The Toy Book

The Toy Book The Toy Book is the leading trade magazine covering the toy industry. Follow us for breaking toy and kids' entertainment news The Toy Book is the leading trade publication covering the toy industry.

We cover everything from the mass market to specialty toys found at the local mom and pop toy shop. The Toy Book covers the latest in merchandising, trends, licensed products, and new marketplace introductions. The Toy Book remains the essential publication for anyone in the toy industry.

It's New Year's Eve and The Toy Book is celebrating! To close the book on what’s been a year filled with challenges and ...
12/31/2020
The Toy Book's 2020 Unboxed: The Biggest Toy Stories of the Year! • The Toy Book

It's New Year's Eve and The Toy Book is celebrating! To close the book on what’s been a year filled with challenges and change, we’re doing our first-ever roundup of the top 25 most-read stories of the year at toybook.com. While some are no surprise, a few stand out as real head-scratchers among the news that made headlines in the #toyindustry and beyond!

#weknowplay

https://toybook.com/the-toy-books-2020-unboxed-the-biggest-toy-stories-of-the-year/

2020: what a year! Following a fairly average first quarter capped by an exciting toy fair season that hinted at a strong lineup for the holidays, the toy industry found itself facing the uncharted waters of doing business in a pandemic. By April, some toymakers were predicting catastrophic losses o...

It's been an interesting year but one constant has been Phil Albritton checking in on Tuesdays with fresh conversations ...
12/29/2020
'Power Kid Podcast' Top 10 of 2020 • The Toy Book

It's been an interesting year but one constant has been Phil Albritton checking in on Tuesdays with fresh conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. In lieu of a new episode this week, the Toy Book is taking a look back at the top 10 episodes of the ‘Power Kid Podcast’ this year, as chosen by you, the listeners. Check out the top 10 most-streamed episodes of 2020!

#weknowplay

While 2020 was a year filled with uncertainty, one constant has been the “Power Kid Podcast.” Every Tuesday, host Phil Albritton of Power Kid Design delivers fresh conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. In lieu of a ne...

Amazon.com delivered more than 1.5 billion toys, home products, beauty and personal care products, and electronics to fa...
12/28/2020
Games Top the Charts as Amazon Reveals Record-Breaking Holiday Season • The Toy Book

Amazon.com delivered more than 1.5 billion toys, home products, beauty and personal care products, and electronics to families around the world this holiday season.

#weknowplay

Amazon is celebrating a record-breaking holiday season in which the e-commerce giant delivered more than 1.5 billion toys, home products, beauty and personal care products, and electronics to families around the world. Amazon’s continued growth into entertainment and tech helped to power holiday e...

Hasbro just issued a new update to a pair of classic Play-Doh sets. Officially, these are in stores on Jan 1, but you ju...
12/24/2020
Iconic Play-Doh Fuzzy Pumper, Drill 'N Fill Playsets Get a Modern Upgrade • The Toy Book

Hasbro just issued a new update to a pair of classic Play-Doh sets. Officially, these are in stores on Jan 1, but you just may find them in the wild right now.

Full story at The Toy Book — #weknowplay

https://toybook.com/iconic-play-doh-fuzzy-pumper-drill-n-fill-playsets-get-a-modern-upgrade/

#toys #toyindustry #toynews #retail

A pair of classic Play-Doh playsets from the 1970s are getting a modern upgrade for 2021. Officially slated for release at mass retailers beginning Jan. 1, the latest editions of Hasbro‘s Play-Doh Drill ‘N Fill Dentist and Play-Doh Crazy Cuts Stylist both hit Walmart a little bit early. For more...

🤖🖭 Soundwave Superior:  An iconic Decepticon has joined the  Super7 Super Cyborg lineup under license from Hasbro  —>  #...
12/23/2020
Super7 Welcomes Soundwave to its Transformers Super Cyborg Action Figures Lineup • The Toy Book

🤖🖭 Soundwave Superior: An iconic Decepticon has joined the Super7 Super Cyborg lineup under license from Hasbro —> #weknowplay

Super7‘s collaboration with Hasbro continues to bring iconic characters from the Transformers into new forms. Following last year’s release of both Optimus Prime and Megatron in Super7’s Super Cyborg collection, the Decepticon Soundwave joins the lineup as an 11-inch action figure with seven p...

