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Disguise Costumes and LEGO inked a multiyear extension of their licensing deal this week. Look for more LEGO costumes an...
09/03/2021
Disguise Builds a Multiyear Extension Onto its LEGO Licensing Deal • The Toy Book

Disguise Costumes and LEGO inked a multiyear extension of their licensing deal this week. Look for more LEGO costumes and accessories to roll out in the years to come! #pulseofplay

Disguise Inc. — the costumes and seasonal division of Jakks Pacific — continues to build on its success, one license, and one brick at a time. The company inked a deal with The LEGO Group for a multiyear extension of the global rights to design, market, manufacture, and distribute a full range o...

ICYMI: @The Nacelle Company is relaunching the Power Lords brand! We broke the news yesterday at the Toy Book —>  #pulse...
09/03/2021
Exclusive: The Nacelle Co. Acquires Revell’s Power Lords Brand; Plans Toys, Comics, Animated Series • The Toy Book

ICYMI: @The Nacelle Company is relaunching the Power Lords brand! We broke the news yesterday at the Toy Book —> #pulseofplay

The Nacelle Co. continues its quest to build up an intellectual property (IP) catalog with the acquisition of the Power Lords brand. The company behind Netflix’s The Toys That Made Us, the multiplatform A Toy Store Near You, and Behind The Attraction for Disney+ followed the recent news that it’...

Congratulations to Madeleine Buckley on her promotion to Senior Editor here at Adventure Media and Events! #pulseofplay ...
09/01/2021
ADVENTURE MEDIA AND EVENTS PROMOTES MADELEINE BUCKLEY TO SENIOR EDITOR • The Toy Book

Congratulations to Madeleine Buckley on her promotion to Senior Editor here at Adventure Media and Events! #pulseofplay #weknowplay #fuelyourfandom

Adventure Media and Events LLC, publisher of the Toy Book, the Toy Insider, and the Pop Insider, named Madeleine Buckley as senior editor effective immediately. The announcement was made by Laurie Schacht, CEO. Buckley previously served as the associate editor for all three brands and has been a par...

Introducing... The Get List! Retailers, we hear you loud and clear: Inventory this holiday season might get messy amid t...
08/31/2021
The Get List • The Toy Book

Introducing... The Get List! Retailers, we hear you loud and clear: Inventory this holiday season might get messy amid the global shipping crisis. Enter: The Get List, The Toy Book‘s curated list of top products for the season that you are able to, well, “get” immediately upon placing an order. The products listed below are currently already in stock at U.S. warehouses and are available to ship right now. Scroll the list for a bite-sized, digestible view of what’s available by company, broken down by product categories, brands, and top items with no registration or login required! Be sure to check back and visit The Get List early and often, because what you can get today might differ from what you can get next week! #pulseofplay

This resource is for toy retailers to see what manufacturers have in stock right now for the 2021 holiday season.

BREAKING NEWS: Toy Fair Dallas is canceled! #pulseofplay
08/30/2021
Toy Fair Dallas 2021 is Canceled • The Toy Book

BREAKING NEWS: Toy Fair Dallas is canceled! #pulseofplay

It’s déjà vu for the toy industry as Toy Fair Dallas 2021 has been canceled. The Toy Association made the decision to pull the plug on this year’s show, originally slated to take place October 5-7 due to concerns over the spread of the COVID-19 delta variant. While this year was the show contr...

It's #NationalSlinkyDay and Just Play is looking for a little help to create a new jingle for the classic toy!
08/30/2021
Slinky Searches For a New Sound As It Makes Its Social Media Debut • The Toy Book

It's #NationalSlinkyDay and Just Play is looking for a little help to create a new jingle for the classic toy!

After 75 years, Slinky is making a comeback. Just Play released a new sound for the iconic walking spring toy and asked others to join in by remixing the sound on social media in its search for a new Slinky jingle. Launched just in time for National Slinky Day, the campaign kicks off Just Play’s [...

Spin Master Global just revealed one of its big holiday toys —> #pulseofplay
08/26/2021
Peek-A-Roo Combines Pandas, Kangaroos, and Interactive Surprises • The Toy Book

Spin Master Global just revealed one of its big holiday toys —> #pulseofplay

Spin Master has officially launched Peek-A-Roo, an interactive plush toy that’s part panda and part kangaroo, with a pouch that magically reveals a baby inside. When kids press the toy’s foot, its pouch opens to reveal a mystery baby nuzzled inside. There are three possible animal babies overall...

