The Toy Book

The Toy Book On the pulse of play since 1984. We've got the latest on all the breaking toy, game, and kids' entertainment news.

📓 New York Comic Con is embracing the professional side of pop culture with an expanded slate of panels and events for i...
08/28/2026

📓 New York Comic Con is embracing the professional side of pop culture with an expanded slate of panels and events for industry insiders at the 2026 show.

NYCC 2026 is once again making room for the professional side of pop culture with an expanded slate of programming for industry insiders.

New trading cards are coming to the market with Panini America's Sonic the Hedgehog collection.
08/28/2026

New trading cards are coming to the market with Panini America's Sonic the Hedgehog collection.

Panini brings speed and nostalgia through a collection of trading cards inspired by SEGA’s Sonic the Hedgehog.

🍄 The LEGO Group is changing the game with the first-ever Super Mario minifigures in its latest wave of building sets.Ni...
08/27/2026

🍄 The LEGO Group is changing the game with the first-ever Super Mario minifigures in its latest wave of building sets.

Nintendo of America

The LEGO Group is changing the game with its latest wave of Super Mario building sets with the first-ever Mushroom Kingdom minifigures.

This Halloween is shaping up to be extra , thanks to Holiday Hill Farm's new licensing partnerships with Spirit Hallowe...
08/26/2026

This Halloween is shaping up to be extra , thanks to Holiday Hill Farm's new licensing partnerships with Spirit Halloween and License 2 Play. 🎃

Spookley the Square Pumpkin

Halloween is on its way, and this year, the shelves are looking extra 'Spookley,' thanks to a new batch of licensing partnerships.

Mark your calendars! The Toy Association and Javits Center secure Toy Fair dates for the next five years.
08/26/2026

Mark your calendars! The Toy Association and Javits Center secure Toy Fair dates for the next five years.

The Toy Association and the Javits Center enter a five-year partnership, securing dates for the next five Toy Fair shows.

Huffy re-released two of its best-selling bikes with enhanced safety features exclusively at Walmart.  🚲
08/26/2026

Huffy re-released two of its best-selling bikes with enhanced safety features exclusively at Walmart.  🚲

Huffy's newest bikes are new versions of their Rock It and Sea Star rides. The bikes come in different colors, and have new safety features.

Playmates Toys' newest collection includes playsets, collectibles, and more based on Paris Hilton's series, 'Paris & Pu...
08/26/2026

Playmates Toys' newest collection includes playsets, collectibles, and more based on Paris Hilton's series,
'Paris & Pups.'

Playmates Toys launched a Walmart-exclusive lineup based on Paris Hilton's show, 'Paris & Pups.' The lineup has playsets, dolls, and more.

Joe Romero claimed the crown at the first-ever Hot Wheels Legends Tour stop in Albuquerque with his copper-clad Chevy co...
08/25/2026

Joe Romero claimed the crown at the first-ever Hot Wheels Legends Tour stop in Albuquerque with his copper-clad Chevy convertible. 🛞 🔥

Hot Wheels Mattel

New Mexico-native Joe Romero took the crown at Hot Wheels Legends Tour Albuquerque with his custom 1957 Chevy convertible.

With its latest service, BPMS aims to help brands 'Bloom' in the e-commerce marketplace.
08/24/2026

With its latest service, BPMS aims to help brands 'Bloom' in the e-commerce marketplace.

BPMS has always been on a mission to help consumer brands grow, but its latest service aims to help them blossom in e-commerce.

Grr-ific! Jakkspacific.toys has renewed its multi-year licensing agreement for Daniel Tiger's Neighborhood. 🐾 Fred Roge...
08/24/2026

Grr-ific! Jakkspacific.toys has renewed its multi-year licensing agreement for Daniel Tiger's Neighborhood. 🐾

Fred Rogers Productions 9 Story Media Group PBS KIDS

JAKKS Pacific has renewed its multiyear licensing agreement for a third time to create new toys inspired by 'Daniel Tiger’s Neighborhood.'

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