In the latest episode of the Power Kid Podcast, host Phil Albritton talks tonies with Drew Vernon. #weknowplay
12/23/2020
Drew Vernon Talks Tonies on the 'Power Kid Podcast' • The Toy Book

In the latest episode of the Power Kid Podcast, host Phil Albritton talks tonies with Drew Vernon. #weknowplay

In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with Drew Vernon, marketing director at tonies USA. For the last new episode of the podcast for 2020, Albritton shines the spotlight on one of the year’s biggest hits with families: Tonies, a sy...

Shoppers are expected to turn out in record numbers today...
12/19/2020
More Than 150 Million U.S. Consumers Plan to Shop on Super Saturday • The Toy Book

Shoppers are expected to turn out in record numbers today...

A record number of U.S. consumers plan to shop tomorrow on what’s known as “Super Saturday” within the retail industry. According to new data released by the National Retail Federation (NRF) and Prosper Insights & Analytics, more than 150 million shoppers will be hunting for last-minute gifts ...

The iconic Hess Toy Truck is rolling into 2021 with KidStuff PR #weknowplayhttps://toybook.com/kidstuff-pr-tapped-to-rep...
12/16/2020
KidStuff PR Tapped to Rep the Hess Toy Truck for 2021 • The Toy Book

The iconic Hess Toy Truck is rolling into 2021 with KidStuff PR

#weknowplay

https://toybook.com/kidstuff-pr-tapped-to-rep-the-hess-toy-truck-for-2021/

Following another successful holiday season for the iconic Hess Toy Truck, the Hess Corp. inked a deal with KidStuff Public Relations to represent the long-running brand for 2021. The Hess Toy Truck has been a holiday tradition since 1964 when Leon Hess first launched the annual series as an afforda...

Congratulations to Adrienne Appell — newly promoted to SVP Marketing Communications at The Toy  Association!#weknowplay
12/15/2020
Adrienne Appell Named SVP, Marketing Communications, The Toy Association • The Toy Book

Congratulations to Adrienne Appell — newly promoted to SVP Marketing Communications at The Toy Association!

#weknowplay

The Toy Association has promoted Adrienne Appell to senior vice president of marketing communications. In her new role, effective Jan. 1, Appell will be responsible for the development, implementation, and oversight of the Association’s communications strategies, active digital footprint, key mess...

Walmart's My Life As line continues a mission of inclusion...#weknowplay
12/14/2020
Exclusive: Walmart Debuts My Life As Autism Advocate Doll • The Toy Book

Walmart's My Life As line continues a mission of inclusion...

#weknowplay

Walmart’s 18-inch private label doll brand is expanding to foster even more inclusion heading into the new year. Today, the retailer introduced its My Life As Autism Advocate doll, “a perfect companion for the kids who want to help others learn how to be kind, patient, and supportive of everyone...

Breaking News: Big changes at Spin Master Global to kick off a new week of toy news! #weknowplay
12/14/2020
Spin Master Names Max Rangel Global President, Reveals Exec Shifts for Toys, Entertainment, and Digital Games • The Toy Book

Breaking News: Big changes at Spin Master Global to kick off a new week of toy news! #weknowplay

Spin Master Corp. is positioning itself for a new era of growth by focusing on three distinct “creative centers” for the company: Toys, Entertainment, and Digital Games. The company hired Max Rangel to serve as its global president beginning next month and will step into the role of global presi...

Breaking News on the licensing and trade show fronts!
12/10/2020
Licensing Expo, Brand Licensing Europe Shift 2021 Dates, Reveal New Format • The Toy Book

Breaking News on the licensing and trade show fronts!

The trade show landscape for 2021 continues to be reshaped. Informa Markets’ Global Licensing Group revealed new dates and an all-new event format for its flagship shows Licensing Expo and Brand Licensing Europe. Traditionally held in June, Licensing Expo will now take place as an in-person show a...

The Toy  Association is continuing the fight against fake goods! #weknowplay
12/09/2020
The Toy Association Continues the Fight Against Counterfeit Toys • The Toy Book

The Toy Association is continuing the fight against fake goods!

