Dust Jacket

Created with one goal in mind: Dust Jacket uses an author driven approach to create projects that impact the world. We can bring your project to life. Our team is here to support you in creating the project you set out to. Whether its full scale publishing or if you already have a book and need some publicity work. We can help!

12/14/2016

Below is a great post from MediaWise:

What Are Interviewers Looking for in a Guest?

I received a call from radio host in Portland. She was livid. She said, “Your guest was asleep when I called her for the show this morning. Then, she answered questions like she didn’t know the topic of her own book!” After that it was something like, “You need to get your clients better prepared for interviews.” After her brief tirade I said, “Sandy, I didn’t schedule anyone for your show today.” Then, she apologized for calling the wrong publicist.

Radio and television interviews take energy, preparation, and being at your best. There is an entertainment element to the process though we rarely want to admit this because it doesn’t sound very spiritual. The audience wants to know you are as passionate about your book or topic as you expect them to be. In my experience, ill-prepared authors with no energy make some of the worst guests.

So what exactly do radio hosts want in a guest? Here are six things every host is looking for from a guest.

1. A guest who is enthusiastic. If you aren’t excited about your book or topic, no one else will be. This doesn’t mean you should be hyperactive or out-of- control. It does mean that you must communicate in a way that motivates others to want to know more about it.

2. A guest who is prepared. If you are an author, chances are that you wrote your book a year or more ago and may not remember everything you said. Read your book before you start to do media interviews. Flag the most important points you want to make during each interview. I suggest having a few key points for every interview.

3. A guest who connects with the audience. How do you connect? By being relevant, upbeat, knowledgeable, and gracious. Find a “felt need” – something people can relate to—and you will make this vital connection. Jesus was a master communicator and He used stories to capture His audience and keep their attention.

4. A guest who is grateful. An interview is free air time. You are on because someone believes your topic is worth discussing. Be grateful. Express it afterward. Send a note. Make a follow up call.

5. A guest who engages in conversation. Avoid one word or single sentence answers. You are on a show for a reason; to share what you know. No matter how big or how small the audience is, recognize that you are communicating to just one person at a time.

6. A guest who is punctual. If a host is doing a live show, they need to know you will be ready when they call on you. If you are even two minutes late, they may move on.

Technology is faster moving and more ubiquitous than at any time in history. Clever radio and television hosts recognize this. They know how vital it is to keep high-value product (interviews) moving if they expect to retain their audience. If you are invited on a show, recognize these essential ingredients. If you are lucky, you will be invited back again.

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Don S. Otis is president of Veritas Communications, a publicity agency that has scheduled more than 30,000 interviews since 1991. He is the author of five books, hosted his own radio show and produced radio and television shows in Los Angeles and Denver.

For more see veritasincorporated.com

Dust Jacket's cover photo
12/18/2015

Dust Jacket's cover photo

Dust Jacket
12/18/2015

Dust Jacket

Looking for a last minute stocking stuffer? Free First Class Shipping will have any of our books to you well before Chri...
12/15/2015
Telling the Truth With a Smile - Jerry Pattengale

Looking for a last minute stocking stuffer? Free First Class Shipping will have any of our books to you well before Christmas. Note: Orders ship same day if ordered before 4PM Central.

Telling the Truth With a Smile, Buck Creek Christmas, Jerry Pattengale, Dr. Jerry Pattengale

Check out a great new release from Dust Jacket!
12/10/2012
What's Your Fate? | Authors: Jim Priest & Reggie Whitten

Check out a great new release from Dust Jacket!

The death of twenty-five year old Brandon Whitten in 2002 took his father, Reggie, down a path no one could have imagined. Brandon was the All-American kid—football player, popular student, wonderful son. But while playing college football,...

Here is blog post from Michael Hyatt with some great insight for first time authors.
08/08/2012
#021: My Best Advice for First-Time Authors, Part 1 [Podcast]

Here is blog post from Michael Hyatt with some great insight for first time authors.

I have spent my entire career in the book publishing world. I often get asked, “What do I need to do to get published?” In this episode I explain how.

Check out Dust Jacket in CBA Retailer Magazine this month!
07/23/2012

Check out Dust Jacket in CBA Retailer Magazine this month!

06/21/2012

dustjacketllc: SPECIAL! We have 30 signed copies available of @Stantoler and NFL TE Billy Bajema's new book http://t.co/SQuErfqP #Rams #NFL

06/10/2012
Questions and Answers with Adam Toler, CEO of Dust Jacket

Our CEO Adam Toler was featured in the Oklahoman this morning. We are very proud!

With an author father, it’s no surprise Adam Toler grew up reading. As an adult, he continues to surround himself with books — now in the warehouse for his 4-year-old company, Dust Jacket.