Some bummer news on the live events circuit as ABC Kids Expo and Distoy move to 2022... #pulseofplay
08/25/2021
ABC Kids Expo, Distoy Postponed as New Wave of COVID-19 Disruption Begins • The Toy Book

Some bummer news on the live events circuit as ABC Kids Expo and Distoy move to 2022... #pulseofplay

It’s happening again. The spread of the COVID-19 delta variant and a global uptick in new cases has prompted a fresh wave of postponements in the live event space. ABC Kids Expo — one of the biggest gatherings for baby gear and juvenile products — has been postponed until next year. The event ...

The Holiday toy lists are coming in hot! Target just released Bullseye's Top Toys of 2021 —> #pulseofplay
08/23/2021
Target Reveals Bullseye's Top Toy List, Continues FAO Schwarz Collaboration, Disney Expansion • The Toy Book

The Holiday toy lists are coming in hot! Target just released Bullseye's Top Toys of 2021 —> #pulseofplay

In what’s shaping up to be another challenging and competitive fall, Target crashed the gates to usher in top toy list season with the unveiling of its annual Bullseye’s Top Toys list for 2021. Last year, the Minneapolis-based retailer was late to the party (Oct. 8) but this year it’s kicking ...

And the second story featuring Geoffrey the Giraffe today:
08/19/2021
WHP Global Teams Up with Macy's for Another Toys 'R' Us Reboot in the U.S. • The Toy Book

And the second story featuring Geoffrey the Giraffe today:

Macy’s and WHP Global are teaming up for yet another shot at a Toys “R” Us reboot in the U.S. If this sounds familiar, you’re not wrong as Macy’s previously partnered with Toys “R” Us for pop-up stores inside 24 Macy’s locations back in 2012. Under the new deal, Toys “R” Us will ...

The first of TWO stories involving a familiar giraffe today — #pulseofplay
08/19/2021
FYE, Everest Toys Owner Set to Purchase Toys 'R' Us, Babies 'R' Us Canada • The Toy Book

The first of TWO stories involving a familiar giraffe today — #pulseofplay

The owner of FYE, Everest Toys, Sunrise Records, and HMV is adding a familiar giraffe to its portfolio. Putman Investments, a family-owned, Canadian company, has entered into a deal to purchase Toys “R” Us (TRU) and Babies “R” Us Canada from affiliates of Fairfax Financial Holdings Ltd. In 2...

Disguise Costumes is expanding with a new senior leadership team in the EMEA region (not pictured) —> #pulseofplay
08/17/2021
Disguise Plots EMEA Expansion with New Senior Leadership Team • The Toy Book

Disguise Costumes is expanding with a new senior leadership team in the EMEA region (not pictured) —> #pulseofplay

Disguise Inc — the costumes and accessories division of Jakks Pacific — is plotting an expansion throughout Europe, the Middle East, and Africa (EMEA). The new senior leadership team will be led by 12-year Jakks veteran David Carscadden — currently managing director of Jakks EMEA — who will ...

PlayMonster Fun and 9 Story Media Group are celebrating 70 years of Colorforms — #pulseofplay!
08/16/2021
PlayMonster and 9 Story Brands Release Special Colorform 70th Anniversary Edition • The Toy Book

PlayMonster Fun and 9 Story Media Group are celebrating 70 years of Colorforms — #pulseofplay!

Colorforms is turning 70! PlayMonster and 9 Story Brands are celebrating 70 years of Colorforms Creations by releasing a special edition 70th anniversary set. This new edition features more than 500 colorful repositionable and interchangeable geometric stick-ons that stick to surfaces for hours of m...

📖Looking for something to enjoy this weekend? The new issue of The Toy Book is a fine choice! Crack open the digital edi...
08/14/2021
The Toy Book: August 2021 • The Toy Book

📖Looking for something to enjoy this weekend? The new issue of The Toy Book is a fine choice! Crack open the digital edition as a weekend read and learn all about this month's happenings in the #toyindustry! We've been on the #pulseofplay since 1984! https://toybook.com/8-21

#toys #toynews #retail #specialtyretail #marketing #pr

The Toy Book's August 2021 issue is here as we celebrate the return to trade show circuit with ASTRA’s Marketplace & Academy. We have an extended version of our showcase that is exclusive to this digital issue.

🎧🎤On the latest episode of the Power Kid Podcast — one of the longest-running shows covering the #toyindustry — host Phi...
08/10/2021
Massimoto Media's John Papa Guests on the Power Kid Podcast • The Toy Book

🎧🎤On the latest episode of the Power Kid Podcast — one of the longest-running shows covering the #toyindustry — host Phil Albritton speaks with John Papa, a filmmaker that's helmed commercials for Hasbro, TOMY, and more —> #pulseofplay

In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes award-winning producer, director, and composer, John Papa to the show. Papa is the co-founder and executive producer at Massimoto Media, a New England-based production outfit that creates commer...

