In my opinion! The rap industry is a perfectly legal scheme. Its no different then retail sales when you purchase on eBay or amazon. But what made you make that purchase? Figuring out how to get in front of faces is the creative part. Profiting from the Internet is a straight up scheme. The reason why people even give a f**k about your brand makes your brand what it is. So, what makes you you? What is loud about you? What makes you stand out? Do THAT sh*t without caring what anybody thinks. Just do you.