Clicky

RadioActive Media, Inc.

RadioActive Media, Inc. The premiere marketing agency for direct response radio advertising implementing measurable results and maximizing return on investment. With over 25 years of experience with radio advertising campaigns, we are the leading marketing agency for direct response advertising on podcasts and radio.

We connect your brand or product with influencers from around the world.

Operating as usual

Dan Bongino Permanently Banned From YouTube For Evading SuspensionFox News host Dan Bongino is no longer welcome on YouT...
01/27/2022

Dan Bongino Permanently Banned From YouTube For Evading Suspension

Fox News host Dan Bongino is no longer welcome on YouTube. The company confirmed that Bongino is now permanently banned from its video platform after he attempted to evade a prior suspension related to COVID-19 misinformation. The conservative commentator apparently published a video on his main channel while another channel was suspended, thereby violating YouTube's Terms of Service. Bongino's two channels have been removed from the service, and he won't be able to make any future channels.

Last September, YouTube announced that it would ban all content related to vaccine misinformation, which was an expansion on its previous ban against COVID-19 misinformation. At the time, YouTube also banned prominent anti-vax proponents like Robert F. Kennedy Jr. and Joseph Mercola.

Dan Bongino threatened to quit his radio show over a vaccine mandate -- so why hasn't he?Bongino - who has taken the cor...
12/23/2021

Dan Bongino threatened to quit his radio show over a vaccine mandate -- so why hasn't he?

Bongino - who has taken the coronavirus vaccine himself - told his listeners in October that he was taking a stand on behalf of Cumulus Media employees who didn't want the shot, as well as other on-air personalities who had been terminated for failing to get one. "I'm not going to let this go," he said at the time. "Cumulus is going to have to make a decision with me if they want to continue this partnership, or they don't. I want something to change, and I'm giving them an opportunity to do it. But if they don't, this is going to be an entirely untenable situation going forward."

But after taking a week and a half off the air, Bongino returned to his radio show in early November. He told listeners that Cumulus Media had made "some concessions" but did not go into details. "We're at a stalemate here," he said. "We basically got guns to each other's heads." Since then, he has posted regularly updates on his Parler social media account telling his followers that he's in an "ongoing battle over these immoral, unscientific vaccine mandates" and doesn't "know what's coming next."

A different metaphor occurred to longtime talk radio chronicler Michael Harrison, the publisher of industry publication Talkers magazine. Bongino "painted himself into a corner and threatened to leave and then didn't make good on that threat," he said.

"With all due respect to Dan Bongino, who is extremely talented and appears to have a potentially bright future in talk radio ahead of him, I think he miscalculated the level of his clout as a talk-show host and employee of Cumulus Media," Harrison added. "Platform usually wins in these spaces, and Cumulus Media is a very large and powerful platform."

Bongino offered no further specifics about his situation in an email interview with The Washington Post. When asked why he hasn't severed ties with Cumulus, he said he is still negotiating against the mandate and suggested he wants to protect the job security of his workers. "I have numerous employees who work on my show too. I have to protect them," he said.

Conservative Radio Host Who Swore Off Covid-19 Vaccine Dies After Contracting Virus.Conservative radio host Pastor Rober...
09/15/2021

Conservative Radio Host Who Swore Off Covid-19 Vaccine Dies After Contracting Virus.

Conservative radio host Pastor Robert "Bob" Enyart, who swore off Covid-19 vaccines, has died from complications due to the virus, his co-host announced on social media Monday.

"It comes with an extremely heavy heart that my close friend and co-host of Real Science Radio has lost his battle with Covid," said co-host Fred Williams on Facebook.

- Enyart is one of several conservative radio hosts who passed away recently from Covid-19 complications after complaining about masks and expressing skepticism about vaccines. Dick Farrel, a Florida-based talk radio host, passed away from the coronavirus in August, as did Nashville-based host Phil Valentine, who 65 when he died. Marc Bernier, another Florida-based conservative radio host and an outspoken opponent of masking and vaccines, also died of Covid-19 last month.

Joe Rogan says he has COVID-19 and is taking ivermectin, a horse dewormer that the CDC is warning people not to take.Joe...
09/01/2021

Joe Rogan says he has COVID-19 and is taking ivermectin, a horse dewormer that the CDC is warning people not to take.

Joe Rogan has come down with coronavirus. The 54-year-old comedian took to Instagram on Wednesday to share with fans that he'd contracted the virus after being out on "the road." "I GOT COVID," he wrote in the caption alongside a video of himself explaining his diagnosis.

The podcast host said that his symptoms included "feeling very weary," "a headache" and feeling "run down" before a fever and "sweats" set in overnight.

Upon being tested the following morning, Rogan was informed that he had contracted COVID-19.

"We immediately threw the kitchen sink at it. All kinds of meds," the star explained. "Monoclonal antibodies, ivermectin, Z-pak, prednisone, everything. And I also got an anti-D drip and a vitamin drip."

Ivermectin has become a hot topic lately, as it is an anti-parasitic drug often used to treat animals. The FDA has advised against humans using the drug to treat coronavirus, warning that it hasn't been tested, interacts with some medications, and could cause an overdose.