Here is a great article about a new Dust Jacket book co-written by Dr. Stan Toler and St. Louis Rams TE Billy Bajema.  G...
06/09/2012
The Rev. Stan Toler and NFL tight end Billy Bajema write book together

Here is a great article about a new Dust Jacket book co-written by Dr. Stan Toler and St. Louis Rams TE Billy Bajema. Get your copy today or buy one for the athletes in your life.

These days, the Rev. Stan Toler's conversation quickly turns to basketball — no surprise with the Oklahoma City Thunder headed to the NBA Finals.

06/08/2012
eNews Signup! | DustJacket

Dust Jacket is offering a free eBook for signing up for our monthly eNewsletter. Follow this link if you are interested and share it on your page if you have friends that would also be interested.

Thank You for visiting our website, please enjoy browing through all content and infowhile respecting the work of our Authors and our Company. Copyright DustJacket 2012 - All Rights Reserved

Dust Jacket now has My Soul Purpose by Richard Leslie Parrott available in print and eBook formats.  Head over to the Du...
06/01/2012
My Soul Purpose, Author Dr. Richard Leslie Parrott

Dust Jacket now has My Soul Purpose by Richard Leslie Parrott available in print and eBook formats. Head over to the Dust Jacket Shop online and get your copy today.

My Soul Purpose, Author Dr. Richard Leslie Parrott

Thank you, Danny! It was our pleasure and we look forward to working with you again.
05/16/2012

Thank you, Danny! It was our pleasure and we look forward to working with you again.

My appreciation to Dust Jacket for publishing my latest book, What Will We Do Without Bob? I trust lots of people will get help in dealing with their grief.

05/07/2012

Check out When Life Shakes You Up page and give it a "like". Dust Jacket is proud to have worked with Dr. Ken Ardrey on this book.

Just a few of our books...
04/26/2012

Just a few of our books...

03/28/2012
DustJacket | Publishing That Works

Sign-up for the Dust Jacket eNewsletter on our website:
http://www.dustjacket.com/

DustJacket was created with one goal in mind: Use an author driven approach to create projects that impact the world. We can bring your project to life. Our team is here to support you in creating the project you want. Whether its full scale publishing or if you already have a book and need some pub...

NEW RELEASE!!!! Are You Ready for a Change? Whether you want to add spice, develop intimacy, or revive your union, The T...
03/21/2012
The Tie That Binds, Author Debra White Smith

NEW RELEASE!!!! Are You Ready for a Change? Whether you want to add spice, develop intimacy, or revive your union, The Tie That Binds shows you how. Turning traditional marriage concepts upside down, Debra White Smith shares how she and her husband went from an okay marriage to a dynamite relationship. Get your copy today. Available in print and eBook formats.

The Tie That Binds, Author Debra White Smith

"IKEA introduces a new, deeper version of its ubiquitous “BILLY” bookcase. The Scandinavian furniture giant predicts...
03/19/2012
IKEA anticipates death of paper books, tweaks bookcase

"IKEA introduces a new, deeper version of its ubiquitous “BILLY” bookcase. The Scandinavian furniture giant predicts its customers will increasingly use them for ornaments, trophies, tchotchkes, and knick-knacks." Interesting, no mention of books. Does IKEA feel eBooks are the future? Its definitely something to consider. How are you preparing yourself for our digital publishing future?

Will this symbolize the death knell of the paper book? Furniture giant IKEA will debut a new version of its classic BILLY bookcase that is intended to store everything except well-thumbed reading material, a report says. Coming out next month,...

We now have Dr. Richard Leslie Parrott's book My Soul Purpose available in the Dust Jacket Shop.  ( the eBook version is...
03/09/2012
My Soul Purpose, Author Dr. Richard Leslie Parrott

We now have Dr. Richard Leslie Parrott's book My Soul Purpose available in the Dust Jacket Shop. ( the eBook version is also available). Head over and get your copy today!

My Soul Purpose, Author Dr. Richard Leslie Parrott

NEW BOOK RELEASE!!! Restoring Those Who Have Fallen by Dennis Brown.  LIMITED TIME OFFER! Purchase Restoring Those Who H...
03/02/2012
Restoring Those Who Have Fallen, Author Dennis Brown

NEW BOOK RELEASE!!! Restoring Those Who Have Fallen by Dennis Brown. LIMITED TIME OFFER! Purchase Restoring Those Who Have Fallen and receive a free digital PDF of Dennis' book Affirming our Faith!

Restoring Those Who Have Fallen, Author Dennis Brown

Dust Jacket is proud to announce a NEW RELEASE by Chad Current. The purpose of this story is to help children process th...
12/16/2011
Just Like That A Story of Hope for a Child's Grief, Author Chad Current

Dust Jacket is proud to announce a NEW RELEASE by Chad Current. The purpose of this story is to help children process the death of a loved one. It is written from a Christian, biblical perspective, inviting children to imagine heaven. This story is also meant to help a child find a voice for the painful emotions he or she is feeling when confronted with loss. It is the prayerful hope of the author that Just Like That will serve as a tool adults can use to help children through the grief process.

