Project ROI Results: Animated Video - OU Digital Initiative
We created this animated video for an OU announcement initiating the ONE University digital initiative. The video was created to explain how the initiative helps students save money by using digital textbooks instead of printed ones. Through students signing up to use ONE University after watching this video, students saved an average of $400 on textbooks. OU processes and housing application processes were much more efficient. Parts of this initiative transformed several large classes - saving the University over $100,000 dollars and enabling them to give more scholarships because of the savings! This video campaign was considered a great success!
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