Lifestyle and Business - LAB

Lifestyle and Business - LAB Lifestyle and Business is a one-stop marketing and PR shop for today's emerging lifestyle brands.

Branding & PR Essentials: Perfect Your Pitch Giveaway
11/19/2016
Branding & PR Essentials: Perfect Your Pitch Giveaway

Branding & PR Essentials: Perfect Your Pitch Giveaway

I've recently teamed up with Michelle Lewis of VisibilityVixen.com to offer you guys a chance to win the ultimate branding and press essentials giveaway. One lucky winner will have the opportunity to get all of the branding and public relations tools and resources he/she needs to launch and grow a s...

10/28/2016
Event Announcement: The Bad Ass Moms Summit (For Business)

I'm so excited to announce that I'm speaking at the Bad Ass Moms Summit this year. Sign up here free.

Recently, I was asked to join the "Bass Ass Moms" summit, and I couldn't be more excited! During this summit, I will be interviewed on publicity and brand strategy for small businesses and bloggers. I will provide the top publicity tips that today's small business owners can implement immediately f...

PR Challenge Day One: Why your brand needs publicity to grow!
10/10/2016
Day One PR Challenge: What Publicity Is & Why Your Brand Needs It

PR Challenge Day One: Why your brand needs publicity to grow!

Thanks so much for following along in our PR challenge on Instagram this fall! Throughout the next seven days, you're going to learn why your brand needs publicity, how to find the right journalist, how to write a pitch for online or a print magazine, how to write a pitch to get on television, what…

Want to get media coverage for your small business this year? Join our PR challenge today.
10/05/2016
October Instagram Challenge: Getting Publicity for Your Small Biz

Want to get media coverage for your small business this year? Join our PR challenge today.

October Instagram Challenge: Getting Media Coverage for Your Small Business, Blog, or Brand Is your small business, brand or blog lacking media coverage? Are you looking to increase your brand awareness, increase website traffic, or position yourself as an expert? If so, then our Instagram PR challe...

Best Press Release Distribution Sites
09/28/2016
Best Press Release Distribution Sites

Best Press Release Distribution Sites

Best Paid Press Release Distribution Sites Recently, I've been asked by clients and prospective clients which press release distribution sites are the best, and so, I've put together the following list to help you determine which site is the best for your goals and budget.  PRWeb.com – One of the la...

Check out my interview with Laura Cheek of Insperience It.
09/19/2016
Entrepreneur Series: Q&A with Social Media Expert, Laura Cheek

Check out my interview with Laura Cheek of Insperience It.

Interview with Laura Cheek I had the opportunity to connect with social media maven and entrepreneur, Laura Cheek. Laura is the founder of InsperienceIt.com, a digital marketing, and social media marketing firm. Here's what she had to say about building an agency, despite the firece competition.  Ca...

Need help planning your PR strategy? Try this.
09/12/2016
It's Not Too Late to Get Media Coverage this Year!

Need help planning your PR strategy? Try this.

How to Create a Publicity Campaign that Produces Results Now! Whether you're a brand new start-up or you're an established company with 100 employees, your business can benefit from publicity now. With the last quarter right around the corner, why not start creating a publicity plan that can help y...

Learn about our latest Entrepreneur Michelle Anderson Lewis. Here's what she had to say about running a business with a ...
09/07/2016
Entrepreneur Series: Q&A with Michelle Anderson-Lewis

Learn about our latest Entrepreneur Michelle Anderson Lewis. Here's what she had to say about running a business with a film background.

I had the opportunity to connect with film industry veteran and thriving entrepreneur, Michelle Anderson-Lewis of VisibilityVixen.com.  Here's what she had to say about growing up in the film industry and turning her passion for production and video into a successful business. 1). Can you tell our r...

1 Day Left to Enter Our PR Giveaway
08/30/2016
1 Day Left to Enter Our PR Giveaway

1 Day Left to Enter Our PR Giveaway

There's one day left before our PR giveaway closes on September 1, 2016. If you really want to learn how to squash the competition, join our PR giveaway today. Just pop in your name and email below. One lucky winner the opportunity to win one full hour PR coaching session with me and a copy of my bo...

Managing Your Reputation: Why All Small Business Owners, Brands, and Bloggers Need a Proactive Plan
08/30/2016
Managing Your Reputation: Why All Small Business Owners, Brands, and Bloggers Need a Proactive Plan

Managing Your Reputation: Why All Small Business Owners, Brands, and Bloggers Need a Proactive Plan

With the increasing need for analytics consulting and reputation management, I started to offer both areas as services at Creative Development Agency, and now more than half of my clients rely on that data to make marketing decisions for their businesses.  Since I've launched LifestyleandBusiness.co...

