06/10/2026
I recently had the opportunity to work with a long-time ESD client to refresh their logo, giving it a more contemporary and visually engaging appearance while preserving the brand recognition they’ve built over the years.
The update focused on modernizing the typography by transitioning to a clean sans-serif typeface while maintaining the existing color palette. Although the changes are subtle, they create a stronger visual impact, resulting in a cleaner, more versatile logo that performs well across both digital and print platforms.