03/29/2022
Maintain Product Managers' calendars and schedules
Maintain, organize, and distribute all artist assets (including, but not limited to artwork, video assets, music, etc.)
Create and update artist calendars, timelines, schedules, and one-sheets weekly
Develop new marketing strategies and ideas with Product Managers and respective departments
Organize travel for Product Manager(s)
Organize and submit monthly expense reports (T&E) and monitor approval status of the reports to ensure prompt payment
Design images and graphics for artist proposals, reports, and one-sheets
Write copy for promotional tools, internal communications, and other marketing materials, including, but not limited to artist one-sheets, email blasts, posters, stickers, etc.
Research and study new consumer trends and be up to date on discovery platforms (i.e., TikTok)
Maintain a knowledge of the general music landscape, specifically within the Hiphop/Rap/Pop genres
Write and distribute marketing highlights for internal and external partners
Schedule all artist music and video releases with internal production team
Communicate production changes made with internal teams and external artist management teams
Take notes during marketing and promotional meetings for Product Manager(s) and distribute to all relevant parties after each meeting
Run Soundscan, Spotify For Artists, Mediabase, and other essential reports for internal and external distribution. Recipients may include respective managers, agents, and outside partners for each project
Interview, hire, and manage interns every semester. Train interns in all aspects of the marketing department, PackLight Digital, and DopeDreamers at large
Maintain relationships with outside vendors including managing prompt invoicing and payments
Order, manage, and maintain quantities of artist promotional vinyl / CDs as well as office supply inventories
Book artist travel and arrange for meals during promotional days, internal meetings, shoots, etc.
Monitor artist online activities
Manage and support artist events with outside vendors and venues
Coordinate with the art department and production to design tools such as posters, stickers, cover art, digital assets, and ads
Liaise with outside marketing and street team companies and provide tools such as posters, stickers, CDs, samplers, and music
Gather assets and book advertising campaigns – TV and Radio spots, print ads, snipes, etc.
Attend events and shows to form relationships with contacts at other record labels, agencies, management firms, and other entertainment companies
Responsibilities may vary as the role is constantly evolving and dynamic