Learn all about this week's entrepreneur Michelle Vroom here!
08/19/2016
Entrepreneur Series: Q&A - Marketing Specialist, Michelle Vroom

Learn all about this week's entrepreneur Michelle Vroom here!

Happy Friday! I had the opportunity to catch up with marketing expert and entrepreneur, Michelle Vroom of VroomCommunications.com. Here's what she had to say about her experience as an entrepreneur. 1). Can you tell our readers about your background? I have more than ten years of experience in publ...

Jump start your online promotion with these free tips.
08/18/2016
20 Free Ways to Promote Your Brand Online (without Social Media & PR)

Jump start your online promotion with these free tips.

In the recent past, we've talked a lot about digital publicity and social media for small business and bloggers, but over the last few weeks, I've received several inquiries from our readers asking if I had an ebook or mini-course about the best ways that small business owners and bloggers can promo...

5 Essential Tools You Need to Systemize Your Small Business or Blog Today
08/17/2016
5 Essential Tools You Need to Systemize Your Small Business or Blog Today

5 Essential Tools You Need to Systemize Your Small Business or Blog Today

Are you working 60 to 70 hours per week in your small business or on your blog? Do you have tools and systems in place to help you streamline your operations so you can be more efficient, spend less time on the tasks that don't generate revenue, and essentially get more done every day?   The thing t...

Want to get your brand PR? We're offering one lucky winner the chance to win a consulting session with celebrity publici...
08/13/2016
Announcement: Squash Your Competition PR Giveaway

Want to get your brand PR? We're offering one lucky winner the chance to win a consulting session with celebrity publicist Kristin Marquet. Details are available here.

Happy Saturday All! Do you need help crafting your Q4 2016 PR strategy? Do you want to get your brand into holiday gift guides? Do you want bloggers and celebrities to endorse your brand free? Are you looking to get onto television to position yourself as a thought leader? If so, you're in the right...

Check out our awesome interview with emerging entrepreneur and stylist, Vanessa Kromer.
08/12/2016
Entrepreneur Series: Q&A - Entrepreneur & Stylist - Vanessa Kromer

Check out our awesome interview with emerging entrepreneur and stylist, Vanessa Kromer.

Emerging entrepreneur and jewelry stylist, Vanessa Kromer loves coaching female entrepreneurs on small business planning and growth.  Here, Vanessa tells us at LifestyleandBusiness.com about her entrepreneurial journey and explains how she's carving a name for her brand in the overly-saturated coach...

The tools & systems your business needs now!
08/08/2016
5 Essential Tools You Need to Systemize Your Small Business or Blog Today

The tools & systems your business needs now!

Are you working 60 to 70 hours per week in your small business or on your blog? Do you have tools and systems in place to help you streamline your operations so you can be more efficient, spend less time on the tasks that don't generate revenue, and essentially get more done every day? The thing t...

Creative Development Agency
08/04/2016
Creative Development Agency

Creative Development Agency

Struggling to get traffic to your website or blog? Try these free 95 tips today.

Need to improve your content marketing? Follow these simple tips.
07/30/2016
25 Ways to Improve Your Content Marketing & Get More Traffic

Need to improve your content marketing? Follow these simple tips.

How effective is your content marketing strategy? Which of the following tips do you implement regularly? Strive to write blog posts that are 1,000 words or longer for maximum impact. Content marketing has become a huge part of attracting the right audiences online, which means that most brands (sm...

Pinterest 101: A Blogger and Entrepreneur's Marketing Dream
07/26/2016
Pinterest 101: A Blogger and Entrepreneur's Marketing Dream

Pinterest 101: A Blogger and Entrepreneur's Marketing Dream

Using Pinterest in your marketing strategy could be one of the most cost-effective ways to grow your business this year!  When I was putting together my marketing strategy for 2016, Pinterest was not included because I thought it was just another social media marketing time suck. It seemed overwhelm...

You're probably making most of these mistakes in your small business. Stop now!
07/25/2016
Largest PR Mistakes You're Probably Making in Your Business

You're probably making most of these mistakes in your small business. Stop now!

PR, unlike other forms of marketing, is very fluid and fickle. You can try to pitch your story to 1,000 different media outlets hoping something sticks. But out of those 1,000 pitches, how many runs do you get? Maybe one or two if you're lucky. As someone who has worked in PR for more than 10 years...