#weknowplay

It’s been said before, and whether you call them bootlegs, knockoffs, or any other name, counterfeit toys are big business, and they continue infiltrating major online marketplaces. In a year where digital shopping has been skyrocketing thanks to the COVID-19 pandemic, The Toy Association issued a...

Barry & Jason Games and Entertainment are sharing a story of how some of Amazon's policies are working against the small...
12/08/2020
Barry & Jason: How Amazon Is Not Helping Our Small Business • The Toy Book

Barry & Jason Games and Entertainment are sharing a story of how some of Amazon's policies are working against the small businesses they claim to be supporting.

by Jason Lautenschleger, owner and co-founder, Barry & Jason Games & Entertainment On Small Business Saturday (Nov. 28), we were feeling particularly small. Like many start-ups, Barry & Jason uses the Amazon marketplace to reach new customers. Amazon’s incredible distribution capabilities and low ...

Cross your fingers that we'll be seeing a lot of toy industry friends in Minneapolis next summer!
12/03/2020
ASTRA Marketplace & Academy 2021 Shifts to August • The Toy Book

Cross your fingers that we'll be seeing a lot of toy industry friends in Minneapolis next summer!

ASTRA’s Marketplace & Academy 2021 is moving back a bit. Originally scheduled for June 6-9, the annual event will now take place from August 5-8, 2021 at the Minneapolis Convention Center. According to ASTRA, the decision was made “after many conversations with stakeholders and ASTRA members” ...

Hasbro is mashing up My Little Pony with some classic titles from Hasbro Gaming — #weknowplay https://toybook.com/my-lit...
12/02/2020
Hasbro Mixes My Little Pony with Other Iconic Toy Brands for Retro Figures • The Toy Book

Hasbro is mashing up My Little Pony with some classic titles from Hasbro Gaming — #weknowplay

https://toybook.com/my-little-pony-retro-toy-figures/

Hasbro’s My Little Pony brand has gotten a variety of cross-over collectibles this year, including ponies inspired by Transformers, Ghostbusters, and even Dungeons & Dragons. Now, Hasbro has mixed this iconic toy horse brand with some of its other classic toys. The result? Some retro-style ponies ...

Dynacraft is rolling out new rides inspired by Harry Potter and Looney Tunes. #weknowplay
12/01/2020
Dynacraft, Warner Bros. Team Up for Harry Potter, Looney Tunes Wheeled Goods • The Toy Book

Dynacraft is rolling out new rides inspired by Harry Potter and Looney Tunes. #weknowplay

Dynacraft inked a new deal with Warner Bros. Consumer Products to create new rides inspired by the Wizarding World of Harry Potter and Looney Tunes. The partnership includes a Harry Potter bicycle that features the iconic Gryffindor House color scheme and stripes. “With the exciting new Harry Pott...

32% of U.S. consumers bought toys over the holiday weekend, but how does that compare to the past five years? We take a ...
12/01/2020
32% of U.S. Consumers Bought Toys During Black Friday Weekend • The Toy Book

32% of U.S. consumers bought toys over the holiday weekend, but how does that compare to the past five years? We take a look at the Toy Book — #weknowplay!

Whether you call it “Thanksgiving,” “Black Friday,” or “Cyber” weekend, the annual five-day Thursday-Monday shopping event is evolving this year. Despite the continued COVID-19 pandemic, shoppers still turned out at physical retailers, albeit in smaller numbers as a seismic shift to onli...

The holiday sales numbers are starting to emerge, and the top toys on Amazon might be a little surprising to some. Full ...
12/01/2020
Here Are the Toys that are Filling Amazon Carts for the Holidays • The Toy Book

The holiday sales numbers are starting to emerge, and the top toys on Amazon might be a little surprising to some. Full story at the Toy Book — #weknowplay!

The race toward Christmas is on, and with more consumers turning to digital retailers than ever before, a clearer picture of what’s hot is beginning to emerge. Amazon revealed that 2020 has already delivered the biggest sales numbers of any holiday shopping season in the company’s history. Toys ...

For the first time ever, the Toy Book presents a special Toy of the Year Awards Special Edition! Check out all of this y...
11/30/2020

For the first time ever, the Toy Book presents a special Toy of the Year Awards Special Edition! Check out all of this year's nominees and a look back to "the year 2000." Read it here: https://toybook.com/toty2021/

#weknowplay

Let's talk about chess, baby.A classic game is back in a big way.#weknowplay
11/25/2020
Netflix's 'The Queen's Gambit' Series Leads to a Major Spike in Chess Set Sales • The Toy Book

Let's talk about chess, baby.

