11/28/2025
A man successfully sued **Red Bull** for "false advertising" after claiming the energy drink did not enhance performance beyond that of a normal cup of coffee. The consumer argued that the company’s high-impact marketing, including the famous slogan, **“Red Bull gives you wings,”** was deceptive and misleading regarding the product's benefits.
The case gained significant attention as it questioned the integrity of energy drink marketing. The plaintiff argued that the benefits promised by the highly aggressive advertising campaigns were not scientifically supported and created exaggerated expectations for consumers about the drink's physiological effects.
In 2014, Red Bull chose to settle the class-action lawsuit for a total of **$13 million**. As part of the settlement, the company offered a $10 cash refund or free Red Bull products to eligible customers, without formally admitting any guilt or wrongdoing in the matter.