #ConnectedTV

B2B marketers recently represented just a small portion of CTV ad dollars. But the ability to target homebound business decision makers via this rapidly growing platform is now proving more alluring. Here’s what the experts are saying about the shift of B2B ad dollars shift to streaming.

CEO Barry Lowenthal landed at the #5 spot on @MediaPost’s most read subjects of 2020
01/04/2021
Politics, Pandemic, Industry Departures Were Our Most-Read Subjects Of 2020

CEO Barry Lowenthal landed at the #5 spot on @MediaPost’s most read subjects of 2020

Politics and pandemic loomed large in the minds of MediaPost's readers during 2020, making stories covering those subjects the most read of the year. Our March 6th Marketing Politics Weekly story "President No longer Favored To Win Reelection, Biden Now Tied At Even Money" was No. 1.

This #Thanksgiving we’re most thankful for each other. Today, MK chef's are taking time away from our kitchen to spend i...
11/26/2020

This #Thanksgiving we’re most thankful for each other. Today, MK chef's are taking time away from our kitchen to spend it in their own, cooking, eating and spending quality time with those close to them.

MK CEO, Barry Lowenthal weighed in on the future of ConnectedTV and how it’s making TV advertising flexible and affordab...
11/23/2020
Citing '96/4' Rule, Industry Execs Predict A CTV Ad Surge

MK CEO, Barry Lowenthal weighed in on the future of ConnectedTV and how it’s making TV advertising flexible and affordable

In a disequilibrium that likely has not existed in the TV ad marketplace since the early days of cable and syndicated TV, a group of industry execs met Friday to discuss the growing value of the connected TV marketplace and concluded that it is dramatically undervalued in terms of advertising market...

Our Sr. Strategist Aylssa Grecco explains why HENRYs still should be a key target for luxury brands. Read the article to...
11/18/2020
Why HENRYs still should be a key target for luxury brands

Our Sr. Strategist Aylssa Grecco explains why HENRYs still should be a key target for luxury brands. Read the article to learn if you’re a HENRY.

In the midst of a pandemic that has affected the incomes of millions of consumers, targeting young affluents may seem ill advised, but it is critical to set the marketing table for when this crisis is finally over.

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