Follow the link to get a copy for yourself or maybe get several copies and give to friends.

http://www.dustjacketshop.com/Just-Like-That-Author-Chad-Current-current1.htm

Just Like That A Story of Hope for a Child's Grief, Author Chad Current

12/03/2011

Seth Godin poses a very good question that authors must answer: "Are you writing to be read, or are you writing to get paid?"

We wanted to share this great blog post from Michael Hyatt
12/01/2011
Michael Hyatt: A Conversation about Leadership and the Future of Publishing

We wanted to share this great blog post from Michael Hyatt

Michael Hyatt is a New York Times best-selling author and leadership expert. He is also board chairman of Thomas Nelson Publishers, the largest Christian publishing company in the world. Hyatt left his position as CEO of Thomas Nelson earlier this year to focus on writing and speaking, and the compa...

11/30/2011
Walking the Leadership Higher Ground: Fourteen Lessons on Spiritual Leadership

David Nixon's new book can also be found for Kindle on Amazon.com

"It was an awesome responsibility you signed up for when you said yes to God and became a leader," says David Nixon in Walking the Leadership Higher Ground. "The role of the leader is a very high calling. Skills that enhance our gifts and abilities should be learned and used."...

NEW BOOK RELEASE!                                                                              "Walking the Leadership H...
11/30/2011
Walking the Leadership Higher Ground, David Nixon

NEW BOOK RELEASE! "Walking the Leadership Higher Ground" by David Nixon "It was an awesome responsibility you signed up for when you said yes to God and became a leader," says David Nixon in Walking the Leadership Higher Ground. "The role of the leader is a very high calling. Skills that enhance our gifts and abilities should be learned and used." Some people claim that leaders are born and that signs of leadership assert themselves early in life. But leadership is an acquired trait forged in the battles (successes and failures) of life. Spiritual leaders are not perfect; they pursue the will of God clothed in the flesh like everyone else. Authentic leadership is about being your best self--the person God created you to be. Walking the leadership higher ground invites you to pursue God's highest and best, and lead others to follow it. Once you have seen and heard God's vision, that vision must be communicated. The task of the leader is to encourage others to follow it. If no one follows and you think you are leading, you are probably only taking a hike. The e-Book version can be found at http://bit.ly/uJXqEo

Walking the Leadership Higher Ground, David Nixon

11/17/2011
Minute Motivators For Leaders – Big Results From a Tiny Book

A review for our book, Minute Motivators for Leaders: bit.ly/sE1izO We have a whole series of MM books here: bit.ly/kX8549

I stumbled Upon Minute Motivators For Leaders by Stan Toler while I was at the local grocery store and here's what I found out... I was walking around the grocery store earlier today and I happened to glance up and see this book titled Minute M…

10/26/2011

"The author of today & tomorrow is either going to build & maintain & work with his tribe or someone is going to take it away."-Seth Godin

NEW BOOK RELEASED!"Choosing to Choose" by Dr. Tony RobbinsIn the vast and complex realm of self-help material, writers h...
10/24/2011
Choosing to Choose, Dr. Tony Robbins

NEW BOOK RELEASED!
"Choosing to Choose" by Dr. Tony Robbins

In the vast and complex realm of self-help material, writers have given many solutions for how to pick yourself up, dust yourself off, and get back in the saddle when life has bucked you off. The advice they give in most cases is sound and can make a huge difference in your climb out of a seemingly impossible hole. Positive thinking, planning, and even good leadership can most definitely turn your life around. However, if the root of the problem does not change, you may find yourself right back in the same trampled place, seeking help again. This book is designed to take a look at why you are, where you are. It is to help you see you have a choice!

Get your copy today at the Dust Jacket Store.

Choosing to Choose, Dr. Tony Robbins

Found a great little article by Seth Godin.  Time to get our priorities straight, as authors.  Just because its called a...
09/13/2011
I might not be an author

Found a great little article by Seth Godin. Time to get our priorities straight, as authors. Just because its called a "Guild" doesn't mean they "get it".

The Author’s Guild is suing the University of Michigan and other college libraries because of their selfish, heinous plan to digitize and freely share old books for which authors cannot be found. The Author’s Guild, which does not speak for

NEW RELEASE!Ribbons of Faith: No matter what color the ribbon, it is a common marker for awareness, action and hope. Rib...
09/09/2011
Ribbons of Faith, Annette Ferrell

NEW RELEASE!
Ribbons of Faith: No matter what color the ribbon, it is a common marker for awareness, action and hope. Ribbons of Faith is the story of one woman's reliance upon the Lord after a diagnosis of breast cancer. Using excerpts from her journal and emails, you will read about her fears and hopes as she seeks God's perspective. It's honest, sometimes funny, and encouraging for anyone going through a difficult time in their life.

Ribbons of Faith, Annette Ferrell, Breast Cancer

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