09/23/2025
From Grassroots to Global: Shane Doull is Redefining Cannabis Media
By Randolph Dela Cruz 'AKA' King's Voice Randy
In an industry where smoke and mirrors often dominate the conversation, Shane S. “Doogan” Doull has built something real: a media empire at the intersection of cannabis culture, music, and truth-telling. As CEO of the U.S. W**d Channel (USWC), Doull has transformed a simple vision into a global platform where cannabis isn’t just a plant—it’s a movement.
Born with the grit of a hustler and the heart of a community builder, Doull’s journey to the helm of the USWC is as unconventional as the industry he champions. From early grassroots activism to leading a digital network that streams shows, podcasts, and live events worldwide, his story mirrors the evolution of cannabis itself—from the shadows to the spotlight.
A New Voice in Cannabis Media
Unlike corporate-run networks that tiptoe around cannabis, the US W**d Channel leans in. Doull’s mission? To strip away decades of stigma and shine light on the plant’s cultural, medicinal, and economic potential. “We’re not just running a channel,” Doull told us, “we’re running a revolution in how people connect with cannabis—and each other.”
From investigative series on prohibition politics to music-driven shows powered by USWC Rocks Radio, the network has become a voice for artists, activists, and everyday people who’ve been shut out of the mainstream narrative. It’s cannabis TV with a conscience—and a killer soundtrack.
The Rock ’n’ Roll CEO
Doull isn’t your typical CEO in a suit and tie. Known to fans as “Doogan,” he blends the raw energy of a rocker with the sharp instincts of an entrepreneur. His leadership style is part visionary, part renegade—equally comfortable in a boardroom or backstage at a concert.
That authenticity resonates. Under his watch, USWC has become more than media—it’s a lifestyle. Whether it’s indie artists breaking into global charts, comedians lighting up livestreams, or policy experts unpacking cannabis law, Doull’s fingerprints are on every frame.
The Bigger Picture
With legalization debates still raging across America and beyond, the timing couldn’t be sharper. US W**d Channel has positioned itself not just as entertainment, but as education and advocacy. And Doull, at the center of it all, has emerged as a spokesperson for a generation tired of outdated narratives.
“Cannabis built communities long before it built corporations,” he says. “We’re here to remind people of that—and to create something lasting for the next generation.”
What’s Next?
With new shows in development, partnerships expanding, and whispers of global collaborations on the horizon, Shane Doull isn’t slowing down. If anything, he’s turning up the volume.
In an era when cannabis culture is finally going mainstream, Doull and the US W**d Channel aren’t just along for the ride—they’re in the driver’s seat.
And if the buzz is any indicator, the world is ready to tune in.
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