The Leading Trade Magazine Serving the Toy Industry — Since 1984
Since 1984, the Toy Book has been the leading trade magazine serving the toy and game industry. The Toy Book is the authority on news, trends, new products, and happenings within the toy industry, maintaining close relationships with retailers, manufacturers, industry analysts, and market research groups to keep our finger on the pulse of what’s hot and what’s next.
We cover toys, games, licensing, video games, kids and family entertainment, business trends, and much more.
With the largest reach in the industry, the Toy Book is a must-read for anyone in the business of toys or kids’ entertainment.
The Toy Book is published by Adventure Media and Events LLC, the company that brings you the Toy Insider, the Pop Insider, and the legendary Sweet Suite Event.
Additionally, each Thursday, the Toy Book brings you the Toy Report — a free weekly newsletter that collects all the biggest stories of the week. And that’s not all — the Toy Report is now a podcast, available on Spotify, Apple Podcasts, Stitcher, Podbean, an Amazon Alexa Skill (under Adventure Media & Events) and more.