Advertisers are changing their tune when it comes to mobile advertising according to a new survey. Advertiser Perception...
05/06/2021

Advertisers are changing their tune when it comes to mobile advertising according to a new survey. Advertiser Perceptions finds that it is podcasting that has become the hot medium as nearly half (49%) of buyers surveyed saying mobile audio is now “extremely important” to them, an increase of 12 points from the end of 2019.

A majority 57% of mobile buyers said they plan to increase their ad spending on podcasts in the next six months. No other medium scored as well with podcasting beating social media by ten points and topping ecommerce and video spending by nearly as much.

Advertiser Perceptions finds 42% think their current podcast ad budget will remain in place while just one percent of buyers expect to see podcast spending cut in the coming months. That gives podcasting the highest “optimism score” – the difference between those foreseeing gains and cuts – of any format.

Entercom, the parent of podcast studios Cadence13 and Pineapple Street Studios and the podcast ad marketplace Podcorn, h...
03/30/2021

Entercom, the parent of podcast studios Cadence13 and Pineapple Street Studios and the podcast ad marketplace Podcorn, has rebranded itself as Audacy. As part of the change, it will sunset the Radio.com brand for its podcast and streaming radio app but keep the podcast company names. They will however tag themselves as "an Audacy company."

The newly rebranded Audacy app will include podcasts and streaming radio. “A number of original podcasts will launch exclusively in a bingeable window on Audacy’s app,” the company said in an announcement. That includes the now-available series My Fugitive by documentarian Nina Gilden Seavey. The true crime series is about Howard Mechanic, who became one of the longest running fugitives in U.S. history.

Another exclusive will be Stay Away from Matthew Magill from Pineapple Street producer Eric Mennel set to debut April 13. It tells the story of Matthew Magill, who died alone in the woods on the Florida-Georgia border. In reporting the series Mennel comes across a box he left behind, and he is left facing questions about his own life, mistakes, and family secrets.

As part of the name change, Audacy has also said it is planning to debut new original podcasts that will be available exclusively on the Audacy app, including new shows from New York sports radio host Boomer Esiason, syndicated hip-hop radio host Big Tigger, and NBC Sports podcaster Rich Eisen. Overall, the company aims to double the number of original series it releases this year.

Audacy also announced that singer-actress-activist Demi Lovato will host her first-ever podcast via its podcast studio Cadence13. The still untitled series will be produced by OBB Sound, the audio division of OBB Media, and SB Projects. More details on the Lovato project are expected to be made public in May.

The move to kill off the Entercom name which dates to 1968 caps what the company says has been its three-year effort to reposition the company into a multiplatform audio content and entertainment organization, including podcasting.

How The Pandemic Impacted Media Usage Trends In 2020.Despite a global pandemic, radio held on to its position as the No....
03/27/2021

How The Pandemic Impacted Media Usage Trends In 2020.

Despite a global pandemic, radio held on to its position as the No. 1 reach medium in the U.S., last year, according to the latest Total Audience Report from Nielsen. What’s more, radio increased its share of time spent with media, even as overall time spent with media declined.

Radio Reaches More Consumers With Spending Power, Study Shows.An analysis of January 2021 Nielsen PPM data projected to ...
03/08/2021

Radio Reaches More Consumers With Spending Power, Study Shows.

An analysis of January 2021 Nielsen PPM data projected to the U.S. population shows 94% of 25-54 Adults and 96% of 35-64 Adults, both with household incomes of $75,000 or greater, have returned to listening to local AM/FM radio every week, when compared to January 2020 pre-pandemic listening levels.

New CEO Jennifer Witz On Putting All The SiriusXM Puzzle Pieces Together.In her first appearance at Morgan Stanley’s Tec...
03/03/2021

New CEO Jennifer Witz On Putting All The SiriusXM Puzzle Pieces Together.

In her first appearance at Morgan Stanley’s Technology, Media and Telecom conference since taking over as CEO of SiriusXM in January, Jennifer Witz outlined some of the audio company’s top priorities. Among them: growing audience engagement outside the car, where the satcaster has traditionally had its largest audience; increasing digital-only subscribers; and growing audience and revenue in the exploding podcasting space.

Witz, who has worked for 18 years at the company, said it now has over 40 million subscribers across SiriusXM and Pandora and reaches 150 million listeners. But its core service remains good old-fashioned linear, subscription based satellite radio, which is now 20 years old. While that remains a one-to-many platform, the introduction of new, two-way interactive 360L receivers are helping to drive personalized experiences and marketing efforts. That’s because the new radios access the car’s modem, which opens up a return path of user level data “which really helps us provide a more personalized experience,” Witz told the annual investor conference.

Address

629 North Main Street
Orange, CA
92868-1103

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9:30am - 5pm

Telephone

(800) 559-7234

Products

Marketing for Radio & Podcast Advertising

Alerts

Be the first to know and let us send you an email when RadioActive Media, Inc. posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to RadioActive Media, Inc.:

Videos

Nearby media companies


Other Broadcasting & media production in Orange

Show All

Comments

Special thanks to our hosts Omers, and our client Jobber, and Mitch Solway for participating and taking part in our "Lunch and Learn" event for startups, "Tapping the Power of Radio for Customers" at the Oxford Building yesterday.