The Toy Book

The Toy Book On the pulse of play since 1984. We've got the latest on all the breaking toy, game, and kids' entertainment news.

From Bratz and Pokémon to LEGO and Hot Wheels, October delivered big moves across play, licensing, and retail. Catch up ...
11/01/2025

From Bratz and Pokémon to LEGO and Hot Wheels, October delivered big moves across play, licensing, and retail. Catch up on the stories that shaped the month and stay on the ➡️ https://toybook.com/toy-book-top-10-october-2025/

Toys went retro, fandoms went wild, and the toy biz kept rolling with everything from Bratz teaming up with Hello Kitty to Hot Wheels burning rubber on the Formula 1 grid.

'Poppy Playtime' expands with a new apparel collection from TheoryVerse.
10/31/2025

'Poppy Playtime' expands with a new apparel collection from TheoryVerse.

Mob Entertainment and TheoryVerse are launching a 'Poppy Playtime' apparel collection featuring characters of the Smiling Critters.

💥 Playmobil is stepping into the global licensing ring with WWE.
10/31/2025

💥 Playmobil is stepping into the global licensing ring with WWE.

Playmobil is stepping into the ring with WWE to create a new line of action figures inspired by the sport’s Superstars.

After pausing production during the pandemic, Tatro Toys will return in 2026 with a renewed commitment to inclusivity.
10/31/2025

After pausing production during the pandemic, Tatro Toys will return in 2026 with a renewed commitment to inclusivity.

After pausing production during the pandemic, Tatro Toys will return in 2026 with a renewed commitment to inclusivity.

Eldrador, Schleich's fantastical toy creatures, are taking over the Toys''R''Us flagship store in the American Dream Mal...
10/31/2025

Eldrador, Schleich's fantastical toy creatures, are taking over the Toys''R''Us flagship store in the American Dream Mall.

Schleich is teaming up with Toys “R” Us to open its first-ever concept shop inspired by its beloved fantasy toy series, Eldrador.

Tarot cards are getting a true-crime twist, thanks to What Do You Meme? and Morbid.
10/31/2025

Tarot cards are getting a true-crime twist, thanks to What Do You Meme? and Morbid.

Just in time for Halloween, the hit true-crime podcast 'Morbid' is summoning Relatable to create a tarot card deck inspired by the series

A Halloween treat from guest author Michael Drake — a tale of Toys''R''Us, legendary FX artist Stan Winston, and 20th Ce...
10/31/2025

A Halloween treat from guest author Michael Drake — a tale of Toys''R''Us, legendary FX artist Stan Winston, and 20th Century Fox's Predator. Stay on the ➡️ https://toybook.com/toys-r-us-stan-winston-predator-feature/

Former Toys "R" Us exec Mike Drake spins a tale of Stan Winston and the untold secrets of the tiny skulls around a Predator's neck.

It was a tough quarter for JAKKS Pacific, as tariffs, slower retail orders, and fewer big movie tie-ins contributed to t...
10/30/2025

It was a tough quarter for JAKKS Pacific, as tariffs, slower retail orders, and fewer big movie tie-ins contributed to the challenges. Stay on the with details 👉 https://toybook.com/jakks-pacific-q3-2025-earnings/

The company’s third quarter sales fell 34% as tariffs and cautious U.S. retailers weighed on results

On Oct. 31, Catawiki will launch an auction for the Barbie Foot football table.
10/30/2025

On Oct. 31, Catawiki will launch an auction for the Barbie Foot football table.

Starting Oct. 31, Catawiki will launch an auction for Barbie Foot, a football table featuring Mattel's beloved Barbie brand.

The Grinch baby and toddler collection from Infantino features beloved characters from the classic Dr. Seuss tale.
10/30/2025

The Grinch baby and toddler collection from Infantino features beloved characters from the classic Dr. Seuss tale.

Infantino's Grinch Collection brings Who-Ville charm to families with baby and toddler products, like blankets, plush, tumblers, and more.

Spin Master Global's Q3 earnings reflect growth in digital games while toys slipped due to ongoing trade concerns and la...
10/30/2025

Spin Master Global's Q3 earnings reflect growth in digital games while toys slipped due to ongoing trade concerns and late retail resets. Stay on the with the details 👉 https://toybook.com/spin-master-q3-2025-earnings/

Toca Boca World and Piknik drove growth while trade policies and late resets caused issues in the toy department.

A new kind of race is hitting the road, thanks to Mattel, AirConsole, and BMW.
10/29/2025

A new kind of race is hitting the road, thanks to Mattel, AirConsole, and BMW.

Mattel is introducing a new kind of race to the roads with the launch of an all-new Hot Wheels AirConsole game, exclusive to BMW.

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