A classic game is back in a big way.

#weknowplay

After more than a decade of flat or declining sales, chess sets are suddenly an in-demand item this holiday season, thanks to a fictional chess prodigy named Beth Harmon. On Oct. 23, Netflix released the original limited series The Queen’s Gambit, which is based on a novel of the same name and fol...

The Boglins are back for Thanksgiving dinner! #weknowplay https://toybook.com/its-toys-turkey-terror-in-a-boglins-thanks...
11/20/2020
It's Toys, Turkey, Terror in 'A Boglins Thanksgiving' • The Toy Book

The Boglins are back for Thanksgiving dinner! #weknowplay

https://toybook.com/its-toys-turkey-terror-in-a-boglins-thanksgiving/

The Boglins emerged from their slumber just ahead of Halloween and now the legendary crew of creeps from the 1980s are ready to make a mess out of Thanksgiving. In the third episode of Boglins Are Back, it’s “A Boglins Thanksgiving” as Tim Clarke continues to be taunted by the toys he co-creat...

Longtime Discovery Inc. exec Catherine Frymark is joining Mattel next month — #weknowplay
11/19/2020
Catherine Frymark Joins Mattel as Executive Vice President, Corporate Communications • The Toy Book

Longtime Discovery Inc. exec Catherine Frymark is joining Mattel next month — #weknowplay

Mattel Inc. continues to make moves within its executive ranks with another new hire joining the El Segundo-based company behind Barbie, Hot Wheels, Fisher-Price, and the Masters of the Universe. Next month, Catherine Frymark will step into the role of executive vice president, corporate communicati...

Melissa & Doug inked a deal with ViacomCBS to produce PAW Patrol and Blue's Clues & You! toys. Full story at The Toy Boo...
11/19/2020
Melissa & Doug, ViacomCBS Ink licensing Deal for PAW Patrol, Blue's Clues & You! Toys • The Toy Book

Melissa & Doug inked a deal with ViacomCBS to produce PAW Patrol and Blue's Clues & You! toys. Full story at The Toy Book — #weknowplay!

https://toybook.com/melissa-doug-viacomcbs-licensing-deal/

A group of colorful TV canines will soon adorn toys from a company that’s not known for licensed fare. Melissa & Doug inked a deal for an exclusive licensing partnership with ViacomCBS Consumer Products to produce co-branded toy lines based on a pair of Nickelodeon hits: PAW Patrol and Blue’s Cl...

ReadySetz is back with a fresh batch of collapsable playsets for kids and collectors alike!
11/17/2020
ReadySetz Introduces Military Base, Haunted Mansion Playsets • The Toy Book

ReadySetz is back with a fresh batch of collapsable playsets for kids and collectors alike!

The makers of the award-winning ReadySetz playsets and dioramas have dropped the curtain on their next batch of highly-detailed play and display environments. ReadySetz debuted in 2017 with its first collapsable, recyclable, Urban Playset in a move that was designed to help parents manage the massiv...

We're kicking off the new week with a bang - exclusive commentary from Harold Chizick and Andy Heyward about Genius Bran...
11/16/2020
Exclusive: Andy Heyward, Harold Chizick Talk Genius Brands' Acquisition of ChizComm Ltd, ChizComm Beacon Media • The Toy Book

We're kicking off the new week with a bang - exclusive commentary from Harold Chizick and Andy Heyward about Genius Brands International's acquisition of ChizComm and ChizComm Beacon Media. Congratulations to all involved!

Full story at The Toy Book — #weknowplay!

https://toybook.com/genius-brands-acquires-chizcomm-beacon-media/

#toynews #toys #licensing #toyindustry #entertainment #marketing #pr

Seven years ago, following successful runs heading marketing and communications for Spin Master (twice) and MEGA Brands, Harold Chizick made the decision to take his knowledge of marketing toy and entertainment brands and set up shop on his own. On April 12, 2013, Chizick and his wife Jennifer opene...

