The Toy Book

The Toy Book On the pulse of play since 1984. We've got the latest on all the breaking toy, game, and kids' entertainment news.

Squishmallows are all things soft, snuggly, and comforting. It only makes sense that Jazwares’ next move in its growing ...
06/24/2025

Squishmallows are all things soft, snuggly, and comforting. It only makes sense that Jazwares’ next move in its growing portfolio was a pillow line.

Jazwares debuts a pillow line inspired by Squishmallows called SquishPillows. It is sold exclusively at Target.

After a breakout debut, The Toy Book's Pulse of Play Awards™ are back for a second round — and it’s time to show the wor...
06/24/2025

After a breakout debut, The Toy Book's Pulse of Play Awards™ are back for a second round — and it’s time to show the world who’s making noise in toys, games, and everything that powers the business of play.

The 2026 program once again honors the companies, people, and partners turning big ideas into retail magic, social buzz, and unforgettable moments of connection. From product launches to licensing campaigns, rep groups to inventors, this is where excellence gets its due.

Full details ➡️ https://toybook.com/entries-now-open-2026-pulse-of-play-awards/

From breakthrough launches to retail rockstars — submit your best work now.

Battle figures return to the action aisles with new G.I. Joe collectibles from Super7.
06/23/2025

Battle figures return to the action aisles with new G.I. Joe collectibles from Super7.

Consumers can collect three action figures inspired by 'G.I. Joe: The Movie.'

With Fantastic Four: First Step’s debut on July 25, consumers can stock up on collectibles, apparel, and more inspired b...
06/23/2025

With Fantastic Four: First Step’s debut on July 25, consumers can stock up on collectibles, apparel, and more inspired by the film.

Consumers can find themed merchandise across collectibles, apparel, and more.

After launching its latest handheld console, Nintendo revealed a new title exclusively for the Nintendo Switch 2 system,...
06/22/2025

After launching its latest handheld console, Nintendo revealed a new title exclusively for the Nintendo Switch 2 system, a Splatoon spinoff named Splatoon Raiders.

'Splatoon Raiders' will be available exclusively for the Nintendo Switch 2 system.

Keep young minds sharp this summer with these 14 STEM & MESH Toys.
06/22/2025

Keep young minds sharp this summer with these 14 STEM & MESH Toys.

Summer learning can still be fun with these educational toys.

With Comic-Con International: San Diego (SDCC) rapidly approaching, Hasbro reveals an exclusive set to celebrate 25 year...
06/21/2025

With Comic-Con International: San Diego (SDCC) rapidly approaching, Hasbro reveals an exclusive set to celebrate 25 years of the Beyblade brand.

Convention attendees can purchase the bundle at Booth No. 3213.

The newest additions to the Pokémon Squishmallows collection are here: a Pikachu with a cheerful face, and the Fire-type...
06/21/2025

The newest additions to the Pokémon Squishmallows collection are here: a Pikachu with a cheerful face, and the Fire-type starter Pokémon from the Hoenn region, Torchic.

The newest additions are both Pokémon Center-exclusives.

This season, baseball fans can rep their favorite MLB teams on custom Funko Pop! figures.
06/20/2025

This season, baseball fans can rep their favorite MLB teams on custom Funko Pop! figures.

The collab includes merch from 30 fan-favorite teams.

Major toy company Hasbro will take over Maimonides Park with Baseball 101 on Monday, June 23. Find out how you can get t...
06/20/2025

Major toy company Hasbro will take over Maimonides Park with Baseball 101 on Monday, June 23. Find out how you can get tickets now at the link below.

The 90-foot board game event in Brooklyn promotes a new apparel line with interactive brand engagement.

From first-party developers to global partners, Xbox presents new content to enhance the gaming experience wherever play...
06/20/2025

From first-party developers to global partners, Xbox presents new content to enhance the gaming experience wherever players go.

Xbox puts players first with new video game content and capabilities.

Address

New York, NY

Website

Alerts

Be the first to know and let us send you an email when The Toy Book posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category