The Video Artists

The Video Artists We create videos for businesses that let their wall down to the world & shine authentically as themselves. Located in Newtown, PA šŸ“

We pride ourselves on strategic videos that solve problems within your business.

10/07/2022

Itā€™s SO much deeper than ā€œjust doing videoā€

Itā€™s allowing businesses to truly and unapologetically express themselves SO THAT they stand out in the market place through video.

Weā€™re taking on 1 more Video Vault client for November - video content for IG/TiktokšŸŽ„

12/29/2021

2021 business recap & 2022 video trends to lookout forāš”ļøItā€™s been a HOT minute since I did a piece of long-form video.

Which longform is so chill & raw & human. We need more of it.

If ā€œThe Video Vaultā€ social media video batches seriously resonates with you, itā€™s linked in my bio to apply early!šŸ„³ I will only be taking on 3 clients for this in 2022, so get a head start before it launches January 1!

Thank you all so much for the support & growth in 2021, and I canā€™t wait to see what 2022 holds.

-Linds šŸ¤āš”ļøšŸ¤˜

12/03/2021

Allow me to INTRODUCE myself ā­ļø Itā€™s been a hot minute, and a bunch of new followers, so without further-a-do, this is my story.

This is where I came from, and why I care so much about what I do.

Authenticity is the biggest thing that is lacking in the video world. Boring, not-connecting, corporate-y videos.

The world needs to know you.

The world needs to know your story.

I KNOW it can be scary, Iā€™ve BEEN there.

Iā€™ve had to overcome a lot of limiting beliefs before showing up on my cheerleading YouTube, and I had to overcome a lot of limiting beliefs to show up as myself a Video Strategist for my video production business now.

I had to overcome caring what people thought for my cheerleading YouTube channel.

I had to overcome all perceptions and beliefs I had around a female business owner for my own businessā€™ videos.

I had to accept that my personality has nothing to do with how great my service is, it sets me apart, it helps me connect. When I thought business had to be this professional thing.

I thought I wouldnā€™t be understood or taken seriouslyā€¦ I thought WRONGšŸ˜‚ completely.

And thatā€™s why I find this work so fulfilling. Itā€™s way bigger than video.

Itā€™s allowing people to step into who they are and SHARE it with the world.

How powerful is that?!

And on the other side of your comfort zone, is everything you can ever imagine. Just by being you.

The world deserves to know you.

11/08/2021

This is for my peeps out there who get most of their business from Instagram āš”ļøšŸ“²

1. Trendy reels for discovery & reach. Thatā€™s basically all that itā€™s good for, not really connection based - it can be, but you need to be a little more strategic with these by inserting facts or humor.

2. Talking reels (under 60 seconds) to build authority & trust in a concise manner. Can also be connection-based.

3. Long-form video (over 1 minute) to build connection, build relationships, show your personality more, attract the right type of client, and of course, build trust. Long-form letā€™s you talk more freely, show more realness & personality than concise, short-form video. Itā€™s a huge connection-builder.

The main basis behind every buying decision is: Do I TRUST them enough to purchase?

And so almost every piece of content you have should be sustaining that fact.

On the other hand, we also buy from people we know & like, so showing up as yourself not only attracts the RIGHT type of client, but also connects you enough to know the process will also be fun, that you care, that they are well taken care of, etc.

āš ļøWe buy both emotionally (connection) and rationally (trust). āš ļø So a lot of times itā€™s a balancing act between these two types of content!

10/13/2021

šŸ˜‚šŸ˜‚šŸ˜‚ Video isnā€™t going anywhereā€¦ šŸ¤ŒāœØ and itā€™s never too late to get started for your business.

The value of video means
āš”ļøMore sales
āš”ļøStanding out
āš”ļøHelping your audience
āš”ļøBeing relevant in your industry
āš”ļøBuild a human connection where people feel like they know you before you even meet

There are so many uses for video as well that can solve problems within your business. ā˜ļøSocial media brand building
ā˜ļø converting people on your website
ā˜ļø using video within your sales process
ā˜ļø automate processes or questions you repeat over and over again
ā˜ļø having a video that explains who you areā€¦ the list goes on.

It provides an experience that photos just canā€™t touch.

