Design Limits 25 was founded by Laurel Reynolds in June of 1997, whose background is in marketing, public relations and graphic design for the web. DL25 creates and maintains websites for companies who are either too busy or would prefer someone else do the updates. Other offerings include content management systems with easy to use administration tools for companies who do want to do their own updates. We have just recently added an ecommerce solution to our services.
In February of 2002, Design Limits 25 was awarded a Silver Merit Addy award for its work the for Oklahoma Visual Arts Coalition, a nonprofit organization who supports artists' entrepreneurship. Design Limits 25 has continued to do work for nonprofits and is currently working with Toastmasters International.
"What I love about being a designer is the diversity of this profession: designers are involved in the creation of cool projects like CD cover design, web design, or projects involving interior design for restaurants and retail. And it does not all have to be on a computer. In fact, the computer is really the last part of the design process," says Reynolds.
It starts with vision, like the architect taking a raw warehouse and imagining a whole integrated living space. That is how I approach my projects. I often start with pen, ink, paint, and one time even scotch tape and cutouts, to develop a visual concept that conveys the core messages of my clients' brands.