6 Best Resources for Your Small Business, Blog, or Creative Startup
07/20/2016
6 Best Resources for Your Small Business, Blog, or Creative Startup

6 Best Resources for Your Small Business, Blog, or Creative Startup

Are you starting a new business or looking to scale your existing one?  Modern technology and social media gives your small business, blog, or creative startup access to global markets that you wouldn't be able to access before the internet and social media networks. But the same is true for your co...

Learn the smart ways to get press coverage for your small business.
07/19/2016
6 Smart Ways to Increase Your Chances of Getting Media Coverage in a National Outlet

Learn the smart ways to get press coverage for your small business.

Wise publicity words from both the owner of a PR firm in New York City and a contributing editor for Entrepreneur.com and NYDailyNews.com. As a contributing editor for Entrepreneur.com and the NYDailyNews.com, I receive upwards of 50 pitches per day (if I was a staff editor or reporter, I'm sure it...

Get free traffic to your site or blog with these top tips!
07/13/2016
38 Ways to Grow Your Website or Blog Traffic with Social Media

Get free traffic to your site or blog with these top tips!

Social media marketing can be one of the most cost-effective and easiest ways to send traffic to your website or blog. To help you understand the process better, here are the top things you need to keep in mind when creating your strategy and conversion funnels.  1). Develop a social media strategy…

Getting an Answer: What to Do When the Media Doesn't Respond to Your Email Pitches
07/11/2016
Getting an Answer: What to Do When the Media Doesn't Respond to Your Email Pitches

Getting an Answer: What to Do When the Media Doesn't Respond to Your Email Pitches

How can I get publicity for my business? What should I include in a pitch? What's considered newsworthy and interesting? What should I do if an editor or producer doesn't respond to my email pitch?"  You've spent an entire year planning your business launch - from forming an LLC to designing a websi...

Avoid these silly social media mistakes when growing your brand.
07/07/2016
Launching a Small Business? Top Social Media Mistakes that Make Your Brand Look Stupid

Avoid these silly social media mistakes when growing your brand.

In 2016, approximately 78 percent of all Americans were on at least one social media platform compared to 73 percent in 2015, and this trend is expected to climb throughout the next few years. So it's critical that your small business join the bunch if you want to reach a massive number of consumers...

Getting on TV doesn't have to be hard. Be sure to follow these simple tips.
07/06/2016
Television Publicity: Everything You Need to Know About Booking and Succeeding at Your First...

Getting on TV doesn't have to be hard. Be sure to follow these simple tips.

Give television producers and assignment reporters a compelling or interesting story and they will book you for a segment. I have worked in PR for more than a decade and have landed my clients a substantial amount of television coverage (from NBC affiliates to local Fox News affiliates to the Today...

Want to lead effectively and have others listen to you? Check out this short article on how to become an influential ent...
07/05/2016
10 Traits of Highly Influential Entrepreneurs

Want to lead effectively and have others listen to you? Check out this short article on how to become an influential entrepreneur.

What do today's most influential entrepreneurs and leaders have in common?  They're thought leaders, visionaries, and pioneers, and most importantly, other people want to listen to them.  Why? Because they've overcome barriers, persevered through the tough times, and are more inspiring than most oth...

Get ready to start your side business with these tips!
07/03/2016
How to Start Your Dream Side Hustle in 10 Steps

Get ready to start your side business with these tips!

So you've finally made the decision to start your own side business (even though you're still working your regular 9 to 5 job). Although it may seem like a piece of cake in contrast to working a regular job, it's anything but that. (I know that from personal experience as this blog and consulting bu...

Become the hottest lifestyle brand available with these tips.
06/29/2016
How Can Your Brand Become the Hottest Brand that Everyone Loves?

Become the hottest lifestyle brand available with these tips.

Launching a new brand with limited resources and time can be a challenge, but it's possible with the right marketing strategies and messaging platforms. Launching a new lifestyle brand (i.e. fashion, beauty, fitness, wellness, etc.) is always fun and interesting as a publicist and marketing special...

Get media coverage with these top tips.
06/27/2016
100 PR Tips for Any Small Business or Creative Startup

Get media coverage with these top tips.

Are you launching a new business or is your existing business struggling to grow due to a lack of financial resources? Regardless, you need help. To help make it easier for you, I've put together this shortlist of the best 100 PR tips you can use to start building brand awareness now FREE. 1). Pic...

10 Leadership Traits Every Successful Entrepreneur Must Have
06/24/2016
10 Leadership Traits Every Successful Entrepreneur Must Have

10 Leadership Traits Every Successful Entrepreneur Must Have

Managing a company in today's economic and technology-driven climate requires strong leadership skills. However, being a successful entrepreneur goes beyond the basics of leadership. Entrepreneurs need to have a vision for a product or service and be able to lead their team through uncertainty and r...

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