If you're a Philly business, and you're dying for some quality video content, let me know!

10/06/2021

MY HISTORY + CAREER JOURNEY šŸ“˜šŸ“— They say your aligned career path involves the things you were interested in as a child/teenā€¦ for me, it was psychology, video, and business.

It took me a bit to realize but I was always a child entrepreneurā€¦ I remember at 13 making cheer bows for 2 hours each to sell them for $10 each with ribbon and a hot glue gun šŸ˜‚

I originally majored in psychology in college, wanting to be some sort of therapist. I just love the way people think and what makes people do what they do. This now translates into how I interview people and how I create content with the human mind in mind.

I eventually decided I didnā€™t want my masters in psychology, and switched my major to Video Production, as I started creating videos when i was around 13.

I had absolutely NO CLUE what I wanted to do with it at that time or if there was even a good career in it. I just knew I was good at it, and I had a youtube channel with 50,000 subscribers at that time. I did news broadcasting, sports newsā€¦ to find out I hated itšŸ˜‚ I was like ā€œOkay so I guess I just stand here with this big ass camera for tv and get told what to do OR I have to film weddings???ā€ I didnā€™t like eitherā€¦ šŸ¤£

YouTube developed my marketing mindset and interest- which makes senseā€¦ marketing IS psychology.

In 2017, I then would end up with my first full-time position with as their first Video Specialist. I fell in LOVE with marketing all of their departments for 3 years. It was my dream job at that time. I got featured in 2 magazines, launched so many new things with video, and grew tremendously. Iā€™m no longer full-time there but I work with them on a weekly basis to support campaigns through video.

My business allows me to tap into my 4 biggest interests as a child:
ā˜ļø Psychology
ā˜ļø Video production
ā˜ļø Business
ā˜ļø Creating my own content

What were you interested in as a child? and do you still tap into those today through your hobbies or career? Comment below!!

09/22/2021

OBJECTIONSā€¦ šŸ•ŗšŸ¼ Letā€™s talk about it. Within your video content, & strategy you need to make sure you put yourself in your clients shoes of someone wanting to buy your product or service.

But Linds, wonā€™t I turn people away if I address these objections? šŸšØ

And Iā€™ll tell you thisā€¦ if anything itā€™s more reassuring to know what you can do to help them have the best results, product, service, experience, etc.

This is information they will need to know regardless, do you want them surprised? Quit thinking itā€™s taboo to talk about when in actuality, it builds TRUST. šŸ¤

PROMPT ā˜ļø
Here are some things to think about in your own business:
- What makes people scared or skeptical about your product or service?
- How much money or time will I invest?
- What does the process actually look like? The good, the bad, and the ugly
- What would make someone have hesitation about my product or service?
- Are there any risks?

Write down every objection youā€™ve ever gotten, and you will start to see where you can fill the gaps.

DM me if youā€™re absolutely ready to have video for your business + have fun while doing it šŸŽ„šŸ•ŗšŸ¼

07/30/2021

If youā€™re thinking about using video JUST for social media... you might have the wrong idea - and this is why āœØšŸŽ„

Video is a tool to automate yourself at any time. Every business is different and requires a different video strategy depending on where their audiences are, how their customers find them, how a video might fit into their sales process and so on.

Video can practically solve almost any problem, itā€™s just knowing how to use it effectively, and thatā€™s where we come in šŸ„³

ā£ā£

07/30/2021

Itā€™s important to do the RIGHT video for the RIGHT goalā€¦ šŸ˜…

A lot of times, businesses THINK they need a certain type of video, when they need something completely different to execute that goal.

This is what we do.

We work together to figure out the highest pulling lever video or videos to accomplish your goal, or solve a certain problem.

For this party video, talking about what the party offers and all that jazz would not be as shareable as a mashup that shows the event and atmosphere. šŸŒ¼This video promo for the event now has over 320+ sharesā€¦.šŸŒ¼

Itā€™s knowing WHICH video to do in the first place that is the hardest, and most underrated part of the video industry. And thatā€™s where a lot of videographers go wrong.

DM us to set up a call to figure out what video would be best for your business.

We are currently booked out for July + August šŸ„³

Address

Newtown, PA

Telephone

+14848811201

Website

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