Calling all Toy Association Members: It's time to vote for the 2022 Toy Industry Hall of Fame Inductees! #pulseofplay
08/10/2021
Voting Opens for 2022 Toy Industry Hall of Fame Inductees • The Toy Book

Calling all Toy Association Members: It's time to vote for the 2022 Toy Industry Hall of Fame Inductees! #pulseofplay

The Toy Association is gearing up to welcome a new class of inductees into the Toy Industry Hall of Fame. Since 1984, the Toy Industry Hall of Fame has honored outstanding individuals who have made impactful contributions to the toy industry and The Toy Association. Last year, Philip Bloom, founder....

News from the ASTRA: American Specialty Toy Retailing Association Marketplace & Academy — Crazy Aaron's Puttyworld has a...
08/09/2021
Crazy Aaron's Taps Ahren Hoffman to Lead Marketing Team • The Toy Book

News from the ASTRA: American Specialty Toy Retailing Association Marketplace & Academy — Crazy Aaron's Puttyworld has a new marketing team lead —> #pulseofplay #ASTRA #ASTRAToy

When Crazy Aaron’s hit Minneapolis for the American Specialty Toy Retailing Association (ASTRA)’s Marketplace & Academy last weekend, the company behind Thinking Putty did so accompanied by a new team member: Ahren Hoffman Hoffman, formerly of ASTRA and the Chicago Toy & Game Group, assumed the ...

A BIG Sunday #toyindustry update! First half sales numbers are in and the global toy industry is doing big business. But...
08/08/2021
Toy Boom: First Half 2021 Global Toy Industry Sales Spike 15% Eclipsing 2020, 2019, NPD Says • The Toy Book

A BIG Sunday #toyindustry update! First half sales numbers are in and the global toy industry is doing big business. But how about the U.S. toy industry? We break it all down at the Toy Book — #pulseofplay!

Despite shipping concerns and empty shelves in some locations, the global toy industry is still on a roll with famous brands, including Pokémon, Barbie, Star Wars, L.O.L. Surprise!, and Marvel Universe topping the charts. According to The NPD Group, toy industry sales across the 12 global markets (...

With the opening of the American Specialty Toy Retailing Association (ASTRA) Marketplace & Academy in Minneapolis today,...
08/05/2021
The August Issue of The Toy Book is Here! • The Toy Book

With the opening of the American Specialty Toy Retailing Association (ASTRA) Marketplace & Academy in Minneapolis today, the annual Specialty Toy Issue of the Toy Book has hit the streets!

This month’s issue marks a return to the trade show circuit as the first major toy event on U.S. soil since Toy Fair New York 2020 welcomes retailers and manufacturers to the Minneapolis Convention Center to get shelves stocked as we move toward the all-important holiday season.

Our annual specialty toy showcase is bigger than ever with hundreds of new products from established and emerging toy and game makers. If you have a print copy of the magazine, scan the QR code on page 80 with your smartphone or tablet to access an additional 18 pages of new toys in our first-ever, expanded digital edition!

With the opening of the American Specialty Toy Retailing Association (ASTRA) Marketplace & Academy in Minneapolis today, the annual Specialty Toy Issue of the Toy Book has hit the streets! This month’s issue marks a return to the trade show circuit as the first major toy event on U.S. soil since T...

Hasbro is taking Monopoly to a new level... literally. #pulseofplay
08/03/2021
Hasbro Builds Up Its Monopoly Empire Through a New, Constructible Board Game • The Toy Book

Hasbro is taking Monopoly to a new level... literally. #pulseofplay

Hasbro’s Monopoly board game franchise only continues to grow. Now, it’s reaching new heights — literally. Monopoly Builder, the newest addition to the Monopoly legacy, is Hasbro’s latest experiment that’s been recently released into major retailers. When players buy property in this itera...

Next week, the #toyindustry is getting together in Minneapolis for the ASTRA: American Specialty Toy Retailing Associati...
07/30/2021
ASTRA Prepares for 2021 Marketplace & Academy • The Toy Book

Next week, the #toyindustry is getting together in Minneapolis for the ASTRA: American Specialty Toy Retailing Association Marketplace & Academy. Members of our team will be there — will you? #pulseofplay

Next week, the American Specialty Toy Retailing Association (ASTRA) will usher in a new era of live events with its first in-person trade show since 2019. The 2021 ASTRA Marketplace & Academy, taking place Aug. 5-8, will welcome retailers and toymakers that are looking to get shelves stocked for a p...

Learn how action sports and the toy industry are coming together through a new deal between The Heart Supply, Jakks Paci...
07/29/2021
The Heart Supply's Johnny Schillereff Guests on the Power Kid Podcast • The Toy Book

Learn how action sports and the toy industry are coming together through a new deal between The Heart Supply, Jakks Pacific, and Target. The new episode of the Power Kid Podcast is a must-listen! #pulseofplay

In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes The Heart Supply‘s Johnny Schillereff to the show. Schillereff founded Element Skateboards in 1992 and built a world-renowned brand known for manufacturing high-quality skateboard decks, appar...

