Make Believe

Make Believe Bringing wonder to life for families everywhere. Makers of Caught on Camera: Santa and Midnight Magic.

12/29/2025

🎉 Get Ready for Midnight Magic This New Year’s Eve! 🎉

Parents — we’re thrilled to bring the Times Square countdown experience to life again this year! What began as FakeOut 2025 has leveled up, and Midnight Magic is now part of a growing lineup of fun digital products designed to help you create unforgettable moments with your kids. ✨

In celebration of the launch of Make Believe, our 2026 Times Square countdown is available to stream for FREE at midnightmagicnye.com and that is where you can also upload your own Midnight Magic moment! If your video is selected for future marketing, you can win up to $5,000!

Thanks for being part of the magic — let’s make this New Year’s Eve the most fun one yet! 🥳✨

12/22/2025

Santa sightings are officially confirmed 🎅✨

Snap a photo of your home and watch Santa appear right in the scene, even taking off from your rooftop with his reindeer.

A little holiday magic your kids will talk about forever.

Download for $4.99.

12/19/2025

Bring the Magic Home! 🤩 🎅

This Christmas, create a moment your kids will never forget when you give them proof Santa really visited!

Take a quick snap of your home and Caught on Camera Santa will add Santa right into the scene! You can even show your kids Santa and his reindeer lifting off from YOUR rooftop!

Download the app for only $4.99 and the rooftop fly-away is FREE until Dec 22nd!

12/18/2025

Parents, have the kids officially aged out of the New Year’s YouTube countdown trick? Midnight Magic gives them the joy, the excitement, and the cheers and gives YOU a perfectly timed night that works for everyone!

✨ A three minute 2026 Times Square broadcast-style countdown that gives them a thrilling “midnight” moment
✨ A bedtime that still belongs to you
✨ A chance to win big for capturing the moment

Stream the video for only $4.99. And you can eligible to win up to $10,000 if you Like our Page Make Believe and upload your own Midnight Magic Moment to the link on our website. A joyful New Year’s memory for them. A little breathing room for you!

12/17/2025

CAUGHT ON CAMERA: SANTA IS NOW AVAILABLE!

This Christmas, create a moment your kids will never forget when you give them proof Santa really visited! ✨

Take a quick snap of your home and Caught on Camera Santa will add Santa right into the scene! You can even show your kids Santa and his reindeer lifting off from YOUR rooftop!

Download Here ➡️ https://apps.apple.com/us/app/caught-on-camera-santa/id6754164466

Download the app for only $4.99 and the rooftop fly-away is FREE until Dec 22nd!

Bring the magic home! 🎅✨

12/11/2025

This Christmas, create a moment your kids will never forget when you give them proof Santa really visited! ✨

Take a quick snap of your home and Caught on Camera: Santa will add Santa right into the scene! You can even show your kids Santa and his reindeer lifting off from your rooftop.

The app is coming soon for only $4.99. Bring the magic home. 🎅✨

✨ Introducing Make Believe — Where Family Magic Comes to Life ✨We’re thrilled to announce the launch of Make Believe, a ...
12/10/2025

✨ Introducing Make Believe — Where Family Magic Comes to Life ✨

We’re thrilled to announce the launch of Make Believe, a new division from E1 Studios dedicated to creating fun, joy-filled digital experiences for families with young children.

Our mission is simple: bring magic to life in ways that make childhood feel bigger, brighter, and more memorable — while giving parents a little help in the moments that matter most.

We’re kicking things off with three exciting products:

🎅 Caught on Camera: Santa — tools to capture jaw-dropping Santa “proof” right in your home or on your rooftop.
🎉 Midnight Magic — a realistic 2026 Times Square countdown you can play anytime so everyone gets the “midnight moment” and a good night’s sleep.
🦷 Caught on Camera: Tooth Fairy — a whimsical way to celebrate lost teeth with surprise visits, keepsakes, and digital fairy magic (launching in 2026)

Follow along as we build more ways to spark wonder, create memories, and make a little magic together. ✨

Michael Zimbard Michael Donovan Erica Colby Singer Kenneth R. Kresge Jr. Rob Aiello

Address

37 W 37th Street 12th Floor
New York, NY
10018

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