It's New Year's Eve and The Toy Book is celebrating! To close the book on what’s been a year filled with challenges and change, we’re doing our first-ever roundup of the top 25 most-read stories of the year at toybook.com. While some are no surprise, a few stand out as real head-scratchers among the news that made headlines in the #toyindustry and beyond!
2020: what a year! Following a fairly average first quarter capped by an exciting toy fair season that hinted at a strong lineup for the holidays, the toy industry found itself facing the uncharted waters of doing business in a pandemic. By April, some toymakers were predicting catastrophic losses o...