VideoAge International

08/14/2025

https://www.videoageinternational.net/2025/08/14/watercooler/can-the-logic-of-analytics-be-applied-to-tv-ads/

If analytics ruined the game of baseball, as a new book by sports reporter Scott Miller, Skipper: Why Baseball Managers Matter and Always Will, tried to demonstrate, could analytics also ruin today's data-driven TV media? In baseball, the analytic era started in 2003, epitomized by Michael Lewis' bo...

08/11/2025

https://www.videoageinternational.net/2025/08/11/watercooler/the-fun-side-of-dull-meetings/

Recently, when VideoAge learned that, way back in 2019, execs at Microsoft Japan mandated that no meetings could go longer than 30 minutes, our editors immediately sent out a survey to 60 current and former top international TV executives asking who in their company is or was a "meeting abuser." The...

08/07/2025

https://www.videoageinternational.net/2025/08/07/watercooler/i-love-lucy-and-videoage/

In the Mip Africa Issue, VideoAge's readers will find a book review about a subject that holds special meaning for this TV trade publication. The review is of the new book Desi Arnaz: The Man Who Invented Television by Todd Purdum. Arnaz was the co-founder of Desilu Studios with his then-wife Lucill...

08/04/2025

https://www.videoageinternational.net/2025/08/04/watercooler/the-right-message-to-cpb-is-wrong/

The message from the political right to the Corporation for Public Broadcasting (CPB), the umbrella organization that partially funds the U.S. National Public Radio (NPR) and the U.S. Public Broadcasting Service (PBS), was clear: "Go woke, go broke," where "woke" indicated liberal or progressive soc...

07/31/2025

https://www.videoageinternational.net/2025/07/31/watercooler/nabs-view-of-foreign-u-s-tv-ownership/

According to the Washington, D.C.-based National Association of Broadcasters (NAB), the U.S. Federal Communications Commission (FCC) should take no action in regard to a proposal examining whether to expand foreign broadcasting ownership disclosure requirements. In effect, for NAB, nothing should ch...

07/28/2025

https://www.videoageinternational.net/2025/07/28/watercooler/the-future-of-print-media-reveled/

The future of print media can be imagined as a breakfast shared by two people at a diner. One is leafing through a print edition of a publication. The other scrolls the same publication online. While the first person is comfortably eating some sunny-side up eggs and toast with the publication open o...

07/24/2025

https://www.videoageinternational.net/2025/07/24/watercooler/the-mipcom-frenzy/

In the middle of July, when many executives in the northern hemisphere are most likely in the midst of their summer vacations, and those in the southern portion are planning ski trips, MIPCOM Cannes organizers are plotting their strategy, and want to make sure that the world knows about it. This "pl...

07/21/2025

https://www.videoageinternational.net/2025/07/21/watercooler/not-lost-in-translation/

By Dom Serafini A new book, Speaking in Tongues, analyzes authors who prefer writing in other languages than their native tongues. This phenomenon is more prominent among non-English writers than English-speaking natives. Among the examples that the book authors, J.M. Coetzee and Mariana Dimópulos,...

07/17/2025

https://www.videoageinternational.net/2025/07/17/watercooler/what-to-call-americans/

According to Greg Grandin, author of the new book America, America, U.S. President Donald Trump "assumed that the name 'America' belongs solely to the United States." That's why he renamed the Gulf of Mexico, the "Gulf of America." In effect, citizens of the United States are the only ones called "A...

07/11/2025

On Thursday July 10, VideoAge received an Award for Journalism from the Italian cultural association CulturiAmo. The event took place at the Kursaal Convention Center of Giulianova, it was hosted by journalist Francesco Marcozzi and the president of CulturiAmo Cinzia Mattiucci. The Award was presented to VideoAge's Dom Serafini by the writer-poet-historian Sandro Galantini.

06/30/2025

https://www.videoageinternational.net/2025/06/30/watercooler/a-new-book-rocky-marciano-and-a-party/

The fifth volume of I Messaggeri d'Abruzzo nel Mondo (Abruzzo's Messengers Around the World) by VideoAge's Editor-in-Chief Dom Serafini is sponsored by TLN, an Italian and Spanish TV network in Canada. The 136-page Italian-language book about personalities from the Abruzzo region was published by TV...

06/26/2025

https://www.videoageinternational.net/2025/06/26/watercooler/a-changed-natpe-budapest-delivers/

This year, most of the screenings at the NATPE Budapest market took place on opening day, Monday, June 23, 2025, at the recently opened Dorothea Hotel, which is located just around the corner from the InterContinental Hotel (IC), the traditional venue for NATPE. In total, 105 exhibiting companies (w...