🦥🦙🦩 ZURU Toys Expands its Pets Alive Brand with Three New Dancing Characters for the Holidays. #weknowplay
11/13/2020
ZURU Expands Pets Alive Brand for the Holidays • The Toy Book

🦥🦙🦩 ZURU Toys Expands its Pets Alive Brand with Three New Dancing Characters for the Holidays. #weknowplay

Following the international success of Boppi The Booty Shakin’ Llama last year, ZURU expands its Pets Alive brand for the holiday season. A trio of colorful dancing animals are bopping, shaking, and strutting into toy departments everywhere. Kids ages 3 and up can bust a move with Fifi the Flossin...

This Saturday is ASTRA: American Specialty Toy Retailing Association's annual Neighborhood Toy Store Day. Thousands of i...
11/12/2020
Neighborhood Toy Store Day is This Saturday • The Toy Book

This Saturday is ASTRA: American Specialty Toy Retailing Association's annual Neighborhood Toy Store Day. Thousands of independent toy stores are officially kicking off the home stretch to the holidays! More at The Toy Book — #weknowplay!

https://toybook.com/neighborhood-toy-store-day-is-this-saturday/

This Saturday, independent toy stores across the country will officially kick off the holiday shopping season during the American Specialty Toy Retailing Association’s (ASTRA) Neighborhood Toy Store Day. It’s no secret that this year is a little bit different, but thousands of independent retail...

Just in: an exclusive news drop from KessCo! The company known for its work in the outdoor space is getting into puzzles...
11/12/2020
Exclusive: Kess Introduces de.bored Puzzles with Artist Collaborations • The Toy Book

Just in: an exclusive news drop from KessCo! The company known for its work in the outdoor space is getting into puzzles with a new brand called de.bored — #weknowplay!

Kess is getting into a new category that is also one of this year’s hottest toy trends: puzzles. On Monday, Nov. 16, the third-generation toy and game company will officially launch de.bored, a vibrant new line of puzzles designed to “help adults de-stress and solve boredom through colorful, str...

Are you subscribed to The Toy Report? It's our weekly toy industry newsletter that hits inboxes every Thursday morning. ...
11/12/2020
Toy Report 11/12: The Toy Insider Shares Tips for Holiday Toy Shopping; National Toy Hall of Fame Inductees Revealed

Are you subscribed to The Toy Report? It's our weekly toy industry newsletter that hits inboxes every Thursday morning. If you're not signed up, check out what you missed this week and be sure to subscribe! #weknowplay https://bit.ly/ToyReport11122020

November 12, 2020 The Toy Insider Shares Top Tips for Holiday Toy Shopping During the Pandemic  Consumer shopping habits have changed dramatically this year thanks to the ongoing coronavirus pandemic

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The Leading Trade Magazine Serving the Toy Industry — Since 1984

Since 1984, the Toy Book has been the leading trade magazine serving the toy and game industry. The Toy Book is the authority on news, trends, new products, and happenings within the toy industry, maintaining close relationships with retailers, manufacturers, industry analysts, and market research groups to keep our finger on the pulse of what’s hot and what’s next.

We cover toys, games, licensing, video games, kids and family entertainment, business trends, and much more.

With the largest reach in the industry, the Toy Book is a must-read for anyone in the business of toys or kids’ entertainment.

#WeKnowPlay

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Comments

Santa claus as a toy...just looking for information and opinions, and to see if this image can be used in a better way.
Toy photography made to look real... :)
For all your toy logo or branding needs please continue to support your small local businesses who are feeling the pressure to be considered for small and large projects from larger established angencies at the time of tariff disagreements. We want to be continuing supplying great design solutions and still pay for for survival , Thank you
Hi Toy Boook Community, Looking for assistance, guidance, introductions for the stage I'm now at. I'm the Creative Thinker for the Car Spotto brand, the classic car game played since the 60's. I'm now looking to find Car Spotto a new owner, someone that has the expertise and passion to take it to the next level in the licensing / merchandising / publishing realm. I've spent the last few years developing the characters and brand, prototype products (plush, books, laces, gift boxes) and a fan base, but have now decided to take a new career direction. I did manage to secure a publishing agreement in the UK, but decided against it, as it was very one-sided in the agreement and, whilst I would have loved to make the deal, commercially it didn't make sense. Any guidance on the best way to try and sell the brand to someone willing to give it a shot, would be most appreciated.