We work with clients to strengthen their brands, reach & engage their audiences in new and innovativ
Operating as usual
Speaking Friday on developing new strategies and new relationships with Boomers in these challenging economic times.
Kevin Lavery, Managing Director of Millennium Direct, UK; Keynote Address (Kevin is also President of the International Mature Marketing Network [IMMN].)
Speaking in the heart of Fairfield County, CT, tonight on our research of how the downturn has impacted Boomers, their lifestyles & their retirement. Friday: New York City. Lots of marketing implications here.
Building business through social media ... it's a privilege, not a right.
I believe that Social Media represents in two words and five syllables, nothing short of a revolution within any business or any industry for that matter.
Now developing strategy, positioning and new creative for marketing a unique national school. Final campaign to be posted soon!
Social media maven? Check out the new FB updates --
What new Facebook updates might mean for your privacy - USATODAY.com
New assignments from two different technology companies -- one to create branding, identity and launch, another to develop an intuitive and engaging web presence. Stay tuned for results!
AARP takes notice of Brandloft's research and commentary -- and new book -- on Boomer's new spending patterns and dashed retirement dreams....
Roger Chiocchi doesn't hold back in his book, "Baby Boomer Bust," a treatise on the dilemma facing Americans whose retirement dreams have been turned into nightmares by the global financial crash. Chiocchi, a partner in Brandloft, a South Norwalk branding and marketing firm, has distributed the blam...
CT blanketed with news of our research on Boomers' spending habits and lifestyle, and the resulting new book --
Roger Chiocchi doesn't hold back in his book, "Baby Boomer Bust," a treatise on the dilemma facing Americans whose retirement dreams have been turned into nightmares by the global financial crash. Chiocchi, a partner in Brandloft, a South Norwalk branding and marketing firm, has distributed the blam...
Research and book in the news this morning from Boomer Conference --
New survey research from Schwartz Consulting Partners in Tampa shows Florida baby boomers are frustrated financially in this recession as they approach retirement even as they love living in the Sunshine State. ...
Signing books this morning! Lots of interest at the Boomer conference in our research on this market, and the resulting book - Baby Boomer Bust?
Speakingagain today in Florida on Boomer lifestyles, changes in spending and outlook, and the implications for marketing to this age group --
Speaking in Tampa today on the Baby Boomer market, the economy and the need for reinvention and building new models.
Heading to Florida to speak at the national conference on Baby Boomers with our research on marketing implications of the downturn. Hoping for easy travel and great weather. http://www.floridaboomerlifestyle.com
Roger just finished an interview with News12 about the research we did on the Boomer market and the resulting book, Baby Boomer Bust? Watch for the 'On the Money' segment all this weekend !
Taping local cable news interview today re; our research and book on the downturn's impact on Boomers!
Social media campaigns that moms love - iMediaConnection.com
Looking for a direct line to the 82 million moms across the U.S.? Take a lesson from these brands, which have done a great job connecting with moms in the social space.
Brandloft partner speaking at the Florida Boomer Lifestyle Conference April 15 on trends in Boomer spending and targeting unmet needs most effectively! http://www.floridaboomerlifestyle.com/
Global marketers embrace social media -- but how are they using it?
Close to half of global marketers currently use social media in their marketing efforts, according to [pdf] a new study from marketing technology provider Unica.
#1 way to create fans on Facebook? First, create a passionate customer following in your business.
'Points of Hue' to consider when trying to engage an audience ! http://tinyurl.com/y8qtgkv
Best practices for marketers interested in effectively using YouTube -- a free guide here - http://ow.ly/1bLYe
With our ever inquisitive nature, we were curious about the impact of the economic downturn on Boomers, their lives and their spending. So curious, that we wrote the book on it! We used our expertise in qualitative interviewing and online research to analyze the effects of the worst economic disaster since the Great Depression. Then we created in-depth personal profiles of nine specific Boomers that illustrate the impact in detail. You'll find their stories insightful, compelling and highly relevant. For a short time only, you can read Chapter One FREE right here - www.babyboomerbust.net
Appeal of social media campaigns - http://tinyurl.com/ydbq6az
You’ve heard of Meetup, the online social networking portal? A couple of consumer marketers are bringing out campaigns that could be called “meatups.”
Reporters now using social media more & more -
Most editors and reporters depend on social media as a source: 55% of print and Web journalists say social media is important or somewhat important for reporting and producing the...
Social media use by small businesses DOUBLES in last year - http://tinyurl.com/ylqhsw8
Now creating & delivering turnkey state-of-the-art multimedia, webcasts and interactive for corporate events & conferences, integrated with overall brand & marketing initiatives. Ask for details.
What FedEx can tell you about using social media -- http://tinyurl.com/yevjxoc
Want reach & impact? Smack that ad right on the cover -
Ads on magazine covers are controversial, but work well, new research suggests.
Google expands ad targeting methods
Google will now use hours of search history to target ads that users see when they search keywords on the site, the company announced in a blog post Thursday.
What Google Buzz means to social media -- a 'rich' addition to Gmail that enables private sharing with friends (like Facebook) or with everyone (like Twitter). http://tinyurl.com/ycxe6ow
Social Media: Consumers Trust Their Friends Less - Advertising Age - News
According to Edelman's latest Trust Barometer, trust in friends and peers as credible sources of information about a company dropped by almost half since 2008.
What your choice of search engine says about you - http://adage.com/digital/article?article_id=141956
Facebook moms savvy to marketers, but receptive to right approach. http://tinyurl.com/yh853x7
-- CT Post/ Brandloft comments on New GE Cap Ad Campaign: "GE Capital wants to get out its message and connect with the marketplace and potential clients," said Ed Libonati, a partner in Brandloft LLC, a Norwalk-based advertising and marketing consulting firm. "They want to let the marketplace know they are out making deals and are part of the (recession) solution." http://tinyurl.com/y8c6fmh
"A brand that captures your mind gains behavior. A brand that captures your heart gains commitment." --Scott Talgo
Powerful new targeting technology connects consumer attitudes with online sites: http://bit.ly/bhczDj
A 40% response rate against C-level, by 'Connecting the Dots' - http://brandloft.com/casestudies/case_abn.htm
Talking to moms? Most likely place to reach them is social media. http://tinyurl.com/yfgcsoh
5 essential tools in managing your online reputation - http://tinyurl.com/yhhcjfg
What do social 'followers' want from a brand? http://tinyurl.com/y9sv36g
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