01/11/2026
Jesse Cole explains that attention is the real currency in today’s crowded world. Marketing messages are everywhere, but most are ignored. What truly matters is earning focus first, because without attention, even the best marketing message disappears unnoticed.
He emphasizes that people do not remember ads, they remember experiences. When brands create moments that feel different, surprising, or emotionally engaging, attention naturally follows. That attention builds curiosity, trust, and connection long before any product or offer is introduced.
Traditional marketing tries to interrupt, while attention based thinking aims to attract. By putting creativity and human experience at the center, businesses shift from selling to serving. This approach makes audiences want to listen rather than feel pressured to respond.
Attention beats marketing because it creates loyalty instead of noise. When people care, they share. When they share, growth becomes organic. The lesson is simple but powerful. Win attention first, and marketing becomes effortless instead of expensive.
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