In the latest edition of Talkin' Toys, Deputy Editor The Rock Father catches up with Frank Tiessen, President & CEO Carr...
07/28/2021
Talkin' Toys: Carrera Races Into the Future • The Toy Book

In the latest edition of Talkin' Toys, Deputy Editor The Rock Father catches up with Frank Tiessen, President & CEO Carrera Revell of Americas Inc. to discuss all the latest in slot racing and R/C that the company has to offer. Check it out —> #pulseofplay

Classic play is back in a big way, and the toy industry has broken sales records as kids and adults forge new bonds through the power of play. Two categories that have been speeding back into the mainstream are slot racing and R/C — a pair of evergreen staples that are ever-present but don’t nec...

Exclusive reveal! Jakks Pacific debuts A Christmas Story and Super Mario Advent Calendars! #pulseofplay
07/27/2021
Exclusive: Jakks Pacific Unveils 2021 A Christmas Story, Super Mario Advent Calendars • The Toy Book

Exclusive reveal! Jakks Pacific debuts A Christmas Story and Super Mario Advent Calendars! #pulseofplay

Over the past few years, the seasonal business has become a growing part of the product mix for Jakks Pacific and following the success of last year’s collection of advent calendars, the company is celebrating Christmas in July with the launch of two new offerings for 2021. The Toy Book, along wit...

The last remaining merchandise from the closure of Toys "R" Us and Babies "R" Us in the U.S. is headed for auction...#pu...
07/26/2021
The Last Remnants of Original Toys 'R' Us, Babies 'R' Us Inventory Hits the Auction Block • The Toy Book

The last remaining merchandise from the closure of Toys "R" Us and Babies "R" Us in the U.S. is headed for auction...
#pulseofplay

This week, the final remnants of product inventory from the bankruptcy and liquidation of Toys “R” Us and Babies “R” Us hits the auction block. Motleys Asset Disposition Group in conjunction with eBid Local is liquidating more than 370 pallet lots of merchandise that has been warehoused sinc...

Egg Curious what the folks behind the Shark Tank hit The EggMazing Egg Decorator & The Treemendous Ornament Decorator  a...
07/26/2021
Talkin’ Toys: The Eggmazing Founders Discuss Becoming an Evergreen Toy Co. • The Toy Book

Egg Curious what the folks behind the Shark Tank hit The EggMazing Egg Decorator & The Treemendous Ornament Decorator are up to now? In the latest Talkin' Toys, Marissa Silva catches up with Scott and Curtis from Hey Buddy Hey Pal. #pulseofplay

Families have been dunking hard-boiled eggs in smelly cups of vinegar-based dye for decades, but two good pals — buddies, even — have forever changed the egg decorating game. Scott Houdashell invented The Eggmazing Egg Decorator back in 2015. The Eggmazing spins the egg within a base, while kids...

Hasbro just kicked off a new week of #toynews by crushing Q2 earnings with 54% growth. #pulseofplay
07/26/2021
Hasbro Crushes Q2 Earnings with 54% Overall Revenue Growth • The Toy Book

Hasbro just kicked off a new week of #toynews by crushing Q2 earnings with 54% growth. #pulseofplay

Hasbro is starting to run up against skewed numbers due to the pandemic-fueled chaos that overtook the toy industry for much of the second quarter of 2020. The toy and entertainment giant reported overall revenues that grew 54% over the same period last year and 9% when compared to the pre-pandemic....

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Santa claus as a toy...just looking for information and opinions, and to see if this image can be used in a better way.
Toy photography made to look real... :)
For all your toy logo or branding needs please continue to support your small local businesses who are feeling the pressure to be considered for small and large projects from larger established angencies at the time of tariff disagreements. We want to be continuing supplying great design solutions and still pay for for survival , Thank you
Hi Toy Boook Community, Looking for assistance, guidance, introductions for the stage I'm now at. I'm the Creative Thinker for the Car Spotto brand, the classic car game played since the 60's. I'm now looking to find Car Spotto a new owner, someone that has the expertise and passion to take it to the next level in the licensing / merchandising / publishing realm. I've spent the last few years developing the characters and brand, prototype products (plush, books, laces, gift boxes) and a fan base, but have now decided to take a new career direction. I did manage to secure a publishing agreement in the UK, but decided against it, as it was very one-sided in the agreement and, whilst I would have loved to make the deal, commercially it didn't make sense. Any guidance on the best way to try and sell the brand to someone willing to give it a shot, would be most appreciated.