11/02/2025
I loved this conversation with on using AI tools to enhance your creative process. Al has an infectious way of taking the fear out of AI tools use it for good! Listen to the episode now!
Join Tisha in conversation with Val Madden, an executive creative director with over 20 years of experience in leading marketing campaigns for NBC, Amazon, MGM Studios, and Prime Video, as they take a dive deep into artificial intelligence to discuss their impact on the creative process.
About Val: Val Madden is an Executive Creative Director with 20+ years of experience in audience-centric branding, visual storytelling, and leading marketing campaigns for global entertainment brands like NBC, Amazon MGM Studios, and Prime Video. As a trailblazer in creative innovation, Val blends human-centered storytelling with Generative AI to streamline workflows and craft emotionally resonant, original content that engages audiences and drives business results.
Val champions the integration of AI into creative processes, fostering efficiency, play, and impactful outcomes. Her unique perspective, shaped by the gifts of dyslexia, allows her to spot patterns, solve problems, and develop fresh, innovative strategies.
Through her consultancy, VMCre8, Val is building the Promptsteer Playground, a space to explore AI-driven creative prompts and custom ChatGPTs like “Maxx Strata”; An AI-powered tool for creative marketing strategy and campaign development. She is passionate about mentorship and helping others embrace AI as a transformative tool for creativity, innovation, and efficiency.